The SDC Data Excellence recognizes the companies that have worked with SDC to recreate and relaunch industry-leading product data sets.
SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.
May 5, 2021
When SEMA News caught up with Vaughn Gittin Jr. and Loren Healy via video conference, it was their first chance to catch a breath in weeks. Both drivers were dusting off from King of The Hammers and couldn’t wait to start sharing comments about the race, the new Bronco and the SEMAification of electrics.
While the specialty-equipment aftermarket has traditionally been a male-dominated profession, the demographic landscape has changed markedly in recent years, and nowhere more so than in the consumer sphere, where women make up a sizable plurality of purchasers. A 2014 study by United Parcel Service found that women account for some 40% of all online auto-parts sales, and a 2018 SEMA “Young Accessorizers Report” found that nearly one-third of accessorizers under age 25 are female, so women consumers clearly comprise a healthy market segment that specialty-equipment companies would be wise not to overlook.
“Don’t take your eyes off Vukovich.”
Nearly halfway into 2021, the disruptions of last year’s COVID-19 pandemic are still having a pronounced influence on the current economic climate. The questions on everyone’s mind are when we might finally return to a sense of normalcy and what that “new normal” will look like. Released early this year, the “2021 Future Trends” report from SEMA Market Research offers a much-needed barometer as the economy recoups its momentum.
Once again in May, SEMA-member companies will be communicating directly with their elected representatives about the issues that concern our industry. Only it will be different this year—and, in certain ways, better.
INDUSTRY NEWS
Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.
The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.