Whether it’s a driver, industry icon, TV personality or famous
vehicle, featuring a familiar face or iconic vehicle in your
booth provides buyers with an identifiable, visual connection
of the company's target market.
SEMA Show exhibitors planning to host a special appearance in their booth may submit their Celebrity Appearance Notification form up until Show time. Whether it’s a driver, industry icon, TV personality or famous vehicle, featuring a familiar face or iconic vehicle in your booth provides buyers with an identifiable, visual connection of the company’s target market.
Exhibitors can learn how to get the most out of their 2021 SEMA Show, as well as additional options to reach buyers, by contacting an account rep at sales@sema.org or 909-396-0289.
Information about the 2021 SEMA Show is available on www.SEMAShow.com.
Click here for a complete listing of 2021 SEMA Show deadlines.
The news and excitement generated by the SEMA Show will be amplified through SEMA’s Social Media Correspondents program, which engages social-media influencers embedded in the automotive enthusiast lifestyle. The following are just a few of the program’s content creators who inform and connect with a broad range of aftermarket consumers through a variety of platforms.
Emelia Hartford is a leading female automotive content creator, YouTuber, builder and racer, more recently known for building and driving the world’s fastest C8 Corvette and currently holding an unbroken time of 9.36 sec. in a quarter-mile. As a well-known personality, Hartford independently hosts her own YouTube channel, where she builds and races a broad genre of cars. She has amassed more than 750,000 subscribers on YouTube with an average of more than 4.5 million views monthly, has 573,000 followers on Instagram, and more than 4 million accounts reached on her Facebook page in the last 30 days! Her audience totals well into the millions with strong social impact. In addition to her social presence, you might recognize her from her on-screen appearance hosting Velocity’s “SEMA: Battle of The Builders” or her latest show “Sorted” co-hosting with Tanner Foust, Matt Farah and Rob Ferretti.
Rob Dahm is well known in the automotive community for building the world’s first AWD4 Rotor RX-7. This insane build is always being transformed, making for some interesting auto adventures which are heavily documented on his social platforms and with other digital collaborations. With more than 272,000 followers on Instagram and 900,000 subscribers on YouTube with almost 170 million views, Dahm has created a loyal and engaged army of automotive enthusiasts. Having a wealth of knowledge of cars, his social channels are a one-stop-shop for
any gearhead.
JW Montoya is an automotive enthusiast, specifically of trucks and the off-road industry. He is currently working on a ’20 AT4 HD and an ’05 GMC Sierra 2500, and documenting his builds on his YouTube channel, which has more than 11 million views. Montoya stays busy with build collaborations with other truck enthusiasts, frequently visits his sponsors for the newest truck and off-road products, and is a frequent attendee of truck events throughout the southern United States.
Chelsie Lesnoski is a young builder from British Columbia, Canada. Her customized ’13 Scion FR-S with a Nissan Skyline engine swap earned her a place in the Top 40 in the 2019 Battle of the Builders contest and has been featured in several Canadian and American shows.
As the co-owner of Throttle Thrashers Garage, her custom imports are highly sought after and documented on her social platforms. Keep an eye out for her 2021 Battle of the Builders build, debuting at the 2021 SEMA Show.
The final battle of the night was a Papadakis Racing Toyota head-to-
head match between teammates Fredric Aasbo and Ryan Tuerck.
Photo credit: Larry Chen Photo
Papadakis Racing Toyotas Score 1-2 Finish in St. Louis
Rockstar Energy Toyota driver Fredric Aasbo scored victory in St. Louis after an all-Toyota, all-Nitto Tire Final battle with teammate Ryan Tuerck. The one-two finish narrows the points standings as the Formula DRIFT series returns to California for the final two rounds of the season. Aasbo and Tuerck were the drivers to beat in St. Louis and they delivered a show of skill in the opening corners of their Final battle. But a misstep from Tuerck saw him tap the wall with his Gumout/Nitto Tire/Mobil 1 Toyota Corolla hatchback and the battle win went to Aasbo. The St. Louis win narrows the points gap at the top of the championship and both drivers are in the hunt for the title with just two rounds to go. Aasbo currently sits third—just 19 points off the lead. Tuerck is a close fourth. The victory brings Aasbo’s record-setting career wins tally to 16. Next up for the Papadakis Racing Toyota team is a return home to Los Angeles for an exciting Round 6 on the Streets of Long Beach, September 17–18. The season finale takes place at Irwindale Speedway October 22–23.
