By SEMA News Editors

 

From manufacturers and retailers to builders, technicians and industry leaders, the automotive aftermarket is getting ready to come together in Las Vegas for the 2026 SEMA Show, November 3–6. 

More than a trade show, it's the industry's annual homecoming––four days to reconnect with colleagues, discover what's next, celebrate the creativity that drives car culture and be part of the conversations shaping the aftermarket's future. With so much happening across the Show floor and beyond, this is one industry gathering that's best experienced in person.

Registration is open online, with attendee badges currently priced at $100. Register here.

From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are just a few of the many highlights planned for this year's SEMA Show. Discover more at semashow.com/attendee and also on the SEMA Show mobile app.

 

2026 SEMA Show Features and Activations

New for 2026: Powersports/Side-by-Side (SxS)/Lifestyle Section

 

The Powersports/SxS/Lifestyle section will be anchored in the West Hall, with access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

The Show floor will undergo an evolution to group trucks, off-road and powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:

• Motorcycles and dirt bikes
• Side-by-sides
• Related adventure lifestyle gear and accessories

New and returning manufacturers are already showing excitement for the expanded section. "We're proud to represent KYT Helmets at SEMA 2026," said TJ Jira, CEO of KYT Americas. "We believe it's an opportunity to elevate powersports and bring more visibility to our brand in the market."

Get all the details.

 

Show-Stopping Builds

 

From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship set for display this year will inspire and impress any automotive aftermarket enthusiast.

 

SEMA Battle of the Builders Presented by Mothers High Performance Car Care

 

Now in its 13th year, the famed SEMA Battle of the Builders (BOTB) Presented by Mothers High Performance Car Care competition continues to stand as the automotive aftermarket's premier platform for custom builders exhibiting at the SEMA Show.

New for 2026: The SEMA BOTB will expand to include motorcycles, introducing an additional set of awards recognizing the Top 3 standout bike builders and an overall motorcycle champion with the new SEMA BOTB: Bike Builder Shootout category.

For 2026, the competition will again feature its four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns.

Class winners will advance through the competition, with one ultimately named overall BOTB champion.

Get the complete details.

View on the floorplan.

 

SEMA Education

 

SEMA Education offers showgoers a dynamic experience that complements the high-energy learning environment found throughout the Show floor. Attendees can develop new skills, connect with industry leaders and gain practical business insights through sessions covering emerging trends, technical advancements, workforce development and business growth strategies.

Add Education sessions to your badge during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Collision Repair Stage

 

The SEMA Collision Repair Stage will serve as a hub for industry engagement, bringing together collision-repair professionals for education, discussion and networking throughout the SEMA Show.

Through dedicated programming from the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS), attendees can participate in collision-repair-focused educational sessions and special industry events designed to address the latest trends, technologies and business challenges facing the collision-repair market. The stage offers valuable opportunities to learn from industry experts, gain practical insights and connect with peers across the collision-repair community.

View on the floorplan.

 

SEMA FutureTech Studio

 

The SEMA FutureTech Studio is a real-world reflection of today's advancements and opportunities available to aftermarket businesses.

Located in booth #24401, this featured exhibit brings together experts and cutting-edge technologies from across the mobility landscape, with innovations in alternative fuels, electric vehicle (EV) and powertrain development, advanced manufacturing and advanced vehicle safety systems.

View on the floorplan.

 

New Products Showcase

 

The New Products Showcase is the world's largest display of new automotive aftermarket products and remains one of the top destinations for buyers and media at the SEMA Show.

Featuring thousands of newly introduced products from across the industry, the Showcase offers attendees a firsthand look at the innovations shaping the future of the automotive aftermarket, returning to the Lower South Hall near the main registration.

View on the floorplan.

 

PRO Cup Challenge

 

Organized by the SEMA Professional Restylers Organization (PRO), the PRO Cup Challenge celebrates creativity, craftsmanship and innovation within the restyling industry while demonstrating the value of dealer-ready accessory packages.

Finalists are challenged to design an accessory package for a new-model vehicle that appeals to a broad audience while meeting real-world dealership requirements. Entries are evaluated on marketability, ease of reproduction, creativity and profitability, while attendees also have the opportunity to vote for their favorite build through the People's Choice Award.

Get the complete details.

View on the floorplan.

 

Global Tire Expo-Powered by TIA

 

Sponsored by the Tire Industry Association (TIA), the Global Tire Expo serves as a comprehensive showcase for the tire industry, featuring the latest products, technologies and services from leading manufacturers and suppliers. The exhibit attracts tire dealers, retailers, distributors and automotive professionals from around the world while providing valuable opportunities for networking and business development.

 

SEMA Industry Honors

 

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

Get the complete details.

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Show Kickoff Breakfast

 

A longstanding SEMA Show tradition, the Kickoff Breakfast brings together the aftermarket community before the Show officially opens. The event celebrates the innovators and entrepreneurs driving the industry forward and includes the presentation of the New Product Showcase Awards, Manufacturer of the Year and Channel Partner of the Year honors.

Set for Tuesday, November 3, at 7:00 a.m. PST, tickets are available for purchase during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Live

 

The SEMA Show opens its doors to a worldwide audience, for the third year in a row, via a livestream available on YouTube and Facebook. Throughout Show week, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days.

