The SEMA Professional Restylers Organization (PRO) is thrilled to announce that applications for its PRO Cup Challenge, taking place at the 2026 SEMA Show, will open this May. Now in its seventh year, the challenge is the premier stage to showcase the creativity, craftsmanship, and innovation that sets your work apart in the customization world.
Why Compete?
Showcase your shop’s skill: Highlight the attention to detail, design vision, and execution that define your restyling expertise.
Gain industry recognition: Stand out among peers, manufacturers, and media by presenting a build that pushes the boundaries of automotive customization.
Inspire and influence: Share your ideas, techniques, and product use, positioning your shop as a leader in trends and innovation.
Start on Your 2026 Build Theme
Now is the perfect time to start brainstorming your build concept and theme for 2026. Whether you’re aiming for bold design, innovative functionality, or jaw-dropping craftsmanship, thinking ahead ensures your shop maximizes creativity. Application requirements include:
- Your company name
- Vehicle owner name (dealership)
- Name of the vehicle, and its year, make, and model
- Overview and theme of the build
- Product list used in the build
- Maximum of 50 labor hours
- Maximum $14,500 wholesale cost
Additional application instructions and deadlines will be released when submissions open in May.
👉 Learn more and prepare to apply: www.semapcc.com.
👉 Get inspired by 2025 builds here.
👉 Reference the 2025 build sheets here.
Start sketching, sourcing products, and planning your theme! 2026 is your chance to show the restyling world what your shop can do.