By Zane Clark
 The 2013 SEMA Show offers 50-plus free educational sessions that registered Showgoers can take advantage of and solidify the foundation for future success. | |
Consumers have taken to online shopping and quickly adopted smartphones and other mobile devices, but brick-and-mortar distribution locations remain critical to an industry fueled by passion and excitement. Consumers still need an outlet by which they can connect, touch and feel the products on which they are going to spend their discretionary income.
Understanding how to most economically manage your overhead, leverage the Internet and appeal to decision makers are critical components in running a successful business in today’s marketplace. The 2013 SEMA Show offers 50-plus free educational sessions that registered Showgoers can take advantage of and solidify the foundation for future success.
Five must-attend sessions geared specifically for retail distribution include:
Winning Your Share: How Aftermarket Retailers Can Compete at the Intersection of Digital and Brick and Mortar
Presenter: Tim Odom, AAM USA Inc.
Tuesday, November 5, from 3:00 p.m.–4:00 p.m., LVCC N260
The New Call-to-Action: Creating Compelling Messages That Consumers Actually Care About
Presenter: Lois Brayfield, J. Schmid
Wednesday, November 6, from 3:00 p.m.–4:00 p.m., LVCC N256
STAND OUT! Differentiate or Disappear
Presenter: Larry Mersereau, PromoPower
Monday, November 4, from 1:00 p.m.–2:00 p.m., LVCC N256
Great Retail Experiences—5 Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments, Powered by TORA
Presenter: Brian Dyches, FRDI, Atmospheric Group Inc.
Tuesday, November 5, from 11:00 a.m.–12:00 p.m., LVCC N256
Selling to Women—Today's Greatest Economic Engine, Powered by SBN
Presenters: Christine Corelli, Christine Corelli & Associates, and Doug Dvorak, Dvorak Marketing Group
Thursday, November 7, from 3:00 p.m.–4:00 p.m., LVCC N256
For a complete listing of educational sessions, visit www.SEMAShow.com/Education.