Attendees can see how it all comes together in person at the SEMA Live Studio in its Central Hall location, booth #20341.

View on the floorplan.

 

SEMA Gear

 

Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available or click below.

View on the floorplan.

 

Featured SEMA Show Artist Larry Chen

 

Photographer Larry Chen, pictured above, has spent two decades documenting the people, vehicles and moments that define automotive culture. As the Featured SEMA Show Artist, Chen's photography will be incorporated throughout the Show's visual identity, appearing in signage, marketing materials and special installations. Chen is the first photographer selected as Featured SEMA Show Artist and the fifth creative to receive the honor since the program's inception.

 

Art Walk

 

Get immersed in automotive lifestyle and culture at the SEMA Show Art Walk, where some of the industry's premier artists will showcase their latest creations and celebrate the creativity that drives car culture.

Keep an eye on SEMA News for additional updates, announcements and programs set for the 2026 SEMA Show. Register here.

 

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

By SEMA News Editors

 

FutureTech Studio Showcases the Technologies Shaping Mobility at the 2026 SEMA Show

 

The exhibit will feature visionary vehicle builds, technology demonstrations and microlearning sessions exploring the industry's future.

 

From advanced powertrains and artificial intelligence to advanced driver assistance systems (ADAS), emerging technologies are reshaping the automotive aftermarket. At the 2026 SEMA Show, November 3-6, Las Vegas, FutureTech Studio and the ADAS Showcase will give attendees an up-close look at these innovations through interactive demonstrations, featured vehicles and educational sessions exploring their real-world applications and implications for the industry.

The FutureTech Studio will return to the 2026 SEMA Show with more than 20 vehicles and a three-day education program highlighting technologies changing how automotive aftermarket products are designed, developed, and brought to market.

Topics include advanced powertrains and fuels, artificial intelligence, automated driving technologies, and emerging product-development tools.

Located in Central Hall, Booth #24401, FutureTech Studio will feature more than 20 vehicles showcasing alternative fuels and EV powertrains, a FutureTech Live Education Stage offering 21 30-minute microlearning sessions across three days, and product displays demonstrating real-world solutions to help manufacturers get products to market faster and easier.  

"FutureTech Studio is designed to show industry professionals both where automotive technology stands today and where it's headed, helping attendees evaluate emerging solutions, understand their business implications, and identify opportunities to remain competitive," said SEMA Vice President of OEM and Product Development Jim Moore. "Attendees can expect a connected, hands-on environment where they can see technologies up close, talk with experts, and experience how innovations are shaping the industry's future." 

Moore, along with the SEMA Garage team, plays a central role in supporting technologies featured in the FutureTech Studio. SEMA Garage serves as an advanced R&D partner for the automotive aftermarket, giving companies access to the engineering resources, testing capabilities, and technical expertise needed to accelerate product development and navigate compliance. Its Los Angeles and Detroit facilities help manufacturers transform ideas into market-ready products. The exhibit connects that technical work with the products, systems, and applications attendees can see on the show floor.

Exhibit and Education Highlights

 

In addition to microlearning sessions in the FutureTech studio, attendees can extend their learning through SEMA Education's Vehicle Technology Track throughout the week in Upper North Hall. FutureTech Studio and related SEMA Education programming will address several areas of vehicle technology, including advanced powertrains, automated driving technologies, and engineering tools. Highlights include:

Advanced Powertrains

• Featured vehicles include Bisimoto's Nio EP9, a demonstration of advanced electric powertrain and high-performance vehicle engineering; Rezvani Motors, pushing the boundaries of tactical mobility, vehicle security, and performance engineering; and Scorpion EV's Project SENNA, blending advanced fabrication with high-performance powertrain development.
• Microlearning Session: "Advanced Fuels and Propulsion: Accelerating the Future of Mobility," Nov. 5 at 10 a.m. in the FutureTech Studio explores the potential of hydrogen internal combustion technology and its role in the future of vehicle propulsion.
• SEMA Education Session: "Advanced Fuels and Powertrains: Engineering the Next Generation of Vehicle Propulsion," Nov. 4 at 11 a.m. in Room N259 highlights the rapidly evolving landscape of advanced fuels and powertrains, emphasizing a powertrain‑agnostic approach that supports innovation across the aftermarket.

Automated Driving Technologies

• Highlights include displays of Sensor Field of View Mapping, exploring the sensor coverage and environmental awareness behind today's driver assistance technologies; and Automated Driving Camera Perception, showcasing the perception systems that transform visual data into driving decisions.
• Microlearning Session: "The Future of ADAS: Performance, Validation, and Integration," Nov. 5 at 10:30 a.m. in the FutureTech Studio examines the latest developments in ADAS technology, calibration, validation, and vehicle modification.
• SEMA Education Session: "ADAS Unlocked: Ensuring ADAS Performance on Modified Vehicles," Nov. 4 at 1 p.m. in Room N255 explores the challenges and opportunities ADAS presents across the automotive ecosystem.
• ADAS Showcase Education Session: "ADAS and Vehicle Modification: An Open Industry Discussion," Nov. 3 at 3 p.m. in the SEMA ADAS Showcase, Booth #31200, explores the intersection of ADAS, vehicle customization, repair, calibration, and emerging technologies, while encouraging audience participation and industry collaboration.

