For Show exhibitors, the process of generating and following up with leads should begin long before the Las Vegas Convention Center’s doors open.

While most Showgoers remember to pack comfortable shoes, chapstick and loads of business cards, here are three items that the most successful attendees include in their SEMA Show bags.

Find out what exhibitors have planned by visiting the Online Media Center and stay up to date on what you can expect to see at this year’s Show.

Just like the industry it represents, the SEMA Show evolves each year, and the 2015 event will include some new features and attractions.

West Coast Customs hosted the presentation of a newly customized minivan to a family in need.

This is the ’17 Ford F-150 Raptor, finally caught testing with its production front end.

The Volkswagen Andretti Rallycross (VARX) team scored its fourth double podium in the second round of a double header in Barbados, wrapping up a perfect weekend for the crew at the Bushy Park circuit.

Exhibitors have until tomorrow, October 9, to submit additional products for the New Products Showcase for the rate of $75 per category.

Omix-ADA will showcase a custom Jeep Wrangler JK Unlimited built in support of SEMA Cares in its Off-Road Success Center at the 2015 SEMA Show.

If you’re starting your career as a builder, or even just thinking about it, you can’t miss Thursday morning’s session on “Building Tomorrow’s Hot Rod” at the SEMA Show.