Content marketing—the use of intrinsically valuable articles, videos images and more as a way to market a company’s products and services—is still one of the most popular forms of advertising for 2017, according to a survey of 500 top advertisers titled “The State of Digital Advertising 2017” (www...

With more than a billion users on YouTube now (according to the company’s statistic page at www.youtube.com/yt/press/statistics.html), upping your game on video marketing has never been more important.

For the third consecutive year, the 2017 Pinewood Builders Challenge—previously held during SEMA’s Installation Gala—featured head-to-head racing last summer at the National Street Rod Association Street Rod Nationals in Louisville, Kentucky. In addition to the Builders Challenge, a Manufacturers’...

A customizing car culture is blossoming in China, and a group of SEMA-member companies flew to Shanghai to check it out. They spent a week at the China Auto Salon promoting their brands and gaining insights into how Chinese enthusiasts obtain products and use their vehicles in the market of 1.4...

Given that 61% of businesses reported that they’d been hit by ransomware in 2016 (https://cyber-edge.com/cdr), getting your act together on a backup plan for your systems and data has never been more imperative.

Sonoma Raceway President and General Manager Steve Page testified before a key Congressional subcommittee in September, urging members to continue to allow street vehicles to be modified and converted for motorsports competition. Page joined a panel of experts to discuss “Big Relief for Small...

With the SEMA Show wrapped up and a new year on its way, SEMA-member companies are busy absorbing the latest aftermarket trends and adjusting their marketing and sales strategies for 2018. The task can seem overwhelming, especially after experiencing the dizzying array of new products and...