Industry news from SEMA-member companies, including Formula 1, PFC Brakes, The Retrofit Source and more

Amid the wide array of highly sophisticated digital tools marketers are using to increase profits, a surprise (and decidedly low-tech) alternative is scoring big gains for businesses: the simple podcast. Essentially a spin-off of an old-timey radio show that features a host and maybe a guest or two...

For most folks in the racing industry, this past year has seen far more than a fair share of cancellations. When the team at the Performance Racing Industry (PRI) made the announcement in September that the 2020 PRI Trade Show could not take place this year, the racing community was going to have to...

The SEMA Data Co-op (SDC) has acquired PartsHub—a comprehensive catalog management solution that will enhance a participating manufacturer’s ability to create and update industry standardized product information, regardless of their product data knowledge or expertise.