Thu, 05/13/2021 - 08:39

By SEMA Editors


Latest Jobs Added to SEMA Career Center


Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Accounts Payable Coordinator
Power Automedia is hiring an accounts payable coordinator responsible for executing the day-to-day accounting operations and general office administration. This means wearing multiple hats at times in order to get the job done. The best candidate will possess an upbeat, team and company-oriented attitude, and the ability to work in a fast-paced, results driven, “mature startup” environment. A minimum of three to five years of previous experience in accounts payable services and/or administrative positions is required.

Product Manager
VP Racing Fuels is hiring a product manager to evaluate and develop the product line total sales and product positioning and will be responsible for new-product development. This position requires strong project management skills and the ability to effectively work with others across the organization, including channel partners and sales teams, project managers, marketing, technical teams, operations, sourcing, supply chain, as well as external suppliers. Ideal candidates should be self-motivated individuals with a strong work ethic that have experience with managing the complete life cycle of products, conducting market research and a strong financial acumen. A bachelor’s in marketing, business administration, finance, engineering or related field and more than three years of product management experience are required.

Traveling Sales Representative
Quake LED is hiring a traveling sales representative to represent the brand and sell product at various off-road events and trade shows across the country. Responsibilities include selling product to the general public and event attendees, driving to and from events, setting up and breaking down displays, counting inventory on event trailers and providing customer service to end-users. Candidates must be able to travel for extended periods (up to one month at a time).

Thu, 05/13/2021 - 08:37
Wed, 05/12/2021 - 13:53

By Della Domingo

SEMA DataWith more than 550 automotive parts brands and more than 4 million unique parts, the SEMA Data Co-op (SDC) is evolving and dropping “Co-op” from its name to better reflect the growth in services and industry needs. Since launching nearly 10 years ago, SEMA Data has evolved and has expanded beyond being a central repository for data.

“We realized there were two things that happened: One was the manufacturers needed help to get standardized data to the co-op. Second, we needed to help the industry know what to do with it,” said Gigi Ho, vice president of SEMA Data. “We are now actively helping the industry progress and grow through data, and by dropping the ‘Co-op’ from the title, we wanted people to concentrate on the ‘Data’ aspects of what we do.”

SEMA Data began in 2012 as the first industry-owned and -operated data repository. Manufacturers would submit information about products in standard ACES and PIES formats, making it easy for resellers to find products quickly and efficiently. This would increase manufacturer sales, speed up the distribution process, and improve customer satisfaction.

With data standards just emerging, most businesses were still relying on paper catalogs and manufacturers struggled to adapt to the new formats. Once the data was structured properly and included in SEMA’s repository, resellers struggled to see the value.

“The industry has been evolving slowly with product information, going from print to spreadsheets to XMLs, and now push or pull APIs,” said Ho.

SEMA Data began offering plug-ins, based on its APIs (Application Programming Interface—a set of specifications used by a software program to query another software program), early last year for popular e-commerce platforms for companies to power their websites or to power the data feeds into their business systems. The APIs make it possible for businesses to get updated information more frequently and, in turn, move products through the distribution channel much faster.

As an industry made up primarily of small businesses, many companies are looking for ways to better utilize standardized data. To remain competitive, businesses must adapt to online sales and processes quickly, which can be boosted with properly formatted data. By dropping the Co-op from its name and rebranding the industry program as SEMA Data, Ho hopes to put the emphasis on data and wants companies to view it as a power source for their businesses.

Wed, 05/12/2021 - 12:27

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to

Brass Knuckle Garage
Vader Combo
Brass Knuckle Garage

The Vader Combo from Brass Knuckle is one of the coolest, best-fitting, most fog-free protective eyewear on the market. The Vader Combo is ideal for construction, water departments, grinding and more.

The Vader Combo joins Brass Knuckle’s Vader splash goggle with an integrated face shield, offering 180-degree peripheral vision and face coverage. It exceeds the industry’s most stringent anti-fog standard. Its ANSI-rated, military-style splash goggle includes N-FOG anti-fog coating, a durable anti-scratch treatment, and is D3-rated for droplet and splash protection.

The Vader Combo Provides 99.9% UV protection and fits over most prescription eyeglasses. It meets demanding industry test requirements (ANSI Z87.1+, EN166K, EN166N, EN166UV) and meets or exceeds AS/NZS 1337.1:2010 for eye and face protection.

