By SEMA News Editors

 

Sage Automotive Interiors Collaborates with Austin Hatcher Foundation

 

Sage Automotive Interiors recently collaborated with the Austin Hatcher Foundation for Pediatric Cancer to help benefit families affected by pediatric cancer.

Sage has provided Dinamica premium suede for the interior of the Foundation's Factory Five Racing Type 65 Coupe, which debuted this week at the 2025 SEMA Show in Las Vegas and will be auctioned online.

The partnership between the Austin Hatcher Foundation and Sage Automotive Interiors blends automotive design innovation with a mission of healing and education. The Foundation annually creates a hands-on experience, where youth recovering from pediatric cancer work with automotive experts to engineer, fabricate, design and produce a Type 65 Coupe. This unique program engages children and siblings in STEM-based trades while simultaneously addressing the coordination, learning and behavioral challenges often caused by childhood cancer and its treatment.

 

"This collaboration with Sage Automotive Interiors brings world-class materials and craftsmanship into our program," said Amy Jo Osborn, CEO and co-founder of the Austin Hatcher Foundation. "It's a meaningful way to demonstrate how innovation and compassion can work hand in hand to create impact--both on the road and in the lives of children and families we serve."

The Type 65 Coupe, which pays homage to the original '65 World Championship Daytona Coupe, features a custom Dinamica suede dashboard and trim, offering a refined aesthetic and tactile experience that complements the car's performance pedigree. Dinamica reflects Sage's focus on delivering both performance and luxury, perfectly aligning with the foundation's mission to inspire and empower the next generation of young designers and engineers.

The completed Type 65 Coupe was unveiled at the 2025 SEMA Show. It was displayed as part of the Austin Hatcher Foundation's ongoing Automotive Therapy and STEM Education Initiative. Following SEMA, the vehicle will be sold on Bring a Trailer Auctions, with all the proceeds benefiting families affected by pediatric cancer.

 

I-CAR Announces National Award Winners at SEMA Show

The Inter-Industry Conference on Auto Collision Repair (I-CAR) recognized the achievements of several industry members during last week's SEMA Show in Las Vegas.

Each year, I-CAR presents two collision repair industry awards--the Russ Verona Memorial Award for Gold Class collision repair shops and the Jeff Silver Memorial Award for Platinum individuals--to celebrate exceptional dedication to training, professionalism, and the advancement of complete, safe, and quality repairs.

Both 2024 awards were earned by the same team: Faulkner Collision Center of Lancaster and its manager, April Lausch.

Jeff Silver Memorial Award for Platinum Individuals

Recipient: April Lausch, Manager, Faulkner Collision Center of Lancaster (Lancaster, PA)

The Jeff Silver Memorial Award honors an individual who exemplifies the spirit of I-CAR's Platinum designation--the highest individual credential in the collision repair profession--and who has maintained Platinum status for at least five consecutive years.

Lausch, who has held Platinum status since 2009, is widely recognized as a tireless advocate for technician education, workforce development and community engagement. As chair of the Central Pennsylvania I-CAR Committee, she has championed countless programs designed to elevate industry standards and inspire new technicians, according to the organization.

Lausch serves as vice president of the Thaddeus Stevens College of Technology Foundation Board, on several Occupational Advisory Committees across Pennsylvania and on the National Auto Body Council Board of Directors, where she also chairs the First Responder Emergency Extrication (F.R.E.E.) program. Through these roles, she has helped hundreds of students, first responders, and early-career technicians gain access to the tools and training needed to build successful careers.

"April's leadership and commitment to excellence represent everything I-CAR stands for," said Kyle Thompson, I-CAR's CEO and president. "Her passion for mentoring the next generation, her advocacy for Platinum training, and her impact on both industry and community make her a most deserving recipient of this award."

Russ Verona Memorial Award for Gold Class Shops

Recipient: Faulkner Collision Center of Lancaster (Lancaster, PA)

The Russ Verona Memorial Award recognizes a Gold Class collision repair business that demonstrates ongoing leadership, commitment to training and an unwavering focus on professionalism and customer care.

Under Lausch's direction, Faulkner Collision Center of Lancaster has maintained I-CAR Gold Class status since 2015 and continues to set the benchmark for quality and innovation across Faulkner's growing network of soon-to-be ten collision centers throughout Pennsylvania.

The shop holds BMW, Porsche, Tesla and Volvo certifications and has been recognized by BMW of North America as one of the top-performing BMW collision centers in the United States--finishing first on the list in 2023 and second in 2024.

