Thu, 11/21/2024 - 16:51

By SEMA News Editors

NHTSA


The U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) has finalized significant updates to its consumer-facing 5-Star Safety Ratings program, a pivotal action designed to improve safety on our nation's roads by incorporating new advanced driver assistance technologies, adding a crashworthiness pedestrian protection program, and setting a roadmap for future program changes over the next 10 years.

The updated 5-Star Safety Ratings program—known as the New Car Assessment Program (NCAP)—emphasizes several new and emerging safety technologies and vehicle safety features designed to help protect people both inside and outside a vehicle. The safety update was included as part of the Bipartisan Infrastructure Law

"This action today is another important step toward addressing the crisis on our roads and achieving the Department's ambitious, long-term goal of zero road fatalities," U.S. Transportation Secretary Pete Buttigieg said. "Like our move earlier this year to make automatic emergency braking standard on new passenger cars and light trucks, these changes to the 5-Star Safety Ratings will speed up adoption of technologies that reduce the frequency and severity of crashes while helping consumers make informed decisions about buying a new car."

Notable changes to the program provided by this update include:

  • The addition of four advanced driver assistance technologies that will enhance crash-avoidance safety: pedestrian automatic emergency braking, lane keeping assist, blind spot warning and blind spot intervention.
  • Updated and strengthened testing procedures and performance criteria for advanced driver assistance technologies that are already included in NCAP, such as automatic emergency braking. 
  • The addition of a crashworthiness pedestrian protection program to evaluate the ability of a vehicle's front end to mitigate pedestrian injuries and fatalities in vehicle-to-pedestrian impacts.
  • Midterm and long-term roadmaps to accommodate future updates amid ongoing research and technological advancements in vehicle safety, including crash avoidance and crashworthiness improvements to protect bicyclists and motorcyclists and an updated rating system.

"Our goal with NHTSA's 5-Star Safety Ratings program has always been to help consumers choose safer vehicles and to encourage manufacturers to improve vehicle safety," NHTSA Chief Counsel Adam Raviv said. "With these NCAP updates, we're ensuring consumers have more useful and relevant information on the latest safety technologies and that the program keeps up with the pace of technological change and innovation."

An updated NCAP is a key component of the Department's National Roadway Safety Strategy. NCAP is NHTSA's flagship consumer information program for evaluating vehicle safety. The program evaluates how well vehicles perform in various crash tests, including rollover risk, and provides an objective rating on a five-star scale to help consumers make an informed decision when buying a vehicle.

For more on the NCAP program, visit NHTSA.gov/Ratings

Thu, 11/21/2024 - 12:07

By Ashley Reyes

TORA Spotlight Ernies Custom Shop

 

The SEMA Truck & Off-Road Alliance (TORA) named Ernie's Custom Shop as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Ernie Vole, Ernie's Custom Shop's owner, below. 

SEMA News: Tell us the story of Ernie's Custom Shop. How did the company start?  

Ernie Vole: In 2010, Rok Industry, now known as Ernie's Custom Shop (ECS), began designing and building themed vehicles for corporate companies and events. 

In 2011, we built and designed a truck that was on display for the SEMA Show that year and it was a huge hit. It was a unique build--a Ford F-350 standard cab where we cut the frame and converted it to a short bed. This build brought us a lot of attention, and before we knew it, we were receiving lots of requests from local residents for custom builds and vehicle modifications. 

Since then, we have slowly grown to be a tiny-but-mighty shop for the Chicagoland area, and we have continued to build SEMA Show vehicles every year since.

SN: What's going on these days? What projects are you most excited about? 

EV: Every day we are busy with customer upgrades, modifications and full custom builds. There is never a dull moment in the shop and we like it that way. We had three vehicles go to the SEMA Show in 2024:  

  • A custom Jeep Gladiator on tracks.  
  • A custom, three-row Jeep Wrangler JL on 42-in. tires. 
  • A '97 two-door Jeep Wrangler TJ.

Did we mention that this Jeep is a right-hand-drive manual and was recovered from the jungles of Okinawa, Japan? 

SN: What's the best piece of advice you have for professionals getting started in the aftermarket? 

EV: At one point, we were that kid looking at cool rides. We all had dreams. Shoot for those dreams, and never grow up!  

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates. 

