From advanced propulsion to customization and car culture, the Show delivered a global stage for the industry's dynamism.

By SEMA Magazine Editors

Throughout four dynamic days in Las Vegas, November 4–7, the annual SEMA Show reiterated its role as the automotive aftermarket's premier business event. With 150,000 industry professionals, 2,300 exhibiting brands—including 500 first-time participants—and media from 140 countries gathering at the Las Vegas Convention Center (LVCC), the 2025 Show once again delivered an unequaled, concentrated environment for innovation, collaboration and growth.

"The SEMA Show stands as the global hub for automotive innovation and commerce," said SEMA CEO Mike Spagnola. "It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide."

Consumer spending on aftermarket accessories reached $52.65 billion in 2024, underscoring the vibrancy of an industry contributing an estimated $337 billion annually to the U.S. economy while supporting more than 1.3 million jobs. And the excitement and power of that industry was on full display at the annual trade gathering, showcasing a sector that continues to thrive and expand worldwide.

"The SEMA Show is a global pop-up marketplace where business and culture intersect," said Tom Gattuso, SEMA vice president of events. "This year highlighted the industry's ability to adapt and innovate, from emerging propulsion technologies to next-generation customization trends. By connecting manufacturers, buyers and enthusiasts in one dynamic environment, the Show continues to both shape and reveal the future of automotive performance and personalization."

Representing a dynamic crossroads for commerce and creativity, the 2025 SEMA Show provided an unparalleled strategic platform for companies to launch products, forge partnerships and gain insights into emerging trends. Thousands of new products debuted across the LVCC campus, including hundreds featured in the Show's New Products Showcase, setting the tone for one of the most innovative product cycles in history.

In short, there are simply no words to describe a trade event of this size and scope. You literally must see it to believe it. In that spirit, SEMA magazine is pleased to present this photographic essay reliving some of the major highlights, sights and excitement of the 2025 SEMA Show.

 

 

INNOVATION AND OPPORTUNITY

 

 

 

 

 

 

PASSION AND BUSINESS

 

 

 

 

 

 

 

 

VEHICLES AND DEMONSTRATIONS

 

 

 

 

 

 

 

 

 

 

 

 

LEADERS AND LEGENDS

 

 

 

 

 

 

 

CULTURE AND COMMUNITY

 

 

 

 

 

 

 

 

 

 

From advanced propulsion to customization and car culture, the Show delivered a global stage for the industry's dynamism.

By SEMA Magazine Editors

Throughout four dynamic days in Las Vegas, November 4–7, the annual SEMA Show reiterated its role as the automotive aftermarket's premier business event. With 150,000 industry professionals, 2,300 exhibiting brands—including 500 first-time participants—and media from 140 countries gathering at the Las Vegas Convention Center (LVCC), the 2025 Show once again delivered an unequaled, concentrated environment for innovation, collaboration and growth.

"The SEMA Show stands as the global hub for automotive innovation and commerce," said SEMA CEO Mike Spagnola. "It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide."

Consumer spending on aftermarket accessories reached $52.65 billion in 2024, underscoring the vibrancy of an industry contributing an estimated $337 billion annually to the U.S. economy while supporting more than 1.3 million jobs. And the excitement and power of that industry was on full display at the annual trade gathering, showcasing a sector that continues to thrive and expand worldwide.

"The SEMA Show is a global pop-up marketplace where business and culture intersect," said Tom Gattuso, SEMA vice president of events. "This year highlighted the industry's ability to adapt and innovate, from emerging propulsion technologies to next-generation customization trends. By connecting manufacturers, buyers and enthusiasts in one dynamic environment, the Show continues to both shape and reveal the future of automotive performance and personalization."

Representing a dynamic crossroads for commerce and creativity, the 2025 SEMA Show provided an unparalleled strategic platform for companies to launch products, forge partnerships and gain insights into emerging trends. Thousands of new products debuted across the LVCC campus, including hundreds featured in the Show's New Products Showcase, setting the tone for one of the most innovative product cycles in history.

In short, there are simply no words to describe a trade event of this size and scope. You literally must see it to believe it. In that spirit, SEMA magazine is pleased to present this photographic essay reliving some of the major highlights, sights and excitement of the 2025 SEMA Show.

 

 

INNOVATION AND OPPORTUNITY

 

 

 

 

 

 

PASSION AND BUSINESS

 

 

 

 

 

 

 

 

VEHICLES AND DEMONSTRATIONS

 

 

 

 

 

 

 

 

 

 

 

 

LEADERS AND LEGENDS

 

 

 

 

 

 

 

CULTURE AND COMMUNITY

 

 

 

 

 

 

 

 

 

 

Among other themes, manufacturers and builders raised the bar and shattered expectations at this year's event.

 

Among the impressive builds found throughout the West Hall, this display turned more heads and sparked more questions and conversations than the rest.

By Cristian Gonzalez

Discerning emerging trends isn't always easy. New concepts and innovations sometimes require reading between the lines to understand their full significance. At an event like the SEMA Show, you can find thousands of ideas throughout the Las Vegas Convention Center, many representing underlying themes birthed at the Show. That's the beauty of SEMA. It's so grand and diverse in scope that it offers multiple perspectives on the trends sweeping the industry.

Innovative builds, inventive marketing strategies, new product designs—these are just some of the trend indicators you might pick up on. But the Show's breadth and excitement can also pull you in multiple directions. It's sometimes hard to take it all in. In case you missed some of the noteworthy trends hitting the 2025 Show floor, we have you covered.
 

BEYOND THE BOX

Exhibitors enjoy pushing the envelope at SEMA. They come to introduce new ideas, often promoting their brand and displaying groundbreaking products via an eye-catching vehicle build. The idea, of course, is to stand out in a Show bursting with energy. At the 2025 Show, Method Wheels did so with unique flair.

The company is known for its aggressive yet sleek off-road-intended wheels and bead-lock rims, and yet when attendees made their way to the booth, they couldn't find a single product on display. Instead, they encountered a large cardboard trophy truck crafted from Method Wheel packaging on a stage hashtagged with #Beyondthebox.

According to Matthew Harris, vice president and general manager of Method's parent company, Custom Wheelhouse, it was a bold yet well-thought-out strategy that aligned with their goals for the Show. "We were nervous," admitted Harris. He and his team were going in with an abstract move, not knowing how it would be received.

The strategy paid off big, just the way they hoped.

Harris explains, "We had never displayed at SEMA previously and we felt that should we display at SEMA in the future, it would have to be different than what we traditionally saw coming out of the wheel and tire space. The other side of the thought process that went into this was the brand itself and how you differentiate the brand."

