SEMA Show Highlights

Businesses Save Money, Receive New Benefits Through SEMA Membership 

New benefits are now available to businesses that are SEMA Business Members, including discounts on apparel, parts and services and more. For years, thousands of businesses have received benefits that include discounts on booth space at the SEMA Show, as well as free market research, group buying discounts, invitations to networking events and more.  

Now, members can easily log into the newly designed SEMA members portal and quickly and easily see a comprehensive list of benefits available to them. The portal and benefits are personalized to the company based on the membership category. Some of the new benefits added to the portal are:  

  • Apparel: 15% off SEMA Gear, and 40% off the MSRP at 5.11 Tactical   
  • Parts and Services: 20% discount at Trader Tim's Tie-Downs  
  • JMS Chip: Buy six throttle-control products (any combination of PedalMAX, PedalMAX Terrain and TractionMAX) and get one free or 15% off your first order. This offer is for first-time dealers only and excludes wholesale dealers.  
  • Fifth Third Bank Financial Services: Access to 40+ digital course offerings and tools available on your computer, smart phone or tablet that will help build confidence around the financial decisions you face at any point in your career through the Membership Advantage Online Financial Education Center.  

SEMA business members can also access all member benefits, including those from SEMA Garage, SEMA Data, Market Research, SEMA Education, and have the ability to join a SEMA council and network within the portal listing as well. 

Once logged in at, members can access the member portal by clicking My Benefits, under Menu Links on their profile page. Access your profile page by clicking My Profile once you login.