With a clear long-term vision, SBN leadership is expanding opportunities for women in the automotive aftermarket to connect, grow and lead.

By Alicia Keyburn, Yamaha Motor Finance Corporation, USA, and Rachel Speir, RS Marqueting For the first time in history, four generations are working side-by-side in today’s workforce, bringing a mix of perspectives, expectations and communication styles that can either challenge teams or elevate...

By Kelsy Hill, Kelsykate, LLC and BlipShift, and Cora Jokinen, Torq-Masters Industries SEMA Businesswomen’s Network (SBN) members recently gathered for a fun Virtual Wine Tasting Night featuring quality networking, learning, and strengthening industry connections in a relaxed setting. The...

(From left to right) Anna Glennon, Jose Acevedo, Ryan Rutledge, Adi Bathla, Emma Sauve, Jack Reusch, Payton Matlock and Kasey Saltness accept the Visionary 8 award during the 2025 SEMA Show. Each year, the SEMA Visionary 8 Award shines a spotlight on eight rising innovators under the age of 35 who...

To Kathryn Reinhardt, the Rebelle Rally is more than a tough off-road endurance competition; it’s an experience filled with lessons that translate far beyond the course. In this interview with the SEMA Businesswomen’s Network (SBN), Reinhardt shares what competing in the Rebelle Rally taught her...

The Jessi Combs Rising Star Award recognizes a woman under the age of 30 who is making meaningful strides in advancing her career in the automotive aftermarket while helping pave the way for others. In 2025, that recognition once again went to Kristy Rubino, whose dedication to motorsports...

Kirstin Backes accepts the #SheIsSEMA Woman of the Year Award at the 2025 SEMA Show The automotive aftermarket is filled with women whose leadership, innovation and dedication continue to shape the future of the industry. The #SheisSEMA Woman of the Year Award was created to recognize those...