Fri, 11/06/2026 - 11:32

By SEMA News Editors

Optima Unleashed at the 2026 SEMA Show.

 

The 2026 SEMA Show isn't just about what was on the convention center floor. Outside the Las Vegas Convention Center, the action was just as impressive, with professional drivers, high-performance builds and motorsports demonstrations putting the automotive aftermarket's capabilities on full display.

From drifting and smoke-filled burnout competitions to off-road demonstrations, ride-alongs and crowds taking in the action, the outdoor activations delivered plenty of horsepower, excitement and unforgettable moments throughout the week.

Check out the gallery for a look at the action that kept the 2026 SEMA Show moving.

 

RAYS Wheels––Silver Lot 3

RAYS Wheels is offering ride-along experiences with professional drivers in vehicles equipped with the company's performance wheels.

Rays Wheels flags outside 2026 SEMA Show.

 

National Motor Fest Smoke Show––Diamond Lot

The National Motor Fest Smoke Show brings horsepower, energy and spectacle to the SEMA Show through an outdoor motorsports burnout competition. The experience puts attendees close to the vehicles, personalities and action that define National Motor Fest.

National Motor Fest Smoke Show at SEMA Show 2026

 

National Motor Fest at 2026 SEMA Show.

 

One Nation Racing Outlaw Series––Diamond Lot

One Nation Racing brought the excitement of the Outlaw Series to the SEMA Show with demos highlighting off-road performance, purpose-built vehicles and driver skill. The activation will give attendees an up-close look at side-by-side performance and the community surrounding off-road motorsports.

One Nation Racing Outlaw Series outdoor activation at the 2026 SEMA Show

 

Outlaw Activation

 

OPTIMA Unleashed––Bronze Lot

OPTIMA Unleashed brought the brand's high-performance DNA to life through live drift demos, elite drivers, custom builds and immersive fan experiences. OPTIMA Unleashed includes ride-alongs with professional drivers and demos all day Friday.

Earlier in the week, 100 custom-built race cars competed for the crown of the Ultimate Street Car, the final event at the end of the season-long OPTIMA Ultimate Street Car race series.

OPTIMA Unleashed at the 2026 SEMA Show.

 

OPTIMA Unleashed at the 2026 SEMA Show

 

OPTIMA Unleashed

 

OPTIMA Unleashed at the 2026 SEMA Show

For more information about the 2026 SEMA Show, visit semashow.com. Purchase tickets for SEMA Fest, the celebration of music and car culture taking place on Friday, November 6, at semafest.com.   

Fri, 11/06/2026 - 11:20

By SEMA News Editors

SEMA Cruise

 

A long-standing SEMA Show tradition continues today with the return of the SEMA Cruise, this year parading out of the Las Vegas Convention Center halls to the West Hall parking lot.

The fun won't stop when another edition of the SEMA Show comes to a close. See some of the most creative and innovative vehicles on the planet as they roll out from the SEMA Show campus after the final day of the SEMA Show, this afternoon at 4:00 p.m. PST.

Cars will begin parading out of the Las Vegas Convention Center when the SEMA Show closes to the delight of thousands of fans in the crowds. More than 1,200 vehicles will take part in this time-honored tradition at the SEMA Show and a favorite of the local populace. This year's route will travel across the SEMA Show and down Convention Center Drive. Some enthusiasts show up as early as noon to stake out a spot, so you know you don't want to miss this special event!

  • SEMA Cruise
    • Today, November 6, 4:00 p.m. PST
    • SEMA Show Campus (Convention Center Drive).
    • ​​​​​​No cost or RSVP required to attend.

For more information, visit semashow.com.

Thu, 11/05/2026 - 16:53

By SEMA News Editors

SEMA Show booths.

 

The 2026 SEMA Show is firing on all cylinders. From jaw-dropping custom builds and groundbreaking vehicle technology to packed aisles, business connections and can't-miss moments, the automotive aftermarket is taking over Las Vegas. Check out some of the standout vehicles, sights and action from the Show floor as SEMA Week continues through Friday, November 6.

SEMA News Toyota Tundra at the 2026 SEMA Show

 

Ford at the 2026 SEMA Show.

 

Harley at the 2026 SEMA Show.

 

Honda at the 2026 SEMA Show.

