Tue, 11/21/2023 - 11:34

By SEMA News Editors

Organizers have announced that sponsorship opportunities are filling up for the SEMA Motorsports Parts Manufacturers CouncilMPMC (MPMC) Media Trade Conference, January 30-February 1, 2024, at the Embassy Suites Anaheim South in Southern California.

This unique event brings together editors, reporters, creators and editorial teams from all over the world with manufacturers of racing and performance parts and accessories. Unlike a traditional trade show where exhibitors are focused on meeting with buyers and resellers, the Media Trade Conference is focused on media and manufacturer relationships.

The event is held in a hotel, which allows manufacturers to set up products in their suites for 30-minute meetings with media members. Up to 42 private and dedicated sessions are possible over the course of three days. MPMC organizes these meetings and provides lunch, break rooms and a happy hour event.

Sponsorship opportunities, at press time, include the following:

  • Wednesday Lunch Sponsor: $2,500: This sponsorship will receive a reserved table(s) at the event, logo inclusion on the website, email marketing to manufacturers, inclusion in the welcome kit, a speaking opportunity at a group event, plus sponsor signage at the Wednesday Lunch and throughout the conference.
  • Thursday Lunch Sponsor (In-N-Out truck): $3,500: This sponsorship receives recognition at the In-N-Out Burger truck, one of the most popular features at the conference, priority service at the truck and a sponsor thank you gift.
  • All Days Break Room Sponsorship: $1,000: The conference break room is open throughout the day with snacks and drinks for attendees. Each sponsor will have a day that highlights their company with SEMA-provided signage. The sponsor can also leave their company information in the break room for the day.

For more information, including how to sponsor and support the next generation of motorsports professionals, contact MPMC Council Director Marcy at 909-978-6690 or marcy@sema.org.

Tue, 11/21/2023 - 11:26

By SEMA News Editors

New images from SEMA News sources have offered a preview of updates to the Volkswagen Golf R for 2024.

White 2024 Volkswagen Golf R on track

Spotted testing in Germany, camouflage hides the '24 Volkswagen Golf R's revamped front air intakes and updated taillight graphics.

Spotted testing at the German Nürburgring, the Golf R features revamped front air intakes, disguised with plastic cladding to resemble the previous model. At the rear, strategic camouflage hides updated taillight graphics.

Inside, the R model will adopt the fresh dashboard design that premiered in the new Volkswagen Passat and Tiguan. The update is expected to include a larger customizable digital instrument panel and a high-resolution touchscreen integrated into the center console.

Rear of White 2024 Volkswagen Golf R on track

The Golf R will retain its 320hp engine until the Golf lineup is replaced with an all-electric model in 2028 or 2029.

The Volkswagen Golf R will retain its 320hp engine, according to sources, remaining unchanged until the entire Golf lineup is replaced with an all-electric ID.Golf that is expected to debut in 2028 or 2029.

Thu, 11/16/2023 - 16:11

By SEMA News Editors

During the 2023 SEMA Show, October 31-November 3 in Las Vegas, aGlobal Media Awards panel of esteemed international journalists recognized dozens of top industry companies for their innovative products as part of the 2024 Global Media Awards Program. 

A total of 19 judges from 14 countries participated in the program, carefully reviewing and evaluating the products on display in the SEMA Show New Product Showcase to select the products that would resonate with customers in their home regions.

Below, in alphabetical order by country, publication and participating journalist, are the winning exhibitors and products from the 2023 Global Media Awards Program.

SEMA congratulates the list of innovative and envelope-pushing companies recognized this year.

Argentina 

Judge: Luis Zschocke
Media Outlet: New Tune Up

  • Engineered New Product, Interior Accessory: Vintage Air Inc., '79-'93 Fox Body Mustang Surefit Kit 
  • Engineered New Product, Performance-Racing: ProCharger Supercharger, '24 Mustang GT & Dark Horse Stage II Supercharger Kit 
  • Engineered New Product, Performance-Racing: TRAC/Tire Rotation Assistance Cart-Tire Jack, TRAC TireJack/Roller Accessory Plate 
  • Performance-Street Product: Design Engineering, Inc., RFI Shield Mesh Tape 
  • Performance-Street Product: Holley, 1964-66 Mustang Front Speed Kit 2 
  • Performance-Street Product: McLeod Racing/Silver Sport Transmissions/FTI Performance, McLeod '24 Mustang RXT Twin Disc Clutch Kit 
  • Performance-Street Product: Speedmaster, Ford 5.0L Coyote 2pc Fabricated High Ram Air Intake Manifold 
  • Street Rod/Custom Car Product: American Autowire, 4, 6 and 8 Position Relay Panels 
  • Street Rod/Custom Car Product: FiTech Fuel Injection, FiTech Go Port Offenhauser Edition 
  • Tools and Equipment Product: Speedway Motors, Inc., SoloSwap Ford Coyote 5.0L Mock-Up Engine Block 

 

AUSTRALIA

Judge: Simon Christie
Media Outlet: 4WD

  • Interior Accessory Product: Scosche Industries, Inc., MagicMount Pro2 HD Heavy Duty Phone Mount XL 
  • Electric Vehicle Product: JackRabbit Mobility, JackRabbit XG Mini Motorbike 
  • Exterior Accessory Product: Inspired Overland, Ultra Lightweight Carbon Fiber Roof Top Tent 
  • Exterior Accessory Product: Westin/Superwinch, Mesa Roof Rack- Half Rack 
  • Off-Road/4-Wheel-Drive Product: ARB 4x4 Accessories, MT64 Suspension 
  • Off-Road/4-Wheel-Drive Product: SeaSucker, Universal Off-Road Mount 
  • Tire and Related Product: Cooper Tire & Rubber Co., Cooper Discoverer Road+Trail 
  • Tire and Related Product: Mickey Thompson Tires and Wheels, Baja Boss XS 
  • Tools and Equipment Product: BendPak/Cool Boss/JackPak, Coolee CL-50R 
  • Off-Road/4-Wheel-Drive Product: Auxbeam Lighting Co. Ltd., AC-1200 Wireless Remote Control Switch Panel 

 

Judge: Peter Ronis
Media Outlet: All Torque Podcast

  • Featured Product, Collision Repair & Refinish Product: IGL Coatings, INDUSTRIAL SOLUTION AEGIS 
  • Featured Product, Tools and Equipment: Adenna, LLC, ProWorks A5 Blue Tektreme Luxfoam Coated Gloves 
  • Collision Repair & Refinish Product: Griot's Garage, Plastic All-in-One 
  • Electric Vehicle Product: Design Engineering, Inc., EV Charge Cord Protector 
  • Exterior Accessory Product: 3D Products/Hi-Tech Industries, 3D GLW Series Headlight Restore 
  • Exterior Accessory Product: Hatchlift Products, Stake Hand 
  • Exterior Accessory Product: SeaSucker, Magnetic Antenna Mount 
  • Tools and Equipment Product: Red Kap, Cooling Short Sleeve Pocket Tee 
  • Van/Pickup/Sport-Utility Product: Air Lift Company, Air Lift Tow Camera with Versatile Mount 
  • Van/Pickup/Sport-Utility Product: Antigravity Lithium Batteries, Antigravity Batteries Micro-Start XP-20-HD Lithium Jump Starter 

 

BRAZIL

Judge: Eduardo Bernasconi 
Media Outlet: 
Revista FullPower

  • Interior Accessory Product: Fanttik, Fanttik DynamicClean V10 Apex Pivoting Car Vacuum Cordless 
  • Interior Accessory Product: Lippert Curt Luverne Ranch Hand Aries UWS, CURT Discovery NEXT Time-Delay Brake Controller 
  • Exterior Accessory Product: FLATED, FLATED Air-Carrier 
  • Exterior Accessory Product: Rigid Industries, Radiance Plus Pod RGBW 
  • Merchandising Display, Exterior Accessory: Diode Dynamics, HitchMount LED Pod Display 
  • Off-Road/4-Wheel-Drive Product: SeaSucker, Universal Recovery Mount 
  • Street Rod/Custom Car Product: CVF Racing, Billet Universal Full Window Crank 
  • Tools and Equipment Product: Diagnostic Network, AiDN 
  • Tools and Equipment Product: GUNIWHEEL LLC, GUNI X Series 
  • Van/Pickup/Sport-Utility Product: TowSmart Custom, Adjustable Dual Ball Mount 

 

Judge: Ludmilla Kruppa
Media Outlet: Revista Garagem Old School

  • Engineered New Product, Exterior Accessory: Ford Performance Parts & Accessories, Ford Performance Differential Cover - fits Ranger, Bronco & Super Duty 
  • Engineered New Product, Street Rod/Custom Car: Under Dash Hydraulics/Malwood USA, Mopar-E-Body Under Dash Hydraulic Clutch Pedal Kit 
  • Featured Product, Interior Accessory: Retro Manufacturing, RetroSound Universal DIN Repair Kit 
  • Off-Road/4-Wheel-Drive Product: Wilwood Disc Brakes, '21+ RAM TRX TX6R Front Big Brake Kit 
  • Performance-Racing Product: ProCharger Supercharger: BBC Serpentine Accessory Drive  
  • Street Rod/Custom Car Product: Auto Meter, Chrono Chrome 5-Gauge Kit With Chrome Bezel and 3-D Dial 
  • Street Rod/Custom Car Product: CVF Racing, All-Inclusive Wraptor Compact Serpentine System for Ford Coyote 5.0L - AC, Alt & PS 
  • Street Rod/Custom Car Product: CVF Racing, Billet Universal Quarter Window Crank 
  • Street Rod/Custom Car Product: FiTech Fuel Injection, FiTech Ultimate Sync 48x for SBC/BBC 
  • Street Rod/Custom Car Product: ProCharger Supercharger: SBC Serpentine Accessory Drive 

 

CANADA

Judge: Darren Greenwood
Media Outlet: GarageShots Magazine

  • Exterior Accessory Product: FLATED, FLATED Air-Carrier 
  • Interior Accessory Product: Fanttik, Fanttik DynamicClean V10 Apex Pivoting Car Vacuum Cordless 
  • Merchandising Display, Tire and Related Product: Swisstrax, The 12 Series Swisstrax Garage Flooring Tile 
  • Powersports Product: Boxo USA, 5 Drawer Hand Carry Tool Box Loaded with 1/4-in., 3/8-in. and 1/2-in. Metric and Standard Tools 
  • Street Rod/Custom Car Product: Bangin Headlights, 5.75-in. Cold Air Intake Headlight Conversion Kit 
  • Street Rod/Custom Car Product: Design Engineering, Inc., ATAC - Advanced Thermal Acoustic Coating 
  • Street Rod/Custom Car Product: Flaming River Industries, Inc., Next Generation Touch Start Tilt Column 
  • Street Rod/Custom Car Product: KNS/Grand General Accessories, Classic Glass Lens Watermelon Style Light with LED Base 
  • Tools and Equipment Product: TRAC/Tire Rotation Assistance Cart-Tire Jack, TRAC TireJack/Roller Accessory Plate 
  • Tools and Equipment Product: TRULERS, Trulers T-Rulers 

 

Judge: Allison Rogers
Media Outlet: Media Matters

  • Collision Repair & Refinish Product: 3M Automotive Aftermarket Division, 3M Skills Development Center Instructor-Led-Training Services 
  • Collision Repair & Refinish Product: BASF Corporation, Glasurit 100 Line Extreme 
  • Collision Repair & Refinish Product: DeVilbiss Automotive Refinishing, Tru-Cure Portable Infrared Unit 
  • Collision Repair & Refinish Product: Eagle Abrasives, Inc., Tolecutter 
  • Collision Repair & Refinish Product: Goliath Carts, Goliath Test Weld Stand 
  • Collision Repair & Refinish Product: KECO Body Repair Products, KECO GPR+ System 
  • Collision Repair & Refinish Product: Repairify, asTech Rules Engine 
  • Electric Vehicle Product: Opus IVS, Copilot Management Suite: Remote, Mobile, and Calibration 
  • Tools and Equipment Product: SATA SPRAY EQUIPMENT, SATAjet X 5500 universe 
  • Tools and Equipment Product: SATA SPRAY EQUIPMENT, SATA QMR - Quick Material Regulator 

 

CHILE

Judge: Felipe Joui
Media Outlet: UHP Magazine

  • Performance-Street Product: Auto Meter, COBB Tuning Accessport for Subaru WRX 2022+ 
  • Performance-Street Product: K&N Engineering, Inc., C.A.S. Subaru WRX H4-2.4L F/I Turbo; '22-'23 
  • Performance-Street Product: K&N Engineering, Inc., Catch Can, Oil Separator for Ford F-150 
  • Performance-Street Product: QA1, '15-'20 Ford F-150 Lowering Kits 
  • Performance-Street Product: RestorFX, RestorFX Paintless Clear Coat Repair 
  • Performance-Street Product: TAROX Brakes, GR Corolla Two-Piece Floating Rotors 
  • Performance-Racing Product: Kooks Headers & Exhaust, 1-7/8-in. '24 Mustang GT 5.0L Coyote Headers
  • Performance-Racing Product: TEIN USA, Inc., TEIN EDFC5 
  • Off-Road/4-Wheel-Drive Product: Icon Vehicle Dynamics, '22-'23 Toyota Tundra 6-in Stage 9 Suspension System Billet with Subframe Kit 
  • Van/Pickup/Sport-Utility Product: ProCharger Supercharger, '21-'23 Ford F-150 5.0L Supercharger System 

 

FINLAND

Judge: Tomi Eronen
Media Outlet: Amerikan Rauta

  • Featured Product, Interior Accessory: Retro Manufacturing, RetroSound Universal DIN Repair Kit 
  • Featured Product, Street Rod/Custom Car: CFR Performance, Hemi Kit Assembly 
  • Collision Repair & Refinish Product: Scorpion Protective Coatings, Inc., Chrome Delete By Body-Liner 
  • Interior Accessory Product: Intellitronix, '88-'91 RGB LED Chevy Truck Gauge Cluster with IQ Signal Installation Module 
  • Performance-Street Product: Edelbrock Group, Edelbrock Performer RPM 6-Bolt Cylinder Heads for Dodge Gen III Hemi Engines, P/N 61135 
  • Performance-Street Product: Holley, Hooker BlackHeart LS Swap Polished Stainless Steel Exhaust Manifolds 
  • Performance-Street Product: Speedmaster, Chevy GM LS1 Downdraft EFI Stack Intake Manifold System 
  • Performance-Street Product: Speedway Motors Inc., Headlight Air Intake, 4-in. 
  • Street Rod/Custom Car Product: KNS/Grand General Accessories, Classic Glass Lens Watermelon Style Light with LED Base 
  • Tire and Related Product: Kontio Tyres & Boyd Coddington Wheels, Kontio WhitePaw Classic 

 

FRANCE

Judge: Jerome Andre
Media Outlet: Generation 4x4 Magazine

  • Featured Product, Performance-Street: Associated Electrics, SR7 Hoonicorn RTR 
  • Featured Product, Tools and Equipment: NextLED, NT-6926-M Remote Control, Rechargeable Aluminum Heavy Duty Tripod Work Light 
  • Electric Vehicle Product: JackRabbit Mobility, JackRabbit XG Mini Motorbike 
  • Electric Vehicle Product: Legacy EV, Fellten UBP55E 55kWh Battery Pack 
  • Electric Vehicle Product: Redline Detection, BCLD Battery and Coolant Leak Detector 
  • Electric Vehicle Product: Scorpion EV, Venom EV Conversion Kit 
  • Off-Road/4-Wheel-Drive Product: SeaSucker, Universal Off-Road Mount 
  • Off-Road/4-Wheel-Drive Product: Öhlins Racing AB, Öhlins ÖRX 2-Way PDS-Equipped Shock System for JL Jeep Wrangler 
  • Van/Pickup/Sport-Utility Product: Universal Air Suspension, Ford Lightning Air Suspension System 
  • Wheel and Related Product: Ford Performance Parts & Accessories, Ford Performance Parts by Method Race 17-in. Oxford White Wheel and Ford Performance Center Cap 

 

HONDURAS

Judge: Juan Carlos Cuellar 
Media Outlet: 
Sobre Ruedas

  • Engineered New Product, Performance-Racing: Techflex, F6 Battle Wrap 
  • Engineered New Product, Powersports: OPTIMA Batteries, Digital 200+ Charger and Maintainer 
  • Electric Vehicle Product: WD-40 Brand, WD-40 Specialist Electric Parts Cleaner 
  • Performance-Street Product: LIQUI MOLY, Top Tec ATF 1850
  • Tire and Related Product: TRAC/Tire Rotation Assistance Cart-Tire Jack, TRAC TireJack/Roller Accessory Plate 
  • Tools and Equipment Product: Adenna, LLC, Shiny Glass Microfiber Cloth 
  • Tools and Equipment Product: CAROSS USA, 12V Portable 150psi Air Compressor 
  • Tools and Equipment Product: CAROSS USA, 12V Smart Connect Patented Technology Jump Starter and Power Bank 
  • Tools and Equipment Product: Luma III, Inc., SunPro 
  • Tools and Equipment Product: NextLED, NT-6615 Multi-Function, Rechargeable Spot, Flood & UV Pen Light 

 

Judge: Edmundo Pazzetti
Media Outlet: Piloto y Maquina

  • Collision Repair & Refinish Product: Stoner Car Care, Iron Remover and Wheel Cleaner 
  • Exterior Accessory Product: FLATED, FLATED Air-Topper 
  • Exterior Accessory Product: Lippert/Curt/Luverne/Ranch Hand/Aries/UWS, ARIES Jeep Wrangler JL Black Aluminum Front Fender Flares with LED Lights 
  • Interior Accessory Product: Fanttik, Fanttik DynamicClean V10 Apex Pivoting Car Vacuum Cordless 
  • Interior Accessory Product: Speed Dawg Shift Knobs, Speed Dawg County Prison Shift Pattern Shift Knob 
  • Merchandising Display, Van/Pickup/Sport-Utility: Timbren Industries, Timbren SES Counter Display 
  • Mobile Electronics Product: Horizon Brands, AI Dash Cam 4K + 1080p 
  • Off-Road/4-Wheel-Drive Product: Body Armor 4x4/Tuff Stuff Overland, '14+ 4Runner Rear Bumper with Tire Swings 
  • Off-Road/4-Wheel-Drive Product: Ironman 4x4, Powered Watertank 
  • Off-Road/4-Wheel-Drive Product: SeaSucker, Universal Recovery Mount 

 

MEXICO

Judge: Angel Gonzalez
Media Outlet: Mass Motor

  • Engineered New Product, Exterior Accessory: ORACLE Lighting, Oculus ColorSHIFT Bi-LED Modular Headlight System for '21+ Ford Bronco 
  • Featured Product, Performance-Street: Associated Electrics, SR7 Hoonicorn RTR
  • Exterior Accessory Product: AlphaRex, '21-'23 Toyota GR86/Subaru BRZ NOVA-Series LED Projector Headlights 
  • Mobile Electronics Product: AAMP Global, ENLIGHT10 
  • Mobile Electronics Product: Horizon Brands, Ultra-Sonic Solar Back Up Camera 
  • Mobile Electronics Product: IROAD, IROAD X30 
  • Off-Road/4-Wheel-Drive Product: Traxxas, Traxxas TRX-4M 1979 Chevrolet K10 High Trail (1:18 Scale) 
  • Performance-Racing Product: Spyder Auto, ALT-YD-TGR86-LED-BK 
  • Performance-Street Product:Green Filter, Green Filter Honda Civic Type R 23 #7484 
  • Wheel and Related Product: Design Infini, Fittipaldi Off Road FA17 

 

Judge: Cesar Velasco
Media Outlet: Kar Automotive

  • Collision Repair & Refinish Product: Griot's Garage, Stinky Be Gone Air Freshener 
  • Collision Repair & Refinish Product: Scorpion Protective Coatings, Inc., Chrome Delete By Body-Liner 
  • Exterior Accessory Product: American Modified, Jeep JL Tomahawke Grille With LED Eyebrow 
  • Exterior Accessory Product: ORACLE Lighting, Jeep Gladiator Racetrack Tailgate Tail Light System with Animated Sequences 
  • Exterior Accessory Product: Spec-D Tuning, '08-'13 Infiniti G37/'14-'15 Q60 Coupe/Convertible Sequential Projector Headlight 
  • Interior Accessory Product: Horizon Brands, Type S LED Lighted Floor Mats 
  • Interior Accessory Product: Papp Plastics & Distributing, '24 Subaru 2 Color Inserts
  • Performance-Street Product: TEIN USA, Inc., ENDURAPRO PLUS Adjustable Shock Absorbers 
  • Tire and Related Product: TRAC/Tire Rotation Assistance Cart-Tire Jack, TRAC TireJack/Roller Accessory Plate 
  • Tools and Equipment Product: Speedway Motors, Inc., WheelWise Wheel Fitment Tool, Tire Fit Size Measuring Mockup, 4-Lug 

 

NEW ZEALAND

Judge: Andy Bighetti
Media Outlet: Musclecars Universe 

  • Engineered New Product, Performance-Racing: Holley, Holley Sniper EFI 2 
  • Engineered New Product, Performance-Racing: The Aeromotive Group/PerTronix, Aeromotive Fluid Delivery, Small Block Chevy Water Pump 
  • Engineered New Product, Performance-Racing: Turbosmart USA, BoostGate50 
  • Engineered New Product, Performance-Racing: Turbosmart USA, Electronic StraightGate eSG76 External Wastegate 
  • Performance-Street Product: Holley, '64-'66 Mustang Front Speed Kit 2 
  • Performance-Street Product: DeatschWerks, DW810 Brushless, 810LPH @40psi Brushless In-Tank Fuel Pump 
  • Performance-Racing Product: ProCharger Supercharger, '23 Camaro Stage II Supercharger Kit 
  • Street Rod/Custom Car Product: FiTech Fuel Injection, Ultimate Rebel LS 1000 HP EFI System with Short Cathedral Intake and Transmission Control 
  • Street Rod/Custom Car Product: FiTech Fuel Injection, FiTech Go Spark Distributor, Chevy V8 RTR 
  • Performance-Street Product: Speedmaster, 6-71 Polished Blower Roots Supercharger Three Lobe Twisted Rotors 
 
SOUTH AFRICA 

Judge: Victor Pardal
Media Outlet: Ignition TV

  • Electric Vehicle Product: JackRabbit Mobility, JackRabbit XG Mini Motorbike 
  • Performance-Racing Product: Antigravity Lithium Batteries, Antigravity Batteries Micro-Start XP-20-HD Lithium Jump Starter 
  • Performance-Racing Product: ETL Performance Products, Inc., '15 -'21 VW Golf GTI MK7 / MK7.5 Front Mount Intercooler Kit 
  • Performance-Racing Product: FuelTech ECU, FuelTech FT700 
  • Performance-Racing Product: Race Winning Brands, Boostline S58 Connecting Rods 
  • Performance-Racing Product: Race Winning Brands, JE Ultra Series B58 Pistons 
  • Performance-Racing Product: Race Winning Brands, Dart Machinery Toyota 2JZ Engine Block 
  • Performance-Street Product: AST/MOTON Suspension , Adjustable Lowering Spring kit BMW G42 M240i 
  • Performance-Street Product: Öhlins Racing AB, Öhlins Road & Track Suspension System for BMW G8X M2, M3 and M4 Models 
  • Tools and Equipment Product: GUNIWHEEL, LLC, GUNI X Series 

 

SOUTH KOREA

Judge: Young Jun Yu
Media Outlet: Car and Tech 

  • Featured Product, Collision Repair & Refinish Product: Adenna, TASKBrand Final Tack Cloth 
  • Advanced Driver Assistance System (ADAS) Product: Hunter Engineering, Company Ultimate ADAS 
  • Collision Repair & Refinish Product: 3M Automotive Aftermarket Division, 3M Skills Development Center Instructor-Led-Training Services 
  • Collision Repair & Refinish Product: I-CAR, Collision Careers 
  • Collision Repair & Refinish Product: JTAPE, Perforated+ Trim Lifting Tape 
  • Exterior Accessory Product: All-Fit Automotive, RIMiQ PROTECTiQ Pro 
  • Exterior Accessory Product: Klymit, Timber Creek Annex 
  • Off-Road/4-Wheel-Drive Product: TRAC/Tire Rotation Assistance Cart-Tire Jack, TRAC TireJack/Roller Accessory Plate 
  • Tools and Equipment Product: Antigravity Lithium Batteries, Antigravity Batteries Micro-Start XP-20-HD Lithium Jump Starter 
  • Tools and Equipment Product: BendPak/Cool Boss/JackPak, Coolee CL-240 Blue/Gray 

 

UNITED ARAB EMIRATES

Judge: Nabil Moustafa
Media Outlet: Strive Middle East

  • Exterior Accessory Product: Caliber Inc., Apex Skytop by Caliber 
  • Exterior Accessory Product: Klymit, Timber Creek Annex 
  • Exterior Accessory Product: ORACLE Lighting, Jeep Gladiator Racetrack Tailgate Tail Light System with Animated Sequences 
  • Mobile Electronics Product: Wet Sounds Inc., AR-5 Defender Roof 
  • Performance-Racing Product: Race Winning Brands, Dart Machinery Toyota 2JZ Engine Block 
  • Performance-Racing Product: Team Plus, Team Plus Wheel Turtle Pro 
  • Performance-Street Product: United Engine & Machine, Hyperformance Pistons 
  • Tire and Related Product: Kontio Tyres & Boyd Coddington Wheels, Kontio WhitePaw Classic 
  • Tire and Related Product: Mickey Thompson Tires and Wheels, Baja Boss XS 
  • Van/Pickup/Sport-Utility Product: Rock Slide Engineering, R-Step 

 

VENEZUELA

Judge: Henry Pierini
Media Outlet: Autozulia International

  • Engineered New Product, Collision Repair & Refinish Product: Luma III, Inc., SunPro 
  • Engineered New Product, Mobile Electronics: REDARC, Smart Battery Monitor 
  • Collision Repair & Refinish Product: GUNIWHEEL, LLC, GUNI X Series 
  • Collision Repair & Refinish Product: Stoner Car Care, Iron Remover and Wheel Cleaner 
  • Exterior Accessory Product: Ford Performance Parts & Accessories, Canopy Bed Products 
  • Interior Accessory Product: Fanttik, Fanttik DynamicClean V10 Apex Pivoting Car Vacuum Cordless 
  • Mobile Electronics Product: BendPak/Cool Boss/JackPak, JackPak Ultra2500A 
  • Mobile Electronics Product: Horizon Brands, AI Dash Cam 4K + 1080p 
  • Powersports Product: Boxo USA, Karting Box 
  • Tire and Related Product: Lippert/Curt/Luverne/Ranch Hand/Aries/UWS, CURT Tire Linc Auto Trailer Advanced TPMS Tire Pressure Monitoring System
Thu, 11/16/2023 - 15:03

By Ashley Reyes

SEMA's' Truck & Off-Road Alliance (TORA) has named Denver,Berg Performance Colorado-based Berg Performance as the council's newest member spotlight company. Get to know its story in the SEMA News interview with Bryan Eisenberger, Berg Performance's vice president of sales and e-commerce, below. 

SEMA News: Tell us the story of your company. How did your company start?

Bryan Eisenberger: Named for the German word for mountain, Berg Performance was established in 2011 as an Audi/Volkswagen/Porsche specialty shop that's all about the people we're lucky enough to call our customers. We started out of a barn and have grown into a world-class operation. Owner Aaron Marshall delivers next-level service by taking a personal interest in ensuring every vehicle is functioning at its very best. From routine maintenance to special requests, start to finish, the customer is central at Berg Performance, a shop built to exceed Audi, VW and Porsche owners' expectations with a new standard of quality. We launched Berg Peaks, our off-road division, in 2020. We focus on building the most capable off-road vehicles possible on Porsche Cayenne, VW Touareg and Audi Q7 platforms. Our first off-road Cayenne, titled Warthog, is now our shop car and our do-everything off-roader. We have since continued to build some of the most capable off-roaders out there. We recently launched our Berg Peaks off-road parts division to help everyone from everyday drivers to extreme off-roaders be able to take their platforms anywhere.

SN: What was your company's breakthrough moment?

BE: I think our breakthrough moment comes in two parts. The first was when we transitioned to our new shop. This was made possible because of our intense attention to detail and how we service our customers. We built a name for high-quality work and a passion for the customer. 

The second is when we decided to build out our off-road practice. We really saw an evolution in our business and a need for high-quality off-road builds utilizing the Cayenne, Touareg and Q7 platforms. We quickly built a name for ourselves, becoming the go-to shop in the West for this type of work. This all culminated with our most in-depth and biggest build yet, the Project Pumbaa, which we featured at the 2022 SEMA Show in Las Vegas. This Cayenne was not just a show car either; we built it to be used and taken off-road. We took it on a number of off-road trips, most notably to Moab, where it completed Top of the World Trail with no winching and no assistance.

SN: Tell us about your business now in 2023. 

BE: We are currently building and fine-tuning four of our Cayennes to take on five of the Jeep "Badge of Honor" trails near Telluride, Colorado. If we haven't yet, this trip with only Cayennes, Touaregs and Q7s will cement these platforms as top off-roading vehicles on the market. In addition to that, we just launched our e-commerce site (bergpeaks.com), in which we have made available parts that we have developed in-house and opened up to the market to address some of the fault areas from the cars at stock, including adjustable upper control arms, air suspension lift kits which we affectionately call our OEV+ lift kits, and a number of other parts that are coming later in the year, including high-angle axles, off-road front/rear bumpers, skids, rock rails and other off-road accessories.

SN: Tell us about a product that you are proud of. 

BE: That would have to be our OEV+ air suspension lift kits that I just discussed. The lift kits on the market right now are mostly body lifts with subframe drops. While that solution achieves the desired results by ultimately creating more clearance, it has a few unintended consequences. The drive and feel of the car lose that Porsche and Audi feel. Part of the reason people buy a Cayenne or Q7 is for that unique feeling while driving. You still feel like you are driving a sports car even though it is an SUV. 

One of the benefits of our lift is you don't lose that driving heritage, while still gaining that much-needed clearance for off-road trails. Our goal was simple, make the car as fun to drive on road as it is off-road, and our lift does that where others don't. You still have that planted, responsive handling that you've come to expect in the Porsche, Audi and Volkswagen names. Pair that with our adjustable upper control arms and you have a fantastic platform.

SN: What advice do you have for young professionals contemplating a career in the automotive aftermarket?

BE: I think my biggest advice is to really make sure you love the industry. This career is difficult and the industry itself is a hard one. However, if you have a love for the industry, a love for the platforms, and a love for the customers, that will make even the hardest days so rewarding. For us, it really is a labor of love and passion and that is what has brought us to the point where we are today. 


Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates. 

Thu, 11/16/2023 - 14:59

By Ashley Reyes

Robert Cavanagh--senior product manager at AP EmissionsTORA Technologies LLC--is the latest Emerging Trends & Technology Network (ETTN) member to share his insight on technology trends that he is utilizing and seeing in the automotive aftermarket industry.  

Read more in his interview with SEMA News below. 

SEMA News: What technology tools, new or old, have you leaned on recently?

Robert Cavanagh: I am a huge proponent of using Excel to manipulate data. It might seem like an older tool, and sometimes it may not be the best tool for a very specific task, but it's a jack of all trades and can handle just about anything reasonably well. Its versatility is a strong point, especially as Microsoft continues to add features.

SN: What new trends have you noticed within the industry?

RC: As a catalytic converter manufacturer, we have noticed a significant trend of OEs using larger and more complex converter systems as emissions regulations become stricter. This has led to more intricate pipe routing and bending, as well as an increase in catalyst material used. There are also more sensors to integrate the emissions control systems with the ECU, becoming an active part of the system rather than a passive one.