Chevy SB/BB Tall Block Cam Sync Plug

MSD’s cam sync plugs are the perfect solution when running an aftermarket sequential EFI system with coil-per-cylinder ignition. The cam sync plug installs in place of a traditional distributor, providing a hall-effect cam sync signal needed for the EFI system to reference the # 1 cylinder.

MSD's cam sync is a plug and play with Holley EFI systems and can easily interface with most aftermarket EFI systems. The cam sync plug will have 2-3/4-in. of adjustment.
PN: 85142

Color-Matching Bottles

Permatex unveiled a new color-matching packaging design for its popular line of threadlockers. The key component of the new design is the new color-matching bottle, which reflects the color and application strength of the threadlocking formula inside.

Permatex has incorporated the new color-matching bottles for the following SKUs in its Red, Blue and Orange threadlocker lines: High Strength Threadlocker Red 6 ml, 10 ml, 36 ml, 50 ml and 90 ml; High Temperature Threadlocker Red 10 ml; Cup/Core Threadlocker Red 36 ml; Large Diameter Threadlocker Red 36 ml; Permanent Strength Threadlocker Red 6 ml and 10 ml; and High Strength Removable Threadlocker Orange 5g Gel, 10 ml, and 36 ml. All of the Permatex Medium Strength Threadlocker Blue SKUs are already packaged in blue bottles.

Steele Rubber Products
’58 Chevrolet Impala Convertible Roof Rail Weatherstrips

Steele Rubber Products has unveiled a new part for ’58 Chevrolet Impala Convertible—Convertible Roof Rail Weatherstrips.

The Convertible Roof Rail Weatherstrip set is designed from the original part for superior fitment and seal. This six-piece set fits on the folding roof of the vehicle to seal the side windows when fully raised.

  • Made from high-quality EPDM rubber which has higher ozone and UV resistance and better overall performance than original rubber.
  • Fully molded from top-quality rubber-over-steel core inserts to ensure durability and proper sealing.
  • Reproduction is designed from the original part to fit correctly.
  • This reproduction set replaces factory #4724608 / 09 (Front), #4724159 / 60 (Center) and #4724031 / 4724032 (Rear).
  • 100% Satisfaction Guarantee.
PN: 70-4102-65

2-In.-Wide Magnetic Tape Spool

Polyvance offers two sizes of 2-in.-wide aluminum tape for holding broken plastic parts together while the parts are repaired with a plastic welder or adhesive. The tape is susceptible to being damaged if dropped on the shop floor, however.

To protect this valuable tape from damage and to keep it handy for easy access, Polyvance is now offering the 2-in. Tape Thing magnetic tape spool from Collision Edge. The product was designed to hold and protect masking tape, but it works perfectly to hold the Polyvance 6482 and 6485 aluminum tapes, too.

The 6480 2-in. magnetic tape spool is inserted inside the core of the aluminum tape. Flexible fingers hold the tape securely to the spool. The flange of the spool has three strong magnets imbedded inside which allow the spool to stick to any metal surface, like the side of the Polyvance Nitro-Fuzer nitrogen plastic welder. This protects the tape from being dropped and allows the user to easily spool off a length of tape when needed.
PN: 6480

Wed, 05/12/2021 - 11:02

The SEMA Data Excellence recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.

Pocket Style Flares

Bushwacker Pocket Style Fender Flares are a Bushwhacker original and an off-road icon with their recessed stainless-steel bolts and massive presence. These flares are custom designed to complement oversized tires while providing premium tire protection. When you need maximum tire coverage with minimum time and effort, it's in the pocket. Pocket Style Fender Flares from Bushwacker.
PN: BWR50930-02

Crossover Truck Toolbox

CamLocker is not just a truck toolbox, it’s a lifestyle. Our company has always had Southern roots, and one of the things we take very seriously around here is the toolbox we choose to put on our pickup truck. That’s what separates us from the rest of the pack.

With a three-year structural warranty, CamLock locking mechanism keeps tools locked securely. Features include key-lockable chrome-plated hefty carbon steel t-handles and heavy-duty .063-gauge polished aluminum-welded construction. T-Handles open from either side for easy access. Insulated lids outperform all others. Weather-sealed lids come with removable, sliding tool trays. Completely carpeted throughout the sides and floor and floor carpeting is removable for easy cleaning. Additional features include side-mount boxes, emergency vehicle boxes and more.