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Subscribe to SEMA News using the "Stay tuned" widget at the bottom of the webpage for more 2025 SEMA Show coverage, or visit semashow.com.

By SEMA News Editors

 

Troy Trepanier and his '36 Ford Roadster secured the overall win for the 2025 SEMA Battle of the Builders presented by Mothers Polish competition. The immaculately built vehicle competed in the Hot Rod/Hot Rod Truck category and was among the following Top Four finalists:

• Tim Franklin -- '60 Porsche Custom 356
• Thomas Dickerson -- '67 Chevrolet C10
• Ron Jones -- '73 Volkswagen Thing

This year's win marks the second time Battle of the Builders crowned Trepanier as a winner, having won the industry-favorite competition in 2017 with his '29 Ford Model A Tudor sedan. The Battle of the Builders presented by Mothers Polish sees the top 12 competitors become judges themselves, helping to narrow down the field of entrants until only one remains.

Keep an eye on SEMA News later this week for a deeper dive into Trepanier's superb '36 Ford Roadster, and read the related articles below:

• NEW: Troy Trepanier, '36 Ford Roadster Claim 2025 Battle of the Builders Crown
• SEMA Battle of the Builders Field Narrowed to Top Four
• SEMA Announces 2025 Battle of the Builders Top 12
• Battle of the Builders Top 40 Confirmed, Find Out Top 12 Today

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By SEMA News Editors

SEMA Live Presented by AutoZone wrapped another standout year at the 2025 SEMA Show (November 4–7 in Las Vegas), drawing record online engagement and giving fans unprecedented access to the Show floor, outdoor activations, and industry icons. With 31 hours of live programming streamed across YouTube and Meta, the broadcast captured the best of the SEMA Show--from the latest builds and trending products to can't-miss interviews and high-energy demos.

Returning host Chris Jacobs led the on-site team alongside Alliyah Becerra, JC Fernandez, and 14-year-old newcomer Elija Isra, whose debut added fresh energy and perspective to the coverage.

Highlights from the 2025 Broadcast

• Battle of the Builders, Up Close: Viewers followed the competitors from concept to reveal, with behind-the-scenes access to their stories and craftsmanship.
• Outdoor Action Like Never Before: New all-access cameras brought every burnout, drift, and stunt to life from Hoonigan Burnyard, HorsePower Rodeo, Nitro Circus, OPTIMA Unleashed, and SPARQ Slide City.
• High-Impact Segments: Fast-paced coverage matched the energy of the Show, spotlighting more vehicles, tech, and trends in real time.
• Legends Live On Air: Industry icons, including Antron Brown, Chip Foose, Dave Kindig, Jay Leno, Gabriel "Fluffy" Iglesias, and the Ringbrothers, among countless others, headlined this year's lineup.
• Record Reveal Count: More manufacturers than ever chose SEMA Live for their global debuts.
• First-Ever SEMA Cruise Broadcast: The full Friday SEMA Cruise aired live from 4:00 - 6:00 p.m. PST, closing out the week with thousands of custom builds parading before fans as they traverse Las Vegas roads.

From in-depth storytelling to unscripted moments, SEMA Live presented by AutoZone once again proved to be the ultimate way to experience the SEMA Show, whether on-site or streaming from around the world. Catch the highlights for yourself: here are the four SEMA Live segments from this year's broadcast, featuring unforgettable reveals, on-site action, and interviews straight from the Show floor.

2025 SEMA Show: Tuesday, November 4

  

2025 SEMA Show: Wednesday, November 5

  

2025 SEMA Show: Thursday, November 6

  

2025 SEMA Show: Friday, November 7

  

2025 SEMA Show - SEMA Cruise: Friday, November 7

  

 

Subscribe to SEMA News using the "Stay tuned" widget at the bottom of the webpage for more 2025 SEMA Show coverage, or visit semashow.com.

By SEMA News Editors

As a hub for cutting-edge technology, fresh trends and groundbreaking products, the New Product Showcase in the lower South Hall at the 2025 SEMA Show, November 4-7 in Las Vegas, was once again a must-see destination for SEMA Showgoers. With hundreds of companies showcasing their latest advancements, it was the ultimate place to discover the latest tools, components, and accessories that set new industry standards and impact your business.

