In partnership with Ford Motor Company, the SEMA Garage is excited to announce a Measuring Session for the upcoming 2021 Ford Bronco Sport!
The event will allow SEMA members to test-fit prototypes, 3D scan, measure, and have close-up experience with the Bronco Sport ahead of the vehicle’s public release.
The featured 2021 Bronco Sport will contain the following specs:
Badlands Trim
4x4
2.0L EcoBoost Engine
8-speed Automatic Transmission
Please note that this will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will take place over two separate weeks with scheduled appointments. Due to high demand, your appointment will be time limited.
Week 2: January 4, 2021 – January 8, 2021
*All registered attendees will be required to an initial temperature check, wear face coverings and gloves, as well as practice social distancing during their appointment. The vehicle will be sanitized in between each appointment.
The following is a message from SEMA President and CEO Chris Kersting:
As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.
The following seats are open for this year’s election:
Chairman-elect (1 open seat)
Manufacturers (2 open seats)
Distributors/Retailers (2 open seats)
Services (1 open seat)
Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, include information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.
A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.
Thank you for your attention to this important request.
All media who are signed up for the 2021 MPMC Media Trade Conference should have received a confirmation email with important details about the event earlier this week.
More than 140 media representatives are signed up to participate in the 24th annual MPMC Media Trade Conference, January 26–28. Taking place entirely online for the first time as a virtual event, the 2021 conference is the best way for journalists, reporters and freelancers to connect with motorsports manufacturers in live, video meetings for quality media interviews.
The email that was sent out earlier this week provides details about the personalized schedules that are being created for each media group, based on the requests that have been made during the application process.
Media who believe they should have received a confirmation email but did not, or those who have not signed up but would like to participate, are urged to contact Della Domingo at dellad@sema.org immediately.
Power Automedia Adds Video Podcasts to Products Offered in 2021
Power Automedia is making some changes to the products offered in the upcoming year with the addition of two video podcasts. The two video podcasts, also known as vodcasts, will be hosted on Street Muscle and Dragzine websites as well as most popular video platforms.
Followers of Street Muscle magazine are already familiar with the recurring podcast, RodCAST Live, which began airing episodes in January 2020. Vinny Costa and Greg Acosta take viewers and listeners on an all-encompassing dive into the deep-end of all things automotive with guests ranging from racers to journalists, manufacturers, car builders, industry personalities and more. RodCAST Live airs every Friday at 12:00 p.m. (PST) on the Street Muscle Facebook page and the newly created Street Muscle YouTube channel. It will soon launch natively on StreetMusclemag.com as well as other platforms. For those who are just learning of RodCAST Live and are interested in catching up, previous episodes will be uploaded to the Street Muscle YouTube channel every Tuesday at 12:00 p.m. (PST).
The Dragzine Podcast will transition to a video format, which will utilize the Power Automedia YouTube channel that had been recently rebranded as Dragzine. Episodes will debut every Thursday at 12:00 p.m. (PST) on Dragzine.com, the new YouTube, Facebook and IGTV.
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Permatex Launches Online Training Portal to Educate Parts and Service Professionals
Permatex has recently launched a new online training portal designed to educate countermen and professional automotive technicians on the company’s core product lines and latest product introductions. The training management system launches with three initial courses surrounding Permatex’s newest innovations: Permatex Orange Threadlockers, Permatex Red High Temperature Gasket Makers, and Permatex Epoxies. Each course provides product details and application information, along with FAQs and finishes with a quiz to test the user’s knowledge. Permatex will continue to expand the portal to offer comprehensive training on each product line.
A major component of the portal is a series of informational videos presented by industry professionals, including Permatex-sponsored Formula DRIFT Pro drivers Chris Forsberg, Ryan Tuerck and Dylan Hughes. These educational videos are used to highlight key features and benefits of each product while demonstrating correct application and techniques for proper use. Permatex’s Training Portal allows users to track their progress throughout each course. It also features a library of downloadable sales materials including sell sheets, brochures, and product selection guides.
Harts Diesel and Machine Announces New Turbo Division
Harts Diesel and Machine, known for its line of high-performance diesel parts, is expanding with the formation of Harts Turbo, a division focused on street/strip applications. Roger Conley will lead the new division as director of business development. Conley is a 30-year veteran in the high-performance aftermarket. His role will include product development, inventory management and distribution.
Chris Gabrelcik (left), founder and CEO of Hot Shot’s Secret, and Steve Sommers (right).
Hot Shot’s Secret Launches Late Night Live Stream Talk Show
Former 700WLW America’s Truckin’ Network host Steve Sommers is returning to the airwaves with a new five-hour live stream talk show direct from the brand new Hot Shot’s Secret studios. WLW-AM’s overnight America’s Truckin’ Network show broadcasted by iHeart radio reached a broad audience of overnight truckers, third-shift employees and anyone who was up and listening from 12:00 a.m. to 5:00 a.m. Now, Sommers is returning with a live stream, live call-in talk show scheduled also from 12:00 a.m. to 5:00 a.m., thanks to longtime advertiser and supporter Hot Shot’s Secret.