 

Nissan at the 2026 SEMA Show.

 

Mopar at the 2026 SEMA Show.

 

Mopar at the 2026 SEMA Show.

 

Nissan at the 2026 SEMA Show.

 

Nissan at the 2026 SEMA Show.

 

Toyota at the 2026 SEMA Show.

 

Toyota at the 2026 SEMA Show.

 

MagnaFlow Foose unveiling at the 2026 SEMA Show.

 

Fluffy booth at the 2026 SEMA Show.

 

Outdoor display at the 2026 SEMA Show.

 

Outdoor activation at the 2026 SEMA Show.

 

SEMA Show exterior crowds.

 

Missed the second day of the 2026 SEMA Show? Catch up on the action with the SEMA Live Day 2 stream, featuring highlights and conversations from the Show floor and beyond. And be sure to subscribe to SEMA News below for daily coverage, industry news and updates throughout the 2026 SEMA Week.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

Thu, 11/05/2026 - 16:53

By SEMA News Editors

SEMA Show booths.

 

The 2026 SEMA Show is firing on all cylinders. From jaw-dropping custom builds and groundbreaking vehicle technology to packed aisles, business connections and can't-miss moments, the automotive aftermarket is taking over Las Vegas. Check out some of the standout vehicles, sights and action from the Show floor as SEMA Week continues through Friday, November 6.

SEMA News Toyota Tundra at the 2026 SEMA Show

 

Ford at the 2026 SEMA Show.

 

Harley at the 2026 SEMA Show.

 

Honda at the 2026 SEMA Show.

 

Nissan at the 2026 SEMA Show.

 

Mopar at the 2026 SEMA Show.

 

Mopar at the 2026 SEMA Show.

 

Nissan at the 2026 SEMA Show.

 

Nissan at the 2026 SEMA Show.

 

Toyota at the 2026 SEMA Show.

 

Toyota at the 2026 SEMA Show.

 

MagnaFlow Foose unveiling at the 2026 SEMA Show.

 

Fluffy booth at the 2026 SEMA Show.

 

Outdoor display at the 2026 SEMA Show.

 

Outdoor activation at the 2026 SEMA Show.

 

SEMA Show exterior crowds.

 

Missed the second day of the 2026 SEMA Show? Catch up on the action with the SEMA Live Day 2 stream, featuring highlights and conversations from the Show floor and beyond. And be sure to subscribe to SEMA News below for daily coverage, industry news and updates throughout the 2026 SEMA Week.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

Thu, 11/05/2026 - 16:46

By SEMA News Editors

2026 SEMA Show Battle of the Builders Presented by Mothers Top 12 announcement.

 

SEMA announced the Top 12 builders in the 2026 SEMA Battle of the Builders Presented by Mothers competition. These builders represent an elite group of individuals who have demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks and SUVs.

The 2026 SEMA Battle of the Builders Presented by Mothers Top 12 are (by category):

 

Hot Rod/Hot Rod Truck

  • Charles Crews –– '70 Plymouth 'Cuda
  • Andy Leach –– '33 Pontiac Vicky
  • Eddie Pettus –– '70 Chevrolet Chevelle
     

Sport Compact/Import Performance

  • Buddy Hale –– '55 Volkswagen Ghia
  • Jordan Henke –– '74 Ford Capri MK1
  • Kamaka Pocock –– '56 Rolls Royce Silver Cloud 1
     

Off-Road

  • Mark Giambalvo –– '74 Chevrolet K10
  • Scott Luscombe –– '85 Chevrolet K10
  • Jeremy Wessels –– '69 Ford Bronco
     

Young Guns

  • Bryce Adams –– '72 Chevrolet K5 Blazer
  • Jesse Rieger –– '69 Ford Mustang
  • Dylan Russell –– '99 BMW E36
     

The 2026 SEMA Battle of the Builders Presented by Mothers Top 4 and Bike Builder Shootout winner will be announced in the Battle of the Builders Stage, Central Hall (Booth #24743) on Thursday, November 5, at 3:30 p.m.

Thu, 11/05/2026 - 16:30

By SEMA News Editors 

2026 SEMA Show crowded aisles.

 

The 2026 SEMA Show continued Wednesday in Las Vegas, bringing the global automotive aftermarket together to explore new products, emerging technology and ideas that can help businesses grow. From customer experience and artificial intelligence (AI) to market research, Wednesday's educational sessions on the second floor of North Hall offered practical insights for navigating a changing industry. 