For those who want a second look at a product that caught their eye, you can now browse the thousands of innovative products online at SEMAShow.com. Entered into different categories, users can filter by product type, like off-road/4-wheel-drive, exterior accessories, merchandising display, tools and equipment, and even New Product Winners.

More than 1,300 products competed for top honors across 15 different categories, each evaluated for its breakthrough engineering and business potential. These standout products represent the technologies and trends that will revolutionize performance, personalization and automotive customization in 2026.

The 2025 SEMA New Product Award Winners are as follows: 

Best Car Care & Protection Product

• WINNER: Ngenco Paint Protection Spray (Ngenco USA – PPS)
• Runner Up: Optima Xem (Steamericas Inc.)

 

Best Collision Repair & Refinish Product

• WINNER: Revv Integration Ecosystem (Revv ADAS)
• Runner Up: Multibench EXT (Spanesi)
• Runner Up: GPR+ Pro Cart (KECO Body Repair Products)

 

Best Emerging Technology Product

• WINNER: Dynam Labs VCU+ (Dynam Labs Inc.)
• Runner Up: Kinetic Vision (Kinetic Automation)
• Runner Up: Flush Fastener (Flush Fasteners)

 

Best Engineered New Product

• WINNER: '24-'25 Harley-Davidson M8 Supercharger kit (ProCharger Superchargers)
• Runner Up: E-CLIK Universal Kit for Remote Reservoir Shocks (Suspension Direct Inc.)
• Runner Up: Terminator X Bluetooth Module 558-483 (Holley Performance Brands)

 

Best Exterior Accessory Product

• WINNER: Hoodini '73-'80 C/K Series Pickup/Blazer Hood Hinges, Steel (Speedway Motors)
• Runner Up: FLATED Air-Carrier - Refresh (FLATED)
• Runner Up: RealTruck MRC-3000 (REALTRUCK)

 

Best Interior Accessory Product

• WINNER: SRX-GM14128 (Stinger)
• Runner Up: RTX-88C-PU-X Chevy/GMC '88-'91 RTX Gauge System (Dakota Digital)
• Runner Up: Custom CTX-60-Diamond Full Backrest Bench Seat, 60-in., Rustic Brown with Chestnut Stitch (Distinctive Industries)

 

Best Package Design & Display Product

• WINNER: Seat Cover Solutions Mini Product Display (Seat Cover Solutions)
• Runner Up: DashPlay Connected Car Experience (Auto Meter)
• Runner Up: RealTruck Truck Bed Cover Hero Display (REALTRUCK)

 

Best Performance – Racing Product

• WINNER: SMART SuperCap HB1600X Starting Battery (MUXWIRING INC.)
• Runner Up: Gateway Lite (ECUMaster)
• Runner Up: TH400, 4L80-E Adjustable Low/Reverse Servo Kits (SONNAX)

Best Performance – Street Product

• WINNER: Fox Body Mustang Short Long Arm Conversion System (Detroit Speed)
• Runner Up: LOCK Sleeve - Weld-free Turbo Compressor Outlet Adapter; Suits Vibrant & Ticon Clamps (Turbosmart)
• Runner Up: '67-'68 Mustang/Cougar Stealth In-Dash Hydraulic Master Cylinder Kit (Modern Driveline)

 

Best Powersports & Utility Vehicle Product

• WINNER: Moto-Chok (Z-TRAK)
• Runner Up: INFLATiQ by RIMiQ Portable Tire Inflator w/ QwikFlow Technology (All-Fit Automotive + RIMiQ)
• Runner Up: Vapor Trapper (Vapor Trapper)

 

Best Street Rod & Custom Car Product

• WINNER: GM LS Compatible 376 c.i. Engine and ZF-8 Speed Automatic Transmission (BluePrint Engines)
• Runner Up: 2.00-in. Drop, Aluminum, Bolt-in Hub ProSpindle Kit (Wilwood Disc Brakes)
• Runner Up: Vapor Trapper (Vapor Trapper)

 

Best Tire & Related Product

• WINNER: INFLATiQ by RIMiQ Portable Tire Inflator w/ QwikFlow Technology (All-Fit Automotive + RIMiQ)
• Runner Up: N'Fera Sport (Nexen Tire America)

 

Best Tools & Equipment Product

• WINNER: SPARQ Diagnostic (SPARQ)
• Runner Up: ValvoMax Bag-in-Box Oil Change System (ValvoMax Oil Drain System)
• Runner Up: F6 Pro (Teslong)