Construction has already begun on the Hot Shot’s Secret studios in the Cincinnati, Ohio, area that will be the new home for “The Steve Sommers Overnight Drive” live program. The new studios are scheduled to be fully completed by the end of 2020, as Hot Shot’s Secret is planning to launch the new streaming show in January of 2021. The initial motivation is to get Sommers back on air as soon as possible, with long-term plans of massive distribution. More details on when and where to find the new program are coming soon. For more information about the new five hour live stream talk show, “The Steve Sommers Overnight Drive,” visit www.OvernightDriveRadio.com.
Hypertherm Introduces Extreme Bevel Plasma Consumables for Its MAXPRO200 Air and Oxygen Plasma System
Hypertherm has announced the release of extreme bevel consumables for its MAXPRO200 LongLife air and oxygen plasma cutting system. The consumables are designed for mechanized, robotic and handheld cutting, and are available for both air and oxygen cutting at 130 and 200 amps. MAXPRO200 owners and operators can choose to purchase the consumables separately or as part of a starter kit (part 528058) that includes consumables for all the extreme bevel cutting processes available for this system.
NHTSA Announces 2020 Update on AEB Installation by 20 Automakers
The U.S. Department of Transportation’s National Highway Traffic Safety Administration has announced the progress of 20 automakers toward manufacturing passenger vehicles with low-speed automatic emergency braking (AEB) systems. This is part of a voluntary effort by automakers in collaboration with NHTSA to equip almost all new passenger vehicles with low-speed AEB, including forward collision warning, by August 31, 2023. Ten manufacturers—Audi, BMW, Hyundai, Mazda, Mercedes-Benz, Subaru, Tesla, Toyota, Volkswagen and Volvo—are already installing AEB in all new passenger vehicles, three years ahead of schedule. During the period from September 1, 2019, through August 31, 2020, another four manufacturers—Ford, Honda, Kia and Nissan—equipped more than 75% of their new passenger vehicles with AEB. NHTSA estimates the agreement could make AEB standard on new cars three years faster than could be achieved through the regulatory process.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.
Here’s the upcoming refresh to the GMC Sierra Denali 1500 towing a trailer.
Expected to launch for the ’22 model year, the refresh will update the various perceived shortcomings of the GMC Sierra that was introduced for the ’19 model year. Noteworthy items to expect include new front and rear fascias, an all-new cockpit with a large center screen, an all-digital gauge cluster, plus Super Cruise on the range-topping Denali model.
Here’s the upcoming refresh to the GMC Sierra Denali 1500 towing a trailer.
Expected to launch for the ’22 model year, the refresh will update the various perceived shortcomings of the GMC Sierra that was introduced for the ’19 model year. Noteworthy items to expect include new front and rear fascias, an all-new cockpit with a large center screen, an all-digital gauge cluster, plus Super Cruise on the range-topping Denali model.
Here’s the upcoming refresh to the GMC Sierra Denali 1500 towing a trailer.
Expected to launch for the ’22 model year, the refresh will update the various perceived shortcomings of the GMC Sierra that was introduced for the ’19 model year. Noteworthy items to expect include new front and rear fascias, an all-new cockpit with a large center screen, an all-digital gauge cluster, plus Super Cruise on the range-topping Denali model.
The following is a message from SEMA President and CEO Chris Kersting:
As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.
The following seats are open for this year’s election:
Chairman-elect (1 open seat)
Manufacturers (2 open seats)
Distributors/Retailers (2 open seats)
Services (1 open seat)
Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, include information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.
A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.
Thank you for your attention to this important request.
The following is a message from SEMA President and CEO Chris Kersting:
As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.
The following seats are open for this year’s election:
Chairman-elect (1 open seat)
Manufacturers (2 open seats)
Distributors/Retailers (2 open seats)
Services (1 open seat)
Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, include information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.
A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.
Thank you for your attention to this important request.
Covercraft Announces Title Sponsorship of Bradley Roy
Covercraft has announced its continuation as the title sponsor of Major League Fishing professional angler Bradley Roy of Lancaster, Kentucky. In addition to being a highly skilled angler, Bradley is dedicated to giving back to the community through charitable events and programs. One part of Roy’s commitment to his community is the annual Bradley Roy High School Open fishing tournament. Beginning in 2019, the Bradley Roy Open added Covercraft as the title sponsor. Covercraft branding will again be the focus of Roy’s truck, boat, and jersey for 2021, but the sponsorship goes beyond that. With the support of Covercraft, Roy will again host a sweepstakes for one angler to fish with him on Lake Cumberland. Covercraft will outfit the lucky winner’s vehicle with their products from bumper to bumper.
Whelen Modified Tour Announces 2021 Schedule
NASCAR has announced the 2021 NASCAR Whelen Modified Tour calendar, which includes 14 races across six states from Maine to Virginia. The schedule is a mix of historic staples, the return of a pair of tracks, and an inaugural trip to an upstate New York venue. The 2021 season will open at Martinsville Speedway, Thursday, April 8, as part of the NASCAR Cup Series weekend. It will conclude with the traditional Fall Final race weekend at Connecticut’s Stafford Motor Speedway.
The NASCAR Whelen Modified Tour will also race on the national series weekends at Virginia’s Richmond Raceway on September 10, and New Hampshire Motor Speedway on July 17. Stafford, which has hosted 132 races since the tour began in 1985, will have three dates, including the season races of the season as part of its annual Spring Sizzler weekend.
In addition to the tour’s first race at New York International Raceway in Lancaster, New York, on July 31, upstate New York will see a pair of races at Oswego Speedway — on June 12 and September 4. For the complete schedule, visit here.
