SEMA Show Highlights

Friday SEMA Show Action: Don't Miss NFL Legend Emmitt Smith, SEMA Cruise, SEMA Ignited

With the 2022 SEMA Show wrapping up tomorrow, there is still plenty for Showgoers to experience both in the halls and out front of the Las Vegas Convention Center. Stay updated with Show information and plan the rest of your week by downloading the SEMA Show app.

Here are three SEMA Show experiences you won't want to miss on Friday, November 4:

Emmitt Smith
Emmitt Smith
NFL Legend Emmitt Smith

Emmitt Smith, the NFL’s all-time leading rusher and three-time Super Bowl champion with the Dallas Cowboys, became a NASCAR Xfinity Series team co-owner last summer. He will headline the 2022 SEMA Show Educational Program’s Friday Enthusiast Track. The new seven-session series will feature celebrities and iconic personalities as they share personal stories that will inspire and entertain Showgoers.

Smith, who will be joined on the Paradise Event Center stage by television personality Chris Jacobs from the hit show “Overhaulin’” on Friday, November 4, at 8:00 a.m., will discuss career opportunities in motorsports and the importance of paying it forward. His race team, Jesse Iwuji Motorsports, is committed to diversity, equity and inclusion, and seeks to break down barriers in motorsports.

“Through Jesse Iwuji Motorsports, we want bring awareness to the many opportunities available in motorsports,” said Smith. “We want to inspire and educate people of all walks of life to work hard and pursue their dreams.”

SEMA Showgoers will hear from Smith about what motivated him to partner with Iwuji as a NASCAR Xfinity Series team co-owner and how they are supporting minorities, youth and the service-member community.

The SEMA Education Enthusiast Track will continue with sessions throughout the day on how to secure sponsors for project vehicles, protecting the right to modify, land-use sustainability and more. The Enthusiast Track is open at no cost to all credentialed SEMA Showgoers, including top enthusiasts who are SEMA Individual Members attending through the SEMA Ignited Friday Experience.

“We’re excited about the Friday Enthusiast Track; it is the first time the SEMA Show Education Program has dedicated a series of seminars to appeal specifically to enthusiasts,” said Pamela Brown-Matthis, SEMA Education director. “Given that this is such a passion-driven industry filled with professionals who love their jobs, the Enthusiast Track will be especially entertaining and engaging. Attendees will leave with practical information that speaks to this passion.”

SEMA Cruise

Open to the public on the Show’s final day, SEMA Cruise gathers hundreds of Show vehicles in a four-wheeled caravan that winds its way toward SEMA Ignited, the Show’s final event.

SEMA Cruise

At the close of the 2022 SEMA Show at 4:00 p.m. on Friday, November 4, the SEMA Cruise begins, as the world's hottest, most innovative custom vehicles roll out of the Convention Center on Silver Drive and dazzle thousands of spectators sitting ringside. Since its inception in 2011, the Cruise has become one of the most anticipated Show attractions. This year, more than 1,000 vehicles will take part in the Cruise, which proceeds toward the West Hall parking lot and SEMA Ignited, the Show’s official after-party that’s open the public. Spectators have a ringside seat to view the coolest cars on the planet, and the Cruise has become one of the Show’s most anticipated events.

SEMA Ignited

As the SEMA Show concludes on Friday, November 4, iconic cars and trucks will emerge from the Las Vegas Convention Center and make their way to the West Hall Parking Lot for SEMA Ignited—the official SEMA Show after-party—where enthusiasts will see some of the hottest custom vehicles in the world that debuted earlier in the week.


General admission tickets allow access into SEMA Ignited and are available at Enthusiasts can purchase upgraded tickets for reserved seating to watch the SEMA Cruise and performances from Formula DRIFT and the Urias Globe of Death—daredevil motorcycle riders who perform jaw-dropping stunts in a mesh sphere ball. A limited number of Friday Experience packages are available for general admission into SEMA Ignited, as well as entrance into the SEMA Show on Friday, November 4, and come with a one-year SEMA Individual Membership. The SEMA Friday Experience ticket price is $100.

“The SEMA Ignited Friday Experience is a rare opportunity for gearheads to experience the trade-only SEMA Show, and engage with the industry as SEMA Individual Members,” said Tom Gattuso, SEMA vice president of events. “Through the Friday Experience, enthusiasts will get a behind-the-scenes look at what industry professionals are doing at the SEMA Show and witness the trends as they are happening.”

Now in its eighth year, SEMA Ignited is a combination of a car show, parade, music, food, entertainment and exhibitions all rolled into what becomes the ultimate automotive celebration. It’s where consumers see, hear and, in some cases, get up close and connect with award-winning vehicles and their owners. With more vendors and exhibitors than ever before, the 2022 SEMA Ignited is where enthusiasts will be able to discover the newest trends, learn about new products, meet industry celebrities and experience the excitement of the growing aftermarket.

All SEMA Showgoers will be able to attend SEMA Ignited with their Show credentials. For more information about SEMA Ignited, visit