By Amanda Gubbins

	Amanda Watt		Kenna Primm
	Susan Rosales		Adam Brown
	Chris Potter		Sergio Ramirez
	Ben Chase		Wyatt Tegtmeier
	Rebeca Olavarrieta		Chris Lindh

Ten up-and-coming executives in the specialty-equipment industry will have the opportunity to attend the SEMA Show on the association’s tab this year.

The SEMA Show YEN Fellowship is a benefit available to SEMA-member company employees under the age of 40 through the Young Executives Network (YEN). This free group provides members with professional development opportunities alongside others in the industry. In particular, the fellowship program demonstrates SEMA’s commitment to recognizing and developing talent among the next generation of specialty-equipment professionals.

Candidates for the fellowship submit an application and essays, which are used to select the final 10 award winners. The selected participants then have the chance to develop their business skills and expand their professional network by attending events at the Show. Following their week in Vegas, they share about their experiences in three short articles.

Congratulations to this year’s award winners:

Amanda Watt, Torklift International

Amanda Watt is the automotive marketing coordinator for Torklift International—a manufacturer of aftermarket automotive and RV accessories. Watt is a graduate of the University of Washington with a degree in communications and minor in business. Though she has worked in the automotive world for only six months, she has already developed a love for it.

“There is so much to learn about the automotive industry,” said Watt. “It’s always changing—there’s never a dull moment.”

Some of Watt’s projects have included shooting video at a racetrack, training dealers on our products and rally planning. She belongs to both YEN and the SEMA Businesswomen's Network (SBN).

Kenna Primm, Roush Yates

Kenna Primm is the director of marketing for Roush Yates and received her bachelor’s degree in marketing at the University of Arkansas. A long-time NASCAR fan, she interned with Daytona International Speedway and also achieved her dream of attending the NASCAR Technical Institute (NTI).

While at NTI, Primm developed the Universal Motorsports Team—a student group that volunteered at different tracks to gain hands-on experience. She graduated at the top of her class as one of the only females.

Primm has been at Roush Yates for more than four years and uses her technical knowledge from NTI every day on the job as she markets the company.

Susan Rosales, Pinnacle Wheel

During her 12 years in the specialty-equipment industry, Susan Rosales has climbed her way to the top from an entry-level sales position, to working side-by-side with the company’s CEO as the general manager for Pinnacle Wheel.

Rosales assisted in restructuring the company, and has raised brand awareness by developing new wheel styles and introducing brands, such as Noir Wheels.

Rosales’ military background has attributed to her work ethic and go-getter attitude. As an active member of YEN and SBN, she plans to use all resources and connections to expand her own knowledge and help others attain the same level of confidence.

Adam Brown, Michael Kunzman & Associates

Growing up in a suburb of Detroit, Adam Brown was introduced to cars at a young age. His grandfather worked for Chrysler, and his father remains a passionate collector and enthusiast. Corvettes and Mopars were a common sight at the Brown household during his childhood, and sparked an interest for him in the high-performance aftermarket.

Brown graduated from the University of Michigan and joined Michael Kunzman and Associates (MKA) in 2011. As part of the MKA team, he is involved in order entry, customer follow up, event coordination, processing warranty and media creation for numerous manufacturers.

Chris Potter, COMP Performance Group

Chris Potter’s early interest in all things mechanical led him to attend Kansas State University, where he graduated in 2011 with a bachelor’s degree in mechanical engineering.

While in school, Potter was heavily involved with Powercat Motorsports—K-State’s student design team for the Formula SAE series—which designs, fabricates and races an open wheel-style race car each year for collegiate competition. He served in many positions, including shop manager and lead powertrain engineer.

As a design engineer for the COMP Performance Group, he has been a part of many different projects, working with an OEM road-racing program to drivetrain components for dirt-track racing, and developing appearance and speed parts for the traditional hot rod.

Sergio Ramirez, Airflow Research Heads

Sergio Ramirez, engineering manager at Airflow Research Heads Inc. has more than 20 years of manufacturing engineering experience and involvement in the creation of many complex aerospace, medical, entertainment and automotive components. From concept sketches to CAD modeling to CNC programming/machining, Ramirez enjoys taking a simple idea and making it a reality.

Ramirez’s recent contributions to the automotive aftermarket can be seen in new techniques he has brought to CNC porting of cylinder heads, specifically in reverse engineering and new five-axis simultaneous tool paths. He has also been involved in prototype designs and manufacturing of components for several motorsports and OEM vehicles.