 

Best Truck & Off-Road Product

• WINNER: FOX | '19-On JEEP JK/JL/JT QSE Links (FOX)
• Runner Up: Disc Brake Adapter Axle Extender (Capivara Industries LLC)
• Runner Up: 2024 Lexus GX550 1.25-3-in. LIFT 3.0 STAGE 6 Suspension System Billet with Skid Plates CDEV (RANDYS Worldwide)

 

Best Wheel & Related Product

• WINNER: Method 709 HD (Heavy Duty) Bead Grip Wheel with optional Forged Rings (Method Race Wheels)
• Runner Up: Method 709 Forged Impact Ring (Method Race Wheels)
• Runner Up: MT Classic Forged Wheels (Mickey Thompson Tires and Wheels)

 

Subscribe to SEMA News using the "Stay tuned" widget at the bottom of the webpage for more 2025 SEMA Show coverage, or visit semashow.com.

By SEMA News Editors

 

Media registration is now open for the 2026 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC)--the industry's most efficient, effective and affordable way for journalists to connect directly with top motorsports parts manufacturers. The event will take place January 27-29, 2026, at the Embassy Suites by Hilton Anaheim South in Anaheim, California.

This unique, three-day event allows media to sit down face-to-face with exhibitors for high-quality, in-depth interviews--all in one convenient location. Attendees can take part in more than 40 private meetings, plus enjoy networking events and social activities designed to build lasting industry connections.

Whether you're a journalist, editor, writer, producer, podcaster or content creator, the MPMC Media Trade Conference is the most productive way to gather detailed, story-ready information tailored to your audience's interests. There's no cost for media to attend.

 

While registering, media can indicate which manufacturers best align with their editorial focus and will receive a personalized meeting schedule. Register by December 15, 2025, to get the best possible schedule and to receive it in advance.

Don't miss this chance to connect with the innovators driving the future of motorsports performance. Register now.

For questions or more information, visit www.sema.org/mtc or contact Juan Torres at juant@sema.org.

For a recap of the 2025 Media Trade Conference, held January 21-23, in Orlando, Florida, read the SEMA News article linked below.  

Behind-The-Scenes: Quality Connections at the 2025 MPMC Media Trade Conference in Orlando

By SEMA News Editors

The 2025 SEMA Show once again proved why it's the industry's premier stage for innovation, with a whole week of major announcements, product launches and exclusive vehicle unveilings lighting up Las Vegas, November 4-7.

From bold new builds to first-to-market technologies, exhibitors utilized the SEMA Show to unveil the ideas and products that will define the year ahead. The official SEMA Show Press Conference Schedule and the SEMA Live presented by AutoZone livestream featured back-to-back sessions from the industry's leading innovators, offering media and attendees a front-row seat to the announcements shaping what's next in performance, customization and vehicle design.

Each press event gave attendees the chance to witness headline-making reveals before anyone else, spotlighting everything from cutting-edge tools and performance parts to futuristic concept vehicles and advancements in manufacturing and materials. The result: a Show floor buzzing with excitement, collaboration and a shared look toward the future of the automotive aftermarket.

Following is just a quick glimpse into the announcements and unveilings that took place on the Show floor:

 

Ford: We Gave Maverick a Mustang Turbo Transplant--You're Going to Love It

At the 2025 SEMA Show, Ford showcased a Ford Custom Garage Project Vehicle, courtesy of Ford Performance Parts: the Ford Maverick 300T. And Ford plans to make a version of the 300T project kit available to customers in 2026.

"We're looking at an estimated 300 horsepower and 317 lb-ft of torque. That's a 50 HP and 40 lb-ft jump over stock. When we started the Maverick 300T Project Vehicle, the answer was sitting right there in our parts catalog: the turbocharger from the 2.3-litre EcoBoost Mustang engine," said a Ford release.

"We're not just slapping a tune on the stock 2.0-litre. We're swapping in Mustang DNA with a turbocharger transplant, and it is designed to be CARB-certified, 50-state (and Canada) legal. The centerpiece is the proven turbo, featuring a significantly larger 59mm compressor wheel (up from 53mm on the stock unit). Here's where it gets really good: We paired it with a Mishimoto intercooler that's 58.8% larger than stock. This intercooler delivers a 39.6% increase in temperature reduction and a 20.1% reduction in pressure drop compared to the factory unit."

For more details, read the Ford newsroom release here.

