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  • Posted on:
    Feb 08 2010
    SEMA, the Specialty Equipment Market Association, is now accepting nominations for its Hall of Fame.
    FOR IMMEDIATE RELEASE
    (February 8, 2010)


    Contact: Della Domingo
    909/396-0289, ext. 130
    dellad@sema.org


    SEMA SEEKS NOMINATIONS FOR HALL OF FAME

  • Posted on:
    Feb 08 2010


    Sherry Price-McCall, SEMA SBN Member of the Month, February 2010Name: Sherry Price-McCall
    Title: Account Executive
    Company: Masters TV, Inc.
    Address: 728 Henson Road, Bristol, TN 37620
    Phone: (423) 383-7732
    Fax: (423) 989-3651
    E-Mail: sherry@masterstv.com
    Web Site: www.masterstv.com

    Years of employment with current company?
    12 years

    Years spent working in the automotive aftermarket?
    12 years

  • Posted on:
    Feb 08 2010

    Dan Kahn, YEN Member of the Month, February 2010Dan Kahn on… Building an Online Media Plan

    Dan Kahn, 30 Years Old
    Owner, Kahn Media; YEN Member


    At 30 years old, Dan Kahn of Kahn Media is redefining the very role of public relations in the automotive aftermarket. By helping companies with real world budgets like Hotchkis, Red Line Oil, and Spectre dominate the social media and online landscape, Kahn is proving that online smarts and strategy can overcome larger competitors with more traditional marketing plans. A life long automotive enthusiast, Kahn translates his passion and years of experience in editorial and public relations to help tell us how to build a successful online media plan.

    What has changed about marketing within the performance industry?

    “Five years ago, all you needed to do was run print ads, traditional press releases, send out some free parts to editors, and maybe do a press clipping report. Today, that strategy will doom you. Back then, 100% of your marketing budget could go to print advertising, and it was hard to screw up. Magazines are still important, but today they shouldn’t represent more than 20-30% of your marketing budget.”

  • Posted on:
    Feb 04 2010

    This 2009 Ford F-150 Super Crew 4X4, customized by SEMA-member companies and auctioned via eBay, raised more than $30,000 for children's charities Childhelp and Victory Junction Gang Camp.

  • Posted on:
    Feb 04 2010
    One of the biggest challenges facing off-road enthusiasts is the closure of public lands to motorized recreation. Read this guide to decode the lingo in Washington's land-use laws.
  • Posted on:
    Feb 04 2010
    SEMA is supporting Iowa legislation to allow any antique motor vehicle to be registered as a “limited-use” antique vehicle for an annual fee of $5.
  • Posted on:
    Feb 04 2010

    No single element can change a car or truck's look like a set of wheels and tires, which makes it the first purchase for many enthusiasts. Learn more about changing trends in rolling stock for this year.

  • Posted on:
    Feb 04 2010

    Ford is accepting proposals for its annual project vehicle program, but only until March 1. Act now if you're planning a Ford, Lincoln or Mercury project for 2010. 

  • Posted on:
    Feb 04 2010
    RTM Productions, producers of the PowerBlock television series, now plans to offer its programming for the new Apple iPad. Comprised of HorsePower TV, MuscleCar, Trucks! & Xtreme 4x4, the PowerBlock group of shows airs weekends on Spike TV.
  • Posted on:
    Feb 04 2010
    News and inofrmation from SEMA's councils and committees.