The vehicular market segment that industry-watchers refer to as the “powersports” market is, in a way, easier to label than it is to define. What, after all, is the connective tissue that joins such disparate market segments as ATVs and side-by-sides, motorcycles and dirt bikes, snowmobiles and personal watercraft—especially considering that very few of these vehicles are ever used in a “sporting,” i.e., competitive venue?

Millions if not billions of dollars are spent each year on aftermarket automotive products like superchargers, intake systems, carburetors, fuel injectors and more. While the numbers aren’t as big, many of these accessories are purchased for marine use, too.

Shifts in the automotive industry and the overall U.S. economy greatly impact the specialty-equipment industry. To stay competitive, aftermarket businesses need to know what’s trending now and where markets are headed. The latest “SEMA Future Trends 2023” report provides industry planners a detailed analysis of key metrics for 2023 and beyond.

The products featured are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadata.org.

Due to supply issues, high interest rates and component shortages, new-vehicle sales in 2022 dipped below 2021 levels at 13.7 million. This is just over a million short of 2021 levels and around 3 million below the levels seen in 2019.