Thu, 11/21/2024 - 08:42

By SEMA News Editors

David Speicher CTO

 

David Speicher has joined SEMA as chief technology officer (CTO), reporting to SEMA President and CEO Mike Spagnola. He will be based at the association's Diamond Bar, California, headquarters.

Speicher brings more than 20 years of experience developing and applying strategy to technology decision-making, focusing on process automation, system optimization, software development and infrastructure design. He has served in a variety of leadership roles, including CTO, senior director of information systems and chief systems engineer.

"Bringing David on as our chief technology officer marks a pivotal step in SEMA's commitment to modernization and innovation," said SEMA President and CEO Mike Spagnola. "His extensive background in transforming legacy systems into agile, scalable platforms aligns perfectly with our vision for growth and operational excellence. As our first CTO, David will drive our technology strategy forward, setting the stage for new advancements that will enhance our services and bring exceptional value to our members."

Speicher joins SEMA from Vital Incite where, as CTO, he completely revamped the product infrastructure, developed a multi-regional disaster recovery solution and increased web app query times tenfold for clients.

In his new role, Speicher is responsible for creating and implementing a forward-looking technology strategy that aligns with business objectives, driving sustainable growth and maintaining a competitive edge, while bringing SEMA's technology infrastructure up-to-date and ensuring technology initiatives are aligned with overall business strategies and goals.

"I'm thrilled to join SEMA and dive into the vibrant automotive aftermarket industry," said Speicher. "This industry is all about innovation and that's up my alley. I'm eager to leverage technology to help our association drive forward. Together, we'll build a foundation that not only supports our members today but also positions us for sustained growth and resilience in an ever-evolving market."

In 2016 and again in 2020, Speicher was named Indianapolis Business Journal's CTO of the Year for non-profit organizations and has been a speaker at MHCA, Open Minds, INSPN keynote, Indiana Chamber of Commerce and Google Road Show. He was also named one of Indianapolis' Most Pivotal Leaders in 2020.

A native of Indiana, Speicher is a graduate of Purdue University, West Lafayette, with a Bachelor of Science degree in computer and electrical engineering technology. He and his wife, Kristen, have two sons.

Thu, 11/21/2024 - 08:24

By SEMA News Editors

Council and Network Awards

 

In honor of the dedication that drives the specialty-equipment industry forward, the SEMA councils and networks presented awards to leading companies and individuals at the 2024 SEMA Show, recognizing those who have made excellent contributions to their industry segments.

Each year, SEMA's nine councils and networks select outstanding members and honor them with these prestigious awards. Award recipients are part of an elite group that includes the most distinguished members of the automotive aftermarket community.

To be considered for an award, you and/or your company must be an existing member of at least one of SEMA's nine councils and networks.

See the full list of winners that were recognized at the 2024 SEMA Show below:

 

Automotive Restoration Market Organization (ARMO)

ARMO Business of Year 

  • Max Performance 

ARMO Hall of Fame 

  • Dwight Forrister -- Distinctive Industries 

ARMO IPC Award 

  • Randall Bates -- Auto Custom Carpets 

ARMO New Product Awards

  • Accessory Item 
    • Retro Manufacturing: SUB8100 
  • Drivetrain/Brakes/Suspension
    • Flaming River C1500 Rack Cradle Kit 
  • Engine
    • Blueprint Engines PS426CTF
  • Exterior
    • Precision Replacement Parts '73-'87 GM Truck Complete Vent Assembly 
  • Interior
    • Distinctive Industries Custom CTX Buddy Bench Seat Vertical Inserts with Cupholders 
  • People's Choice
    • Blueprint Engines PS426CTF 

ARMO Person of the Year 

  • Jeff Leonard -- Classic Industries 
 
Emerging Trends & Technology Network (ETTN)

Engineer of the Year Award

  • Mike Black -- The Tuning School 

 

Future Leaders Network (FLN) 

FLN Outgoing Select Committee Award

  • Jeffrey Banyas -- Sisson & Banyas, Attorneys at Law, LLC 

FLN Outgoing Select Committee Award

  • Stephanie Ortega 

FLN Professional of the Year Award 

  • Jeffrey Banyas -- Sisson & Banyas, Attorneys at Law, LLC 

FLN Vanguard Award

  • Ryan McDonough -- AP Emissions Technologies, LLC 

 

Hot Rod Industry Alliance (HRIA)

