Overseas markets are increasingly lucrative for SEMA members. But pitfalls await the inexperienced.

The deadline to submit a booth space applications for the 2013 SEMA Show is tomorrow—April 5.

For one week each year, the SEMA Show gathers the largest collection of outfitted, upgraded dirt shredders, people haulers and street machines that exist with the specialty-equipment industry.

Is enthusiasm for the automobile fading among today’s youth? It’s an important question that more and more specialty-equipment veterans are asking, because the answer holds vast and obvious implications for the industry’s future.

Get in on the ground level at what is likely to be one of the largest consumer specialty-product markets. 

The SEMA China Business Development Tour—September 11–14, 2013, in Beijing—allows participants to gain insight into the growing specialty market for the 1.3 billion Chinese consumers.

Chevrolet has released information on initial pricing, performance data and EPA fuel-efficiency estimates for the ’14 Silverado 1500—an all-new pickup that starts production later this summer.

Here is a brief look at some of news and updates from around the specialty-equipment industry. Companies featured this week: EnerSys, Doug Foley’s Drag Racing School, Goodguys, Marx Group Advisors, Hot Rodders of Tomorrow and more.

Generate buzz for your products and services by participating in the 2013 SEMA News Product and Catalog Showcase featured in the June issue of SEMA News.

This year's Royal Purple "Outperformer" documentary series kicks off spotlighting award-winning engine builder, pioneering female racer and restoration shop owner Nicole Lyons.

Through a partnership with UPS, SEMA members can receive a 15% discount off the ISTA 3A test price with the UPS Package Design and Test Lab.