Engineering

• Featured companies include Overland AI, demonstrating next-generation vehicle autonomy through advanced perception and route planning; GM Defense, highlighting the engineering behind next-generation tactical mobility platforms; Kuhnhausen Metal Concepts, demonstrating how digital engineering and fabrication are reshaping automotive aftermarket innovation; Tinkegineering, demonstrating how hands-on learning fuels the next generation of engineering talent; and N+ Bikes, showcasing the Integration of electric propulsion, connected software, and advanced bicycle engineering.
• Microlearning Session: "SAE Standards 101: From Creation to Industry Adoption," Nov. 5 at 3 p.m. in the FutureTech Studio explores how SAE International standards are developed and why they play such an important role across the automotive industry.
• SEMA Education Session: "SAE International Standards: Shaping the Future of the Automotive Industry" Nov. 5 at 9 a.m. in Room N255 explores how companies can leverage programs to identify emerging talent, support workforce development efforts, and recruit future employees.

"As vehicles become increasingly interconnected, it's more important than ever for industry professionals to understand how emerging technologies will impact the future of driving," said SEMA Director of Vehicle Technology Luis Morales. "We look forward to delivering an experience that gives attendees practical insight into these changes so they can prepare their businesses for what comes next."

 

SEMA 2026 Expands ADAS Showcase With Vehicle Engineers, Hands-On Demos

 

Visit the Upper South Hall, booth #32100, for an interactive workshop on vehicle changes, repairs, calibration requirements and more.

 

The 2026 SEMA Show will expand its ADAS Showcase to give automotive professionals direct access to vehicle engineers, technical specialists, late-model vehicles and calibration equipment as they examine real-world questions involving advanced driver assistance systems (ADAS). 

The rise of ADAS is among the most impactful developments for the automotive aftermarket, and SEMA has led the industry’s response through its substantial investment in its SEMA Garage program, impactful federal advocacy, and, now, a highly visible presence among SEMA Show programming. 

Developed with the Society of Collision Repair Specialists and its ADAS Council, the interactive experience will take place in Upper South Hall, booth #32100 (view on the floorplan), adjacent to the Collision Repair & Refinish section. Programming is scheduled from 9:30 a.m.-1:30 p.m. PST daily, with additional programming delivered by the SEMA Garage and Government Affairs in the afternoon on Tuesday, November 3. 

Representatives from Ford, General Motors and Rivian are scheduled to participate alongside collision repair and calibration specialists. Using two calibration bays, participating experts will demonstrate how cameras, radar, vehicle geometry, sensor positioning, mounting locations, replacement components and vehicle modifications can influence ADAS operation and calibration requirements. 

 

 

"Advanced vehicle technologies are creating questions across the automotive aftermarket, and businesses need access to credible technical information they can apply to their work today," said Tom Gattuso, SEMA vice president of events. "The SEMA Show brings vehicle engineers and aftermarket professionals together to examine these technologies in a practical setting, improve understanding and support more informed business decisions."

Technology and equipment providers supporting the hands-on learning environment include AirPro Diagnostics, ALLDATA, Autel, Car ADAS Solutions, Hunter Engineering, John Bean, OEC, Opus IVS, Repairify and Revv. Enterprise and Rivian are among the companies supporting the Showcase through vehicle availability.

By connecting automakers, technology and equipment providers, and collision repair professionals, the Showcase will allow attendees to examine how manufacturer requirements relate to the equipment, software, service information and processes used in automotive repair and calibration facilities. 

"ADAS operation can be influenced by a range of interconnected factors, including repairs, replacement components, vehicle geometry, sensor positioning and modifications," said Aaron Schulenburg, SCRS executive director. "Examining those variables through real-world vehicles and calibration scenarios will help attendees better understand the technical considerations involved and how those factors can affect service, repair and calibration decisions."

 

 

Rather than relying on traditional classroom presentations, the Showcase will feature short technical discussions around vehicles, components and repair scenarios. Topics will include calibration troubleshooting, sensor alignment, the relationship among vehicle geometry, repairs and ADAS operation, and the equipment and facility considerations involved in servicing different vehicle makes, models and technologies. 

Each programmed discussion will be followed by an open-engagement period during which attendees can ask questions, inspect equipment and discuss service, repair, vehicle modification and calibration scenarios with participating experts.

The Showcase is intended to provide technical education rather than promote a particular calibration product or solution. All registered SEMA Show buyers and exhibitors may participate in Showcase discussions and demonstrations.

The 2026 SEMA Show opens on Election Day, November 3. SEMA's Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit sema.org/vote for more information. 

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

By SEMA News Editors

 

The countdown is on: The 2026 SEMA Show, November 3-6 in Las Vegas, is less than three weeks away. (Still need a booth? Start here.) 

Before heading to Las Vegas, exhibitors should take the time to confirm the final details for their booth from services and shipping to registration and onsite support.

