By SEMA News Editors
 

Mercedes-Benz USA Appoints Nicolette Lambrechts as VP of Customer Services

Mercedes-Benz USA (MBUSA) has announced the appointment of Nicolette Lambrechts as vice president of Customer Services, succeeding Jee-Sop Kim, effective November 1, 2025. Lambrechts will join the MBUSA executive team in Atlanta, Georgia.

Get your application in by next month's deadline and put your build on the biggest stage in the aftermarket, the SEMA Battle of the Builders Presented by Mothers.

By Ashley Reyes

 

Here are some exhibitor resources to help you track upcoming deadlines and stay on budget.

Reserve your spot at the mixer during The Trail Hero event on Thursday, October 2, from 5:00 p.m. to 7:30 p.m. MDT.

The first 25 registrants for SEMA MPMC's September 18 virtual panel will receive an Uber Eats voucher to use on the day of the meeting.

By Ashley Reyes

 

From the SEMA Washington, D.C., office

 

Classic Instruments in August welcomed Republican Michigan state Rep. Parker Fairbairn for a tour of its Boyne City, Michigan, facility, to share the impact of the aftermarket industry on the state's economy.

Neon Trees will bring their infectious pop-rock to help close out the 2025 SEMA Show with headliners Queens of the Stone Age and southern rock royalty The Black Crowes.