In Central Hall, SEMA FutureTech Studio vehicles and live education sessions provided a closer look at new approaches to customization, electrification and advanced manufacturing.

Together, the day's programs and displays reinforced an important message: The value of the SEMA Show extends beyond discovering what's new. It's also about finding ways to turn those insights into smarter business. One example is the unique display in the FutureTech Studio this year: Kuhnhausen Metal Concepts' '66 Chevrolet Corvette named "Serious66" showcased on a BendPak lift. The stunning vehicle won the title of SEMA Best Engineered Vehicle last year and was invited to return for display on a BendPak lift in the FutureTech Studio. SEMA News caught up with Kyle Kuhnhausen, owner of Kuhnhausen Metal Concepts in Creswell, Oregon, who shared how SEMA Garage helped him create real components using the BigRep 3D printer located in the Los Angeles location. Read more about his experience in the FutureTech Studio recap here. 

 

Jeni Bukoly of Haven Creative at the 2026 SEMA Show presenting a seminar about AI.

 

Education: Making AI Work for the Customer Experience 

If anything was gained from Wednesday's "Stop Losing Sales: Customer Experience in the Age of AI," SEMA Education session, it's that artificial intelligence (AI) can help aftermarket businesses understand customers and improve operations, but technology alone won't create customer loyalty.  

Jeni Bukolt of HAVEN Creative shared three principles of customer experience: clarity, certainty and consistency.  

Customers need to understand what a business offers (clarity), trust that it will deliver on its promises (certainty) and receive a reliable experience at every interaction (consistency). 

"If you are confused about what you sell, your customer is too," was one of the session's key reminders. Rather than trying to appeal to everyone, businesses should focus on what they do best and communicate that value clearly. 

AI can help companies collect and interpret customer data, identify friction points and streamline routine tasks. But Bukolt emphasized that human connection is what builds customer confidence. 

Consistency can be particularly challenging as businesses grow. More employees and departments can create disconnected customer experiences, with different teams providing different answers or asking customers for the same information multiple times. Bukolt encouraged businesses to map the entire customer journey and examine every touchpoint, from websites and ordering processes to product information, brochures and installation instructions. 

Her advice: Automate the routine, but own the relationship with the customer. Use AI to make the process easier and people to make the experience better. 

Bukolt also encouraged attendees to ask customers what they wish they had more of, then follow through on the answers. Businesses can start identifying problems before customers encounter them through the free assessment at FindTheFriction.ai, a website created by Bukolt's HAVEN Creative. 

 

Attendees in the audience of a SEMA Education session.

Education: Building Systems That Support Aftermarket Business Growth 

Growth creates opportunities, but scaling a business requires more than increasing sales. During "Build to Grow: A Strategic Framework for Scaling Automotive Businesses," Becca Zanders and Tony Zanders of D6 Elements discussed the importance of building repeatable systems that allow companies to delegate work, maintain consistency and expand operations. 

 

 

Standard operating procedures (SOPs) are central to that process. Every SOP should establish a repeatable process that supports delegation and consistent execution as a company grows. Without documented workflows, businesses can become overly dependent on individual employees and informal processes that are difficult to maintain as teams expand, they said. 

The presenters also addressed internal controls and the importance of sound hiring practices. Responding to a question about employee embezzlement, they pointed to background checks and hiring procedures as important starting points, followed by clear workflows and processes that help protect the business. 

 

Family Dynamics education seminar at the 2026 SEMA Show.

 

Education: Manage the Friction Between Family and Business 

For family-owned automotive businesses, growth and day-to-day operations can also put pressure on personal relationships. In "Managing the Friction: Balancing Family Dynamics and Business Decisions," powered by the Automotive Restoration Market Organization (ARMO), Amy Fitzgerald of Cool Hand Customs discussed the importance of establishing boundaries between work and home. 

Fitzgerald described the effort to close the shop around 6:00 p.m. and leave the workplace behind, even when business tasks––such as researching parts or working on a computer––can easily follow owners home. 