 

Freeman Services and Orders

Exhibitors should review booth service orders and confirm that all necessary arrangements are in place before arriving at the Las Vegas Convention Center. SEMA partner Freeman provides a range of exhibit services and solutions to help companies prepare their booths for the Show, including booth offerings like flooring, electrical, production and more; freight options like material handling and shipping services; and booth services like labor and cleaning.

Review orders, confirm service details, and address any remaining needs through Freeman online.

 

Review Shipping Options and Hand-Carry Rules

Exhibitors have five options for shipping materials to the 2026 SEMA Show: Freeman's advance warehouse, direct delivery through the marshaling yard, personally-owned vehicles (POV) with Freeman-assisted material handling, hand-carry/self-unload, and direct shipping through priority carriers such as FedEx, UPS or DHL. Each option has different deadlines, arrival procedures and requirements.

Planning to drive materials to the convention center? POV deliveries with Freeman assistance incur material handling fees. Hand-carry/self-unload requires materials to be carried by full-time company employees, with a 30-minute unloading limit and no unattended vehicles.

Review the "ABCs of Shipping to Your Booth" section of the SEMA Show Exhibitor Service Manual for shipping deadlines, delivery instructions, equipment restrictions and complete requirements.

 

Confirm Exhibitor Registration Details

Exhibitors who still need to register or make changes requiring payment should visit the Exhibitor Registration area in the South Hall Lower East Lobby at the Las Vegas Convention Center. Registered exhibitors who have a QR code confirmation and only need their badge printed can use satellite exhibitor registration desks in the Lower South Hall West Lobby, Central Hall or West Hall.

Satellite locations are for badge printing only. Exhibitors must present their personalized QR code confirmation and a valid, government-issued photo ID with a name matching the badge. Badges can only be printed for the person named on the badge; picking up badges for colleagues is not permitted.

Exhibitors should review the SEMA Show Exhibitor Service Manual for registration details and hours before arriving.

 

Need On-Site Help During SEMA Week? Know Where to Go

Questions or last-minute needs may arise during move-in or Show week. Before arriving, exhibitors should have their sales representative and other key contact information on hand. 

Freeman Service Desks are located in each hall of the SEMA Show campus. Exhibitors may call 888-508‑5054 or email sema@freeman.com for on-site assistance.

Exhibitors may also visit the SEMA Show Office in Central Hall Room C103, or call 702-943-3505 for on-site SEMA Show assistance.

 

Help Build a Future Workforce With the Society of Automotive Engineers (SAE)

SEMA Show is an opportunity to connect with customers, industry peers and potential future employees. Similarly, through SAE's Collegiate Design Series, exhibitors can put their brands in front of emerging engineering talent while building relationships with students preparing to enter the automotive and mobility industries. Explore sponsorship opportunities to support student engineering teams, increase brand visibility and connect with the next generation of talent.

Learn more about SAE Collegiate Design Series sponsorship opportunities.

 

More Must-Read Exhibitor Resources

Registering staff and planning travel are just two pieces of a successful SEMA Show strategy. Exhibitors can also review the Exhibitor Service Manual plus these other must-read resources for practical guidance on planning, marketing, generating leads and managing their Show investment:

• Have a Plan for the 2026 SEMA Show: Essential Resources for Exhibitors
• Exhibitors: Maximize Your Marketing ROI at the 2026 SEMA Show
• Generate More Leads at the 2026 SEMA Show
• Resources to Help Exhibitors Save Money on Their 2026 SEMA Show Investment
• No-Cost Media Resources and Tools Available to SEMA Show Exhibitors
• Exhibitors: Register Your Staff and Save on Travel to the 2026 SEMA Show

Questions about exhibiting? SEMA Show management is available at 909-396-0289 or SEMAShow@sema.org.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

By SEMA News Editors

 

Love the automotive world? Make it part of your career.

SEMA is looking for talented professionals who want to bring their skills, ideas and passion to an organization connected to the automotive specialty-equipment industry.

Explore the current openings and apply for a position that could take your career in a new direction: View current SEMA job opportunities.

As the leading voice for the global aftermarket, SEMA represents more than 7,000 member companies involved in creating, buying, selling and using specialty-automotive products. SEMA supports the industry through market research, product-development resources, education, networking, legislative advocacy and other programs that help businesses and professionals succeed.

SEMA also organizes the annual SEMA Show in Las Vegas, the premier trade event for the specialty-equipment industry.

The aftermarket is a major contributor to the U.S. economy, generating nearly $337 billion in economic impact, supporting 1.3 million jobs nationally and producing nearly $53 billion in annual parts sales.

View current SEMA job opportunities.

For more information, visit sema.org.

From the SEMA Washington, D.C., office

(Left image) U.S. Environmental Protection Agency (EPA) Administrator Lee Zeldin, left, and Summit Products CEO Albert Marasco. (Right image) SEMA's Senior Director of Federal Government Affairs Eric Snyder, left, Zeldin, center, and Marasco.

 

Summit Products in Altoona, Iowa, recently hosted U.S. Environmental Protection Agency (EPA) Administrator Lee Zeldin, providing a tour of their facility and discussing ways the EPA can continue to support the automotive aftermarket industry and domestic manufacturing. 

