By Ashley Reyes
The SEMA Businesswomen's Network (SBN) has named Brittaney Rea, marketing manager at Battery Tender, as the network's newest #SheIsSEMA spotlight member.
Rea was nominated by her peer, Alex Matyuf. Get to know Rea through Matyuf's interview with SEMA News below.
SEMA News: How has Brittaney contributed to Battery Tender?
Alex Matyuf: Brittaney is the heart of the marketing department. She works tirelessly to ensure that the marketing efforts at Battery Tender are top-notch and up to the highest standard while also constantly providing encouragement and support to the rest of the marketing team. Her job duties span marketing, e-commerce, sales and public relations as she wears multiple hats for our small 20-person company. With Brittaney as the forefront of the marketing team, she has helped to significantly increase the revenue and visibility of Battery Tender.
SN: How has Brittaney shown leadership in the industry or business?
AM: During my first day on the job, Brittaney told me that she will always stand by her team's decisions and come to our defense if we ever needed it. I've seen multiple examples of her doing exactly this throughout my time at Battery Tender. My best example of this is when I received some push back from leadership on a press release I wrote that was optimized for SEO. Brittaney had already reviewed and approved the release and stood her ground that the release was acceptable as-is and eventually leadership agreed and ended up liking what we sent out.
SN: Tell us a success story that you can share about Brittaney.
AM: Brittaney is successfully bringing our new, innovative Charge N Start unit to SEMA. This battery charger and jump starter combo will make its first public appearance at SEMA thanks to Brittaney's hard work and dedication to pushing for this unit to become available in early 2025.
SN: How many years has Brittaney been in the industry?
AM: Five to 10 years.
SN: What quality do you admire most about Brittaney and why?
AM: Brittaney is the most driven person I know. She works tirelessly to help Battery Tender to the point where you would think the company is hers. When you work closely with Brittaney, her passion for Battery Tender being a trusted, constant voice in the automotive industry is contagious. For example, Brittaney is truly working around the clock with our CEO and our VP of Global Sales to ensure that Battery Tender is doing everything it can to remain a leader in the industry. While her work-life balance is (even she'll admit) non-existent, you can tell how much this company means to her.
SN: Why do you think Brittaney is a role model in the industry?
AM: Brittaney exemplifies what it means to be a confident force as a woman in a male-dominated industry. She's always sure of herself, speaks her mind and will interject if she feels something is not right. She has a love for the automotive industry as a whole and is extremely knowledgeable. You'll find Brittaney at concours events like Greenwich, PVGP, Amelia and Boca, even presenting an award at the Greenwich Concours this year on behalf of Battery Tender.
Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.