UVS100 Premier Series Custom Sunscreen

The Covercraft UVS100 Premier Series Custom Sunscreens have all the amazing benefits of the Original UVS100 Sunscreens, which are custom fit to your exact windshield and designed to protect your vehicle from UV damage while dramatically lowering the vehicle temperature. These custom sunshades also have an elegant black backing, three new unique outer layer reflective stylized options, and comes with a free storage bag.

We have Custom Sunshade options available for most cars, trucks, SUVs, vans and more! Every windshield is unique, and some vehicles might have had multiple options available that may have had sensors mounted to the windshield. Don’t worry, we generally have patterns available for both and will walk you through those options when you enter your year/make/model information.
PN: UV10716GS

Thu, 05/06/2021 - 15:57

By Kristin Atwan

During SEMA’s Reverse Trade Mission (RTM), participants will have
the opportunity to meet with key global trade buyers of automotive
specialty-equipment products from Europe, Canada and the Middle

U.S. government funds are available to defray the cost for participating in two upcoming SEMA programs designed to increase participants’ export sales. The first event is the July 2021 SEMA Reverse Trade Mission (RTM), where participants will have the opportunity to meet with key global trade buyers of automotive specialty-equipment products from Europe, Canada and the Middle East right here in the United States (California: July 19–20, Michigan: July 22–23, and North Carolina: July 26–27).

U.S. government funding is also available for the inaugural SEMA Nordic trip, August 25–29, to Stockholm, Sweden, where participants will have the opportunity to meet with trade buyers from Sweden and neighboring countries. To date, buyers from Denmark, Finland, Germany, the Netherlands, Norway, Sweden and the United Kingdom have registered to participate. Eligible U.S. companies may receive funds from the U.S. Department of Commerce’s International Trade Administration as well as a number of states to defray participation costs. SEMA has compiled a chart on the available federal funds and state funding (selected states listed below).

States confirming funds available to defray SEMA program costs:

  • California
  • Illinois
  • Indiana
  • Michigan
  • North Carolina
  • Ohio
  • Tennessee
  • Texas

For more information on federal and state grants, click here.

If you have difficulty connecting with your state representative or are interested in whether another state (not listed above) has funding, contact Kristin Atwan at

For more information on the SEMA Nordic trip and the Reverse Trade Mission, contact Linda Spencer at

Thu, 05/06/2021 - 14:44

By Ashley Reyes

Virtual EducationSEMA’s On-Demand Virtual Education library includes comprehensive presentations, insightful discussions and short videos that teach, inform, inspire and entertain automotive specialty-equipment professionals.

The library is filled with recordings of previous live sessions, which are now available on-demand for SEMA members to access at their convenience.

Below are the most recently released sessions. For a complete list of sessions and registration information, visit

SEMA Industry Insight Series

Vehicle Landscape: Which Cars and Trucks are Hot?

Learn about the current vehicle landscape and emerging trends and opportunities in the automotive aftermarket industry in this webinar presented by the SEMA Market Research team. You will receive current information about the vehicle landscape, including what vehicles are on the road, how new vehicle sales and trends are shifting and what the hottest car and truck models for customization are.

Wheel and Tire Industry Insights, Powered by WTC

Wheel Knowledge 201: Wheel Testing Methodology

Knowing about safety guidelines and tests involved with aftermarket wheels is critical to understanding the differences between product brands and will ultimately help to sell more products. In this webinar, industry experts outline the different tests and guidelines available for wheels, what the tests mean and why they matter.

Tire Knowledge 301: Common Causes of Balancing Process Errors and How to Avoid Them

This webinar covers everything wheel and tire professionals need to know about tire balancing and how unbalanced tires impact a vehicle’s vibration, tire wear and weight distribution. Listen in as experts share the most common errors of the balancing process, how to avoid them and what can be done to minimize vehicle vibration easily, and at little to no expense.

Marketing & Sales

4 Tips to Double Your Company’s Annual Sales

Whether you’re a CEO, manufacturer, or in sales and marketing, this session is filled with helpful strategies that will change the way you think about your business and learn effective methods to double your annual sales. This seminar will guide you to bring maximum value to your company and your customers.

Sharpen Your Soft Skills, Powered by SBN

Asserting Yourself in the Workplace

This session provides attendees with strategies on how to be assertive in difficult work situations. Listen in as a panel of industry professionals share personal stories and best practices for dealing with situations in public, as well as how to follow up after an uncomfortable encounter.

