Thu, 08/14/2014 - 10:55
By Jenna Jefferies

sbn
Marla Moore (left) of Coker Tire was named 2013 Athena Woman of the Year.
The SEMA Businesswomen's Network (SBN) is now accepting nominations for the awards that will be given at the annual SEMA Speed Networking Breakfast powered by SBN, November 6. The network will recognize the following award recipients: Athena Champion, Athena Woman of the Year and Athena Rising Star.

Think about who has done the following, and let us know about them through your nomination. Nominations close Friday, August 15.

Athena Champion

The Athena Champion Award recognizes a SEMA member or company for outstanding lifetime contributions, dedication and support of women in the specialty-equipment industry. Athena Champions must have spent considerable time working in the specialty-equipment industry and have shown evidence of their support to the fulfillment, quality and advancement of women working in the industry, as well as contributed wisdom, encouragement and willingness to “help others along” as a foundation for women’s growth within and for the industry.

Athena Woman of the Year

The Athena Woman of the Year Award recognizes a woman for outstanding achievements and contributions during the course of the year in the specialty-equipment industry that epitomizes the Athena Award. The Athena Woman of the Year Award recipient should possess leadership, knowledge, expertise and/or management abilities that have positively impacted our industry, is a mentor and/or role model and has active industry involvement.

Athena Rising Star

The Athena Rising Star Award recognizes a woman under the age of 30 who is making significant strides in the advancement of her career in the automotive aftermarket along with paving the way for her peers. Athena Rising Stars should demonstrate a motivation to use all resources for career development, including networking, education, leveraging the wisdom of others, along with any volunteer efforts within the industry.
Thu, 08/14/2014 - 10:35
 camaro

These fresh photos of the ’16 Chevy Camaro's first tests on public roads were captured by the pros at at KGP Photography, right before the GM test group rushed to get the vehicle back behind the walls of the GM Proving Grounds.

The initial shots of the next-gen Camaro were taken from an aerial perspective, so this newest look at the coming musclecar gives a welcome dose of real-world perspective to the shape, stance and proportions of the new Cadillac ATS-based platform. The frontal camouflage is quite thick, but some aspects of the grilles and headlights can be seen with a close look through the camo.

This particular test group—eight or nine cars strong—consisted of solely high-performance variants. There didn't seem to be a six-cylinder in the bunch, and they made one serious roar as they tried to streak past the lens.  

The Camaro's camouflage artists have taken a page from the SVT Mustang's playbook, going as far as to apply camouflage discs to cover the new model's wheel designs.

 camaro

Photo credit: KGP Photography

Thu, 08/14/2014 - 10:35
 camaro

These fresh photos of the ’16 Chevy Camaro's first tests on public roads were captured by the pros at at KGP Photography, right before the GM test group rushed to get the vehicle back behind the walls of the GM Proving Grounds.

The initial shots of the next-gen Camaro were taken from an aerial perspective, so this newest look at the coming musclecar gives a welcome dose of real-world perspective to the shape, stance and proportions of the new Cadillac ATS-based platform. The frontal camouflage is quite thick, but some aspects of the grilles and headlights can be seen with a close look through the camo.

This particular test group—eight or nine cars strong—consisted of solely high-performance variants. There didn't seem to be a six-cylinder in the bunch, and they made one serious roar as they tried to streak past the lens.  

The Camaro's camouflage artists have taken a page from the SVT Mustang's playbook, going as far as to apply camouflage discs to cover the new model's wheel designs.

 camaro

Photo credit: KGP Photography

Thu, 08/14/2014 - 10:35
 camaro

These fresh photos of the ’16 Chevy Camaro's first tests on public roads were captured by the pros at at KGP Photography, right before the GM test group rushed to get the vehicle back behind the walls of the GM Proving Grounds.

The initial shots of the next-gen Camaro were taken from an aerial perspective, so this newest look at the coming musclecar gives a welcome dose of real-world perspective to the shape, stance and proportions of the new Cadillac ATS-based platform. The frontal camouflage is quite thick, but some aspects of the grilles and headlights can be seen with a close look through the camo.

This particular test group—eight or nine cars strong—consisted of solely high-performance variants. There didn't seem to be a six-cylinder in the bunch, and they made one serious roar as they tried to streak past the lens.  

The Camaro's camouflage artists have taken a page from the SVT Mustang's playbook, going as far as to apply camouflage discs to cover the new model's wheel designs.

 camaro

Photo credit: KGP Photography

Thu, 08/14/2014 - 09:08
By SEMA Editors

  gattuso
Tom Gattuso
  
Exhibiting at the SEMA Show takes preparation, and there are a number of details that may not occur to a first-timer until just a few weeks before the doors open. Discover the most efficient way to prepare for the 2014 SEMA Show and manage your booth space. On Wednesday, August 20, at 10:00 a.m. (PDT), Show Director Tom Gattuso will present a free comprehensive webinar that will guide exhibitors through everything from basic setup to little-known tips on getting the best return for your SEMA Show investment. Participation requires only a computer and an Internet connection.

This webinar will thoroughly cover the online exhibitor manual, Show hours, frequently asked questions, booking hotels, where to park, using press releases and other means to promote a booth, publicizing celebrity appearances and using the online exhibitor directory to bring buyers to your space.

Best of all, this webinar is free. This is must-have information for exhibitors. Participate live or download the webinar when it’s convenient. Simply visit the SEMA webinars page to register for "Exhibitor Series – Are You Prepared for the SEMA Show? Webinar for First-Timers (and Veterans)" and take advantage of this informative session.

In addition to being an all-around nice guy, Tom Gattuso is SEMA's trade shows director with more than 18 years of experience producing automotive events. He currently serves on the board of the Southwest Chapter of the International Association of Exhibitions.
Thu, 08/14/2014 - 09:08
By SEMA Editors

  gattuso
Tom Gattuso
  
Exhibiting at the SEMA Show takes preparation, and there are a number of details that may not occur to a first-timer until just a few weeks before the doors open. Discover the most efficient way to prepare for the 2014 SEMA Show and manage your booth space. On Wednesday, August 20, at 10:00 a.m. (PDT), Show Director Tom Gattuso will present a free comprehensive webinar that will guide exhibitors through everything from basic setup to little-known tips on getting the best return for your SEMA Show investment. Participation requires only a computer and an Internet connection.

This webinar will thoroughly cover the online exhibitor manual, Show hours, frequently asked questions, booking hotels, where to park, using press releases and other means to promote a booth, publicizing celebrity appearances and using the online exhibitor directory to bring buyers to your space.

Best of all, this webinar is free. This is must-have information for exhibitors. Participate live or download the webinar when it’s convenient. Simply visit the SEMA webinars page to register for "Exhibitor Series – Are You Prepared for the SEMA Show? Webinar for First-Timers (and Veterans)" and take advantage of this informative session.

In addition to being an all-around nice guy, Tom Gattuso is SEMA's trade shows director with more than 18 years of experience producing automotive events. He currently serves on the board of the Southwest Chapter of the International Association of Exhibitions.
Thu, 08/14/2014 - 09:08
By SEMA Editors

  gattuso
Tom Gattuso
  
Exhibiting at the SEMA Show takes preparation, and there are a number of details that may not occur to a first-timer until just a few weeks before the doors open. Discover the most efficient way to prepare for the 2014 SEMA Show and manage your booth space. On Wednesday, August 20, at 10:00 a.m. (PDT), Show Director Tom Gattuso will present a free comprehensive webinar that will guide exhibitors through everything from basic setup to little-known tips on getting the best return for your SEMA Show investment. Participation requires only a computer and an Internet connection.

This webinar will thoroughly cover the online exhibitor manual, Show hours, frequently asked questions, booking hotels, where to park, using press releases and other means to promote a booth, publicizing celebrity appearances and using the online exhibitor directory to bring buyers to your space.

Best of all, this webinar is free. This is must-have information for exhibitors. Participate live or download the webinar when it’s convenient. Simply visit the SEMA webinars page to register for "Exhibitor Series – Are You Prepared for the SEMA Show? Webinar for First-Timers (and Veterans)" and take advantage of this informative session.

In addition to being an all-around nice guy, Tom Gattuso is SEMA's trade shows director with more than 18 years of experience producing automotive events. He currently serves on the board of the Southwest Chapter of the International Association of Exhibitions.
Thu, 08/14/2014 - 09:08
By SEMA Editors

  gattuso
Tom Gattuso
  
Exhibiting at the SEMA Show takes preparation, and there are a number of details that may not occur to a first-timer until just a few weeks before the doors open. Discover the most efficient way to prepare for the 2014 SEMA Show and manage your booth space. On Wednesday, August 20, at 10:00 a.m. (PDT), Show Director Tom Gattuso will present a free comprehensive webinar that will guide exhibitors through everything from basic setup to little-known tips on getting the best return for your SEMA Show investment. Participation requires only a computer and an Internet connection.

This webinar will thoroughly cover the online exhibitor manual, Show hours, frequently asked questions, booking hotels, where to park, using press releases and other means to promote a booth, publicizing celebrity appearances and using the online exhibitor directory to bring buyers to your space.

Best of all, this webinar is free. This is must-have information for exhibitors. Participate live or download the webinar when it’s convenient. Simply visit the SEMA webinars page to register for "Exhibitor Series – Are You Prepared for the SEMA Show? Webinar for First-Timers (and Veterans)" and take advantage of this informative session.

In addition to being an all-around nice guy, Tom Gattuso is SEMA's trade shows director with more than 18 years of experience producing automotive events. He currently serves on the board of the Southwest Chapter of the International Association of Exhibitions.
Thu, 08/14/2014 - 08:48

By Michael Hart

logo
The SEMA Show Education Days theme this year is “Recalibrate!”
You know your business should have a digital strategy. It’s vital; everybody tells you that. But how do you do it? Most importantly, how can it help you grow your business where it counts—at the bottom line?

Attend the SEMA Education Days, and speakers will take you through every step you need. Over four days, you can attend five sessions involving your digital marketing strategy that will move from the most basic questions (What is social media?) on the first day, through the mechanics you need to build a digital program, to some of the most cutting-edge technologies and how you can use them.

  • Monday morning’s session, "Building a Sustainable Social Media Strategy," allows you to start with the basics—a step-by-step approach to putting together a social media program that will line up with your actual business goals.
  • Your customers rely more every day on their wireless devices and cloud computing to do business. Tuesday morning’s session, "Knowing Your Customers Before It’s Too Late," will help you understand their expectations and how you can take advantage of that real-time connectivity to reach them.
  • Come Wednesday, you’ll have to make some choices, as there will be two sessions that focus on digital marketing. With "It’s a Mobile First World: How Responsive Web Design Can Win Customers and Increase Sales," you’ll learn about how to reach those customers who use their mobile devices to get information and ensure they know about you and your business.
  • With "How to Make Facebook Work for You at $1 a Day," you’ll get into the nuts and bolts of using Facebook and LinkedIn to drive leads and revenue to your business by targeting prospects narrowly, sometimes down to the make and model of the vehicles they drive.
  • Finally, on Thursday, you can move into the future and one step ahead of your competitors with "How to Advance Your Business on Internet-Connected TV." Today, more than one quarter of all U.S. households have TVs connected to the Internet, and more are connecting every day. Get in on the trend and learn how to monetize video for your business.
SEMA Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. The complete schedule of SEMA Show Education courses and educational events is available at www.SEMAShow.com/education.
Thu, 08/14/2014 - 08:48

By Michael Hart

logo
The SEMA Show Education Days theme this year is “Recalibrate!”
You know your business should have a digital strategy. It’s vital; everybody tells you that. But how do you do it? Most importantly, how can it help you grow your business where it counts—at the bottom line?

Attend the SEMA Education Days, and speakers will take you through every step you need. Over four days, you can attend five sessions involving your digital marketing strategy that will move from the most basic questions (What is social media?) on the first day, through the mechanics you need to build a digital program, to some of the most cutting-edge technologies and how you can use them.

  • Monday morning’s session, "Building a Sustainable Social Media Strategy," allows you to start with the basics—a step-by-step approach to putting together a social media program that will line up with your actual business goals.
  • Your customers rely more every day on their wireless devices and cloud computing to do business. Tuesday morning’s session, "Knowing Your Customers Before It’s Too Late," will help you understand their expectations and how you can take advantage of that real-time connectivity to reach them.
  • Come Wednesday, you’ll have to make some choices, as there will be two sessions that focus on digital marketing. With "It’s a Mobile First World: How Responsive Web Design Can Win Customers and Increase Sales," you’ll learn about how to reach those customers who use their mobile devices to get information and ensure they know about you and your business.
  • With "How to Make Facebook Work for You at $1 a Day," you’ll get into the nuts and bolts of using Facebook and LinkedIn to drive leads and revenue to your business by targeting prospects narrowly, sometimes down to the make and model of the vehicles they drive.
  • Finally, on Thursday, you can move into the future and one step ahead of your competitors with "How to Advance Your Business on Internet-Connected TV." Today, more than one quarter of all U.S. households have TVs connected to the Internet, and more are connecting every day. Get in on the trend and learn how to monetize video for your business.
SEMA Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. The complete schedule of SEMA Show Education courses and educational events is available at www.SEMAShow.com/education.