Premium synthetic lubricant manufacturer Royal Purple unveiled its latest sponsored custom car built by Ringbrothers as part of its press conference on the opening day of the 2014 SEMA Show.

Here are some brief news and updates from several 2014 SEMA Show exhibitors.

At a press conference Tuesday morning, Toyota revealed an apparently street-legal car that looked like an ordinary ’15 Camry XSE sedan.

The 2014 SEMA Show kicked off Tuesday, November 4, with the annual New Products Breakfast, where exhibitors, attendees and media gathered for breakfast and to hear the announcement of the 2014 New Product Awards winners.

This year’s SEMA Award for the top trending vehicle models in four categories were announced on the opening day of the 2014 SEMA Show.

SEMA Show attendees can enjoy new attractions this year by visiting the Westgate Las Vegas Resort & Casino, including a large section of first-time exhibitors.

In a press conference on the opening day ofthe 2014 SEMA Show, Extang Vice President Steve Kelly revealed a customized ’15 Ford F-150 Lariat.

An extensively customized ’15 Dodge Challenger made its debut on Tuesday, November 4, at the 2014 SEMA Show and can be seen in Amsoil booth #24661.

Hyundai revealed a 708hp Sonata—said to be the most powerful Sonata ever—Tuesday morning, November 4, at a press conference at the 2014 SEMA Show.