Driver Jesse Iwuji, NFL Hall Of Famer Emmitt Smith Form Xfinity Team
NASCAR Xfinity Series driver Jesse Iwuji has partnered with NFL Hall of Fame recipient Emmitt Smith to form Jesse Iwuji Motorsports, a race team set to debut in the 2022 NASCAR Xfinity Series season. The team will utilize Science, Technology, Engineering and Mathematics (STEM) initiatives and esports simulator racing to “connect with lower-income communities” and “serve as a pipeline for people to get in the sport. Whether they want to drive… crew chief, engineer, whatever it is,” Iwuji said to NASCAR.com.
Iwuji will serve as a driver-owner for the team. Now in the US Navy Reserves, he served in active duty from 2010–2017. Since 2015, he has competed in five Xfinity Series races and has started in 14 Camping World Truck Series races. Smith, a longtime running back primarily with the Dallas Cowboys, has known Iwuji for around 20 years. Last October, Smith’s company Notable Live sponsored Iwuji’s No. 99 car in the Xfinity Series race at Texas Motor Speedway. For more information, visit jesseiwuji.com.
NHRA Set for Return to Maple Grove
The NHRA Camping World Drag Racing Series Countdown to the Championship playoffs are back with a visit to Maple Grove Raceway for the 36th annual Mopar Express Lane NHRA Nationals presented by Pennzoil set for September 10–12. The event serves as the first of seven playoff races during the 2021 season and marks the series’ return to the 1/5-mile dragstrip in Berks County, Pennsylvania, for the first time since 2019.
Top Fuel, Funny Car, Pro Stock and Pro Stock Motorcycle classes will be highlighted during the weekend, which will also be televised on Fox Sports 1 (FS1), including final eliminations on Sunday, September 12 at 2:00 p.m. (EDT). The NHRA Lucas Oil Drag Racing Series will also compete along with the Top Fuel Harley Drag Racing Series. To purchase tickets, visit maplegroveraceway.com. For more information, visit nhra.com.
SVRA Releases 17-Race Schedule for 2022
The Sportscar Vintage Racing Association (SVRA) has announced a 17-race schedule for 2022, which also marks the tenth anniversary of SVRA’s acquisition by Parella Motorsports Holdings. The SpeedTour weekends include vintage racing, contemporary sports cars and other features.
Like most enthusiasts, many of FantomWorks’ customers have elaborate dreams of what they are looking for, but a budget that does not support the job. After years of experience, FantomWorks owner Dan Short has learned how to deliver a vehicle that customers will love and be able to enjoy, while staying within budget.
Tune in to the new SEMA Virtual Education video in which Short shares his company’s build philosophy for auto restoration and takes viewers behind the scenes into his shop. During the candid interview, you’ll learn the one word Short promotes as his guiding star, hear what he has planned for the 2021 SEMA Show and discover what he looks for when hiring new employees. As a special bonus, you’ll see photos and hear about the wedding he officiated at FantomWorks’ facilities!
The video is the fourth episode of the ARMO Builder Series in which host Sabra Johnson of City Classic Cars brings viewers stories from some of the industry’s most passionate and creative builders.
Stay tuned to SEMA eNews and ARMO social media for registration on the fifth installment of the ARMO Builder Series. Taking place as a live webinar, the session will feature Jim and Mike Ring, co-founders of Ringbrothers. The ARMO Builder Series videos support and will culminate with the ARMO Builders Panel at the 2021 SEMA Show.
The SEMA Professional Restylers Organization (PRO) named Tom Waitzman, president of DPS Automotive, as the council’s newest volunteer spotlight member. Check out Waitzman’s video to learn about his career and what inspires him about the automotive restyling industry.