Ben Chase, Goodies Speed Shop

When he was 16, Chase was hired by Goodies Speed Shop, where he started sweeping floors and stocking shelves. The manager saw potential and gave him a shot at helping customers. In less than a year, Chase was one of the store’s top performers, and he never looked back. By age 21, he was running the service department while attending San Jose State University. After graduation, Chase went to work in the finance department of a local car dealership, but he soon returned to Goodies as the general manager.

Chase enjoys cruising in his ’70 Chevelle SS, going to track days in his C5 Corvette and taking his WRX snowboarding in the winter.

Wyatt Tegtmeier, Speedway Motors

Wyatt Tegtmeier credits his love of cars to his father and grandfathers. They, along with numerous stacks of Hot Rod magazine, helped Tegtmeier develop a passion for the performance automotive aftermarket. Tegtmeier earned a bachelor’s degree in business administration from the University of Nebraska-Lincoln.

At Speedway Motors, Tegtmeier has worked in the warehouse, marketing and e-commerce, has run booths at show events and assisted with the world-record-holding Speedway Motors Bonneville Streamliner in 2010. All of these experiences contributed to his current position as web content manager for SpeedwayMotors.com. The task of educating customers is the driving force behind the content he and his team creates.

Rebeca Olavarrieta, Roco 4x4

As a teenager, Rebeca Olavarrieta was the kid at the track everyone thought was looking out for her father's car, but was in reality racing her own supercharged Mustang Cobra. There, she had the opportunity to get hands on-experience in the performance side of the automotive industry.

After graduating cum laude with a finance degree from Florida International University, Olavarrieta dedicated her time to her business, Roco4x4. The off-road shop and store allowed her to immerse herself in the truck accessory market and also gave her the opportunity to build her own truck, which won the SEMA feature vehicle award at the 2011 SEMA Show.

In 2012, she was chosen as one of the female technicians to work in the award-winning SEMA Mustang Build Powered by Women. Olavarrieta has also competed in international off-road events in Venezuela, Honduras, Panama and Germany.

Chris Lindh, PartsForSpeed

Chris Lindh is the driving force behind PartsForSpeed. He got his start working at parts counters at Iconic Western Auto and later Pep Boys. After graduating from the University of Georgia with a business degree, Lindh worked for a prominent regional warehouse distributor of performance parts. He redesigned their print catalog, which is distributed to 300,000 auto enthusiasts. Seeing an opportunity in the market, Lindh founded PartsForSpeed.com in 2009 with the goal of supplying quality performance parts with outstanding customer service.

By Amanda Gubbins

	Amanda Watt		Kenna Primm
	Susan Rosales		Adam Brown
	Chris Potter		Sergio Ramirez
	Ben Chase		Wyatt Tegtmeier
	Rebeca Olavarrieta		Chris Lindh

Ten up-and-coming executives in the specialty-equipment industry will have the opportunity to attend the SEMA Show on the association’s tab this year.

The SEMA Show YEN Fellowship is a benefit available to SEMA-member company employees under the age of 40 through the Young Executives Network (YEN). This free group provides members with professional development opportunities alongside others in the industry. In particular, the fellowship program demonstrates SEMA’s commitment to recognizing and developing talent among the next generation of specialty-equipment professionals.

Candidates for the fellowship submit an application and essays, which are used to select the final 10 award winners. The selected participants then have the chance to develop their business skills and expand their professional network by attending events at the Show. Following their week in Vegas, they share about their experiences in three short articles.

Congratulations to this year’s award winners:

Amanda Watt, Torklift International

Amanda Watt is the automotive marketing coordinator for Torklift International—a manufacturer of aftermarket automotive and RV accessories. Watt is a graduate of the University of Washington with a degree in communications and minor in business. Though she has worked in the automotive world for only six months, she has already developed a love for it.

“There is so much to learn about the automotive industry,” said Watt. “It’s always changing—there’s never a dull moment.”

Some of Watt’s projects have included shooting video at a racetrack, training dealers on our products and rally planning. She belongs to both YEN and the SEMA Businesswomen's Network (SBN).

Kenna Primm, Roush Yates

Kenna Primm is the director of marketing for Roush Yates and received her bachelor’s degree in marketing at the University of Arkansas. A long-time NASCAR fan, she interned with Daytona International Speedway and also achieved her dream of attending the NASCAR Technical Institute (NTI).

While at NTI, Primm developed the Universal Motorsports Team—a student group that volunteered at different tracks to gain hands-on experience. She graduated at the top of her class as one of the only females.

