By Ashley Reyes
The Industry Cup Challenge, a beloved SEMA tradition, is returning to the SEMA Leaders and Legends Gala pre-banquet reception on July 25 in Universal City, California. Combining automotive passion with friendly competition, the challenge invites SEMA member companies to sponsor and race miniature pinewood derby cars in thrilling downhill action for a good cause.
The goal is to be first; however, everyone walks away a winner knowing that their contributions directly benefit the three SEMA Cares partners: the Austin Hatcher Foundation for pediatric cancer; Childhelp for the prevention and treatment of child abuse; and the Victory Junction camp for children with serious medical conditions.
Sign-ups for the 2025 SEMA Industry Cup Challenge are open here. Last year, the Challenge raised $17,000 and SEMA Cares wants to beat that goal in 2025, but they need your help!
Kindness in Action
The Industry Cup Challenge features competitors in five different categories: warehouse distributions, manufacturers, media, sales rep agencies, and service providers. Companies from each category will race to be number one in their division. The winners of each category will then race head-to-head to be crowned the 2025 Industry Cup Challenge champion. (If a sponsoring company cannot attend the Gala, a SEMA Cares volunteer will race the company's pinewood car on their behalf for the chance to win)
The winning company will then take home the Industry Cup Challenge perpetual trophy with their company name engraved on it among past winners. In a Stanley Cup-style tradition, the trophy will be returned next year, giving the winner a chance to defend their title.
Join the challenge here!