Method has strong ties to the off-road motorsports world, is aligned with racing entities like SCORE International and has connections to some of the category's top desert racers. The company wanted to deliver a fun concept honoring those partnerships and customers and what they were aiming to build with Method's products. The team decided their booth display should take the form of the pinnacle of off-road motorsports—the trophy truck.

"We wanted to deliver an experience. We wanted to show them not tell them. And our representation of who we are as a brand through this display was a celebration of off-road motorsports and culture," says Harris.
 

FAR-REACHING IMPRESSIONS

The Method booth was a true example of outside-the-box thinking that took risks to achieve a specific goal. Companies exhibiting at SEMA frequently come with sales or marketing goals in mind, but Method also wanted its booth to make impressions far beyond the convention center.

In recent years, the SEMA Show has become a true driver of social-media engagement, so the opportunities were firing on all cylinders, thanks to the Show's growing appeal to younger demographics. The 2025 event saw the online automotive world flooded with social content, tags and posts showcasing the various booths, vehicles and products. This worked to Method's advantage in accomplishing their SEMA Show mission.
 

 

Volt+Steel's Project Zero Corvette was among the many EVs garnering praise in the Show's FutureTech section.

 

"We didn't bring product because that wasn't the message that we were trying to convey," Harris stated. "[Messaging] was a key component of what we were attempting to do here and having a component that can live beyond the SEMA halls was critical for us. Folks were taking a lot of video and doing interviews with employees at the booth and sharing content that they were developing on the floor. And we were watching, right? Some of these things were being sent to us and we had some visibility."

While attendees could find Method's new wheels proudly displayed in the SEMA Show New Products Showcase, Harris and team were primarily focused on promoting and associating the brand with beyond-the-box thinking in a way that inspires people of newer generations, whether they were at the Show or peeking in on it through their viewscreens.

"I think there are folks that are slightly removed from the core of the industry that are just now discovering it, which is great, and we're just happy to be able to be a part of that. Not just off-road motorsports culture, but automotive culture… It's fun to be a part of what that culture is evolving into."
 

CARLYLE Tools

SEMA and the specialty-equipment market have made reaching and inspiring younger consumer-enthusiasts a key priority, and the Show has developed a number of features over the past decade to support those efforts. Simultaneously, exhibiting companies have been tailoring their marketing, brand and products for greater appeal especially to Gen Z.
 

 

Carlyle’s booth debut created quite the buzz, generating positive impressions with target audiences and capturing new enthusiasts.

This past Show, Carlyle Tools, NAPA's in-house tool company, exhibited for the first time under its own name as part of a current rebranding campaign seeking to spark new life into the tool brand. Jessica Diaz, one of the minds behind Carlyle's rebranding, explained that much of their marketing is focused on grabbing a younger audience's attention, noting that they spent three years collecting data before rolling out a new black-and-green brand color scheme that resonated well with young technicians.
 

Diaz and others at Carlyle echoed industry concerns around technician recruiting, and their relaunch and new campaign signaled their intent to help tackle the issue. "One of our major goals was to connect with future technicians and current technicians. We launched an acquisition program where we were able to take them through different stations to learn more about the product and the brand," said Diaz.
 

"We understand there's a technician gap," she continued, "and we want to remove some of the barriers to entry. Not only with product but also with a financial reward. So our Max Impact Scholarship awards tech students of any age nationwide $2,500 in a fully stocked toolkit. That's been phenomenal here at the Show. We have been able to speak to a ton of students and also instructors—making sure that we get to spread awareness that if you want to get into this space, Carlyle's got your back."
 

TECHNOLOGIC

Technology progresses at incredible rates, sometimes alarmingly, but the SEMA Show excels at presenting it in digestible ways that encourage adoption. In fact, technological advancements played a large role in the 2025 Show Week, so we spoke with Jim Moore, SEMA vice president of OEM and product development at the SEMA Garage, to help better explain the emerging tech trends we saw on the Show floor.
 

Moore noted that SEMA has always been a hotbed for craftsmanship and well-engineered builds. This Show, however, members of the aftermarket stepped up their game. The build quality of the 2025 event's powerful and unique machines was unmatched. Moore sees this as a byproduct of builders having greater access to better build tools, leading to more impressive project vehicles and products.
 

 

All over the Show floor, people were taking pictures and videos, further fueling the social-media coverage and engagement that was so prevalent during and even after SEMA Week.

 

"Not long ago there was a huge gap between OEM resources and aftermarket resources," he explained. "We heard things like computer-aided design [CAD] and how OEMs had all this access to cutting-edge design tools. Well, the vast majority of those design tools are now readily available at almost every level… And you're seeing the acceleration of product development on the floor to the point where there's an almost invisible level of parity between an OEM bringing out a product and the aftermarket bringing out a product. Both can bring out a product of equal quality and capability."
 

Moore went on to address the builds he saw specifically around the FutureTech Studio in Central Hall, which boasted all forms of powertrains and reached into the seven-figure build range. "We had equally as impressive custom builds that were hydrogen internal-combustion platforms. We had a vehicle that launched that's going to be a $1 million vehicle, where it's a hybridized front drivetrain. We saw innovation across the entire board of different powertrains. We saw builders using them in ways that really allowed us to continually see and understand how all of our traditional values—and the boundaries of how you can express those values—were just being expanded upon by new drivetrain technology that was integrating with old-school values of hot-rodding, top-level craftsmanship and level of detail on these builds."
 

Moore also touched on sentiments toward EV builds this year compared to last year and how attendees are now more accepting than in previous years. This could be partially due to the repeal of the EV mandate, he observed. If new technologies aren't being forced upon people, sentiments can change.
 

 

Manufacturers and builders raised the bar and shattered expectations at the 2025 Show, with exceptional product and project builds, as exemplified by Blazin Rodz's patent-pending suspension system.

 

"Driven by the EV mandate [victory], we saw some builders that were really embracing EV and EV conversions. I think there was also more acceptance across the Show floor that EV really can still define all the hallmarks of what is the culture of modification and restomodding and things like that. And I think that SEMA's stance on defeating the EV mandate has actually allowed the market to have a little bit less animosity toward [electrification] because now it feels there's more of a fair playing ground."
 

AI TAKES ROOT

We would be remiss if we did not touch on how embedded artificial intelligence (AI) tech was across the Show floor. More and more companies are seeing the strength AI can bring to their products and services for their customers and industry members.