Making time to be together as a couple, rather than only as business partners, is part of maintaining that balance. While the work may not always stop at closing time, setting boundaries can help family members preserve time away from the business. 

 

2026 SEMA FutureTech Studio

 

Explore the Technology Shaping the Aftermarket 

The ADAS Showcase and FutureTech Studio gave attendees a closer look at emerging automotive technologies and their implications for the aftermarket. From advanced driver-assistance systems (ADAS) to electrification, 3D scanning and additive manufacturing, the displays highlighted new tools, technologies and vehicle applications shaping the industry's future. 

The FutureTech Studio also featured a range of standout builds, including a Rivian collaboration, a modified Chevrolet Monte Carlo, a Mercedes-Benz with an LS swap, Kuhnhausen Metal Concepts' '66 Chevrolet Corvette featuring 3D-printed components and Rezvani's apocalyptic-looking vehicle dubbed "The Tank." 

Read the complete details in this recap story here. 

 

The displays and builds offered a firsthand look at how advanced automotive technology, innovative fabrication and aftermarket customization are shaping the future of the industry.

Missed the second day of the 2026 SEMA Show? Catch up on the action with the SEMA Live Day 1 stream, featuring highlights and conversations from the Show floor and beyond. And be sure to subscribe to SEMA News below for daily coverage, industry news and updates throughout the 2026 SEMA Week. 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.   

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.    

 

Thu, 11/05/2026 - 16:14

By SEMA News Editors

Road2SEMA logo on wrap

 

The inaugural Content Creator Corral is underway at the 2026 SEMA Show, bringing automotive influencers and their custom vehicles together in one dedicated showcase at the Las Vegas Convention Center (LVCC). Located in the Main Hall Annex, the new feature runs through Friday, November 6, giving attendees the opportunity to see their favorite content creators' builds up close.

The Content Creator Corral expands on SEMA's Road to SEMA initiative, which follows creators as they travel long distances to bring their projects to the annual Show.

 

Gabby Douglas creates content in the Content Creator Corral at the 2026 SEMA Show.

 

As automotive creators continue to influence vehicle customization trends, purchasing decisions and the next generation of enthusiasts, the Corral also creates new opportunities for manufacturers, exhibitors and industry professionals to connect with influential voices in automotive culture.

The lineup features custom vehicles from creators across the United States and abroad, with builds arriving from as close as Los Angeles (a '26 Acura ADX A-Spec) and as far away as Lithuania (a '12 Ford Mustang).

 

Jordan Graff creates content in the SEMA Content Creator Corral at the 2026 SEMA Show.

 

Other highlights include a BMW Z3 M Coupé transformed into a Max Power-era Club Sport-inspired showpiece; a Porsche Boxster converted into the Vale Automotive GT1 in Northern Ireland; and a Ford Escort RS Cosworth that traveled 3,500 miles across the United States. Attendees can also see a KVA Ford GT40, Porsche 944 RS4 and genuine "2 Fast 2 Furious" Yenko Camaro restored by Hard Up Garage, and much more.

The Content Creator Corral continues through the remainder of the 2026 SEMA Show. Attendees can stop by the Main Hall Annex to see the vehicles and potentially hear the stories behind the builds from the content creators themselves.

 

2026 SEMA CONTENT CREATOR CORRAL PARTICIPANTS

  • Don Abenante – @donabenante @retrofabworks
  • Drew Abouata – @cali.comet
  • Ciro Ciampi – @petrolheadonism
  • Dustin Bishop – @dusty.build
  • Kevin Darwish – @kevindarwish
  • Dillon Houck – @dillon.houck
  • Gabby Downing - @gabby_downing
  • Jordan Graff – @shipbox_garage
  • Marissa Halee – @marissahalee
  • Andrew Kendrick – @andy_fordman
  • Niles Lee – @niles_19k_lee
  • Seamus Moore – @vale_automotive
  • Liam Mullen – @drive.aspect
  • Benas Pilipauskas – @pilipauskasbenas
  • Tom Sylvester – @thedirtdrive
  • Christopher Wigley – @mrwiggles104
  • Kaikea Wilinski – @ranchero_racing_co._
  • Fred Zapata – @redbaronvr6
  • Coco Zurita – @cocozurita

 

Tom Sylvester capturing content in the 2026 SEMA Content Creator Corral.

