The New Products Showcase puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry.

Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

News and updates from companies in the automotive specialty-equipment market.

The Stratasys Mobile Showroom is making a stop at the SEMA Garage in Diamond Bar, California, Friday, August 27.

The Measuring Session will allow SEMA members to have a close-up experience with the all-new Civic sedan.

The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies and their products.

Buyer registration for the 2021 SEMA Show—Tuesday-Friday, November 2-5— is available at www.SEMAShow.com/attendee.

SEMA Show management recently announced that buyer registration has started at the fastest pace in the event's 54-year history.

At Steve Cook Creations, Steve Cook doesn’t just restyle cars beyond recognition, he finesses them to perfection, pays homage to the past and redefines every vehicle to have a unique look.

The mule of the Ford GT supercar undergoes testing near Ford’s Allen Park test laboratory in Metro Detroit.