During the visit, Administrator Zeldin discussed the EPA’s July action to recognize SEMA as a certification authority for aftermarket vehicle parts, issuing a groundbreaking advisory opinion stating that a SEMA Certified-Emissions certification qualifies as a reasonable basis under the Tampering Policy and companies can rely on this certificate to demonstrate compliance. With this formal recognition, the EPA established a regulatory pathway for companies to show in 49 states (excluding California) that they meet the Clean Air Act's emissions requirements. 

• Learn more about EPA's recognition of SEMA Certified-Emissions and what it means for aftermarket businesses. 

Administrator Zeldin also discussed the EPA’s implementation of its February Right to Repair guidance and President Trump’s Freedom to Fix memo, which sought to ensure every American can repair their vehicle and to provide aftermarket businesses with an EPA-recognized way to demonstrate their products are emissions certified.  

The visit to Summit Products was one of several stops Zeldin made in Iowa and Wisconsin to meet with regulated businesses, farmers, industry leaders and local officials. At Summit, he highlighted how the Trump EPA is supporting vehicle owners and aftermarket businesses. 

 

 

"Small businesses are the foundation of the American economy," said Administrator Zeldin. "It was great to visit and tour Summit Products, a proud SEMA member and small business, in Altoona, Iowa. SEMA is working hard to make sure that small businesses can continue to thrive and be competitive. At the Trump EPA, we are fully committed to doing our part, from helping to ensure Americans have the right to repair their own equipment to our recent decision to grant SEMA third-party certification authority over aftermarket parts. The Trump EPA will continue doing everything we can to support American farmers, truckers, car enthusiasts and others."

Summit Products CEO Albert Marasco led a tour that included Administrator Zeldin; Jim Macy, EPA Regional Administrator for Region 7 (covers Iowa, Kansas, Missouri, and Nebraska); Iowa State Senator Cherielynn Westrich, who is also the owner of MalWood USA, which manufactures hydraulic clutch pedal systems, and is a professional car builder/restoration expert; representatives from Dee Zee and Modern Parts Sales and Marketing; and SEMA's government affairs and councils and networks staff.

The tour provided a first-hand look at how Summit Products designs, manufactures, and tests products that upfit RVs, side-by-sides, UTVs, B-Vans, boats and other vehicles.  

Summit Products is one of many great examples of how a small aftermarket manufacturer can grow and thrive in today’s economy. Since 1998, Summit Products has designed and produced accessories for motor coaches just outside of Des Moines. Today, the company produces a wide range of accessories for high-end motor coaches designed to enhance appearance and add grace, including non-slip step edges and Awning Shark for rooftops. Summit Products is comprised of several divisions, including powder coating and plastic and metal fabrication, and the company also produces truck toppers and accessories to upfit UTVs and B-Vans under its Black River brand, along with glass and windows for buses, earth-moving equipment, boats, special vehicles, and more under its Fresco Glass brand. 

To host your federal lawmakers or government officials at your facility, contact Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org. 

From the SEMA Washington, D.C., office

(Left image) U.S. Environmental Protection Agency (EPA) Administrator Lee Zeldin, left, and Summit Products CEO Albert Marasco. (Right image) SEMA's Senior Director of Federal Government Affairs Eric Snyder, left, Zeldin, center, and Marasco.

 

Summit Products in Altoona, Iowa, recently hosted U.S. Environmental Protection Agency (EPA) Administrator Lee Zeldin, providing a tour of their facility and discussing ways the EPA can continue to support the automotive aftermarket industry and domestic manufacturing. 

During the visit, Administrator Zeldin discussed the EPA’s July action to recognize SEMA as a certification authority for aftermarket vehicle parts, issuing a groundbreaking advisory opinion stating that a SEMA Certified-Emissions certification qualifies as a reasonable basis under the Tampering Policy and companies can rely on this certificate to demonstrate compliance. With this formal recognition, the EPA established a regulatory pathway for companies to show in 49 states (excluding California) that they meet the Clean Air Act's emissions requirements. 

• Learn more about EPA's recognition of SEMA Certified-Emissions and what it means for aftermarket businesses. 

Administrator Zeldin also discussed the EPA’s implementation of its February Right to Repair guidance and President Trump’s Freedom to Fix memo, which sought to ensure every American can repair their vehicle and to provide aftermarket businesses with an EPA-recognized way to demonstrate their products are emissions certified.  

The visit to Summit Products was one of several stops Zeldin made in Iowa and Wisconsin to meet with regulated businesses, farmers, industry leaders and local officials. At Summit, he highlighted how the Trump EPA is supporting vehicle owners and aftermarket businesses. 

 

 

"Small businesses are the foundation of the American economy," said Administrator Zeldin. "It was great to visit and tour Summit Products, a proud SEMA member and small business, in Altoona, Iowa. SEMA is working hard to make sure that small businesses can continue to thrive and be competitive. At the Trump EPA, we are fully committed to doing our part, from helping to ensure Americans have the right to repair their own equipment to our recent decision to grant SEMA third-party certification authority over aftermarket parts. The Trump EPA will continue doing everything we can to support American farmers, truckers, car enthusiasts and others."