In fact, New Product Awards went to two particular entries that utilize AI as a significant part of their structure—REVV ADAS and SPARQ. SPARQ is an OBD-II plug-in module that runs diagnostic checks and speaks to you through an AI-operated application on your phone. It essentially gives consumers a personal mechanic with a scanner. REVV ADAS is an AI-powered software platform working as a calibration tool while also building invoices, claims and rates.

Moreover, all through the North Hall, companies offered products with similar concepts: AI-based software meant to streamline processes and/or bridge communication between various parties involved in a shop repair. While AI is nowhere near Kit- or Skynet-level efficiency, it's a reliable enough tool that brands are offering it, polished and packaged, to better streamline back-office procedures.

With AI-based products becoming more prevalent at SEMA and taking the spotlight through awards, it's safe to say the AI trend is here to stay in the specialty-equipment market. We look forward to seeing where the themes of beyond-the-box thinking, technology and engagement will drive us in 2026. 

Among other themes, manufacturers and builders raised the bar and shattered expectations at this year's event.

 

Among the impressive builds found throughout the West Hall, this display turned more heads and sparked more questions and conversations than the rest.

By Cristian Gonzalez

Discerning emerging trends isn't always easy. New concepts and innovations sometimes require reading between the lines to understand their full significance. At an event like the SEMA Show, you can find thousands of ideas throughout the Las Vegas Convention Center, many representing underlying themes birthed at the Show. That's the beauty of SEMA. It's so grand and diverse in scope that it offers multiple perspectives on the trends sweeping the industry.

Innovative builds, inventive marketing strategies, new product designs—these are just some of the trend indicators you might pick up on. But the Show's breadth and excitement can also pull you in multiple directions. It's sometimes hard to take it all in. In case you missed some of the noteworthy trends hitting the 2025 Show floor, we have you covered.
 

BEYOND THE BOX

Exhibitors enjoy pushing the envelope at SEMA. They come to introduce new ideas, often promoting their brand and displaying groundbreaking products via an eye-catching vehicle build. The idea, of course, is to stand out in a Show bursting with energy. At the 2025 Show, Method Wheels did so with unique flair.

The company is known for its aggressive yet sleek off-road-intended wheels and bead-lock rims, and yet when attendees made their way to the booth, they couldn't find a single product on display. Instead, they encountered a large cardboard trophy truck crafted from Method Wheel packaging on a stage hashtagged with #Beyondthebox.

According to Matthew Harris, vice president and general manager of Method's parent company, Custom Wheelhouse, it was a bold yet well-thought-out strategy that aligned with their goals for the Show. "We were nervous," admitted Harris. He and his team were going in with an abstract move, not knowing how it would be received.

The strategy paid off big, just the way they hoped.

Harris explains, "We had never displayed at SEMA previously and we felt that should we display at SEMA in the future, it would have to be different than what we traditionally saw coming out of the wheel and tire space. The other side of the thought process that went into this was the brand itself and how you differentiate the brand."

Method has strong ties to the off-road motorsports world, is aligned with racing entities like SCORE International and has connections to some of the category's top desert racers. The company wanted to deliver a fun concept honoring those partnerships and customers and what they were aiming to build with Method's products. The team decided their booth display should take the form of the pinnacle of off-road motorsports—the trophy truck.

"We wanted to deliver an experience. We wanted to show them not tell them. And our representation of who we are as a brand through this display was a celebration of off-road motorsports and culture," says Harris.
 

FAR-REACHING IMPRESSIONS

The Method booth was a true example of outside-the-box thinking that took risks to achieve a specific goal. Companies exhibiting at SEMA frequently come with sales or marketing goals in mind, but Method also wanted its booth to make impressions far beyond the convention center.

In recent years, the SEMA Show has become a true driver of social-media engagement, so the opportunities were firing on all cylinders, thanks to the Show's growing appeal to younger demographics. The 2025 event saw the online automotive world flooded with social content, tags and posts showcasing the various booths, vehicles and products. This worked to Method's advantage in accomplishing their SEMA Show mission.
 

 

Volt+Steel's Project Zero Corvette was among the many EVs garnering praise in the Show's FutureTech section.

 

"We didn't bring product because that wasn't the message that we were trying to convey," Harris stated. "[Messaging] was a key component of what we were attempting to do here and having a component that can live beyond the SEMA halls was critical for us. Folks were taking a lot of video and doing interviews with employees at the booth and sharing content that they were developing on the floor. And we were watching, right? Some of these things were being sent to us and we had some visibility."

While attendees could find Method's new wheels proudly displayed in the SEMA Show New Products Showcase, Harris and team were primarily focused on promoting and associating the brand with beyond-the-box thinking in a way that inspires people of newer generations, whether they were at the Show or peeking in on it through their viewscreens.

"I think there are folks that are slightly removed from the core of the industry that are just now discovering it, which is great, and we're just happy to be able to be a part of that. Not just off-road motorsports culture, but automotive culture… It's fun to be a part of what that culture is evolving into."
 

CARLYLE Tools

SEMA and the specialty-equipment market have made reaching and inspiring younger consumer-enthusiasts a key priority, and the Show has developed a number of features over the past decade to support those efforts. Simultaneously, exhibiting companies have been tailoring their marketing, brand and products for greater appeal especially to Gen Z.
 

 

Carlyle’s booth debut created quite the buzz, generating positive impressions with target audiences and capturing new enthusiasts.

This past Show, Carlyle Tools, NAPA's in-house tool company, exhibited for the first time under its own name as part of a current rebranding campaign seeking to spark new life into the tool brand. Jessica Diaz, one of the minds behind Carlyle's rebranding, explained that much of their marketing is focused on grabbing a younger audience's attention, noting that they spent three years collecting data before rolling out a new black-and-green brand color scheme that resonated well with young technicians.
 

Diaz and others at Carlyle echoed industry concerns around technician recruiting, and their relaunch and new campaign signaled their intent to help tackle the issue. "One of our major goals was to connect with future technicians and current technicians. We launched an acquisition program where we were able to take them through different stations to learn more about the product and the brand," said Diaz.
 

"We understand there's a technician gap," she continued, "and we want to remove some of the barriers to entry. Not only with product but also with a financial reward. So our Max Impact Scholarship awards tech students of any age nationwide $2,500 in a fully stocked toolkit. That's been phenomenal here at the Show. We have been able to speak to a ton of students and also instructors—making sure that we get to spread awareness that if you want to get into this space, Carlyle's got your back."
 

