The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2014 event, check out the more than 70 new products previewed here. During the Show on November 4–7, 2014, head to the upper level of South Hall for a look at the New Products Showcase in the Las Vegas...

The SEMA Show Director Provides Insights to the 2014 EventWith nearly 20 years in the production of both consumer and trade automotive events, the SEMA Show’s Tom Gattuso is well versed in ensuring that attendees and exhibitors receive the greatest return on their investments. He holds a...

Experts Counsel Industry on the Hurdles and Benefits Any media outlet—print, the Internet, radio, billboards and more—can be used to market the businesses of automotive aftermarket companies. But there may be none that offers the reach and cost-per-thousand (CPM) advantages of television. To help...

Breaking news from SEMA member companies, including Hastings Manufacturing, J&L Marketing, Flaming River Industries, Kit Car Builder, The Hybrid Shop, Drake Automotive Group and more.

The SEMA Garage is officially open and ready for business. After months of planning and renovation, SEMA recently held a party to introduce the SEMA Garage to the automotive industry. Many were able to see firsthand such features of the Garage as the photo cove, 3-D printer, training center and...

More Than a Trade Show, It’s an Automotive ParadiseThe SEMA Show is a business event, as everyone in the industry knows. It’s the venue where buyers and sellers come together to provide products to installers and stock the shelves of retail outlets throughout the nation and the world. But it’s also...

GM Duramax Turbo Diesel, Dodge Charger SRT Hellcat, ’16 Chevy Camaro and Dodge Challenger SRT8

Prior to the official opening of the 2014 SEMA Show, members of the media can get a head start on coverage by attending the Light-Truck Accessory Alliance (LTAA) Media Preview. Registered and credentialed journalists can attend the first-ever pre-Show media event and avoid the rush of 60,000 buyers...

The Latest Tools for Getting the Most From Your Web and Social-Media MarketingBusinesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing...