New benefits are now available to businesses that are SEMA Business Members, including discounts on apparel, parts and services and more. For years, thousands of businesses have received benefits that include discounts on booth space at the SEMA Show, as well as free market research, group buying discounts, invitations to networking events and more.
Now, members can easily log into the newly designed SEMA members portal and quickly and easily see a comprehensive list of benefits available to them. The portal and benefits are personalized to the company based on the membership category. Some of the new benefits added to the portal are:
Apparel: 15% off SEMA Gear, and 40% off the MSRP at 5.11 Tactical
Parts and Services: 20% discount at Trader Tim's Tie-Downs
JMS Chip: Buy six throttle-control products (any combination of PedalMAX, PedalMAX Terrain and TractionMAX) and get one free or 15% off your first order. This offer is for first-time dealers only and excludes wholesale dealers.
Fifth Third Bank Financial Services: Access to 40+ digital course offerings and tools available on your computer, smart phone or tablet that will help build confidence around the financial decisions you face at any point in your career through the Membership Advantage Online Financial Education Center.
SEMA business members can also access all member benefits, including those from SEMA Garage, SEMA Data, Market Research, SEMA Education, and have the ability to join a SEMA council and network within the portal listing as well.
Once logged in at www.sema.org/login, members can access the member portal by clicking My Benefits, under Menu Links on their profile page. Access your profile page by clicking My Profile once you login.
From NHRA legends, more cool cars, automotive celebrities, interactive games in the Pennzoil booth, SEMA Electrified and the top two Launch Pad innovators, the SEMA Show is the place to see the latest automotive trends and technology.
With the 2022 SEMA Show wrapping up tomorrow, there is still plenty for Showgoers to experience both in the halls and out front of the Las Vegas Convention Center. Stay updated with Show information and plan the rest of your week by downloading the SEMA Show app.
Here are three SEMA Show experiences you won't want to miss on Friday, November 4:
Emmitt Smith
NFL Legend Emmitt Smith
Emmitt Smith, the NFL’s all-time leading rusher and three-time Super Bowl champion with the Dallas Cowboys, became a NASCAR Xfinity Series team co-owner last summer. He will headline the 2022 SEMA Show Educational Program’s Friday Enthusiast Track. The new seven-session series will feature celebrities and iconic personalities as they share personal stories that will inspire and entertain Showgoers.
Smith, who will be joined on the Paradise Event Center stage by television personality Chris Jacobs from the hit show “Overhaulin’” on Friday, November 4, at 8:00 a.m., will discuss career opportunities in motorsports and the importance of paying it forward. His race team, Jesse Iwuji Motorsports, is committed to diversity, equity and inclusion, and seeks to break down barriers in motorsports.
“Through Jesse Iwuji Motorsports, we want bring awareness to the many opportunities available in motorsports,” said Smith. “We want to inspire and educate people of all walks of life to work hard and pursue their dreams.”
SEMA Showgoers will hear from Smith about what motivated him to partner with Iwuji as a NASCAR Xfinity Series team co-owner and how they are supporting minorities, youth and the service-member community.
The SEMA Education Enthusiast Track will continue with sessions throughout the day on how to secure sponsors for project vehicles, protecting the right to modify, land-use sustainability and more. The Enthusiast Track is open at no cost to all credentialed SEMA Showgoers, including top enthusiasts who are SEMA Individual Members attending through the SEMA Ignited Friday Experience.
“We’re excited about the Friday Enthusiast Track; it is the first time the SEMA Show Education Program has dedicated a series of seminars to appeal specifically to enthusiasts,” said Pamela Brown-Matthis, SEMA Education director. “Given that this is such a passion-driven industry filled with professionals who love their jobs, the Enthusiast Track will be especially entertaining and engaging. Attendees will leave with practical information that speaks to this passion.”
Open to the public on the Show’s final day, SEMA Cruise gathers hundreds of Show vehicles in a four-wheeled caravan that winds its way toward SEMA Ignited, the Show’s final event.
SEMA Cruise
At the close of the 2022 SEMA Show at 4:00 p.m. on Friday, November 4, the SEMA Cruise begins, as the world's hottest, most innovative custom vehicles roll out of the Convention Center on Silver Drive and dazzle thousands of spectators sitting ringside. Since its inception in 2011, the Cruise has become one of the most anticipated Show attractions. This year, more than 1,000 vehicles will take part in the Cruise, which proceeds toward the West Hall parking lot and SEMA Ignited, the Show’s official after-party that’s open the public. Spectators have a ringside seat to view the coolest cars on the planet, and the Cruise has become one of the Show’s most anticipated events.
SEMA Ignited
As the SEMA Show concludes on Friday, November 4, iconic cars and trucks will emerge from the Las Vegas Convention Center and make their way to the West Hall Parking Lot for SEMA Ignited—the official SEMA Show after-party—where enthusiasts will see some of the hottest custom vehicles in the world that debuted earlier in the week.
General admission tickets allow access into SEMA Ignited and are available at www.SEMAIgnited.com. Enthusiasts can purchase upgraded tickets for reserved seating to watch the SEMA Cruise and performances from Formula DRIFT and the Urias Globe of Death—daredevil motorcycle riders who perform jaw-dropping stunts in a mesh sphere ball. A limited number of Friday Experience packages are available for general admission into SEMA Ignited, as well as entrance into the SEMA Show on Friday, November 4, and come with a one-year SEMA Individual Membership. The SEMA Friday Experience ticket price is $100.
“The SEMA Ignited Friday Experience is a rare opportunity for gearheads to experience the trade-only SEMA Show, and engage with the industry as SEMA Individual Members,” said Tom Gattuso, SEMA vice president of events. “Through the Friday Experience, enthusiasts will get a behind-the-scenes look at what industry professionals are doing at the SEMA Show and witness the trends as they are happening.”
Now in its eighth year, SEMA Ignited is a combination of a car show, parade, music, food, entertainment and exhibitions all rolled into what becomes the ultimate automotive celebration. It’s where consumers see, hear and, in some cases, get up close and connect with award-winning vehicles and their owners. With more vendors and exhibitors than ever before, the 2022 SEMA Ignited is where enthusiasts will be able to discover the newest trends, learn about new products, meet industry celebrities and experience the excitement of the growing aftermarket.
All SEMA Showgoers will be able to attend SEMA Ignited with their Show credentials. For more information about SEMA Ignited, visit www.SEMAIgnited.com.
The expanded Overland Experience in the West Hall booth #62236 of the Las Vegas Convention Center is a must-see destination at the 2022 SEMA Show. With a 50% increase in vehicles from 2021, SEMA Show attendees can get up close to the newest overlanding products and vehicles that suit all tastes and budgets.
With many similarities and connections to off-roading, adventure travel, aka overlanding, has strong roots in Australia and South Africa, and in the United States, its popularity has exploded over the past decade. Buyers at the 2022 SEMA Show can see products and vehicles specifically for overlanding in the expanded SEMA Overland Experience area.
From high-tech campers to well-built cargo vans to capably built four-wheel-drive vehicles to off-road trailers, the special exhibit includes dozens of customized vehicles with products and gear to compliment all types of outdoor adventurers, including fully popped-out tents, survival accessories and portable kitchen systems. This fast-growing adventure lifestyle sector encompasses every backcountry activity from camping and fishing to kayaking and ATV riding.
Head to the West Hall to learn the latest trends and opportunities and technology that you can incorporate into your next build.
With a 50% increase in vehicles from 2021, SEMA Show attendees can get up close to the newest overlanding products and vehicles that suit all tastes and budgets.
TIS Off-Road, led by urban car scene veteran and iconic entrepreneur Myles Kovacs, brought its Off-Road and Lifestyle Showcase to the 2022 SEMA Show. Located outside the West Hall, booth #70000, attendees can experience segments of car culture never before seen at the SEMA Show, including Low Rider Hopping, Mini Truck Bed Dancing and Truck Drifting. The exhibit also features more than 55 of the world’s top show trucks set to make their debut. See the automotive works of art performing daily at the 2022 SEMA Show.
At the TIS Off-Road exhibit, Showgoers can experience segments of car culture never before seen at the SEMA Show, including Low Rider Hopping, Mini Truck Bed Dancing and Truck Drifting.
The SEMA Battle of the Builders Presented by Mothers Polish top 4 finalists have been announced. The action concludes Friday, November 4, with the winner being crowned at 3:30 p.m. on Silver Drive. Cameras are following along to document the journey for a TV program set to air on Saturday, January 28, 2023, at 9:00 a.m. EST. (Visit www.semabotb.com for updates on TV airings.)
The competition recognizes one winner in four different categories:
Hot Rod & Hot Rod Truck
4 Wheel Drive & Off-Road
Sport Compact, Import Performance, Luxury & Exotic
Young Guns—before crowning the coveted title, Battle of the Builders Champion.
While a panel of industry experts narrows down the selection of vehicles, it’s the builders themselves who ultimately select the four class winners as well as the overall winner.
2022 Top 4 Builders:
Hot Rod/Hot Rod Trucks
Mike Ring - Ringbrothers, 1948 Chevrolet Pickup Loadmaster, Mothers Booth #22357
Sport Compact, Luxury and Exotics
TJ Russell, 1991 Porsche 911, BAJA Front of Central Hall V052
4-Wheel Drive & Off-Road
Jim Ring - Ringbrothers, 1972 Chevrolet K5 Blazer, HRIA Booth #23295
Young Guns 29 & Under
Josh Michels, 1966 Chevrolet Corvette, Battle of the Builders Booth #10139
Welcome to day two of the 2022 SEMA Show in Las Vegas! From the Kick-Off Breakfast to NHRA stars, cool cars, drifting, special keynotes and the Toyo Treadpass, the SEMA Show is the place to see the latest automotive trends and technology.
With the 2022 SEMA Show approaching its third day, there is still plenty for Showgoers to experience both in the halls and out front of the Las Vegas Convention Center. Stay updated with Show information and plan the rest of your week by downloading the SEMA Show app.
Here are three SEMA Show experiences you won't want to miss on Thursday, November 3:
The Overland Experience area includes dozens of customized vehicles with products and gear to compliment all types of outdoor adventurers.
SEMA Overland Experience Showcases New Adventure Gear
The expanded Overland Experience in the West Hall booth #62236 of the Las Vegas Convention Center is a must-see destination at the 2022 SEMA Show. With a 50% increase in vehicles from 2021, attendees are sure to see something to suit all tastes and budgets. From high-tech campers to well-built cargo vans to capably built four-wheel-drive vehicles to off-road trailers, you'll see a wide variety throughout the space. Come to the Overland Experience and see the latest technology you can incorporate into your next build. Be sure to include it on your Show Planner by clicking here.
SEMA Show attendees can be part of the action by hopping on a motorcycle at the Ride With Us area in front of the West Hall of the Las Vegas Convention Center.
Ride With Us: Ride a Motorcycle in 30 Minutes
SEMA Show attendees can be part of the action by hopping on a motorcycle at the Ride With Us area in front of the West Hall of the Las Vegas Convention Center. Through the program operated by the Motorcycle Industry Council (MIC), Showgoers with no riding experience can learn to ride in 30 minutes.
There is no cost for SEMA Show attendees to participate in Ride With Us. Riders must be at least 16 years old, and the MIC provides safety gear and at-your-own-pace instruction.
Themed “Further. Faster. Together.,” this year’s SEMA Show Industry Awards Banquet is a revamped, shorter program that now concludes at 9:00 p.m., and features an innovative layout to immerse the audience in the experience.
SEMA Show Industry Awards Banquet: Be There for an Important Announcement About the Future of the SEMA Show!
