Each year, the SEMA Truck & Off-Road Alliance (TORA) unites the automotive aftermarket community at King of the Hammers (KOH) in Johnson Valley, California, for a night of networking and celebration of off-road culture. Held annually in the Hammertown VIP tent, the Cross-Council Mixer is an...

The SEMA Truck & Off-Road Alliance (TORA) raised more than $10,500 for SEMA Cares during the 2025 SEMA Show. The total included $5,000 donated by TORA Feature Vehicle participants and more than $5,500 raised during the Pinewood Drags at the TORA Reception. Thanks to the generosity and engagement of...

Credibility matters in business, and in an industry where trust and reputation drive success, the SEMA Truck and Off-Road Alliance (TORA) is helping its members stand out. Through the TORA Member Spotlight Program, both member businesses and their employees can expand their reach by sharing their...

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their support, impact...

The SEMA Truck & Off-Road Alliance (TORA) is hitting the road in 2026 with regional networking mixers! Mark your calendars to join us at the following truck and off-road events. Exact dates and times of the mixers will be announced closer to each event. King of the Hammers: February 5, 6:00 p.m.-8...

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome its newest members! Goss Auto Parts (www.gossauto.ca) Juggernaut USA (www.juggernautusa.com) No Roads (www.noroads.app) Parts2Drive, LLC