Primm has been at Roush Yates for more than four years and uses her technical knowledge from NTI every day on the job as she markets the company.

Susan Rosales, Pinnacle Wheel

During her 12 years in the specialty-equipment industry, Susan Rosales has climbed her way to the top from an entry-level sales position, to working side-by-side with the company’s CEO as the general manager for Pinnacle Wheel.

Rosales assisted in restructuring the company, and has raised brand awareness by developing new wheel styles and introducing brands, such as Noir Wheels.

Rosales’ military background has attributed to her work ethic and go-getter attitude. As an active member of YEN and SBN, she plans to use all resources and connections to expand her own knowledge and help others attain the same level of confidence.

Adam Brown, Michael Kunzman & Associates

Growing up in a suburb of Detroit, Adam Brown was introduced to cars at a young age. His grandfather worked for Chrysler, and his father remains a passionate collector and enthusiast. Corvettes and Mopars were a common sight at the Brown household during his childhood, and sparked an interest for him in the high-performance aftermarket.

Brown graduated from the University of Michigan and joined Michael Kunzman and Associates (MKA) in 2011. As part of the MKA team, he is involved in order entry, customer follow up, event coordination, processing warranty and media creation for numerous manufacturers.

Chris Potter, COMP Performance Group

Chris Potter’s early interest in all things mechanical led him to attend Kansas State University, where he graduated in 2011 with a bachelor’s degree in mechanical engineering.

While in school, Potter was heavily involved with Powercat Motorsports—K-State’s student design team for the Formula SAE series—which designs, fabricates and races an open wheel-style race car each year for collegiate competition. He served in many positions, including shop manager and lead powertrain engineer.

As a design engineer for the COMP Performance Group, he has been a part of many different projects, working with an OEM road-racing program to drivetrain components for dirt-track racing, and developing appearance and speed parts for the traditional hot rod.

Sergio Ramirez, Airflow Research Heads

Sergio Ramirez, engineering manager at Airflow Research Heads Inc. has more than 20 years of manufacturing engineering experience and involvement in the creation of many complex aerospace, medical, entertainment and automotive components. From concept sketches to CAD modeling to CNC programming/machining, Ramirez enjoys taking a simple idea and making it a reality.

Ramirez’s recent contributions to the automotive aftermarket can be seen in new techniques he has brought to CNC porting of cylinder heads, specifically in reverse engineering and new five-axis simultaneous tool paths. He has also been involved in prototype designs and manufacturing of components for several motorsports and OEM vehicles.

Ben Chase, Goodies Speed Shop

When he was 16, Chase was hired by Goodies Speed Shop, where he started sweeping floors and stocking shelves. The manager saw potential and gave him a shot at helping customers. In less than a year, Chase was one of the store’s top performers, and he never looked back. By age 21, he was running the service department while attending San Jose State University. After graduation, Chase went to work in the finance department of a local car dealership, but he soon returned to Goodies as the general manager.

Chase enjoys cruising in his ’70 Chevelle SS, going to track days in his C5 Corvette and taking his WRX snowboarding in the winter.

Wyatt Tegtmeier, Speedway Motors

Wyatt Tegtmeier credits his love of cars to his father and grandfathers. They, along with numerous stacks of Hot Rod magazine, helped Tegtmeier develop a passion for the performance automotive aftermarket. Tegtmeier earned a bachelor’s degree in business administration from the University of Nebraska-Lincoln.

At Speedway Motors, Tegtmeier has worked in the warehouse, marketing and e-commerce, has run booths at show events and assisted with the world-record-holding Speedway Motors Bonneville Streamliner in 2010. All of these experiences contributed to his current position as web content manager for SpeedwayMotors.com. The task of educating customers is the driving force behind the content he and his team creates.

Rebeca Olavarrieta, Roco 4x4

As a teenager, Rebeca Olavarrieta was the kid at the track everyone thought was looking out for her father's car, but was in reality racing her own supercharged Mustang Cobra. There, she had the opportunity to get hands on-experience in the performance side of the automotive industry.

After graduating cum laude with a finance degree from Florida International University, Olavarrieta dedicated her time to her business, Roco4x4. The off-road shop and store allowed her to immerse herself in the truck accessory market and also gave her the opportunity to build her own truck, which won the SEMA feature vehicle award at the 2011 SEMA Show.

In 2012, she was chosen as one of the female technicians to work in the award-winning SEMA Mustang Build Powered by Women. Olavarrieta has also competed in international off-road events in Venezuela, Honduras, Panama and Germany.