Industry Talks

Facebook Live Chat Featuring Elizabeth Jacobs

Need assistance navigating your career path or the workplace environment? Get insider tips and actionable tools for landing your dream job or advancing your career from owner of HR Culture Geek Elizabeth Jacobs.

Facebook Live Chat Featuring Prashant Ahire and Russ O’Blenes

Now that every OEM has committed to either fully electric or hybrid electric powerplants for future models, now is the time to find out what OEMs are planning. Watch as two GM representatives will share their insight on electrification in the performance racing and aftermarket space.

Thu, 05/06/2021 - 14:25

By Ashley Reyes

Virtual EducationSEMA Virtual Education remains committed to empowering industry professionals by sharing innovative strategies, information and learning through new and engaging webinars.

Mark your calendars for the following upcoming webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming and on-demand sessions that members can access anytime, visit

Tuesday, May 11—The Growing Diversity of the Light Truck Market, Powered by TORA

Series: SEMA Industry Insight Series

Track: Trends & Research

Learn about the light-truck vehicle landscape and emerging trends and opportunities during this webinar presented by the SEMA Market Research team. Attendees will receive important information to help understand the light-truck market, detailed analyses of main truck segments, and an overview of new trends and shifts in overlanding, off-road, diesel and more.

Register here.

Wednesday, May 12—Facebook Live Chat Featuring Ben Schaffer, Presented by SEMA YEN

Track: Industry Talks

Join founder of Bulletproof Automotive and Unplugged Performance Ben Schaffer as he shares his insight on Tesla vehicles, EV tuning and the future of performance car culture. Dedicated to improving every aspect of the driving and Tesla ownership experience, Schaffer is highly experienced in the world of car tuning and modifying cars in the electrical vehicle space. Join the chat to get your questions answered in live time.

Location: SEMA Facebook page

Thursday, May 13—Reducing Micromanagement and Increasing Employee Self-Sufficiency

Series: Team Management Series, Powered by the SBN

Track: Industry Segments, Powered by SEMA Councils and Networks

Creating an environment that avoids micromanagement can be an effective way to improve trust within a team. During this live webinar, managers and supervisors will learn how to increase the confidence, efficiency and productivity of their departments and set their team up for success to ensure they are comfortable with projects, check-ins, and deadlines.

Register here.

NEWLY ADDED: Wednesday, May 19 – Preparing for National Tire Safety Week

Series: Wheel and Tire Industry Insights, Powered by WTC  

Track: Industry Segments, Powered by SEMA Councils and Networks

The U.S. Tire Manufacturers Association (USTMA) National Tire Safety Week will take place June 28–July 4. Join two wheel and tire technical experts as they share important information that companies can use to educate their staff and consumers on proper tire care and maintenance. Topics include but are not limited to TIA highlights for tire safety, the importance of air pressure, the RIM (Read, Inspect, Mount) Safety Program, and more.

Register here.

Thursday, May 20—More Than Just Jeeping: Other Ways People Go Off-Road

Track: Industry Segments, Powered by SEMA Councils and Networks

Learn how to capitalize on the growing interest in the outdoor and backcountry lifestyle by taking part in this webinar, presented by the SEMA Truck and Off-Road Alliance (TORA). Participants will learn about the evolving landscape of the off-road market, the different ways people are going off-road and related products that businesses may want to consider to increase sales.

Register here.

NEWLY ADDED: Tuesday, May 25—Securing Education and Skills Training for Current and Future Positions

Series: Soften Your Soft Skills Series, Powered by the SBN

Track: Industry Segments, Powered by SEMA Councils and Networks

Securing education and skills training is imperative to ensure one’s success, relevancy and advancement in their job or future career. During this webinar geared toward entry-level to mid-level professionals, attendees will learn how to identify the training and education opportunities that best suits their needs, and how to request skills training from an employer to earn proper wages and secure advancements.

Register here.

Thu, 05/06/2021 - 14:20

By Juan Torres

Four dedicated individuals who contributed to and have had an impactful influence on the automotive specialty-equipment industry are being honored as new SEMA Hall of Fame members. They will join an elite group of icons who comprise the SEMA Hall of Fame, as they are officially inducted at the SEMA Installation & Gala, July 30 in Las Vegas.

The four newest SEMA Hall of Fame members are: Jessi Combs, Rick Love, Bob Moore and Carl Schiefer.

