Omix-ADA/Rugged Ridge to Debut Sergeant Rock Jeep at SEMA Show

By SEMA Editors

An artist rendering of Dave Doetsch’s Sergeant Rock ’14 Jeep Wrangler JK Unlimited. Credit: Keg Digital Garage

Omix-ADA has announced that famed Jeep builder Dave Doetsch will publicly unveil his latest project—Sergeant Rock—at the OMIX/Rugged Ridge Off-Road Success Center at the 2013 SEMA Show in Las Vegas, November 5–8.

Based on an Anvil Blue ’14 Jeep Wrangler Unlimited Rubicon, Sergeant Rock is a military-themed rock crawler that will feature a variety of new products at the SEMA Show from Alloy USA and Rugged Ridge, including the performance vented hood, hurricane flat fender flares and 17-in. Drakon alloy wheels.

“Having Sergeant Rock join our collection of Jeeps on display fits perfectly with our patriotic celebration at this year’s Show,” said Henk Van Dongen, director of marketing at Omix-ADA. “We love working with Dave because it always amazes us how he uses our products to create such unique vehicles.”

In addition to Sergeant Rock, the Off Road Success Center will showcase a wide range of modern and historic Jeeps, showing the evolution of both the industry and the legendary Jeep marque.

The Off Road Success Center will also host a number of other attractions, including autograph signings from celebrity guest R. Lee Ermey, “The Gunny,” a radio show with interviews of the some biggest names in the off-road industry and a live build of a custom military-themed ’14 Jeep JK Wrangler.

For more information about Rugged Ridge or the OMIX/Rugged Ridge Off-Road Success Center at the 2013 SEMA Show, contact Rugged Ridge at 770-614-6101 or visit its website at