TECHNOLOGIC

Technology progresses at incredible rates, sometimes alarmingly, but the SEMA Show excels at presenting it in digestible ways that encourage adoption. In fact, technological advancements played a large role in the 2025 Show Week, so we spoke with Jim Moore, SEMA vice president of OEM and product development at the SEMA Garage, to help better explain the emerging tech trends we saw on the Show floor.
 

Moore noted that SEMA has always been a hotbed for craftsmanship and well-engineered builds. This Show, however, members of the aftermarket stepped up their game. The build quality of the 2025 event's powerful and unique machines was unmatched. Moore sees this as a byproduct of builders having greater access to better build tools, leading to more impressive project vehicles and products.
 

 

All over the Show floor, people were taking pictures and videos, further fueling the social-media coverage and engagement that was so prevalent during and even after SEMA Week.

 

"Not long ago there was a huge gap between OEM resources and aftermarket resources," he explained. "We heard things like computer-aided design [CAD] and how OEMs had all this access to cutting-edge design tools. Well, the vast majority of those design tools are now readily available at almost every level… And you're seeing the acceleration of product development on the floor to the point where there's an almost invisible level of parity between an OEM bringing out a product and the aftermarket bringing out a product. Both can bring out a product of equal quality and capability."
 

Moore went on to address the builds he saw specifically around the FutureTech Studio in Central Hall, which boasted all forms of powertrains and reached into the seven-figure build range. "We had equally as impressive custom builds that were hydrogen internal-combustion platforms. We had a vehicle that launched that's going to be a $1 million vehicle, where it's a hybridized front drivetrain. We saw innovation across the entire board of different powertrains. We saw builders using them in ways that really allowed us to continually see and understand how all of our traditional values—and the boundaries of how you can express those values—were just being expanded upon by new drivetrain technology that was integrating with old-school values of hot-rodding, top-level craftsmanship and level of detail on these builds."
 

Moore also touched on sentiments toward EV builds this year compared to last year and how attendees are now more accepting than in previous years. This could be partially due to the repeal of the EV mandate, he observed. If new technologies aren't being forced upon people, sentiments can change.
 

 

Manufacturers and builders raised the bar and shattered expectations at the 2025 Show, with exceptional product and project builds, as exemplified by Blazin Rodz's patent-pending suspension system.

 

"Driven by the EV mandate [victory], we saw some builders that were really embracing EV and EV conversions. I think there was also more acceptance across the Show floor that EV really can still define all the hallmarks of what is the culture of modification and restomodding and things like that. And I think that SEMA's stance on defeating the EV mandate has actually allowed the market to have a little bit less animosity toward [electrification] because now it feels there's more of a fair playing ground."
 

AI TAKES ROOT

We would be remiss if we did not touch on how embedded artificial intelligence (AI) tech was across the Show floor. More and more companies are seeing the strength AI can bring to their products and services for their customers and industry members.

In fact, New Product Awards went to two particular entries that utilize AI as a significant part of their structure—REVV ADAS and SPARQ. SPARQ is an OBD-II plug-in module that runs diagnostic checks and speaks to you through an AI-operated application on your phone. It essentially gives consumers a personal mechanic with a scanner. REVV ADAS is an AI-powered software platform working as a calibration tool while also building invoices, claims and rates.

Moreover, all through the North Hall, companies offered products with similar concepts: AI-based software meant to streamline processes and/or bridge communication between various parties involved in a shop repair. While AI is nowhere near Kit- or Skynet-level efficiency, it's a reliable enough tool that brands are offering it, polished and packaged, to better streamline back-office procedures.

With AI-based products becoming more prevalent at SEMA and taking the spotlight through awards, it's safe to say the AI trend is here to stay in the specialty-equipment market. We look forward to seeing where the themes of beyond-the-box thinking, technology and engagement will drive us in 2026. 

By Michael Imlay

 

A LOOK AT THE YEAR'S KEY TRENDS AND DEVELOPMENTS THAT WILL CONTINUE TO CHALLENGE AND DRIVE THE AFTERMARKET IN 2026.

From economic and technological challenges to market shifts and major legislative wins, 2025 marked a momentous year for the specialty-equipment industry.

What's more, SEMA and PRI were often at the center of the year's events, both driving them and helping the industry identify and navigate emerging hurdles and opportunities.

 

For perspective on some of 2025's most impactful developments, we turned to SEMA and PRI staff experts across a variety of disciplines.

 

The following are their observations on the year's hot-button topics and how they might reverberate in 2026 and beyond.

THE LEGAL AND LEGISLATIVE FRONT

Karen Bailey-Chapman, SEMA Senior Vice President of Public and Government Affairs

One of the most disruptive legal issues in 2025 centered around President Trump's rapid and unpredictable imposition of tariffs beginning last February.

The tariffs were first imposed on Canada, China and Mexico, then on steel and aluminum, then on other markets, at times taking the form of reciprocal escalations.

"They were extensive, hit typically 'safe' trading spaces like Canada, and really created a lot of on-and-off-again disruption and chaos within our industry," recalls Karen Bailey-Chapman, SEMA senior vice president of public and government affairs.

"They weren't a complete surprise, since the President had been very clear about his position on tariffs and trade imbalances, but the swiftness and broad application was a bit of shock and awe from this administration."
The upheaval prompted SEMA's public and governmental affairs office to undertake an industry-wide survey of the effects on aftermarket businesses, followed by discussions with the Department of Commerce in Washington, D.C.

"The survey allowed us to go into our conversations with actual data, so it wasn't just chaos and emotions, it was the facts," says Bailey-Chapman.

Those exchanges led to several exceptions for auto parts, releasing some of the pressure on the industry.
But while the disruptions have somewhat calmed, they are not completely resolved, meaning many businesses face a still-uncertain climate as they enter 2026.

As of press time, the U.S. Supreme Court had agreed to review whether the International Emergency Economic Powers Act (IEEPA) authorizes the President to impose tariffs, meaning duties and taxes on imports, broadly, especially by claiming a "national emergency."

Oral arguments were set for November 5, 2025.

"We expect a decision by the end of the calendar year," Bailey-Chapman notes.

President Trump's stated tariff goals include equalizing trade imbalances and reshoring manufacturing.
Bailey-Chapman says the data shows general industry support for reshoring, even if there are mixed feelings about tariffs as a means to achieve it.

She also highlighted the growing call for "Made in America" enforcement as a related hot-button topic for 2026.
"There's been a rise in issues with companies marketing their products as 'Made in America,' where everybody knows those products aren't made here because you just see it in the pricing differential," she says.

