Ted Schlaack is the latest SEMA Wheel and Tire Council (WTC) member in the council’s volunteer spotlight. Schlaak is a WTC select committee volunteer, and franchise business consultant at RimTyme Custom Wheels—a rent-to-own wheel and tire concept that offers wheels and tires for trucks and Jeeps, as well as the latest custom wheels for passenger vehicles.

SEMA: What led you to obtaining a career in the wheel and tire industry?

Ted Schlaack: I was on board as a franchise consultant for one of our TV and appliance operators when he decided to start renting wheels and tires. By doing extensive research, working in the store and closely with the franchisee, we developed the first operations manual. Now 38 stores later, RimTyme Custom Wheels and Tires is one of the largest rent-to-own wheel companies in the United States.

SEMA: How has being a WTC volunteer or member impacted your professional career?

TS: It has enhanced my knowledge of the products, equipment, people and the industry as a whole. I’m amazed at the depth of the industry and want to see our brand continue to dominate the RTO segment.

SEMA: What advice do you have for someone pursuing a career in the wheel and tire segment?

TS: Hire individuals who have a passion for the segment and love working in the wheel and tire industry. Dive in and get your hands dirty by working on the front line, in the shop and doing the job.

SEMA: Where can we find you on a Saturday?

TS: When I'm not in the woods hunting, I'm on my Harley, mountain bike, or in my Gladiator.

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