Jessi Combs
Jessi Combs

Jessi Combs: Jessi Combs built an accomplished career in the automotive industry as the host of several television programs, founder of a variety of businesses and an accomplished fabricator and racecar driver. With an infectious passion and youthful enthusiasm for the industry, Combs served as a host for many SEMA events, including the SEMA Installation & Gala and the SEMA Awards Banquet at the SEMA Show. As a volunteer in the historic 2012 SEMA Businesswomen’s Network (SBN) All-Female Ford Mustang Build, Combs served as a role-model for women in the industry and continued to inspire women through the launch of The Real Deal—a collaboration with fellow SBN member Theresa Contreras, designed to inspire confidence, break stereotypes and motivate other women to pursue their passions. In 2019, Combs set a land-speed record for women, 522.783 mph, on a dry lake bed in Oregon—a feat that resulted in an accident that led to her untimely death at the age of 39.

Rick Love
Rick Love

Rick Love: While freelancing as a writer/photographer for Rodder’s Digest magazine in 1982, Rick Love created a home workshop and leaned on his electronics degree to do wiring and air-conditioning installations for other hot rodders. It was this A/C work that caught the attention of SEMA Hall of Famer and founder of Vintage Air Jack Chisenhall. He asked Love to assist the company at rodding events, and continued to promote him over the years to his current position of president, in charge of overseeing the day-to-day operations of the entire company. Despite his busy schedule at Vintage Air, Love never wavers to volunteer his time, expertise and energy to helping the industry. As a true car guy, he advocates for the industry. Having served multiple terms as chairman of the SEMA Hot Rod Industry Alliance (HRIA), Love is an ambassador for SEMA and constantly recruits and encourages businesses to get involved.

Bob Moore
Bob Moore

Bob Moore: Bob Moore appropriately authored a monthly column in Aftermarket Business magazine entitled “Ahead of the Curve.” As electronic catalogs evolved and the internet began to dominate the way consumers researched and purchased products in the early 2000s, Moore was a pioneer in establishing standards for product data in the automotive aftermarket. As a SEMA Board member and the co-founder and chairman of the SEMA Business Technology Committee (which has evolved to what is now the SEMA Data Co-op), Moore was instrumental in the adoption of standardized data for the specialty-equipment industry. He spent years scrutinizing the industry to determine the important facets of product information that consumers look for in order to help businesses sell more products, resulting in the first industry initiative to standardize and centralize product data into a single-source data pool. Moore was awarded the 2010 SEMA Chairman’s Service Award from then-Chairman of the Board Rick Rollins, who noted, “We are fortunate to have someone with his leadership and determination driving some of our industry’s most critical initiatives.”

Carl Schiefer
Carl Schiefer

Carl Schiefer: As the son of the first SEMA Hall of Fame recipient Paul Schiefer, Carl Schiefer built a legacy of his own by founding what has evolved into a thriving marketing agency dedicated to automotive brands.” Schiefer Media was created in 1985 as an enthusiast media agency with an original focus on automotive aftermarket and related enthusiast categories. With an impressive list of clients, including Edelbrock, Mother’s, Bilstein, and Royal Purple, Schiefer Media was instrumental in bringing motorsports brands to the mainstream public. He initiated advertising for automotive brands on television—a practice that may seem standard today, but was unusual at the time and significantly expanded market reach to a nationwide audience. Perhaps what sets Schiefer apart from other marketers is his passion for the industry; he raced Top Gas and Top Fuel dragsters amongst the greats, including Don Garlits, Tommy Ivo and the Smothers Brothers. Although retired from Schiefer Media, the agency continues to operate as SCS, with Schiefer’s son James as CEO.

In addition to formally introducing Combs, Love, Moore and Schiefer as SEMA Hall of Fame members during the 2021 SEMA Installation & Gala, the annual event on July 30 will include recognitions of the newly elected and the outgoing SEMA Board members. All SEMA members and industry professionals are invited to join the celebration and can purchase tickets at

Thu, 05/06/2021 - 13:09

By SEMA Editors

The digital SEMA Show Exhibitor Service Manual—one of the most powerful online tools—was developed to highlight links to all of the resources pertinent to having a successful exhibit at the Show.

To help you navigate efficiently, each section is broken down to the basics. Time spent understanding the tools available to you will pay dividends with ease of participation, provide better visibility with buyers and save you valuable time and money.

Included in the Exhibitor Service Manual:

  1. Advertising opportunities
  2. Public-relations opportunities
  3. Directory listing—deadline to update your listing in the Show Directory is August 23
  4. Sponsorship brochures



Expo Ease


Show Security Management