Also related is the new administration's broad deregulation push, particularly at the EPA, which holds both potential opportunities and risks for the aftermarket.

"Two big reasons the industry left the United States were environmental regulations and labor costs," Bailey-Chapman explains.

She adds that the sooner such uncertainties are settled, the better, because "businesses don't invest in six-year increments."

"They invest on 20- or 30-year increments."

Of course, tariffs were not the only major story in 2025.

SEMA scored a major victory against U.S. Environmental Protection Agency waivers to the California Air Resources Board that could have banned internal combustion engines and decimated the industry.

Even so, Bailey-Chapman is quick to correct misinformation circulating online about federal emissions law.
The repeal of the California waivers does not change standing emissions regulations.

The law is still the law, and defeat devices, including diesel defeats, are still illegal.

Aftermarket manufacturers of products that impact vehicle emissions must still demonstrate emissions compliance through a CARB executive order for "50-state legality" or certification through the SEMA Certified Program for "49-state legality."

So what is on SEMA's legal and legislative docket for 2026.

Racing-related legislation, particularly protecting racetracks from nuisance claims and leaded fuel bans, dominated the association's state agendas in 2025 and will continue as priorities this year.

Also watch for a major "right to modify" legislative campaign timed to coincide with the current federal highway bill's reauthorization in Congress.

INDUSTRY MARKET TRENDS

Gavin Knapp, SEMA Director of Market Research

Since vehicle purchases are often trigger points for aftermarket modifications, it will come as good news that OEM sales continued to recover throughout 2025 from their post-COVID slump, albeit slowly.

"New-vehicle sales have remained down somewhat for the last few years, but they're beginning to ramp back up," says Gavin Knapp, SEMA director of market research.

This also bodes well for the used-car market.

 

"If people aren't buying new vehicles, then they aren't trading in old vehicles," Knapp points out.
While vehicle prices have skyrocketed over the last five years, OEMs may soon respond with more affordable models.

Nevertheless, what consumers will buy in 2026 will differ vastly from even a decade ago.

Pickups and SUVs remain as popular as ever.

Crossovers, or CUVs, are rapidly eclipsing sedans and coupes, so much so that automakers are paring the latter from their lineups.

Key for the aftermarket, says Knapp, will be the extent to which consumers "blur the lines" between SUVs and CUVs.

"When they buy these CUVs, do they think of them as trucks and SUVs, or do they just think of them as different-shaped cars," he asks.

If the answer is trucks and SUVs, it will deliver the aftermarket greater avenues for modifications and accessorization.

 

In other good news for the aftermarket, performance and musclecar variants also appear poised to survive the coming conventional-vehicle "mass extinction."

"Dodge announced it was bringing back a musclecar, but as an EV."

"Now the company has spun back on that, recommitting to Hemis and the V8," Knapp says.

"We're also seeing some of the performance interest that has shifted away from the Detroit Three move toward European and Asian platforms."

Another 2025 market development is the slowing of EV sales.

Despite heavy OEM investments, electrified platforms have failed to capture anticipated market share.
"At the end of the day, especially in the United States, consumers just aren't ready," observes Knapp.

Vehicle and charging costs, lack of infrastructure and range anxiety all factor into buyer hesitance.

"But you can't totally blame consumers because, frankly, the OEMs haven't really offered many great EV options either," Knapp argues.

Still, the EV market is predicted to grow over time, just not at the ambitious rate originally expected.

In the meantime, OEMs are already shifting back to hybrid engine technologies and other ICE research investments as a pragmatic bridge.

 

"A lot of companies, even those that were eager to bypass hybrids altogether, have now come back and said, 'No, we need to move into the hybrid space as well,'" says Knapp.

In addition, automakers will explore biofuels and other emerging clean ICE technologies.

In terms of collector vehicles and build projects, "new classics" are gaining traction.

Knapp defines them as "that cool factor that I remember from my youth in a car that can perform and brake like a newer vehicle."

This includes growing interest in JDM, 70s and 80s vehicles and older BMWs, currently an especially hot market.
The pandemic also accelerated a shift in how manufacturers supply their enthusiast customers.

"We see more and more companies pushing direct-to-consumer sales in the digital space and on their websites," says Knapp.

He adds that current indicators point to another year of relatively level sales numbers for the overall aftermarket, with a return to a more typical upward trajectory thereafter.

VEHICLE AND PRODUCT TECHNOLOGIES

Jim Moore, SEMA Vice President of OEM and Product Development

Luis Morales, SEMA Director of Vehicle Technology and Product Development

Consumer preferences are not the only factors slowing electrification.

A global shift to EVs requires electrical grids that can deliver significantly more power.

According to Jim Moore, that capacity remains limited, in part due to the rise of artificial intelligence.

"One of the things that has become apparent is the need for tremendous energy resources to drive AI, and few were expecting the sudden energy hunger from data centers," he explains.

As a result, electrification momentum is slowing, with OEMs shifting back to ICE investment alongside EVs.
Meanwhile, ICE vehicles are expected to make gains in efficiency and emissions reduction.

"The industry will not abandon EVs but will reinvest in ensuring a balanced portfolio across multiple drivetrain technologies," Moore says.

Luis Morales notes that the automotive ecosystem is becoming increasingly multidisciplinary.

"You are not going to come to a solution with one single piece of technology," he explains.
"It requires a combination of systems working together."

Technologies such as AI, hybrids, hydrogen, EVs, autonomy and cybersecurity are all converging.

Manufacturing is also evolving through AI, robotics, 3D printing and new materials.

"Relatively small companies are already able to access high-tech tools," Moore says.

SEMA is also exploring its role within the broader concept of mobility.

This includes transportation systems, infrastructure and policy.

As part of that effort, SEMA became a full member of the Federation Internationale de l'Automobile.

The partnership strengthens global collaboration in mobility policy and innovation.

RACING INDUSTRY AND MOTORSPORTS

Michael Good, Performance Racing Industry President

The racing industry faced its own legislative challenges in 2025.

"I guess we are fortunate in that we do not have some of the battles that the automotive aftermarket faces, but that does not mean we do not have them," says Michael Good.

 

One of the most pressing issues is protecting grassroots tracks from development and urban encroachment.
"There are tracks that are multigenerationally owned where developers are offering life-changing money," he explains.

Noise complaints from nearby residential growth also present challenges.

Legislative threats emerged as well, including a proposed Oregon bill to ban leaded fuel at Portland International Raceway.

The bill failed after opposition from PRI and SEMA.

Another victory came in North Carolina, where legislation was passed to protect racetracks from nuisance complaints.

