In just a few weeks, the 2010 SEMA Show will roll into Las Vegas and exhibitors will introduce their latest innovations, including thousands of new products and customized vehicles. But this year, the trade-only event is offering auto enthusiasts an opportunity to test their auto savvy against SEMA...

The SEMA Award will be presented to the hottest car, hottest truck and hottest 4x4-SUV during a special media luncheon at the 2010 SEMA Show on Tuesday, November 2, 2010, at 12:00 p.m. Media can secure their attendance by contacting Shari Gold at sgold@goldpr.com, 714/251-0375 or Della Domingo at...

Here is a collection of more than 300 muscle cars that were on display at the 2009 SEMA Show. Muscle cars not your thing? Visit www.enjoythedrive.com and search the database of photos form the 2009 SEMA Show to find your favorite rides. The photos are searchable by vehicle make, model, exhibiting...

Brenda Priddy and her crew of spy shooters grabbed some recent up-close-and-personal shots of the 2011 Buick Regal GS playing in the rain.

SEMA Show exhibitors are invited to generate more opportunities and buzz for their company and products by announcing SEMA Show incentives in SEMA eNews.

On May 14, 2010, Dorian Comeau, owner of House of Boost in Lenexa, Kansas, was severely injured while testing a 1,500 hp LS-powered off-road racer, which his company had just completed. The injury has left Comeau paralyzed with untold and still increasing medical expenses. To help deal with these...

The New Products Showcase is dedicated to the number-one reason attendees make the annual trip to Las Vegas—new products. Take advantage of the lowest rates on additional Showcase entries, and register your product today!

The SEMA Show Daily pre-Show issue is now available online.

Attention SEMA Show buyers: Here's your chance to save some cash and hit the 2010 SEMA Show in stride by registering now. Not only will you get in to the Show for just $25, you will also have your badges mailed to you prior to the event. Hurry! To have your badges mailed, you must register by Friday...