 

Missed the second day of the 2026 SEMA Show? Catch up on the action with the SEMA Live Day 2 stream, featuring highlights and conversations from the Show floor and beyond. And be sure to subscribe to SEMA News below for daily coverage, industry news and updates throughout the 2026 SEMA Week.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

Thu, 11/05/2026 - 16:11

By SEMA News Editors

FutureTech Studio crowd

 

Every inch of the 2026 SEMA Show floor has an eye toward the future of the automotive aftermarket, with thousands of ground-breaking new parts and technologies spread across 1.1 million sq. ft. of exhibit space. To supplement the innovative new parts and products filling the Las Vegas Convention Center this week, several SEMA Show features are designed to keep aftermarket pros up to date on crucial skills, resources and emerging trends in today's changing world of vehicle technology. 

One SEMA Show staple, the SEMA FutureTech Studio, is dedicated to the next era of mobility, offering a glimpse of the automotive aftermarket technology of tomorrow, with detailed looks at alternative fuels, artificial intelligence (AI), next-generation vehicles and a lot more. Elsewhere on the Show floor, the SEMA ADAS Showcase provided installers and collision repair specialists with close-up demos of advanced driver assistance systems (ADAS) technology, processes and best practices, access to OEMs,  

Leveling the Playing Field at the 2026 SEMA FutureTech Studio

From a full slate of education sessions to more than 20 cutting-edge vehicles, FutureTech Studio is where attendees can prepare for the technological advances impacting the industry today and in the future. But it also demonstrated how builders are using tomorrow's technology today.  

The variety of vehicles on display illustrated how advanced engineering, modern components and emerging technologies are expanding what's possible for aftermarket builders. 

Summit Racing's Prodi-G Chevrolet Monte Carlo, an '87 Monte Carlo SS, offered a particularly compelling example of how aftermarket performance and emissions improvements can go hand in hand. Developed with assistance from SEMA Garage, the Pro-Touring build was designed to challenge the perception that hot rodding and cleaner vehicle operation are mutually exclusive. 

The project set out to demonstrate that modern aftermarket components can deliver more power and performance while reducing emissions. The finished Monte Carlo produces twice the horsepower and half the emissions of its stock configuration. The build involved several industry partners, including Greg Banish, Jstar Fab, Screaming Turtle Specialty Coatings, Rittman Automotive, Kenny Carraway and Trans Colonial Auto Service. 

Vehicle at the FutureTech Studio

 

Off-road engineering also had a place in the FutureTech Studio, including an American Expedition Vehicles (AEV) Ford F-350 FXL equipped to handle demanding terrain without sacrificing on-road drivability. 

The truck featured 40-in. BFGoodrich HD-Terrain KT tires mounted on AEV Katmai DualSport 18-in. wheels, along with a four-inch DualSport suspension lift. The suspension package combines dual-rate front coil springs, rear lift blocks, axle relocation and revised geometry to provide additional clearance. AEV-tuned Bilstein 8100 front and 5100 rear dampers help control the ride on pavement and off-road. 

Additional upgrades included AEV front and rear bumpers, a 20,000-lb. winch mount, recovery points and a brush guard. A CAD-verified wheel-travel analysis helped eliminate potential tire-rub points throughout the suspension's range of motion. 

The FutureTech Studio also looked beyond vehicle hardware to examine how evolving technologies and industry practices are changing motorsports and the broader automotive landscape. 

Formula 1's transition to advanced sustainable fuels for the 2026 season offered an example of how innovation in motorsports can influence the future of vehicle technology. As part of a broader sustainability initiative, F1 introduced a fully sustainable, fossil-free drop-in fuel designed for its new-generation power units. 

The fuel is produced using non-food biomass, municipal waste and captured carbon, rather than newly extracted fossil resources. The initiative is one component of F1's commitment to achieving net-zero carbon emissions by 2030, which also includes measures such as using solar power and recycled vegetable oil to support event operations and reducing single-use plastics. 

Crowd in the FutureTech Studio.

 

The shift demonstrates the potential for motorsports to serve as a proving ground for new technologies and alternative fuels, while bringing greater attention to developments that could have implications well beyond the racetrack. 