SN: What is the single best career advice you've been given?

RC: I always think of a quote from a past mentor when I see this question: "Don't be afraid to take action because not choosing a path forward is the wrong choice. If you don't make a decision, the decision will make you (or break you). If you need more information to make your decision, don't wait; go out and get it."


Fill out an ETTN Member Insight form to share your latest breakthroughs with new technology and share your tips with other members. Selected candidates will be featured on ETTN's social media, SEMA News and future ETTN Member Updates. 

Thu, 11/16/2023 - 14:34

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) has confirmed itsSBN WLF 2024 Women's Leadership Forum for March 5-7 in Austin, Texas, building upon an already successful program that has helped empower and elevate women in the automotive aftermarket since the event's inception in 2021. Register for the 2024 SBN Women's Leadership Forum here.

The 2024 event, themed "EVOLVE: Advancing the Future of Women in Leadership," will help SBN members succeed by teaching them essential leadership skills through interactive education sessions, keynote speeches and engaging instruction from top-tier leadership experts.

The forum happens at a time when women have worked their way through the ranks of the professional world to represent 58.4% of the U.S. workforce. Yet, they continue to hold a vastly smaller percentage of leadership positions than men in various sectors. According to a recent study, as of 2023, only 35% of top management positions are held by women, and women represent only 10.4% of leadership positions at Fortune 500 companies*.  

Reports also show women face unique challenges in the working world as they are often held to higher standards, and many businesses don't feel "ready" to hire women for top executive positions.* These challenges, which are tackled head-on during the SBN Women's Leadership Forum, are amplified in the traditionally male-dominated automotive industry.

"The SBN forum offers a safe space for women to come together to share their experiences and celebrate their wins," said SBN Director Nicole Bradle. "In addition to fostering connections with women who understand their industry inside and out, attendees will walk away with tangible action plans to maximize their professional impact and communicate their value." 

Keynote sessions will focus on how to shift your mindset to live an intentional life and habits that hold you back from a raise. Panel discussions will delve into advancing women's leadership and include workshops to define one's individual roadmap. Past attendees have also noted their success with the program:

"The SBN Leadership Forum gave me the confidence and boost I needed to advance my career," said April Rogers of Dee Zee Inc. "There is nothing that is unattainable. SBN taught me leadership skills that were so beneficial, that not only will help me, but more importantly, help the teams that I lead!" 

"The SBN's mission is to provide opportunities for professional women in the industry to enhance their careers and positively impact the growth of the entire automotive aftermarket. This forum is the place for SBN members to come together to give each other support and advice, and take part in an invaluable experience," Bradle added.

Registration for the SBN Women's Leadership Forum is now open at sema.org/sbn-wlf.  


*Source: 25 Women In Leadership Statistics [2023]: Facts On The Gender Gap In Corporate And Political Leadership--Zippia.

Thu, 11/16/2023 - 14:15

By the SEMA Washington, D.C., office

SEMA has joined the United States Chamber of Commerce, theTransport American Trucking Associations, Truckload Carriers Association and National Tank Truck Carriers this week, filing an amicus brief (friend of the court) supporting the "Western States Trucking Association and Construction Industry Air Quality Coalition, Inc. vs. United States Environmental Protection Agency" petition, which is currently pending before the D.C. Circuit Court.

The "Western States Trucking" petition to the court challenges the U.S. Environmental Protection Agency's (EPA) waiver granted to California, permitting the state to implement its Advanced Clean Trucks (ACT) Regulation, California's zero-emissions mandate for medium- and heavy-duty vehicles. SEMA's friend of the court supports the petitioners' challenge to the EPA.

The organizations and their members in this friend of the court briefing represent a wide range of businesses in the supply chain that are affected by California's imposition of new zero-emissions requirements on the trucking industry. While some SEMA members supply parts and services to the medium- and heavy-duty trucking industry, the broader membership will be significantly impacted if ACT is implemented in its current form as a result of increased shipping costs and further disruptions to supply chains, including import and export of parts and raw materials.

The brief re-emphasizes SEMA's position that government policy, in its quest to achieve lower or zero automotive emissions goals, should remain technology neutral.

The arguments laid out in the petitioners' case include the following challenges to EPA's waiver for the ACT Regulation:

  • EPA's waiver exceeded legal bounds. The EPA failed to consider commenters' concerns over multiple fatal flaws in the ACT Regulation. As a result, California's decision to accelerate its in-state mandates for on-road, zero-emission medium- and heavy-duty trucks will force upheaval on the national trucking sector, with serious repercussions for the consumers, communities, and industries that rely upon it nationwide.
  • California failed to adequately address the development of the infrastructure, or the procurement of raw materials needed to support battery-powered trucks on the road, as well as the upstream and downstream emissions produced by switching to battery power.  

California's standards are also inconsistent with federal requirements concerning technological feasibility and necessary lead time, resulting in unattainable goals. 

The standards also impose prohibitive costs on manufacturers and purchasers, with serious repercussions for the broader transportation industry. It also puts greater pressure on small and medium-sized businesses that cannot easily afford electric trucks and mandating equipment with operational capabilities that are insufficient to meet the needs of the nation's supply chain. 

  • Because the trucking industry serves nearly all other sectors of the economy, the costs imposed by the standards will be passed on in the form of higher prices for countless goods and services.