Ford also released a news story called "Top 5 Auto Trends from SEMA 2025." Read that here.

 

Honda Racing Corporation Showcases New Prototype Performance Parts, Concept Cars and Race-Bred Machines

 

Honda Racing Corporation USA, the North American racing arm for both Honda and Acura, showcased new prototypes from its forthcoming line of performance parts for on-road and off-road applications at the 2025 SEMA Show. HRC displayed eight vehicles, including the new Honda Civic Type R Rally XP and several special project vehicles equipped with prototype parts, such as lightweight forged wheels, upgraded suspension components and aerodynamic enhancements:

• NEW: Civic Type R HRC Rally XP – Making its global debut, the Civic Type R HRC Rally XP is fresh from off-road testing to confirm the durability and capability of the car with F1 driver Liam Lawson in Texas. This demonstration build took learnings from the HART Acura Integra rally car, HRC's touring car experience and partnered with Rally Ready to push it even further. This street-legal vehicle is built to compete in the American Rally Association (ARA) 2WD class, helping to bridge Honda's touring car legacy with rugged performance innovation.
• NEW: Passport TrailSport HRC Concept - This bold take on the all-new 2026 Honda Passport, already the most capable off-road Honda to date, features innovative HRC performance and capability parts, functional accessories, and unique styling to elevate it to new levels of performance. Engineered for off-road terrain and overlanding exploration, this concept vehicle features a comprehensive suite of enhancements across performance, protection, lighting and utility.
• Updated: Integra Type S HRC Prototype – Featuring newly developed HRC prototype performance parts for street and track, including new forged wheels derived directly from the Acura ARX-06 race wheels, this updated build continues to evolve with feedback from HRC engineers and enthusiasts alike. Showcasing advanced aerodynamics, weight reduction, and uprated suspension components, the HRC Prototype demonstrates how future HRC parts could significantly enhance performance.
• Honda Baja Passport Race Truck – Powered by a twin-turbocharged V6 engine produced by HRC, the Honda Baja Passport Race Truck features a new body with inspiration taken from the all-new 2026 Honda Passport. Coming off a second-place finish at the Baja 500,, it will compete at the Baja 1000 in November to demonstrate HRC's off-road capabilities and endurance engineering. 
• Honda Civic Type R Super GT Racecar - Making its debut in the United States, this race machine competes in Japan's 2025 Autobacs Super GT Series, where it has earned multiple pole positions and podium finishes this season.
• Alex Palou's Indy 500-Winning Honda Powered Hybrid IndyCar – Powered by the 2.2-liter Honda Indy twin-turbo V6 hybrid power unit, Honda dominated the 2025 IndyCar season, winning the Driver's Championship, Manufacturer's Championship, Rookie of the Year and the Indy 500.
• Honda Civic Type R TCR Racecar – Driven by Karl Wittmer and LP Montour with Dai Yoshihara to multiple victories in the IMSA Michelin Pilot Challenge, this proven touring car is based on the turbocharged Honda Civic Type R production model.
• Acura ARX-06 IMSA GTP Prototype & Phillips 66 Lubricants Showcase – The electrified Acura ARX-06 is the latest in a successful line of endurance prototypes fielded by the brand since 1991. Acura has won three IMSA Prototype championships and three Rolex 24 at Daytona endurance races. The ARX-06 competed in the 2025 IMSA WeatherTech SportsCar GTP Championship's hybrid-powered category, where Acura finished second in the manufacturer standings and recently claimed victory at the Detroit Grand Prix and the iconic Six Hours of Watkins Glen. Alongside the ARX-06 is a new oil display, developed in partnership with Phillips 66 Lubricants.

For the complete details, read the Honda newsroom article here.

 

Mopar/Stellantis Unveils Two Street Machine Concepts at SEMA 2025

 

The SEMA Show serves as Mopar's annual stage for showcasing its latest concept vehicles and a vast display of performance parts and accessories, offering exciting first looks at innovative, bold, and new designs, as well as advanced technologies tailored for automotive enthusiasts. The Mopar display at the 2025 SEMA Show featured the debuts of two new concept vehicles: the Moparized Ram 1500 and the Moparized Dodge Charger. 

"Our two new Mopar concepts showcase what modern street machines from Dodge and Ram can offer for enthusiasts," said Darren Bradshaw, senior vice president of Mopar North America. "We bring our latest creative designs and innovative engineering to life at the SEMA Show every year, demonstrating our capability at Mopar to assist owners in customizing a ride that fits the personal blueprint of their individual lifestyles." 