Technology is also changing how shops manage their everyday operations. BILDTRAK, a visual hardware mapping system, has a display showcasing a new approach to organizing shop hardware and improving parts management. 

Rather than relying on cardboard containers, coffee cans and handwritten labels to track hardware, the product serves as a visual map to help shops identify where components belong. 

But the future of the automotive aftermarket was perhaps best illustrated by an award-winning vehicle previously recognized for its ingenuity and innovation at last year's SEMA Show.  

Kyle Kuhnhausen, from Kuhnhausen Metal Concepts and builder of the 2025 SEMA Show Best Engineered Vehicle, partnered with SEMA Garage and the FutureTech Studio to highlight how he applied cutting-edge tech to his award-winning build, and the role SEMA Garage played in making it happen. 

On display in the FutureTech Studio, Kuhnhausen's '66 Chevrolet Corvette is an engineering marvel and is equipped with custom-designed components designed on his laptop in Oregon and 3D-printed at SEMA Garage Los Angeles using advanced new tech available to SEMA members.  

"My collaboration with SEMA Garage shows how members can use its tools in their workflow, from an idea to a prototype and even finished, end-use parts. I recreated one-off components for this car that could become products—the process is the same whether you're making one or a thousand," he said. "A custom grille for a high-level hot rod competing in Battle of the Builders would typically be CNC-machined, which is expensive and heavy." 

Kyle Kuhnhausen and the Serious66 '66 Corvette in the FutureTech Studio.

 

Instead, Kuhnhausen used SEMA Garage's BigRep printer to create a more economical, lighter, modular grille made of four printed parts that can be replaced in sections if damaged. Once the design was finalized, Kuhnhausen sent in his design, then received the 3D-printed parts in the mail, opening up new doors for his build, and his business.  

"A printer like that costs over $60,000 and takes up space I don't have in my small shop," he added. "SEMA Garage helps me create one-off components that could become products, with expertise and tools such as 3D scanning to support the process. We want more SEMA members to use these resources." 

The availability of those resources enables any smaller company or builder, like Kuhnhausen and his company, to create innovative new parts and compete with just about anyone. 

"My garage is 1,200 sq. Ft., with no CNC machine or laser cutter and no room or ability to add them. Yet I can design parts, receive them the same week and get the quality and type of parts available to multibillion-dollar companies. It's leveling the playing field." 

ADAS in Action at the SEMA ADAS Showcase 

Calibration demo at ADAS Showcase

 

The expanded SEMA ADAS Showcase, developed with the Society of Collision Repair Specialists (SCRS) and its ADAS Council, is giving attendees an in-person look at how vehicle changes, repairs and calibration requirements affect ADAS. Continuing today in Upper South Hall, booth #31200, the Showcase has featured vehicle engineers from several OEMs, along with collision-repair and calibration specialists demonstrating real-world scenarios using late-model vehicles and calibration equipment.  

Open to all registered SEMA Show buyers and exhibitors, the Showcase offers attendees opportunities to explore topics such as sensor alignment, calibration troubleshooting, repair requirements and more, and see in-person and hands-on demonstrations designed to educate the industry on one of the most impactful developments facing the automotive aftermarket today, according to James Rodis, a long-time ADAS professional who works with OEM Calibration, ADAS Assist and member of the SCRS ADAS Council. 

"If a car is repaired and you don't fix the ADAS, that's really bad," Rodis said. "We're really trying to educate that it needs to be a controlled environment, it has to get done. It's not an option anymore. We're trying to give some of our knowledge back to anybody that comes by." 

ADAS Showcase calibration demonstration at 2026 SEMA Show.

 

With hands-on demos, Q&A sessions and other programming continuing through the rest of the SEMA Show, the ADAS Showcase is another one of the many opportunities for SEMA Show attendees to learn vital skills to carry their aftermarket business into the future.  

"We have leading ADAS calibration machines, we have people from Hunter, Autel and Snap-On, the experts here that know how to run those machines. It's all education," said Rodis. "People that want to learn more about ADAS, maybe thinking of getting into it, we're hoping they swing by and we can answer all the questions, dispel some of the myths and educate, educate, educate." 

Programming at the FutureTech Studio and ADAS Showcase continues today at the SEMA Show. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.     