HRIA Business of the Year

  • Advanced Plating & Powder Coating 

HRIA Design & Innovation Award 

  • Classic Car Studio -- '68 Dodge Charger 

HRIA Evolution of Hot Rodding Award 

  • Dutch Boys Hot Rods -- '87 Buick GNXS 

HRIA Hall of Fame

  • John McLeod -- Holley Group 

HRIA Industry Recognition Award

  • Bobby Alloway -- Triple Crown of Rodding 

 

Professional Restylers Organization (PRO) 

PRO Cup Challenge People's Choice Award 

  • Auto Trim Restyling: '24 Toyota Land Cruiser LC250 

PRO Cup Challenge Winner 

  • Classic Soft Trim Pittsburgh LLC: '24 Toyota RAV4 XLE Hybrid 

PRO Jim Borre Lifetime Achievement Award 

  • Kevin McGowen -- Auto Trim Restyling 

PRO Manufacturer of the Year 

  • Alpine 

PRO Nat Danas Person of the Year

  • Hannah Neal -- Automotion Customs 

PRO Restyler of the Year 

  • DPS Automotive 
 
SEMA Businesswomen's Network (SBN)

SBN Jessi Combs Rising Star Award

  •  Kristy Rubino -- Southern Illinois University – Carbondale

SheIsSEMA Woman of the Year Award

  • Rebeca Olavarrieta -- Roco 4x4 

 

Truck & Off-Road Alliance (TORA)

TORA Feature Vehicle "Best in Show" Award 

  • Custom FN Customs: '93 Mitsubishi Delica 

TORA Hall of Fame 

  • Milt Thompson, Dixie 4 Wheel Drive 

TORA Jessi Combs Ambassador Award

  • Wendy Miles 

TORA Light Truck Best New Product

  • Randy's Worldwide/ICON Vehicle Dynamics '24 Toyota Tacoma 1.25-3-in. Stage 14 Suspension System Billet with Skid Plates

TORA Off-Road Best New Product 

  • Powerbuilt and Caterpillar Tow Hitch Overlanding Multi-Tool 

TORA Outgoing Select Committee Member Award

  • Wendy Miles 

TORA Retailer of the Year 

  • SDHQ Offroad/SDHQ Built 
 
Wheel, Tire, Suspension & Brake Council (WTSBC)

WTSBC Lifetime Award

  • Wade Kawasaki -- The Wheel Group 
Thu, 11/21/2024 - 07:48

By Ashley Reyes

Lauren McCullough

 

The SEMA Businesswomen's Network (SBN) has named Lauren McCullough, CEO of Tromml, as the network's newest #SheIsSEMA spotlight member. 

Get to know McCullough in her interview with SEMA News below. 

SEMA: How many years have you been with your current company and what do you enjoy most about working there?

Lauren McCullough: One and a half years. I enjoy working directly with manufacturers and retailers in the industry looking for ways to elevate their company's performance. As a result of what we do, we end up working with innovative folks who are ready to take the next step, so we get tons of great energy!

SEMA: What is the most challenging part of running your business or job?

LM: Growing and leading a company is always challenging. We have to make sure we have a solid product that constantly provides value to our customers while building a strong team and culture. It's rewarding, but wearing a lot of hats can get exhausting.

SEMA: How many years have you been in the industry and what was your first industry job?

LM: Five. Director of growth at another industry software.

SEMA: What are three qualities that got you to where you are today? How have these qualities benefited you?

LM: Grit: when things get hard, it's important to persevere.

Innovation: I am always looking for a new way to solve a new challenge.

Integrity: I always focus on doing the right thing by my team and customers, which has allowed me to form lasting relationships.

SEMA: Being a woman in the industry, what have been your biggest challenges and accomplishments?

LM: Often when I meet new people, they expect I "don't know what I am doing," which can be a challenge when growing a new business. However, it's forced me to listen closely and always be at the top of my game, which is what allowed me to found my own company.

SEMA: Who are your role models or mentors in the industry?

LM: I am still forming specific industry mentors, which is why I am excited to join SBN!

SEMA: What is the best career advice you have received?

LM: Some of the best career advice I received was around the importance of long-term thinking and fostering relationships. Early on, it can be easy to get lost in just "checking a box," but it's important we focus on our why and who we are serving, as we have a long career ahead of us.

