By SEMA News Editors
The countdown to the SEMA Show is on. Automotive professionals have just days left to secure the lowest available registration rate for the 2026 SEMA Show before badge prices increase after Friday, June 26.
Registering now not only saves money: it also unlocks access to hotel booking, educational sessions, special-event tickets and other planning resources designed to help attendees maximize their time in Las Vegas this November 3-6.
The SEMA Show floor serves as the ultimate destination for automotive professionals of all experience levels, backgrounds and areas of focus to convene, share insights and ideas and conduct business for four days straight.
Why Register Before June 26?
- Save $25 per badge before rates increase.
- Reserve hotel rooms at guaranteed lowest rates through onPeak.
- Access the Registration Resource Center immediately.
- Purchase tickets for SEMA Fest and other special events.
- Reserve seats for popular education sessions before they fill up.
- Start planning meetings, booth visits and networking opportunities months in advance.
Register Before June 26 and Save
Approved attendees can register for a SEMA Show badge at the lowest available rate ($50 per badge) until pricing increases (to $75 per badge) after Friday, June 26.
The sooner an attendee registers for the SEMA Show, the more they save. But, early registrants can also get a head start on their SEMA Show plan, with access to the Registration Resource Center to print receipts, register a spouse, book hotels, reserve a spot in one of dozens of educational sessions, purchase tickets to events like SEMA Fest, the SEMA Show Kickoff Breakfast, SEMA Industry Honors and more.
How to Save on Your 2026 SEMA Show Hotel Reservations
Hotel reservations are open through SEMA's only official housing partner, onPeak. Bookings made in the official SEMA Show block are eligible for hotel loyalty and member programs and are guaranteed to be the lowest possible prices available. That's right: organizers will price-match if you happen to find a lower rate, so there's no downside to booking within the official SEMA Show hotel block at semashow.com/hotel.
How to Save on Airfare to Las Vegas for the SEMA Show
SEMA Show organizers know travel costs can add up, which is why they've partnered with several airlines to offer exclusive discounts for attendees heading to the 2026 SEMA Show.
With these deals from exclusive SEMA Show partners––detailed at the link below––attendees can take advantage of airfare savings while planning their trip to the industry's premier automotive aftermarket event.
SEMA Fest Is Back in 2026
SEMA Fest, which has featured headliners Imagine Dragons, Cage the Elephant, Sublime and Queens of the Stone Age, will return to Las Vegas on Friday, November 6, with motorsports, music and car culture.
Tickets are available now for industry members at the lowest available price ahead of the 2026 lineup announcement. Qualified SEMA Show attendees can add SEMA Fest tickets directly through the Registration Resource Center when securing a Show badge.
Non-industry friends and family can purchase tickets now at SEMAFest.com, along with passes for the one-day "SEMA Show Friday–Open to the Public," a bucket-list experience for automotive enthusiasts.
Every dollar saved before arriving in Las Vegas is a dollar that can be invested back into your business. Register now, lock in the lowest badge rate available, and begin planning for four days of new products, industry connections, business opportunities and unforgettable experiences at the 2026 SEMA Show.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee, buyer and media registration is now open online. For more information, visit semashow.com.
SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
