Global Update

Gain Insight Into China's Growing Specialty Equipment Market

By Linda Spencer

Participating SEMA members will have the opportunity to meet one-on-one with pre-vetted distributors and retailers from throughout China.

Get in on the ground level at what is likely to be one of the largest consumer specialty-product markets. 

The SEMA China Business Development Tour—September 11–14, 2013, in Beijing—allows participants to gain insight into the growing specialty market for the 1.3 billion Chinese consumers. Participants will learn what products sell, what products are in demand and for which applications through networking opportunities with retailers and wholesalers. 

Benefits for participating SEMA members include:

  • A first-hand look at the developing specialty-equipment market. The delegation will visit off-road and street-performance shops.
  • Meetings with pre-vetted distributors and retailers from throughout China. 
  • Qualified exhibitors will receive a U.S. grant of $1,000 to defray the costs of participation. 
  • Program costs include hotel, meals, interpreters, access to buyers from throughout China (flights to and from the United States are not included).

Register now for the 2013 SEMA China Business Development Tour.

For more information, contact Linda Spencer at or visit

Here's what past participants have said about the Chinese specialty-equipment market and SEMA overseas one-on-one programs:

"In the near future, I believe the potential for the Chinese specialty-equipment market could easily be 10 times the size of the U.S. market."

–Jeff Victer, Prolong Super Lubricants. 

SCT President Rick Trudo estimated that his company's sales in China and other markets outside the United States will surpass its U.S. sales by 2015.

"China's growing middle class and Western influences have created tremendous demand for quality U.S.-made products. In the one-child-only Chinese society, personalization is everything, and everyone wants to be different."

–George Hsieh, K&N 

"China is a very important destination for our products."

–Nathan Calabrese, OMIX-ADA