SEMA: Have you always wanted to work in the automotive industry?

LM: Not necessarily, but I am happy to be here. I definitely stay because of the people and the opportunity to solve pressing challenges for growing companies.

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media,SEMA News and recognized on the sema.org/she-is-sema website. 

Thu, 11/21/2024 - 07:02

By the SEMA Washington, D.C., office 

Georgia State Rep. John Carson

Christian Robinson (left), SEMA senior director of state government affairs and grassroots, and Greg Adler, president and CEO of Offroad Warehouse, accept the Stephen B. McDonald Lawmaker of the Year Award on behalf of Rep. John Carson, who could not travel to the 2024 SEMA Show due to the 2024 election.

 

SEMA is excited to announce Georgia State Rep. John Carson, a Republican representing the Atlanta suburbs in District 46, as winner of the 2024 Stephen B. McDonald Lawmaker of the Year Award. Rep. Carson was honored for his outstanding leadership in passing SB 352, legislation that modernizes Georgia's vehicle suspension modification laws.  

The Stephen B. McDonald Lawmaker of the Year Award--presented to Rep. Carson at the 2024 SEMA Show--is one of SEMA's highest honors, given annually to a state lawmaker who has demonstrated exceptional leadership in supporting and protecting the rights of automotive businesses, consumers and enthusiasts. The award is named after Stephen B. McDonald, a long-time SEMA advocate who dedicated his career to advancing pro-industry policies and helps recognize lawmakers who champion legislation that strengthens the specialty automotive industry. 

Rep. Carson's work on SB 352 was a significant victory for Georgia's automotive aftermarket industry. The bill replaced the state's outdated and ambiguous suspension-modification limit, which had capped changes at a 2-in. height difference based on the vehicle manufacturer's recommendation. The new law provides a more transparent, consistent standard by measuring vehicle height from the ground to the frame. This reform has eliminated confusion among car owners and law enforcement, creating a more transparent regulatory environment protecting automotive enthusiasts and businesses specializing in vehicle customization. 

Rep. Carson's work on SB 352 highlights his commitment to creating a fair and transparent regulatory environment for the automotive aftermarket. Key industry leaders supported his efforts, including Fox Factory and Offroad Warehouse, who significantly advocated for the bill's passage. 

Christian Robinson, SEMA senior director of state government affairs and grassroots, praised Carson's leadership. "Rep. Carson's commitment to supporting our industry and ensuring fair laws for automotive enthusiasts and businesses is truly commendable," said Robinson. "His leadership on SB 352 is a perfect example of what can be accomplished when lawmakers listen to their constituents and work to improve the regulatory environment. This law brings clarity and fairness to vehicle modification rules and strengthens Georgia's position as a hub for the specialty automotive industry." 

The economic impact of SEMA's members in Georgia is substantial. The aftermarket industry contributes significantly to the state's economy, with a total economic output of $11.63 billion, supporting nearly 50,000 jobs and contributing $1.39 billion in taxes. This underscores the vital role of SEMA and its members in driving economic growth in Georgia's automotive sector. 

Rep. Carson has been a dedicated public servant in the Georgia House of Representatives since winning a special election in 2011 to represent District 46, covering parts of Cobb and Cherokee counties north of Atlanta. Carson has been known throughout his tenure for his focus on transportation, tax reform and public safety.  

Beyond his legislative achievements, Carson is also a certified public accountant (CPA) with extensive experience in the financial services industry. He leverages his professional background to advocate for fiscal responsibility in state government, focusing on policies that spur economic development while lowering the tax burden for Georgia's citizens and businesses. 

For more information on SEMA's advocacy initiatives and how to get involved, contact Christian Robinson at christianr@sema.org

Thu, 11/21/2024 - 07:02

By the SEMA Washington, D.C., office 

Georgia State Rep. John Carson

Christian Robinson (left), SEMA senior director of state government affairs and grassroots, and Greg Adler, president and CEO of Offroad Warehouse, accept the Stephen B. McDonald Lawmaker of the Year Award on behalf of Rep. John Carson, who could not travel to the 2024 SEMA Show due to the 2024 election.

 

SEMA is excited to announce Georgia State Rep. John Carson, a Republican representing the Atlanta suburbs in District 46, as winner of the 2024 Stephen B. McDonald Lawmaker of the Year Award. Rep. Carson was honored for his outstanding leadership in passing SB 352, legislation that modernizes Georgia's vehicle suspension modification laws.  