Chris Lindh, PartsForSpeed

Chris Lindh is the driving force behind PartsForSpeed. He got his start working at parts counters at Iconic Western Auto and later Pep Boys. After graduating from the University of Georgia with a business degree, Lindh worked for a prominent regional warehouse distributor of performance parts. He redesigned their print catalog, which is distributed to 300,000 auto enthusiasts. Seeing an opportunity in the market, Lindh founded PartsForSpeed.com in 2009 with the goal of supplying quality performance parts with outstanding customer service.

By SEMA Editors

	Register early for the 2013 SEMA Show to save $50.

Buyers: October 21 is the last day to register for the 2013 SEMA Show and save $50 on early-bird registration. Register now and pay just $25! Starting October 22, registration fees will increase to $75.

Preview some of the 2,000 new products that will be on display. Get great deals at many Vegas hotels for less than $100 per night. Hotels will close shortly from the official SEMA Show housing site, and discounted rooms will be difficult to obtain once these blocks sell out. Many will close this week, so be sure to book now.

The 2013 SEMA Show is scheduled for November 5–8 in Las Vegas. Follow this link for more information about registering for the Show as well as educational seminars, celebrity appearances and Las Vegas hotel accommodations, or send an e-mail to aapexsema@compusystems.com or call registration customer service at 866-229-3687.

By SEMA Editors

	Register early for the 2013 SEMA Show to save $50.

Buyers: October 21 is the last day to register for the 2013 SEMA Show and save $50 on early-bird registration. Register now and pay just $25! Starting October 22, registration fees will increase to $75.

Preview some of the 2,000 new products that will be on display. Get great deals at many Vegas hotels for less than $100 per night. Hotels will close shortly from the official SEMA Show housing site, and discounted rooms will be difficult to obtain once these blocks sell out. Many will close this week, so be sure to book now.

The 2013 SEMA Show is scheduled for November 5–8 in Las Vegas. Follow this link for more information about registering for the Show as well as educational seminars, celebrity appearances and Las Vegas hotel accommodations, or send an e-mail to aapexsema@compusystems.com or call registration customer service at 866-229-3687.

By Zane Clark

	The 2013 SEMA Show offers 50-plus free educational sessions that registered Showgoers can take advantage of and solidify the foundation for future success.

Consumers have taken to online shopping and quickly adopted smartphones and other mobile devices, but brick-and-mortar distribution locations remain critical to an industry fueled by passion and excitement. Consumers still need an outlet by which they can connect, touch and feel the products on which they are going to spend their discretionary income.

Understanding how to most economically manage your overhead, leverage the Internet and appeal to decision makers are critical components in running a successful business in today’s marketplace. The 2013 SEMA Show offers 50-plus free educational sessions that registered Showgoers can take advantage of and solidify the foundation for future success.  

Five must-attend sessions geared specifically for retail distribution include:

Winning Your Share: How Aftermarket Retailers Can Compete at the Intersection of Digital and Brick and Mortar
Presenter: Tim Odom, AAM USA Inc.
Tuesday, November 5, from 3:00 p.m.–4:00 p.m., LVCC N260

The New Call-to-Action: Creating Compelling Messages That Consumers Actually Care About
Presenter: Lois Brayfield, J. Schmid
Wednesday, November 6, from 3:00 p.m.–4:00 p.m., LVCC N256

STAND OUT! Differentiate or Disappear
Presenter: Larry Mersereau, PromoPower
Monday, November 4, from 1:00 p.m.–2:00 p.m., LVCC N256

Great Retail Experiences—5 Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments, Powered by TORA
Presenter: Brian Dyches, FRDI, Atmospheric Group Inc.
Tuesday, November 5, from 11:00 a.m.–12:00 p.m., LVCC N256

Selling to Women—Today's Greatest Economic Engine, Powered by SBN
Presenters: Christine Corelli, Christine Corelli & Associates, and Doug Dvorak, Dvorak Marketing Group
Thursday, November 7, from 3:00 p.m.–4:00 p.m., LVCC N256

For a complete listing of educational sessions, visit www.SEMAShow.com/Education.

By Zane Clark

	The 2013 SEMA Show offers 50-plus free educational sessions that registered Showgoers can take advantage of and solidify the foundation for future success.

Consumers have taken to online shopping and quickly adopted smartphones and other mobile devices, but brick-and-mortar distribution locations remain critical to an industry fueled by passion and excitement. Consumers still need an outlet by which they can connect, touch and feel the products on which they are going to spend their discretionary income.

