News and updates from companies in the automotive specialty-equipment market.

Applications for SEMA Show exhibitors to be included in the official 2021 SEMA Show Press Conference Schedule are due Friday, August 6.

The SEMA Battle of the Builders competition is where top vehicle builders go to showcase their talents and craftsmanship.

Exhibitors planning a feature vehicle should allow ample time to choose the best car to represent their brand, and to promote the appearance and location of the vehicle at the 2021 SEMA Show.

Buyer registration for the 2021 SEMA Show—Tuesday-Friday, November 2-5— is available at www.SEMAShow.com/attendee.

SEMA Show management recently announced that buyer registration has started at the fastest pace in the event's 54-year history.

Congressional support for the bipartisan Recognizing the Protection of Motorsports (RPM) Act of 2021, H.R. 3281, rapidly expanded this week as a direct result of the letters that members of the motorsports parts industry, racers, and enthusiasts wrote to their lawmakers asking them to co-sponsor the bill.

Many businesses are looking for information and insight to help them navigate the return to normal and plan for the future.

Exhibitors can increase the likelihood of being included in the media’s coverage by promoting their Show plans now.

SEMA members will learn the basics of pricing policies, how to implement a pricing policy that works and solutions to pricing policies that may not be working.