The 2022 SEMA Industry Awards Banquet takes place Thursday, November 3, at 7:00 p.m., at the Westgate Las Vegas Resort & Casino Paradise Event Center. Featuring a new layout and shorter program that ends at 9:00 p.m., Showgoers won't want to miss an important announcement about the future of the SEMA Show and the association.
Themed “Further. Faster. Together.,” the SEMA Show Industry Awards Banquet is the annual celebration of the specialty-equipment industry and is highlighted by a networking cocktail reception, dinner and entertainment. The banquet honors industry excellence through SEMA's industry awards, and a new award has been added for 2022—SEMA Automotive Influencer of the Year. The award was established to honor a content creator for their outstanding contributions to automotive culture and for creating a positive impact with automotive enthusiasts.
Tickets are required for the event. Exhibitors can secure complimentary banquet tickets through their registration dashboard, while all Showgoers can purchase tickets at www.semashow.com/banquet.
The SEMA Battle of the Builders Presented by Mothers Polishes top 12 finalists have been announced. The action continues to unfold throughout the week, with cameras following along to document the journey for a TV program set to air on Saturday, January 28, 2023, at 9:00 a.m. EST. (Visit www.semabotb.com for updates on TV airings.)
Ringbrothers' ENYO 1948 Chevrolet Pickup Loadmaster is among the top 12 SEMA Battle of the Builders Presented by Mothers Polishes finalists.
The competition recognizes one winner in four different categories:
Hot Rod & Hot Rod Truck
4 Wheel Drive & Off-Road
Sport Compact, Import Performance, Luxury & Exotic
Young Guns—before crowning the coveted title, Battle of the Builders Champion.
While a panel of industry experts narrows down the selection of vehicles, it’s the builders themselves who ultimately select the four class winners as well as the overall winner. The top 4 will be announced Thursday, November 3, at 3:00 p.m., in North Hall #10139, and the winner will be crowned on Friday, November 4, at 3:30 p.m., on Silver Drive.
2022 Top 12 Builders:
Hot Rod/Hot Rod Trucks
Ringbrothers, 1948 Chevrolet Pickup Loadmaster, Mothers Booth #22357
Tyler Nelson, 1958 Ford F100, Mothers, South Silver Lot
Tim Devlin, 1934 Chevrolet Roadster, HRIA Booth #23295
Sport Compact, Luxury and Exotics
TJ Russell, 1991 Porsche 911, BAJA Front of Central Hall V052
The OPTIMA Ultimate Street Car Invitational (OUSCI) brought live, action-packed excitement to the SEMA Show.
The competition’s Peak Performance Challenge (a timed segment) and the Lingenfelter Design & Engineering Challenge took place at the SEMA Show for the first time in 2021. Those two segments returned to this year’s SEMA Show, while the Autocross portion of the competition made its debut at the Las Vegas Convention Center’s Bronze Lot. The remainder of the OUSCI continues November 5–7, at the Las Vegas Motor Speedway.
The OPTIMA Ultimate Street Car Invitational (OUSCI) brought live, action-packed excitement to the SEMA Show.
“As an expanded feature at the 2022 SEMA Show, OPTIMA’s Ultimate Street Car Invitational is an iconic competition that showcases the aftermarket’s potential,” said Tom Gattuso, SEMA vice president of events. “With modifications that enhance the performance of the vehicles, the competing cars and trucks embody what the SEMA Show is all about.”
With six regional qualifying events spanning more than eight months, the OUSCI includes the country’s top road-worthy, modified vehicles. Top performers from the regional events receive invitations to participate in the final competition, with a handful of spots reserved for vehicles selected at the SEMA Show.
Since 2008 when the OUSCI debuted, an additional highlight for Showgoers has been a display of all 100 competition vehicles at the SEMA Show in an area known as OPTIMA Alley. At the end of the Show, the vehicles parade out of the convention center and make their way to the Las Vegas Motor Speedway, where they participate in a five-part competition. Last year, two of the segments kicked off the competition, which took place at the SEMA Show. This year, the SEMA Show hosts three of the five segments.
The Bronze Lot is located in the outdoor area south of South Hall.
