Don't miss tonight's live performance from The Goo Goo Dolls, O.A.R. and Reignwolf, plus rubber-burning demos from OPTIMA. 

Host Jarod DeAnda will also announce product awards, which showcase innovative standouts and what's next for the industry.

Discover Vegas transportation tips, on-site registration badge pick-up, the SEMA Show app and more.

SEMA Live will give industry fans and enthusiasts around the world an inside look at the aftermarket's exclusive trade-only event.

Tickets are required to attend this legendary event, where prestigious awards will be given for Content Creator of the Year, SEMA Person of the Year, and more.

The SEMA New Products Showcase is a must-visit destination for any professional interested in the latest automotive innovations and trends.

Watch SEMA experts break down the race for president, U.S. Senate and House of Representatives.

The SEMA Collision Repair and Refinish Stage, Booth #32145 in the Upper South Hall at the SEMA Show, will serve as a hub for industry engagement.

New images of an Audi A7 sedan prototype have revealed the vehicle's e-Tron-inspired interior.