Summit Products CEO Albert Marasco led a tour that included Administrator Zeldin; Jim Macy, EPA Regional Administrator for Region 7 (covers Iowa, Kansas, Missouri, and Nebraska); Iowa State Senator Cherielynn Westrich, who is also the owner of MalWood USA, which manufactures hydraulic clutch pedal systems, and is a professional car builder/restoration expert; representatives from Dee Zee and Modern Parts Sales and Marketing; and SEMA's government affairs and councils and networks staff.

The tour provided a first-hand look at how Summit Products designs, manufactures, and tests products that upfit RVs, side-by-sides, UTVs, B-Vans, boats and other vehicles.  

Summit Products is one of many great examples of how a small aftermarket manufacturer can grow and thrive in today’s economy. Since 1998, Summit Products has designed and produced accessories for motor coaches just outside of Des Moines. Today, the company produces a wide range of accessories for high-end motor coaches designed to enhance appearance and add grace, including non-slip step edges and Awning Shark for rooftops. Summit Products is comprised of several divisions, including powder coating and plastic and metal fabrication, and the company also produces truck toppers and accessories to upfit UTVs and B-Vans under its Black River brand, along with glass and windows for buses, earth-moving equipment, boats, special vehicles, and more under its Fresco Glass brand. 

To host your federal lawmakers or government officials at your facility, contact Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org. 

Sponsored by Lincoln Electric

The Square Wave® 205 TIG Welder provides AC/DC TIG welding capabilities for aluminum, steel and stainless fabrication projects.

 

Explore welding, plasma cutting and automation for automotive fabrication at SEMA 2026, with live equipment demos plus guidance from Lincoln Electric.

 

At the 2026 SEMA Show, November 3-6, Las Vegas, custom car builders, fabricators and shop decision-makers can test featured Lincoln Electric welding and handheld plasma-cutting equipment in Central Hall, Booth 23413. Attendees can also explore metal fabrication, CNC plasma cutting, welding automation and collaborative robot welding through live, connected demonstrations.

Start With the Work, Not the Machine

Before comparing equipment, define the work it needs to perform. Start with the materials, thicknesses, processes, available power, movement between work areas and recurring setup or quality challenges.

• What materials and thicknesses does the shop encounter most often?
• Which processes are used regularly?
• Where do setup time, training demands or rework create friction?
• Is there a repeatable cutting or welding task that may warrant an automation evaluation?

 

The FlexCut® 45 Plasma Cutter delivers portable metal cutting performance for fabrication, repair and automotive projects.

 

Evaluate the Complete Experience

• Control layout: Are commonly used settings easy to locate and adjust?
• Setup: What changes when the process, material or application changes?
• Mobility: Can the equipment be positioned where the work takes place?
• Repeatability: Does the setup support a repeatable process under appropriate conditions?
• Shop fit: Will the equipment work with available space, input power and production flow?

 

The POWER MIG® 220 AC/DC Multi-Process Welder supports MIG, Flux-Cored, Stick and AC/DC TIG welding in a single machine for automotive fabrication and repair applications.

 

Bring a Real Shop Challenge to SEMA

Bring project photos, material details, available input power, current process information and examples of recurring problems. The goal is to leave with better firsthand information about which capabilities fit the work and what next step makes sense.

 

The Cooper® Welding Cobot helps shops automate repetitive welding tasks while maintaining operator involvement and production flexibility.

 

Put the Welding and Cutting Equipment to Work

All featured welding and handheld plasma-cutting products listed below will be available for attendees to operate with guidance from Lincoln Electric specialists.

 

Featured Welding Equipment

• Sprinter™ 180Si Stick Welder
• Elevate™ SLi Battery-Powered Welder
• Square Wave® 205 TIG Welder
• POWER MIG® 215 MPi™ Multi-Process Welder
• POWER MIG® 262MP Multi-Process Welder
• POWER MIG® 211i MIG Welder
• POWER MIG® 220 AC/DC Multi-Process Welder

 

Featured Plasma-Cutting Equipment

• FlexCut® 35 Air Plasma Cutter
• FlexCut® 45 Plasma Cutter

Special SEMA Show special pricing will be available on select equipment. Stop by the booth to try the equipment and ask about available show special pricing, product options and purchasing information. Product availability, pricing and offer terms may vary.

 

Follow the Part From Cut to Weld

Lincoln Electric will demonstrate a connected CNC plasma cutting and collaborative robot welding workflow using the Torchmate® 4400 CNC plasma cutting table and the Cooper® Welding Cobot. The fully assembled 4' x 4' Torchmate® 4400 is designed for small businesses and educational environments.

The Torchmate® 4400 will cut phone-holder components, and the Cooper® Welding Cobot will weld them together. Attendees who take part in the demonstration experience can receive a finished desktop phone holder, while supplies last.

The demonstration gives visitors a practical look at how automated cutting, part preparation and welding automation can work together in a real-world metal fabrication workflow. It also creates a starting point for discussing whether a suitable application warrants a deeper automation evaluation. Lincoln Electric team members will be available to discuss application requirements, show special pricing and automation financing options. Program availability, eligibility and terms may vary.