Waitzman answers questions about what motivated him to join PRO, how he got started in the industry, and what vehicle he and his son aspire to own.
Fill out a PRO member spotlight form to highlight how you or your company are contributing to the automotive restyling industry. Selected candidates are eligible to be featured on PRO’s social media, SEMA eNews and future PRO-member updates.
Here’s an interesting prototype of the Ford Bronco that foreshadows an upcoming overlanding model.
Caught on the streets of metro Detroit, this Bronco prototype is wearing a lot of heavy vinyl camouflage, suggesting that it’s more than a simple special edition.
Up front, the prototype features a reworded front fascia along with a noticeable Warn winch. There’s also a snorkel mounted on the passenger-side A-pillar, which should prove helpful in water fording. A raised roof suggests extra lighting, a cargo basket or maybe even a tent.
What’s more, this particular Bronco prototype is riding on a unique set of wheels that we haven’t seen before. The tires are Goodyear territory MT 315 70R17, which is used on the Sasquatch package.
Here’s an interesting prototype of the Ford Bronco that foreshadows an upcoming overlanding model.
Caught on the streets of metro Detroit, this Bronco prototype is wearing a lot of heavy vinyl camouflage, suggesting that it’s more than a simple special edition.
Up front, the prototype features a reworded front fascia along with a noticeable Warn winch. There’s also a snorkel mounted on the passenger-side A-pillar, which should prove helpful in water fording. A raised roof suggests extra lighting, a cargo basket or maybe even a tent.
What’s more, this particular Bronco prototype is riding on a unique set of wheels that we haven’t seen before. The tires are Goodyear territory MT 315 70R17, which is used on the Sasquatch package.
Several Las Vegas hotels, including the Golden Nugget, are
offering free parking during the 2021 SEMA Show.
Showgoers booking through onPeak—the SEMA Show housing partner—receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.
onPeak not only offers discounted nightly rates for SEMA Show participants, but also offers reduced resort fees so you can save even more on your stay.
Driving to the Show? See the list below for hotels offering free parking during the Show and book through onPeak to secure your stay.
Nightly Rate
Hotel Name
$269
Cosmopolitan of Las Vegas
$122
Downtown Grand Las Vegas
$260
Encore
$134
Golden Nugget Las Vegas Hotel & Casino
$120
OYO Hotel and Casino Las Vegas
$199
SAHARA
$215
Westin
$260
Wynn
When making your hotel reservations through the SEMA Show Travel & Lodging page, you are receiving the most affordable and convenient hotel options through our partnership with onPeak—the only official hotel provider for the 2021 SEMA Show. All negotiated rates provided by onPeak include resort fees and will allow you to change or cancel your reservation without any financial penalties.
More information about the SEMA Show, Tuesday–Friday, November 2–5, is available on www.SEMAShow.com.
The Products for Project-Vehicle Builders list connects
manufacturers with builders looking to create or complete a
vehicle project.
Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.
The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2021 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.
The list is open to exhibitors of the 2021 SEMA Show only. To be included in the list, complete the form.
Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.
Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2021 SEMA Show.
Entering at least one product in the New Products Showcase
puts your latest products in front of thousands of qualified
buyers from every segment of the specialty-equipment
industry.
New for this year, the New Products Showcase will be located in the Las Vegas Convention Center’s Upper South Hall in booth #31255. In addition, buyers and media can now use the Show app on their mobile device to scan and save products and provide step-by-step directions to the exhibitors that submitted each product.
Exhibiting at the SEMA Show and entering at least one product in the New Products Showcase puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry. The best part: the first product you enter is free! After that, each additional product you enter per category is $75 until October 8, after which, the fee increases to $150 per entry.
Entry Fees:
The first product entered in one category in the New Products Showcase is FREE!
Additional $75 per product category before October 8.
After October 8, the cost is $150 per entry.
No refunds provided after October 8.
Entries submitted on-site will be accepted on a space availability basis.
Emelia Hartford
Rob Dahm
JW Montoya
Chelsie Lesnoski
