SEMA Show participants can save an average of 30% each night on the best available retail rates when booking through the Show's hotel block.

Exhibitors are excited to make their announcements at the 2021 SEMA Show, taking place Tuesday–Friday, November 2–5, in Las Vegas.

The awards recognize the most innovative and cutting-edge aftermarket products that will be for sale in 2021.

SEMA Ignited, the official SEMA Show after-party, is back in-person and in Las Vegas.

Attendees at the industry celebration will enjoy entertainment by Light Balance, a hi-tech neon and LED show with elements of acrobatic and dance choreography.

It’s not too late to enter a product(s) in the New Products Showcase—the No. 1 reason buyers attend the SEMA Show.

The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country.

The free app gives Showgoers access to a comprehensive list of all exhibiting companies, seminars, events and more so users can create a personalized plan and maximize their during the week of the SEMA Show.

The price is now $90, and domestic attendees can pick up their badges on-site.

While it's nearly impossible to highlight the more than 240 Battle of the Builders entries we’ve received, here are a few hopefuls looking to make it to the finals.