The demonstration gives visitors a practical look at how automated cutting, part preparation and welding automation can work together in a real-world metal fabrication workflow.

 

The Torchmate® 4400 CNC plasma cutting table demonstrates automated part production for small businesses, fabricators and educational programs.

 

See the Flex Lase™ Handheld Laser Welding System 

Lincoln Electric will also feature the Flex Lase™ handheld laser welding system, a 2kW solution built for high-precision welding with travel speeds up to four times faster than a typical TIG process. Its easy-to-use interface helps get new operators up to speed quickly, and its focused heat input helps reduce distortion and spatter. 

Flex Lase will be on display only; there will be no live laser welding in the booth. Attendees are encouraged to stop by, see the system up close, and ask a booth team member to schedule an in-person demonstration after the show. 

 

See the Start•All® Jump•Pack Lineup

Rounding out the booth's focus on practical automotive equipment, Lincoln Electric will feature four Start•All® Jump•Pack models designed to provide portable starting power and charge devices on the go. Attendees can compare the lineup and speak with Lincoln Electric team members about selecting the right model for their vehicle and application.

• Start•All® Jump•Pack 2500A
• Start•All® Jump•Pack 5000A
• Start•All® Jump•Pack 10000A
• Start•All® Jump•Pack 12V/24V

 

See Welding, Cutting and Automation in Action

Lincoln Electric at the 2026 SEMA Show
November 3–6, 2026
Las Vegas Convention Center
Central Hall, Booth 23413
lincolnelectric.com

 

By SEMA News Editors

 

The start of the 2026 SEMA Show, November 3-6 in Las Vegas, is just a few short weeks away, so if you haven't booked your hotel yet, now is the time to secure your room through OnPeak, the SEMA Show's official housing provider, to not only get the best possible rates, but accommodations that will help you maximize your week at the aftermarket's premier industry event.

While rooms are still available, space is limited. The official 2026 SEMA Show hotel block at semashow.com/hotel includes a range of options, including the following properties*:

• Hilton Grand Vacations Club (Elara, Flamingo, Strip and Paradise)
• MGM Grand
• New York New York
• Park MGM
• SAHARA

Attendees who book through the official 2026 SEMA Show hotel block, managed by onPeak, can earn eligible hotel loyalty rewards points while taking advantage of discounted rates, flexible reservation policies and convenient access to Las Vegas' top hotels. Hotel reservations for the 2026 SEMA Show are available at semashow.com/hotel.

Whether you're traveling solo or coordinating accommodations for your entire team, booking through the official SEMA Show housing provider offers benefits you won't find through many third-party booking sites.

 

Earn Hotel Loyalty Rewards When Booking in the SEMA Show Block

One of the biggest advantages of booking through the official SEMA Show hotel block is that eligible reservations can earn hotel loyalty rewards points. Simply enter your rewards program information during the booking process, then confirm it again at check-in to receive eligible credit for your stay.

For example, Marriott Bonvoy members can earn points by:

• Booking a participating Marriott or MGM property through the official onPeak reservation system.
• Entering their Marriott Bonvoy membership number in the "Hotel Rewards" section during checkout.
• Providing the same membership number again when checking in at the hotel.

It's one more way your trip to the SEMA Show can continue delivering value long after you leave Las Vegas.

 

Exclusive Rates With Price-Match Protection

SEMA negotiates discounted hotel rates exclusively for attendees, often below publicly available pricing. Instead of spending hours comparing booking sites, attendees can reserve with confidence through the official hotel block.

If you happen to find a lower qualifying rate elsewhere, the official housing provider also offers price-match protection, giving you another reason to book early through semashow.com/hotel.

 

Flexible Reservations

Travel plans can change, and the official SEMA Show hotel block is designed with that in mind. Reservations can be modified or canceled without penalty through October 8, and full prepayment is not required at the time of booking, offering flexibility that many online travel sites don't.

 

Simple Group Booking

Managing hotel reservations for multiple employees doesn't have to be complicated. The onPeak system allows companies to reserve multiple rooms with immediate confirmation, assign guest names later and choose whether to manage payments centrally or individually.

 

Sustainable Travel Options

Attendees interested in making more environmentally conscious travel decisions can also explore sustainability information for participating hotels through onPeak. The platform provides resources that help travelers identify properties and practices that align with their sustainability goals.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

* All prices subject to change. Check semashow.com/hotel for the latest pricing and information. 

 

By SEMA News Editors

 

The 2026 SEMA Show, November 3-6 in Las Vegas, serves as the stage for the newest products, technologies and trends shaping the automotive aftermarket. And recognized as the No. 1 destination for buyers and media at the SEMA Show, the New Products Showcase gives exhibitors a dedicated display for their latest innovations and best-selling products.

Below, preview some of the brand-new products that will debut at the 2026 SEMA show, and get a glimpse at the SEMA Show plans for a few of the industry brands that will have a presence on the Show floor.

HayesX

Booth #24655

 

HayesX will be unveiling it HayesX-250, an electric Vertical Takeoff and Landing (eVTOL) aircraft, at the 2026 SEMA Show, the company announced. Often referred to as a flying car, the HayesX-250 bridges the automotive and aviation worlds, and is designed and fully compliant with the US FAA Part 103 regulations for ultralight vehicles. No pilot license is required to fly the aircraft.