The Dude Ram 1500 Concept 

The Dude concept embodies the sport truck persona of the Ram brand by combining a design theme inspired by a popular sport trim package from the early 1970s with a performance-oriented and aggressively lowered stance for the street. 

Dodge first used the original Dude "tough truck" design as an answer to the rising trend of sporty trucks, which blended utility with unique style. Mopar amplifies the sport truck focus and performance with a modern Ram truck. 

Read more about the Dude Ram 1500 Concept here.

Moparized Dodge SIXPACK Charger Concept 

The bold styling of the 2026 Dodge Charger is unmistakable, featuring pure Dodge muscle inspired by heritage and driven by performance. 

Mopar designers and engineers set out to build upon the continuing evolution of this modern muscle car by adding a wide array of exterior performance and interior upgrades to create the Moparized Dodge SIXPACK Charger concept. 

Read more about the SIXPACK charger here.

 

Nissan Reveals Adrenaline-Pumping, Extraordinarily Capable Concepts for 2025 SEMA Show

 

Nissan returned to the SEMA Show with four exhilarating concepts that stretch the possibilities and capabilities of the brand's vehicles, inspiring enthusiasts to imagine ways Nissan vehicles can be a canvas for supporting their passions.

"Nissan vehicles excite right out of the showroom, and they often inspire owners to maximize their life and hobbies at every turn," said Kim Less, vice president, Aftersales, at Nissan. "Bringing project vehicles to SEMA helps ignite the creative spark among fans and be close to the pulse of what enthusiasts, builders and customers want out of their Nissan."

For this year's SEMA Show, Nissan's special builds were based on the "effortlessly capable" Armada full-size SUV, the "rugged and right-sized" Frontier pickup, the "adrenaline-pumping" Z NISMO sports car and the legendary Patrol off-roader.

Read about all of those unique vehicles on display at the SEMA Show with the Nissan newsroom release here.

 

Toyota Powers Possibility at SEMA 2025

 

Toyota arrived at the 2025 SEMA Show with an inspiring message: "Powered by Possibility." As the industry explores a future shaped by an ever-evolving variety of powertrain technologies, Toyota's booth helped demonstrate how its diverse lineup--gasoline, hybrid, plug-in hybrid, battery-electric, and hydrogen fuel cell--can help power every lifestyle, passion and adventure.

This year, Toyota's booth included:

bZ Time Attack Concept

Toyota pushes all-electric performance to new limits with the bZ Time Attack Concept. Purpose-built for circuits and hill climbs, this high-downforce EV combines advanced battery-electric technology, lightweight construction, and fully functional aerodynamics to showcase the thrilling potential of future EVs—and deliver a bold glimpse into the possible future of motorsports.

Tacoma H2-Overlander Concept

The Tacoma H2-Overlander Concept reimagines overlanding with hydrogen power, merging rugged capability with advanced zero-emission technology. Outfitted for exploration, it showcases how hydrogen fuel-cell innovation and battery-electric technology could propel Tacoma's legendary off-road spirit into a cleaner, more sustainable future of adventure.

Turbo Trail Cruiser

An icon reborn, the Turbo Trail Cruiser blends the classic 1985 Land Cruiser FJ60 with the modern power of Toyota's i-FORCE 3.4L twin-turbo V6 engine. The result is a resto-mod that looks factory-original yet delivers nearly double the output of the FJ60's original inline-six —preserving the Land Cruiser's timeless character while showcasing Toyota's ability to fuse heritage with contemporary engineering, all while maintaining Toyota's powertrain DNA.

Corolla Cross Nasu Edition

The Corolla Cross Nasu Edition channels the spirit of Japan's alpine adventures, blending everyday versatility with rugged style. Outfitted with bespoke accessories, bold design cues, and functional upgrades, this concept transforms the approachable Corolla Cross into a lifestyle-ready crossover built for mountain escapes and weekend exploration.

Camry GT-S

The Camry GT-S Concept is a bold styling and trim study that explores how a performance-inspired exterior and refined chassis enhancements could elevate the modern Camry. With a vibrant Inferno Flare finish and resculpted bodylines complemented by a lowered stance on 20-inch wheels, the GT-S represents the potential for Camry to become a true sport sedan with real-world appeal.