Looking ahead, hybrid and alternative fuels are shaping motorsports.

Simulation racing is also growing rapidly.

"There are now SIMs that are as realistic as driving a true F1 car," Good says.

Maintaining grassroots tracks and attracting young enthusiasts will be key to the industry's future.

CAR CULTURE

RJ de Vera, SEMA Vice President of Marketing

Car culture continues to expand across platforms and audiences.

"There are so many things going on in the car and truck ecosystems," says RJ de Vera. "It feels like every year there are more events and enthusiast trends happening globally."

Social media has played a major role in that growth.

"It has given many things a global spotlight," he says.

Video has become especially important.

"Photos can only deliver so much."

"Video adds sound and emotion, which are essential to car culture."

Events are evolving into festivals and hybrid experiences.

At the same time, smaller curated gatherings are gaining popularity.

The rise of content creators and gaming is also bringing in younger audiences.

"Kids are getting into car culture through games where they collect vehicles," de Vera says.

 

For businesses, these trends create new opportunities for engagement.

Pop-ups, events and digital content are all becoming key tools.

And do not forget to post the videos on social media.

 

 

Main image courtesy of Shutterstock

 

By Michael Imlay

 

A LOOK AT THE YEAR'S KEY TRENDS AND DEVELOPMENTS THAT WILL CONTINUE TO CHALLENGE AND DRIVE THE AFTERMARKET IN 2026.

From economic and technological challenges to market shifts and major legislative wins, 2025 marked a momentous year for the specialty-equipment industry.

What's more, SEMA and PRI were often at the center of the year's events, both driving them and helping the industry identify and navigate emerging hurdles and opportunities.

 

For perspective on some of 2025's most impactful developments, we turned to SEMA and PRI staff experts across a variety of disciplines.

 

The following are their observations on the year's hot-button topics and how they might reverberate in 2026 and beyond.

THE LEGAL AND LEGISLATIVE FRONT

Karen Bailey-Chapman, SEMA Senior Vice President of Public and Government Affairs

One of the most disruptive legal issues in 2025 centered around President Trump's rapid and unpredictable imposition of tariffs beginning last February.

The tariffs were first imposed on Canada, China and Mexico, then on steel and aluminum, then on other markets, at times taking the form of reciprocal escalations.

"They were extensive, hit typically 'safe' trading spaces like Canada, and really created a lot of on-and-off-again disruption and chaos within our industry," recalls Karen Bailey-Chapman, SEMA senior vice president of public and government affairs.

"They weren't a complete surprise, since the President had been very clear about his position on tariffs and trade imbalances, but the swiftness and broad application was a bit of shock and awe from this administration."
The upheaval prompted SEMA's public and governmental affairs office to undertake an industry-wide survey of the effects on aftermarket businesses, followed by discussions with the Department of Commerce in Washington, D.C.

"The survey allowed us to go into our conversations with actual data, so it wasn't just chaos and emotions, it was the facts," says Bailey-Chapman.

Those exchanges led to several exceptions for auto parts, releasing some of the pressure on the industry.
But while the disruptions have somewhat calmed, they are not completely resolved, meaning many businesses face a still-uncertain climate as they enter 2026.

As of press time, the U.S. Supreme Court had agreed to review whether the International Emergency Economic Powers Act (IEEPA) authorizes the President to impose tariffs, meaning duties and taxes on imports, broadly, especially by claiming a "national emergency."

Oral arguments were set for November 5, 2025.

"We expect a decision by the end of the calendar year," Bailey-Chapman notes.

President Trump's stated tariff goals include equalizing trade imbalances and reshoring manufacturing.
Bailey-Chapman says the data shows general industry support for reshoring, even if there are mixed feelings about tariffs as a means to achieve it.

She also highlighted the growing call for "Made in America" enforcement as a related hot-button topic for 2026.
"There's been a rise in issues with companies marketing their products as 'Made in America,' where everybody knows those products aren't made here because you just see it in the pricing differential," she says.

Also related is the new administration's broad deregulation push, particularly at the EPA, which holds both potential opportunities and risks for the aftermarket.

"Two big reasons the industry left the United States were environmental regulations and labor costs," Bailey-Chapman explains.

She adds that the sooner such uncertainties are settled, the better, because "businesses don't invest in six-year increments."

"They invest on 20- or 30-year increments."

Of course, tariffs were not the only major story in 2025.

SEMA scored a major victory against U.S. Environmental Protection Agency waivers to the California Air Resources Board that could have banned internal combustion engines and decimated the industry.

Even so, Bailey-Chapman is quick to correct misinformation circulating online about federal emissions law.
The repeal of the California waivers does not change standing emissions regulations.

The law is still the law, and defeat devices, including diesel defeats, are still illegal.

Aftermarket manufacturers of products that impact vehicle emissions must still demonstrate emissions compliance through a CARB executive order for "50-state legality" or certification through the SEMA Certified Program for "49-state legality."

So what is on SEMA's legal and legislative docket for 2026.

Racing-related legislation, particularly protecting racetracks from nuisance claims and leaded fuel bans, dominated the association's state agendas in 2025 and will continue as priorities this year.

Also watch for a major "right to modify" legislative campaign timed to coincide with the current federal highway bill's reauthorization in Congress.

INDUSTRY MARKET TRENDS

Gavin Knapp, SEMA Director of Market Research

Since vehicle purchases are often trigger points for aftermarket modifications, it will come as good news that OEM sales continued to recover throughout 2025 from their post-COVID slump, albeit slowly.

"New-vehicle sales have remained down somewhat for the last few years, but they're beginning to ramp back up," says Gavin Knapp, SEMA director of market research.

This also bodes well for the used-car market.

 

"If people aren't buying new vehicles, then they aren't trading in old vehicles," Knapp points out.
While vehicle prices have skyrocketed over the last five years, OEMs may soon respond with more affordable models.

Nevertheless, what consumers will buy in 2026 will differ vastly from even a decade ago.

Pickups and SUVs remain as popular as ever.

Crossovers, or CUVs, are rapidly eclipsing sedans and coupes, so much so that automakers are paring the latter from their lineups.

Key for the aftermarket, says Knapp, will be the extent to which consumers "blur the lines" between SUVs and CUVs.

"When they buy these CUVs, do they think of them as trucks and SUVs, or do they just think of them as different-shaped cars," he asks.

If the answer is trucks and SUVs, it will deliver the aftermarket greater avenues for modifications and accessorization.