Key safety features include a Formula 1-inspired protective roll cage, aviation-grade materials, validated manufacturing processes, multiple layers of system redundancy and a whole-aircraft parachute system.

See HayesX on the SEMA Show floor

 

Juggernaut USA

Booth #12581

Juggernaut USA will be exhibiting at the SEMA Show for the first time, and will be introducing its full-coverage skid plates and underbody armor made from ¼-in. 5052-H32 aluminum, and is cut, formed and powdercoated in the company's own shop in Wheat Ridge, Colorado. No imported plates, no outsourced steps. Every plate bolts on without drilling, keeps oil-change access open and carries a lifetime manufacturer's warranty.

The company currently builds armor for Ford trucks (F-150, Raptor, Super Duty, Ranger, Expedition), Chevy and GMC HD trucks, the Toyota Tacoma, and Ram ProMaster and Mercedes Sprinter adventure vans, with more platforms on the way.

See Juggernaut USA on the SEMA Show floor

 

Black Forge Trucks

Booth #12010

 

Black Forge will debut RuggedGate, a patent-pending steel tailgate cap, at the 2026 SEMA Show.

Every late-model pickup carries a plastic cap across the top edge of the tailgate. It's a cosmetic part sitting in a structural spot. The retaining clips work loose over a few months of normal use, and the cap eventually tears off, usually under load in the middle of a job. RuggedGate is a steel tailgate cap that bolts to the truck's factory mount points.

RuggedGate installs over the existing cap, whether it's cracked, broken, or already gone. No drilling, no adhesive, no trip to a body shop. Eight pre-stamped holes land on the factory access-plate screw locations and the original screws hold it down, so install runs about two minutes. Mounted, it sits flush and looks like factory equipment.

See Black Forge Trucks on the SEMA Show floor

 

Apollo Sprayers

Booth #34159

Apollo Sprayers International, Inc., a manufacturer of HVLP electric painting systems, will be showcasing its Maxi-Miser line of automotive painting systems at the 2026 SEMA Show.

Maxi-Miser is Apollo Sprayers' product line built specifically for automotive collision and refinish work. Shop owners, custom paint shops and mobile technicians. Maxi-Miser systems are engineered to address overspray, transfer efficiency and compressor contamination issues directly, according to the company, and will be the focus of Apollo Sprayers' presence on the show floor. For those who have not yet worked with Maxi-Miser painting systems, the company will offer a hands-on look at the equipment in operation, along with the opportunity to speak directly with the Apollo Sprayers team members who design and support it.

Apollo Sprayers' booth will feature its core Maxi-Miser lineup, including the Maxi-Miser 3000 PRO, the PRECISION-6 PRO and the POWER-6 VS.

See Apollo Sprayers on the SEMA Show floor

By SEMA News Editors

Limited spots remain for November and December SEMA Garage Los Angeles and SEMA Garage Detroit AUTEL ADAS training sessions.

As demand for advanced driver assistance system (ADAS) expertise continues to rise, SEMA Garage is once again partnering with AUTEL to deliver hands-on, in-depth training designed to keep repair professionals ahead of rapidly evolving vehicle technology. These highly sought-after sessions focus on ADAS fundamentals, calibration techniques and proper reporting practices--skills that are becoming increasingly critical as more ADAS-equipped vehicles enter the market.

The next opportunity to participate in this training takes place at SEMA Garage Los Angeles, where space is limited and registration is filling quickly. SEMA Garage Los Angeles will host its next AUTEL ADAS training session on Tuesday, November 17, and Wednesday, November 18, with an optional expanded third day of training on Thursday, November 19, at the facility located at 1577 Valley Vista Dr., Diamond Bar, CA, 91765. (View on Google Maps here). 

SEMA Garage Detroit will then host its next AUTEL ADAS training session on Tuesday, December 1, and Wednesday, December 2, with an optional expanded third day of training on Thursday, December 3, at the facility located at 14655 Jib St., Plymouth, MI, 48170. (View on Google Maps here). 

For attendees looking to take their training even further, SEMA Garage now offers an exclusive expanded third day of instruction. The optional Day 3––November 19 at SEMA Garage Los Angeles and December 3 at SEMA Garage Detroit––builds on the two-day curriculum by applying diagnostics, decision-making and liability awareness to real-world ADAS calibration scenarios. Rather than standalone lectures, participants work through hands-on exercises designed to reinforce confidence and accuracy in the field. To participate, select the "3-Day" option when registering on the Autel website. Note: The "Day 3" option requires an additional fee. 

How to Reserve Your Spot 

👉 Reserve your spot now at the Autel Academy website by: 

• Visiting autel.us/autel-academy.
• Select ADAS TRAINING.
• Navigate to the "Detroit" tab, and click REGISTER.

Previous SEMA Garage AUTEL training sessions sold out quickly, and organizers encourage early registration for both0 limited-capacity events.

Want more details? Read a recap article here, or reach out to Autel via email to academy@autel.com or visit autel.us/autel-academy for details.