Understanding how to most economically manage your overhead, leverage the Internet and appeal to decision makers are critical components in running a successful business in today’s marketplace. The 2013 SEMA Show offers 50-plus free educational sessions that registered Showgoers can take advantage of and solidify the foundation for future success.  

Five must-attend sessions geared specifically for retail distribution include:

Winning Your Share: How Aftermarket Retailers Can Compete at the Intersection of Digital and Brick and Mortar
Presenter: Tim Odom, AAM USA Inc.
Tuesday, November 5, from 3:00 p.m.–4:00 p.m., LVCC N260

The New Call-to-Action: Creating Compelling Messages That Consumers Actually Care About
Presenter: Lois Brayfield, J. Schmid
Wednesday, November 6, from 3:00 p.m.–4:00 p.m., LVCC N256

STAND OUT! Differentiate or Disappear
Presenter: Larry Mersereau, PromoPower
Monday, November 4, from 1:00 p.m.–2:00 p.m., LVCC N256

Great Retail Experiences—5 Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments, Powered by TORA
Presenter: Brian Dyches, FRDI, Atmospheric Group Inc.
Tuesday, November 5, from 11:00 a.m.–12:00 p.m., LVCC N256

Selling to Women—Today's Greatest Economic Engine, Powered by SBN
Presenters: Christine Corelli, Christine Corelli & Associates, and Doug Dvorak, Dvorak Marketing Group
Thursday, November 7, from 3:00 p.m.–4:00 p.m., LVCC N256

For a complete listing of educational sessions, visit www.SEMAShow.com/Education.

By Della Domingo

The SEMA Show's Online Marketing Conference (OMC) includes workshops and lectures from leading industry experts.

The 2013 SEMA Show Educational Program includes a special, one-day conference dedicated to helping auto-related businesses succeed in social media and online marketing. Taking place Monday, November 4, 2013, (the day before the official opening of the SEMA Show), the Online Marketing Conference (OMC) includes workshops and lectures from leading industry experts.

Top-rated presenters from the previous conferences will return to share what’s new in the rapidly changing world of online marketing, while several new speakers join the program to educate participants about content management and online optimization.

“Social media and online marketing can be powerful business tools,” said Peter MacGillivray, SEMA vice president of communications and events. “Yet these tools are fast-paced and constantly changing. The SEMA Show Online Marketing Conference gives business professionals the most up-to-date information in a format designed to meet the industry’s unique needs.”

Show organizers strategically schedule the Online Marketing Conference to take place the day before the SEMA Show’s opening.

“It’s convenient for participants to come in a day earlier than the Show, and they’re able to roll in their travel costs and get more out of the trip,” MacGillivray said. He continued to explain that when asked what topics they most wanted to see covered in the SEMA Show educational program, both buyers and exhibitors responded with marketing/advertising, particularly Internet marketing.

The 2013 program includes three keynote addresses: Survival of the Fitts! Navigating (and Dominating) the Great 2013 Online Marketing Buzz Kill, Powered by ETTN, presented by Marty Weintraub of aimCLEAR; Twitter, presented by Doug Mooney of Automotive Twitter; and Hidden Secrets of Amazon, Powered by ETTN, presented by Bryan Eisenbert of BryanEisenberg.com.

Throughout the day, a variety of sessions are available. The sessions are grouped into two tracks to make it easy for participants to determine which is most appropriate for them: a Fundamentals Track or an Intermediate Track.

Visit the SEMA Show website for more information about the specific tracks or to register for the conference.

By Della Domingo

The SEMA Show's Online Marketing Conference (OMC) includes workshops and lectures from leading industry experts.

The 2013 SEMA Show Educational Program includes a special, one-day conference dedicated to helping auto-related businesses succeed in social media and online marketing. Taking place Monday, November 4, 2013, (the day before the official opening of the SEMA Show), the Online Marketing Conference (OMC) includes workshops and lectures from leading industry experts.

Top-rated presenters from the previous conferences will return to share what’s new in the rapidly changing world of online marketing, while several new speakers join the program to educate participants about content management and online optimization.

“Social media and online marketing can be powerful business tools,” said Peter MacGillivray, SEMA vice president of communications and events. “Yet these tools are fast-paced and constantly changing. The SEMA Show Online Marketing Conference gives business professionals the most up-to-date information in a format designed to meet the industry’s unique needs.”

Show organizers strategically schedule the Online Marketing Conference to take place the day before the SEMA Show’s opening.