 

In other good news for the aftermarket, performance and musclecar variants also appear poised to survive the coming conventional-vehicle "mass extinction."

"Dodge announced it was bringing back a musclecar, but as an EV."

"Now the company has spun back on that, recommitting to Hemis and the V8," Knapp says.

"We're also seeing some of the performance interest that has shifted away from the Detroit Three move toward European and Asian platforms."

Another 2025 market development is the slowing of EV sales.

Despite heavy OEM investments, electrified platforms have failed to capture anticipated market share.
"At the end of the day, especially in the United States, consumers just aren't ready," observes Knapp.

Vehicle and charging costs, lack of infrastructure and range anxiety all factor into buyer hesitance.

"But you can't totally blame consumers because, frankly, the OEMs haven't really offered many great EV options either," Knapp argues.

Still, the EV market is predicted to grow over time, just not at the ambitious rate originally expected.

In the meantime, OEMs are already shifting back to hybrid engine technologies and other ICE research investments as a pragmatic bridge.

 

"A lot of companies, even those that were eager to bypass hybrids altogether, have now come back and said, 'No, we need to move into the hybrid space as well,'" says Knapp.

In addition, automakers will explore biofuels and other emerging clean ICE technologies.

In terms of collector vehicles and build projects, "new classics" are gaining traction.

Knapp defines them as "that cool factor that I remember from my youth in a car that can perform and brake like a newer vehicle."

This includes growing interest in JDM, 70s and 80s vehicles and older BMWs, currently an especially hot market.
The pandemic also accelerated a shift in how manufacturers supply their enthusiast customers.

"We see more and more companies pushing direct-to-consumer sales in the digital space and on their websites," says Knapp.

He adds that current indicators point to another year of relatively level sales numbers for the overall aftermarket, with a return to a more typical upward trajectory thereafter.

VEHICLE AND PRODUCT TECHNOLOGIES

Jim Moore, SEMA Vice President of OEM and Product Development

Luis Morales, SEMA Director of Vehicle Technology and Product Development

Consumer preferences are not the only factors slowing electrification.

A global shift to EVs requires electrical grids that can deliver significantly more power.

According to Jim Moore, that capacity remains limited, in part due to the rise of artificial intelligence.

"One of the things that has become apparent is the need for tremendous energy resources to drive AI, and few were expecting the sudden energy hunger from data centers," he explains.

As a result, electrification momentum is slowing, with OEMs shifting back to ICE investment alongside EVs.
Meanwhile, ICE vehicles are expected to make gains in efficiency and emissions reduction.

"The industry will not abandon EVs but will reinvest in ensuring a balanced portfolio across multiple drivetrain technologies," Moore says.

Luis Morales notes that the automotive ecosystem is becoming increasingly multidisciplinary.

"You are not going to come to a solution with one single piece of technology," he explains.
"It requires a combination of systems working together."

Technologies such as AI, hybrids, hydrogen, EVs, autonomy and cybersecurity are all converging.

Manufacturing is also evolving through AI, robotics, 3D printing and new materials.

"Relatively small companies are already able to access high-tech tools," Moore says.

SEMA is also exploring its role within the broader concept of mobility.

This includes transportation systems, infrastructure and policy.

As part of that effort, SEMA became a full member of the Federation Internationale de l'Automobile.

The partnership strengthens global collaboration in mobility policy and innovation.

RACING INDUSTRY AND MOTORSPORTS

Michael Good, Performance Racing Industry President

The racing industry faced its own legislative challenges in 2025.

"I guess we are fortunate in that we do not have some of the battles that the automotive aftermarket faces, but that does not mean we do not have them," says Michael Good.

 

One of the most pressing issues is protecting grassroots tracks from development and urban encroachment.
"There are tracks that are multigenerationally owned where developers are offering life-changing money," he explains.

Noise complaints from nearby residential growth also present challenges.

Legislative threats emerged as well, including a proposed Oregon bill to ban leaded fuel at Portland International Raceway.

The bill failed after opposition from PRI and SEMA.

Another victory came in North Carolina, where legislation was passed to protect racetracks from nuisance complaints.

Looking ahead, hybrid and alternative fuels are shaping motorsports.

Simulation racing is also growing rapidly.

"There are now SIMs that are as realistic as driving a true F1 car," Good says.

Maintaining grassroots tracks and attracting young enthusiasts will be key to the industry's future.

CAR CULTURE

RJ de Vera, SEMA Vice President of Marketing

Car culture continues to expand across platforms and audiences.

"There are so many things going on in the car and truck ecosystems," says RJ de Vera. "It feels like every year there are more events and enthusiast trends happening globally."

Social media has played a major role in that growth.

"It has given many things a global spotlight," he says.

Video has become especially important.

"Photos can only deliver so much."

"Video adds sound and emotion, which are essential to car culture."

Events are evolving into festivals and hybrid experiences.

At the same time, smaller curated gatherings are gaining popularity.

The rise of content creators and gaming is also bringing in younger audiences.

"Kids are getting into car culture through games where they collect vehicles," de Vera says.

 

For businesses, these trends create new opportunities for engagement.

Pop-ups, events and digital content are all becoming key tools.

And do not forget to post the videos on social media.

 

 

Main image courtesy of Shutterstock

 

By SEMA News Editors

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are some of the latest postings.

 

Canepa

Engine Builder in Scotts Valley, California

Canepa is seeking an experienced high-performance engine builder with experience in all aspects of engine building, including engine diagnosis, functions, machining, repair, rebuilding and tuning, plus knowledge of fuel systems from carburetion to modern fuel injection.

 

AMS Performance

Build Specialist and Retail Sales in Batavia, Illinois

This role will guide customers from initial consultation through completed high-performance builds, combining hands-on build coordination, retail sales and community outreach, requiring strong performance knowledge and sales skills, as well as a passion for helping enthusiasts achieve their vehicle goals.

 

BluePrint Engines

Customer Service Manager in Kearney, Nebraska

BluePrint Engines is seeking a people-focused customer service manager to lead, mentor, and support a customer service team while ensuring excellent customer experience and consistent communication. This role emphasizes team development, process improvement, cross-department collaboration and proactive problem-solving.

By SEMA News Editors

 

Sean Lee Appointed Global Head of Genesis

 

Genesis, the South Korean automaker owned by Hyundai, has appointed Sean (Sihyeok) Lee as the brand's new global head and promoted Lee to senior vice president.

In his new role, Lee will oversee the global Genesis organization and lead the brand into its next decade, following the celebration of Genesis' 10th anniversary and the successful launch of the Genesis Magma program.