The federal Clean Air Act (CAA) allows California to establish emission standards while requiring EPA to curtail State overreach. Under the federal CAA, states are preempted from establishing their own vehicle and engine emissions standards. 

  • At that time, however, Congress granted California leeway to develop its own standards while permitting other states to adopt California's standards. However, Congress did not give California unreviewable free rein under this exception.
  • The petition also notes that even the United Nations Conference on Trade and Development has warned that the drive toward battery-electric vehicles presents "challenges in ensuring that the raw materials are sustainably sourced given that their exploitation is often associated with undesirable environmental footprints, poor human rights and worker protection."

A full copy of the amicus brief can be found here.

Thu, 11/16/2023 - 14:15

By the SEMA Washington, D.C., office

SEMA has joined the United States Chamber of Commerce, theTransport American Trucking Associations, Truckload Carriers Association and National Tank Truck Carriers this week, filing an amicus brief (friend of the court) supporting the "Western States Trucking Association and Construction Industry Air Quality Coalition, Inc. vs. United States Environmental Protection Agency" petition, which is currently pending before the D.C. Circuit Court.

The "Western States Trucking" petition to the court challenges the U.S. Environmental Protection Agency's (EPA) waiver granted to California, permitting the state to implement its Advanced Clean Trucks (ACT) Regulation, California's zero-emissions mandate for medium- and heavy-duty vehicles. SEMA's friend of the court supports the petitioners' challenge to the EPA.

The organizations and their members in this friend of the court briefing represent a wide range of businesses in the supply chain that are affected by California's imposition of new zero-emissions requirements on the trucking industry. While some SEMA members supply parts and services to the medium- and heavy-duty trucking industry, the broader membership will be significantly impacted if ACT is implemented in its current form as a result of increased shipping costs and further disruptions to supply chains, including import and export of parts and raw materials.

The brief re-emphasizes SEMA's position that government policy, in its quest to achieve lower or zero automotive emissions goals, should remain technology neutral.

The arguments laid out in the petitioners' case include the following challenges to EPA's waiver for the ACT Regulation:

  • EPA's waiver exceeded legal bounds. The EPA failed to consider commenters' concerns over multiple fatal flaws in the ACT Regulation. As a result, California's decision to accelerate its in-state mandates for on-road, zero-emission medium- and heavy-duty trucks will force upheaval on the national trucking sector, with serious repercussions for the consumers, communities, and industries that rely upon it nationwide.
  • California failed to adequately address the development of the infrastructure, or the procurement of raw materials needed to support battery-powered trucks on the road, as well as the upstream and downstream emissions produced by switching to battery power.  

California's standards are also inconsistent with federal requirements concerning technological feasibility and necessary lead time, resulting in unattainable goals. 

The standards also impose prohibitive costs on manufacturers and purchasers, with serious repercussions for the broader transportation industry. It also puts greater pressure on small and medium-sized businesses that cannot easily afford electric trucks and mandating equipment with operational capabilities that are insufficient to meet the needs of the nation's supply chain. 

  • Because the trucking industry serves nearly all other sectors of the economy, the costs imposed by the standards will be passed on in the form of higher prices for countless goods and services.

The federal Clean Air Act (CAA) allows California to establish emission standards while requiring EPA to curtail State overreach. Under the federal CAA, states are preempted from establishing their own vehicle and engine emissions standards. 

  • At that time, however, Congress granted California leeway to develop its own standards while permitting other states to adopt California's standards. However, Congress did not give California unreviewable free rein under this exception.
  • The petition also notes that even the United Nations Conference on Trade and Development has warned that the drive toward battery-electric vehicles presents "challenges in ensuring that the raw materials are sustainably sourced given that their exploitation is often associated with undesirable environmental footprints, poor human rights and worker protection."

A full copy of the amicus brief can be found here.

Thu, 11/16/2023 - 14:04

By SEMA Washington, D.C., Staff

Whether it's protecting the right to repair and modify vehicles withWashington Rally advanced technology, combating vehicle technology mandates that limit consumer choice or protecting motorized access to federal government lands, there are many issues facing SEMA members in the nation's capital. With the 2024 presidential election heating up and the balance of power in both the House and Senate up for grabs, it's more important than ever for SEMA members to come to Washington, D.C., to advocate for the industry!

Mark your calendars now to join fellow SEMA members in Washington, D.C., on May 8-9, for the 2024 SEMA Washington Rally.

During the Rally, you will have the opportunity to meet face-to-face with your United States senators, representatives and key congressional aides to discuss the issues that matter most to your business and the industry.

Registration will officially open later this spring. There is never any cost to participate.

To register or for more information, contact Eric Snyder at erics@sema.org.

Thu, 11/16/2023 - 14:04

By SEMA Washington, D.C., Staff

Whether it's protecting the right to repair and modify vehicles withWashington Rally advanced technology, combating vehicle technology mandates that limit consumer choice or protecting motorized access to federal government lands, there are many issues facing SEMA members in the nation's capital. With the 2024 presidential election heating up and the balance of power in both the House and Senate up for grabs, it's more important than ever for SEMA members to come to Washington, D.C., to advocate for the industry!

Mark your calendars now to join fellow SEMA members in Washington, D.C., on May 8-9, for the 2024 SEMA Washington Rally.

During the Rally, you will have the opportunity to meet face-to-face with your United States senators, representatives and key congressional aides to discuss the issues that matter most to your business and the industry.

Registration will officially open later this spring. There is never any cost to participate.

To register or for more information, contact Eric Snyder at erics@sema.org.