The presentation will detail the results of aftermarket modifications on ADAS functionality of a '21 Ford F-150.

The coalition of SEMA members stressed the importance of swift, definitive action to schedule a vote to overturn California's Advanced Clean Cars II regulation.

Mark your calendars: Registration for SEMA Show attendees, buyers and media members opens on Monday, April 28.

Voting will take place online between May 19 and June 2 and is open to current SEMA-member companies.

Lawmakers have ruled in favor of SEMA and EcoLogic partners, stating the California Coastal Commission does not have the authority to prohibit motorized recreational and overnight camping access at the dunes located near Pismo Beach.

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The additions strengthen the organization's D.C.-based advocacy work for state and federal issues.

Attendees will learn practical and proven strategies for lead generation, media engagement, booth layout, debuting products and cost-saving opportunities.

Jeff Barna, president and CEO of Yokohama Tire Corporation, was promoted and will now also serve as president and CEO of Yokohama Corporation North America.