PRI Members Enjoy Exclusive Benefits at 2021 PRI Trade Show

By Della Domingo

Racers, race teams, engine builders and motorsports businesses still have time to secure credentials for the 2021 PRI Trade Show. Available online at, credentials will provide access to all three days of the event taking place December 9–11, 2021, at the Indiana Convention Center in Indianapolis.


The 2021 PRI Trade Show will be held December 9–11, at the Indiana Convention Center in Indianapolis.

In addition to discovering new products and meeting manufacturers of motorsports products, attendees of this year’s PRI Show have the opportunity to join the newly created PRI Membership Program. Launched earlier this year, the inaugural program is designed to build, promote and protect the motorsports industry for years to come.

The $40 annual fee for PRO Members includes entrance to the 2021 PRI Trade Show, discount on PRI merchandise, 12 issues of the digital PRI Magazine, a subscription to the weekly PRI enewsletter, posting access to the PRI Jobs Board, a membership card, welcome packet, stickers and support for the “Save Our Racecars” initiative.

“PRI has made significant strides in becoming more politically active to help protect the racing industry,” said Dr. Jamie Meyer, PRI president. “We’re pleased to be able to provide to the industry a mechanism that allows them to unite and join in this effort. PRI Membership is a simple yet highly effective way to make a positive impact and safeguard the future of motorsports.”

At the 2021 PRI Trade Show, PRO members—as well as Champion and Founding Members—will have access to several exclusive areas and benefits, including:

Admission to the Members Lounge during all Show days and hours

  • The ideal location to take a break during the show, meet with other members, charge their phones or laptops or grab a quick bite to eat.

Admission to attend the Save Our Racecars Rally, Friday, December 10, 5:00 p.m.

  • The first-ever event includes complimentary hors d’ouvres, drinks and will include special guest appearances and activities.

Discount at the PRI Gear Store

  • Enjoy 10% off all merchandise from the PRI Gear Store.

Founding members are also invited to the Founding Members Reception, Thursday, December 9, 6:00 p.m.

  • After a busy first day of the PRI Trade Show, the Founding Members Reception is the ideal place to unwind and connect with other founding members.

PRI Trade Show attendees who registered for the complimentary credentials can upgrade to become PRO members during the Show, and will receive the benefits afforded to all PRI members.

The 2021 PRI Show marks the motorsports industry’s first and largest in-person business gathering since the pandemic. Exhibitors will showcase the latest products, services, machinery, simulation and testing technologies, and trailers, available for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

To learn more about the PRI Show, visit To register for the 2021 PRI Trade Show, visit