The Stephen B. McDonald Lawmaker of the Year Award--presented to Rep. Carson at the 2024 SEMA Show--is one of SEMA's highest honors, given annually to a state lawmaker who has demonstrated exceptional leadership in supporting and protecting the rights of automotive businesses, consumers and enthusiasts. The award is named after Stephen B. McDonald, a long-time SEMA advocate who dedicated his career to advancing pro-industry policies and helps recognize lawmakers who champion legislation that strengthens the specialty automotive industry. 

Rep. Carson's work on SB 352 was a significant victory for Georgia's automotive aftermarket industry. The bill replaced the state's outdated and ambiguous suspension-modification limit, which had capped changes at a 2-in. height difference based on the vehicle manufacturer's recommendation. The new law provides a more transparent, consistent standard by measuring vehicle height from the ground to the frame. This reform has eliminated confusion among car owners and law enforcement, creating a more transparent regulatory environment protecting automotive enthusiasts and businesses specializing in vehicle customization. 

Rep. Carson's work on SB 352 highlights his commitment to creating a fair and transparent regulatory environment for the automotive aftermarket. Key industry leaders supported his efforts, including Fox Factory and Offroad Warehouse, who significantly advocated for the bill's passage. 

Christian Robinson, SEMA senior director of state government affairs and grassroots, praised Carson's leadership. "Rep. Carson's commitment to supporting our industry and ensuring fair laws for automotive enthusiasts and businesses is truly commendable," said Robinson. "His leadership on SB 352 is a perfect example of what can be accomplished when lawmakers listen to their constituents and work to improve the regulatory environment. This law brings clarity and fairness to vehicle modification rules and strengthens Georgia's position as a hub for the specialty automotive industry." 

The economic impact of SEMA's members in Georgia is substantial. The aftermarket industry contributes significantly to the state's economy, with a total economic output of $11.63 billion, supporting nearly 50,000 jobs and contributing $1.39 billion in taxes. This underscores the vital role of SEMA and its members in driving economic growth in Georgia's automotive sector. 

Rep. Carson has been a dedicated public servant in the Georgia House of Representatives since winning a special election in 2011 to represent District 46, covering parts of Cobb and Cherokee counties north of Atlanta. Carson has been known throughout his tenure for his focus on transportation, tax reform and public safety.  

Beyond his legislative achievements, Carson is also a certified public accountant (CPA) with extensive experience in the financial services industry. He leverages his professional background to advocate for fiscal responsibility in state government, focusing on policies that spur economic development while lowering the tax burden for Georgia's citizens and businesses. 

For more information on SEMA's advocacy initiatives and how to get involved, contact Christian Robinson at christianr@sema.org

Wed, 11/20/2024 - 11:43

By SEMA News Editors

Bishop Innovations Introduces New HOZEEZ Mailer Box for Retail Display, Direct Shipment
HOZEEZ

 

Bishop Innovations has introduced a new retail package for its HOZEEZ car wash accessories.

The new package is a dual-purpose corrugated mailer box used for in-store display and direct mail to customers. Each box contains four HOZEEZ hose guides and includes informative graphics--showing use applications, advantages and patented features--on all six sides.

For more information, visit bishopinnovations.com.

Tue, 11/19/2024 - 22:26

By SEMA News Editors

2024 SEMA Fest crowd


The 2024 SEMA Show was a success as the four-day event featured the latest automotive innovations and trending brands, concluding on a high note with the second-ever SEMA Fest concert festival on Friday, November 8. 

SEMA Fest pass holders were thrilled by dynamic motorsports activations like electrifying burnouts and stunts at the OPTIMA Village. The festival's stellar musical lineup, featuring Petey, Fitz And The Tantrums, Sublime and Cage The Elephant, brought vibrant energy, making it an unforgettable finale to the event. 

Relive the best of the 2024 SEMA Fest with the photo gallery below:

 

2024 SEMA Fest motorsports OPTIMA

The festivities began with thrilling activations in the OPTIMA Village at SEMA Fest.

 

2024 SEMA Fest Petey

Petey opened the 2024 SEMA Fest with their unique alt-pop and rock sound.