“It’s convenient for participants to come in a day earlier than the Show, and they’re able to roll in their travel costs and get more out of the trip,” MacGillivray said. He continued to explain that when asked what topics they most wanted to see covered in the SEMA Show educational program, both buyers and exhibitors responded with marketing/advertising, particularly Internet marketing.

The 2013 program includes three keynote addresses: Survival of the Fitts! Navigating (and Dominating) the Great 2013 Online Marketing Buzz Kill, Powered by ETTN, presented by Marty Weintraub of aimCLEAR; Twitter, presented by Doug Mooney of Automotive Twitter; and Hidden Secrets of Amazon, Powered by ETTN, presented by Bryan Eisenbert of BryanEisenberg.com.

Throughout the day, a variety of sessions are available. The sessions are grouped into two tracks to make it easy for participants to determine which is most appropriate for them: a Fundamentals Track or an Intermediate Track.

Visit the SEMA Show website for more information about the specific tracks or to register for the conference.

By Della Domingo

The SEMA Show's Online Marketing Conference (OMC) includes workshops and lectures from leading industry experts.

The 2013 SEMA Show Educational Program includes a special, one-day conference dedicated to helping auto-related businesses succeed in social media and online marketing. Taking place Monday, November 4, 2013, (the day before the official opening of the SEMA Show), the Online Marketing Conference (OMC) includes workshops and lectures from leading industry experts.

Top-rated presenters from the previous conferences will return to share what’s new in the rapidly changing world of online marketing, while several new speakers join the program to educate participants about content management and online optimization.

“Social media and online marketing can be powerful business tools,” said Peter MacGillivray, SEMA vice president of communications and events. “Yet these tools are fast-paced and constantly changing. The SEMA Show Online Marketing Conference gives business professionals the most up-to-date information in a format designed to meet the industry’s unique needs.”

Show organizers strategically schedule the Online Marketing Conference to take place the day before the SEMA Show’s opening.

“It’s convenient for participants to come in a day earlier than the Show, and they’re able to roll in their travel costs and get more out of the trip,” MacGillivray said. He continued to explain that when asked what topics they most wanted to see covered in the SEMA Show educational program, both buyers and exhibitors responded with marketing/advertising, particularly Internet marketing.

The 2013 program includes three keynote addresses: Survival of the Fitts! Navigating (and Dominating) the Great 2013 Online Marketing Buzz Kill, Powered by ETTN, presented by Marty Weintraub of aimCLEAR; Twitter, presented by Doug Mooney of Automotive Twitter; and Hidden Secrets of Amazon, Powered by ETTN, presented by Bryan Eisenbert of BryanEisenberg.com.

Throughout the day, a variety of sessions are available. The sessions are grouped into two tracks to make it easy for participants to determine which is most appropriate for them: a Fundamentals Track or an Intermediate Track.

Visit the SEMA Show website for more information about the specific tracks or to register for the conference.

By SEMA Editors

An artist rendering of Dave Doetsch’s Sergeant Rock ’14 Jeep Wrangler JK Unlimited. Credit: Keg Digital Garage

Omix-ADA has announced that famed Jeep builder Dave Doetsch will publicly unveil his latest project—Sergeant Rock—at the OMIX/Rugged Ridge Off-Road Success Center at the 2013 SEMA Show in Las Vegas, November 5–8.

Based on an Anvil Blue ’14 Jeep Wrangler Unlimited Rubicon, Sergeant Rock is a military-themed rock crawler that will feature a variety of new products at the SEMA Show from Alloy USA and Rugged Ridge, including the performance vented hood, hurricane flat fender flares and 17-in. Drakon alloy wheels.

“Having Sergeant Rock join our collection of Jeeps on display fits perfectly with our patriotic celebration at this year’s Show,” said Henk Van Dongen, director of marketing at Omix-ADA. “We love working with Dave because it always amazes us how he uses our products to create such unique vehicles.”

In addition to Sergeant Rock, the Off Road Success Center will showcase a wide range of modern and historic Jeeps, showing the evolution of both the industry and the legendary Jeep marque.

The Off Road Success Center will also host a number of other attractions, including autograph signings from celebrity guest R. Lee Ermey, “The Gunny,” a radio show with interviews of the some biggest names in the off-road industry and a live build of a custom military-themed ’14 Jeep JK Wrangler.

For more information about Rugged Ridge or the OMIX/Rugged Ridge Off-Road Success Center at the 2013 SEMA Show, contact Rugged Ridge at 770-614-6101 or visit its website at www.RuggedRidge.com.