Lee brings 25 years of automotive experience at Hyundai Motor Company, including multiple leadership roles within the Genesis brand. Since joining the company in 2000, he has worked across brand management, marketing and product divisions.

Lee joined Genesis in August 2017, where he led product planning and operations, contributing significantly to growth in global product volume and profitability, according to the company.

Since 2021, he has held several leadership roles across Hyundai and Genesis operations in North America. Most recently, he led product and business planning, playing a pivotal role in driving both quantitative and qualitative growth in Genesis' largest overseas market.

Lee succeeds Mike (Min Kyu) Song, who has served as global head of Genesis for the past three years.

For more information, visit genesis.com.

 

F1 Arcade Announces Jonathan Peters as New CEO

 

As part of a planned leadership transition, F1 Arcade has appointed Jonathan Peters, previously global president, as the entertainment company's new CEO.

Co-founders Adam Breeden and Diane Jervis will transition to non-executive director roles, as the business scales up and enters new markets, continuing to support the company in strategic areas but stepping back from day-to-day operations.

The expansion plans include the opening of its 15,000-sq.-ft. venue in Atlanta, Georgia, as well as its first mainland European location in Madrid, Spain.

Additionally, F1 Arcade has added to its leadership team, appointing Adam Hughes, formerly European finance director at Soho House, as chief financial officer; Tom Littlechild, who previously served as head of brand at Formula 1, as interim chief marketing officer; and Janene Pretorius as chief people officer.

For more information, visit f1arcade.com.

By Ashley Reyes

 

The SEMA Businesswomen's Network (SBN) has named Jeni Bukolt as the network's newest #SheIsSEMA spotlight member. Bukolt is the founder and CEO of Haven Creative, a communications consultancy.

Get to know Bukolt in her interview with SEMA News below.

SEMA News: How many years have you been with your current company and what do you enjoy most about working there?

Jeni Bukolt: I founded Haven Creative a little over 12 years ago. What I enjoy most is the opportunity to collaborate with amazing people--both my team and our clients. I love using creativity and strategy to solve problems and make meaningful connections that drive growth.

SN: What is the most challenging part of running your business or job?

JB: People. Business isn't just about strategy and execution--it's about humans. Leading a team, managing client relationships and navigating change all require clarity, compassion and radical candor. It's the hardest part and the most rewarding. Building a culture where people feel seen, heard and empowered fuels everything we do.

SN: How many years have you been in the industry and what was your first industry job?

JB: I've been in and out of the automotive and communications industries for 24 years. My first role was as a production assistant at Hot Rod TV and MotorTrend TV, a job I landed thanks to a family connection and sheer grit. From there, I found my way back to the automotive aftermarket as a brand strategist and eventually built Haven Creative, working with standout clients like Warn, Fab Fours, FabTech, Factor 55 and some of the industry's top installers.

SN: What are three qualities that got you to where you are today?

JB: Grit, tenacity and a bias toward action. Grit kept me pushing through moments when failure felt inevitable. Tenacity fueled bold goals others thought were out of reach. My hunger to get sh!t done has helped me adapt to an industry and a world that's constantly changing. Together, these traits have helped me move faster, braver and smarter.

SN: Being a woman in the industry, what have been your biggest challenges and accomplishments?

JB: One of my biggest challenges--and unexpected advantages--has been being underestimated. Early on, I was often the only woman in the room and sometimes the youngest. People doubted me. Instead of fighting for permission, I focused on delivering results. Earning respect through hard work and not waiting for someone to hand me a seat at the table became one of my greatest accomplishments.

SN: Who are your role models or mentors in the industry?

JB: While working closely with Fab Fours in the early days, I was inspired by its founder Greg Higgs. He was unapologetically himself and created bold, innovative ideas that stood out from the crowd.

Jessi Combs' legacy, carried forward by the Jessi Combs Foundation, has also been a powerful inspiration for me. Seeing how Jessi blazed her own trail with authenticity and grit made me more confident in how I show up in the industry and as a business leader.

SN: What is the best career advice you have received?

JB: Greg Higgs' father Bill Higgs once said, "All problems are communication problems." This advice shaped the way I run Haven Creative. Whether it's a client issue or an internal challenge, I approach it by analyzing and resolving communication gaps. This philosophy has led to stronger teams and more impactful client relationships.

SN: Have you always wanted to work in the automotive industry? What keeps you here?

JB: Not initially. I stumbled into the industry thanks to my dad's connection at PRIMEDIA, which led me to MotorTrend and Hot Rod TV, and I’ll admit I was terrified at first. What I found was a world fueled by passion, grit and innovation. That energy--the drive to build, innovate and go beyond--is what keeps me here.

SN: Who was the most influential person in shaping your career or goals?

JB: My dad. From day one, he encouraged me to chase purpose over a paycheck. When I didn’t know what I wanted to do, he taught me to stay curious and be brave enough to find out. Kevin Oeste, now with V8 Speedshop, was another early influence. He helped me see that even as a newcomer, I had value to offer and that sometimes the best thing you can do is jump in, listen hard and figure it out as you go.

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible for consideration for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.

By SEMA News Editors

 

SEMA is calling on passionate members like you to get involved and make an impact! Volunteer now for Members-at-Large positions across SEMA's nine Councils and Networks. 

Serving as a volunteer leader is your opportunity to: 

• Expand your network – Connect with fellow industry professionals and leaders. 
• Shape the future – Influence programs, events, and resources that move the industry forward. 
• Build your skills – Gain leadership experience and professional development. 
• Give back – Contribute your expertise to help others in the community. 
• Be recognized – Stand out as an engaged, committed industry advocate. 
• Have a voice – Represent your segment and share ideas that matter. 

Your participation helps strengthen the community that drives us all forward. 

👉 Apply today to become a Member-at-Large Volunteer and help guide the future of your industry. 

SEMA's Councils and Networks: 

• Automotive Restoration Market Organization (ARMO) 
• Emerging Trends & Technology Network (ETTN) 
• Future Leaders Network (FLN) 
• Hot Rod Industry Alliance (HRIA) 
• Motorsports Performance & Media Council (MPMC) 
• Professional Restylers Organization (PRO) 
• SEMA Businesswomen's Network (SBN) 
• Truck & Off-Road Alliance (TORA) 
• Wheel, Tire, Suspension, & Brake Council (WTSBC) 

Together, we drive the industry forward. 

SEMA is calling on passionate members like you to get involved and make an impact! Volunteer now for Members-at-Large positions across SEMA’s nine Councils and Networks.