 

2024 SEMA Fest VIP lounge

The lounge area allowed SEMA Fest VIP pass holders the chance to rest and recharge while enjoying music.
 

2024 SEMA Fest Fitz and the Tantrums

Multi-platinum artists Fitz And The Tantrums brought a dancefloor-ready bounce to the SEMA Fest crowd.

 

2024 SEMA Fest motorsports OPTIMA

The motorsports activations continued into the evening with daring stunts in the OPTIMA Village at the 2024 SEMA Fest.

 

2024 SEMA Fest crowd

This year's SEMA Fest was once again crowded with fans excited to enjoy an evening of music.

 

2024 SEMA Fest Sublime

The wildly popular Long Beach, California, reggae-punk/alternative rock group Sublime brought the energy to their performance at the 2024 SEMA Fest.

 

2024 SEMA Fest crowd

The crowd at SEMA Fest enjoyed an evening of spectacular music and stunning motorsports activations.

 

2024 SEMA Fest crowd

The 2024 SEMA Fest crowds were dancing along to the music throughout the evening, leading up to the headliners Sublime and Cage The Elephant.

 

2024 SEMA Fest Cage the Elephant

Grammy-winning Cage The Elephant closed SEMA Fest with their uncompromising creativity and wildly cathartic performance.

 

Subscribe to SEMA News with the "Stay Tuned" widget below and claim your complimentary subscription to SEMA Magazine here for more SEMA Show recaps and new details on next year's event.

Tue, 11/19/2024 - 20:44

By Ashley Reyes

SEMA Market Research

 

Young enthusiasts are an important part of the automotive specialty-equipment industry. According to the "2024 SEMA Market Report," half of those modifying their cars and trucks are under the age of 40, and people grow less likely to buy aftermarket parts as they get older.

"There's a popular misperception that younger generations aren't into personalizing their cars," said SEMA Market Research Director Gavin Knapp. "However, our research shows that young accessorizers are still crazy about their vehicles, although the way they interact and modify them looks different than it did years ago."

Modifying vehicles gives young people an outlet to express who they are and gives them projects to share with their friends. Social media has also impacted the way the younger generation views and enjoys vehicles, whether it be posting their projects for their followers or following influencers to see their latest builds and products of choice. Aftermarket companies can benefit, both in sales and brand loyalty, by working with social-media influencers to target younger audiences and aligning their business strategies to meet the needs of customers across all age groups.

SEMA Market Research

 

Where Accessorizers Are Buying Parts

Online shopping is a mainstay for purchasing parts across all ages; however, accessorizers under 40 are more likely to order online and pick up or install their parts in-store compared to older consumers.

In 2023, 20% of parts purchased were ordered online and picked up in-store by accessorizers under 40. This highlights the importance of immediacy and convenience for young buyers who want their parts in hand as quickly as possible. 

What Parts Accessorizers Are Buying

Young accessorizers are more likely to purchase wheels, lighting, and appearance products. In 2023, 28% of vehicles that were modified with wheel and tire products belonged to accessorizers aged 16-29, and 24% to those aged 30-39. Additionally, 19% of vehicles that were modified with lighting products were made by accessorizers under 40.

While all age groups personalize and buy parts, young enthusiasts are also often more willing to look for products to make complex, under-the-hood performance upgrades.

What Types of Vehicles Accessorizers Own

Younger modifiers are more likely to own passenger cars, such as Honda Civics, Ford Mustangs, or Subaru BRZs, which may be less expensive to buy or available as a hand-me-down.

The share of CUVs within the U.S. fleet is also increasing, making it important for the industry to offer CUV parts and accessories for owners to personalize their vehicles. Both CUVs and pickups are popular vehicle segments for older accessorizers who may be looking for more utility and willing to pay higher costs of purchasing.

What This Means for the Industry
Market Research Graph

 

Understanding customization trends among consumers is essential for businesses to remain competitive. By embracing this information, businesses can position themselves for long-term growth and meet the needs of diverse customers across the entire age spectrum.

SEMA's Market Research team is dedicated to providing members and the broader automotive specialty-equipment industry with information to make better business decisions. While their primary focus is developing research reports on the industry and consumers, they are always happy to answer questions about the industry.

SEMA business members can download the complete "2024 SEMA Market Report" at sema.org/research.

For additional questions, contact SEMA Market Research Director Gavin Knapp at Gavink@sema.org.