Thu, 11/05/2026 - 14:24

By SEMA News Editors

Chip Foose Vehicle Unveiling at the 2026 SEMA Show

 

The 2026 SEMA Show is in full swing, with major industry announcements, new product launches and exclusive vehicle unveilings continuing across the Las Vegas Convention Center through Friday, November 6.

From cutting-edge performance parts and emerging technologies to show-stopping custom builds, exhibitors are using the industry's premier automotive aftermarket event to showcase what's next for the industry.

Want to see the latest vehicle debuts? Explore the official 2026 SEMA Show Vehicle Unveiling Schedule to discover today's and tomorrow's reveals, find your favorite builds and plan which unveilings to catch before the Show wraps up Friday.

For more information about the 2026 SEMA Show, visit semashow.com. Purchase tickets for SEMA Fest, the celebration of music and car culture taking place on Friday, November 6, at semafest.com.   

Thu, 11/05/2026 - 14:06

By SEMA News Editors

SEMA Best Engineered Vehicle Award winner '77 Ford F-100 by Kincer Chassis.

 

SEMA has announced that the 2026 Best Engineered Vehicle of the Year Award has been presented to Thomas Kincer of Kincer Chassis for his '77 Ford F-100. The annual award recognizes a feature vehicle at the SEMA Show that demonstrates exceptional engineering.

A stunning but unassuming F-Series with little exterior modifications, this build is a true sleeper, hiding a marvel of modern automotive engineering underneath its modest appearance: an all-wheel-drive chassis developed by Kincer and team.

Designed to fit '61 to '96 two-door, short-bed Fords, the Kincer Chassis operation sourced parts and inspiration from a multitude of Ford models to create this game-changing new base for a wide range of Ford F-Series Truck platforms.

2026 Best Engineered Vehicle of the Year '77 Kincer Ford F-100.

 

Initial development of the chassis started with 3D scans of every generation of Ford Truck from 1961 to 1996 and compiled in CAD. From there, the Kincer Chassis team used the scans and OEM data from the SEMA Garage Tech Transfer program to design one base chassis capable of supporting each generation of Ford Truck.

"When it comes to the control arms, front differential and powertrain, it's all Ford-based, but it's not from one vehicle. We took a little bit from here and a little bit from there to get everything working properly and achieve the right stance and track width without needing wide fenders or other modifications. We used different components from different Ford vehicles to make this come to life," Kincer said.

2026 SEMA Best Engineered Vehicle Award winner '77 Ford F-100 Kincer Chassis

 

Kincer credits Product Development Engineer Austin Armstrong and Operations Manager Scott Tolliver with turning an idea and a barn-find F-100 into a head-turning new product ready to hit the market.

"It's OE-based on some components, but where it really shines is the engineering that Austin and the guys did to bring this chassis to life," Kincer said. It's a super robust system. This is a vehicle that you could pull up at a red light, and a Corvette just doesn't have a chance."

Collaborating on the project directly with Ford and Ford Racing Parts, the F-100 is powered by a yet-unreleased crate package: a Whipple Supercharged Gen 4 5.0L Coyote engine paired with a 10R100 10-speed transmission.

2026 SEMA Best Engineered Vehicle Award winner '77 Ford F-100 Kincer Chassis

The Kincer Chassis team (Left to Right): Emily Kincer, Thomas Kincer, Austin Armstrong and Scott Tolliver of Kincer Chassis, and John Jinnings (vehicle owner).

 

The real star of the show, however, is its underlying platform, designed with all vehicle dynamics taken into account and a suite of chassis-specific control systems to support the four-link rear suspension and independent front suspension. The platform features a Ford control pack for engine and transmission, an all-wheel-drive transfer case and wheel-speed sensors, an electronic steering rack, and Tractive shocks, which are fully integrated electronically, adjustable with an in-cab controller and automatically adjusted dampening every six milliseconds.  

When you put it all together, you have a product that could only come from a true team effort filled with countless hours of brainstorming, strategizing and designing, Kincer said. And to have that effort recognized with the Best Engineered Vehicle Award is something the Louisville, Tennessee-based builder is still wrapping his head around.

"I'm still pinching myself," Kincer said. "I'm grateful. I'm lost for words. Tons of people put effort into this at the shop. I'm really thankful that other people can see what our vision was with this, too."

For more information, visit kincerchassis.com/muscle.