Scion 01 Concept

Toyota is excited to unveil a bold new off-road concept under the iconic Scion name, celebrated for its legacy as a creative test bed and symbol of experimentation. Debuting at SEMA, this dynamic side-by-side concept is engineered to deliver exhilarating trail experiences, combining rugged capability with cutting-edge engineering.

Read more in the Toyota newsroom here.

 

Road2SEMA Rally Completes 3,500-mile Coast-to-Coast Run, Gives Away Iconic Car, and Raises $14,000-Plus for Make-a-Wish America

 

After 3,600 miles, ten major stops, and one unforgettable cross-country convoy, the Road2SEMA Rally 2025 has officially crossed the finish line in Las Vegas, delivering record-breaking fundraising numbers, featuring some of the UK's wildest custom builds, and giving away the iconic Petrolheadonism Corrado VR6 Clubsport live at the Las Vegas SEMA Show. 

With more than $14,000 raised for Make-A-Wish America, Road2SEMA became the charity's highest single fundraiser this month, turning an automotive adventure into tangible hope for children facing critical illnesses. The sweepstakes winner was drawn live at the EBC Brakes booth, with the keys going to one lucky winner: Fred Zapata.

Road2SEMA 2025 was shaped by incredible moments: 

• Welcoming Daily Driven Exotics' Keller Moore for an impromptu Tennessee-to-Memphis run. 
• Being hosted by Richard Rawlings and the Gas Monkey Garage team in Dallas, complete with some of the tightest donuts ever performed on GMG asphalt! 
• Picking up a Slovak hitchhiker, Peter Kvačkay (@Kvaky), who quickly became an unexpected honorary member of the convoy. 
• Visiting American automotive landmarks, including The Edge Motor Museum, Sun Studio, Graceland, Monument Valley, the Nostalgia Street Rods Museum, Shelby American, and more. 

Each chapter added depth to a coast-to-coast story shared globally by millions. 

With record engagement, record donations and some of the most viral builds of the year, planning is already underway for Road2SEMA 2026. Expect bigger builds, a new route, deeper collaborations with creators, and an even stronger commitment to Make-A-Wish America. 

For now, the team celebrates a phenomenal finish, a lucky Corrado winner, and a milestone year in charitable fundraising. 

 

Turbo Tires Honors Innovation and Craftsmanship with Awards at SEMA 2025

The 2025 SEMA Show was packed with standout builds, passionate industry professionals and unforgettable moments, including the "Turbo Tires Awards Ceremony," where nine exceptional builds were honored across the Lionhart, Lexani and RBP Tire brands.

Turbo Tires celebrated the creativity, precision and passion that drive the custom automotive world. Each award recognized a unique category of excellence, from off-road performance and luxury styling to cutting-edge innovation and tire craftsmanship.

"Every year, SEMA showcases the best of what this industry can do," said Phillip Kane, CEO of Turbo Tires. "The teams running RBP, Lionhart, and Lexani tires continue to raise the bar with builds that inspire, perform, and embody the spirit of automotive excellence."

Among this year's winners were builds that pushed the boundaries of performance, design, and technical mastery--each a testament to the versatility and strength of Turbo Tires' family of brands.

The 2025 Turbo Tires Awards recognized:

Lionhart Tires

• King of Cutomz, Donny Klassen, Chevy C1O
• Showstopper Award, Josh Shandor, Corvette C7 ZO6
• Best of SEMA Award, Andrew Terrones, Chevy Apache

Lexani Tires

• Ultimate Luxury Icon Award, Azad Wheels, Cadillac Escalade
• Street Performance Champion, Calvin Chapleau, 60 Chevy Camaro
• Best of SEMA Award, Lincoln Continental

RBP Tires

• Trailblazer Award, Michael Cabra, Toyota 4Runner
• Toughest Lifted Truck Award, Josh Shandor, Ram 2500
• Best of SEMA Award, Michael Reardon, Toyota 4Runner

For more information about Turbo Tires, Lionhart, Lexani, or RBP Tires, visit turbotires.com.

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Subscribe to SEMA News using the "Stay tuned" widget at the bottom of the webpage for more 2025 SEMA Show coverage, or visit semashow.com.

By SEMA News Editors

 

Editor's Note: Additional stories have been added to the list since the original publish date. 

From innovation and craftsmanship to storytelling and leadership, the 2025 SEMA Show, November 4-7 in Las Vegas, celebrated the best of the automotive aftermarket with a full slate of awards recognizing industry excellence. Honorees included standout builders, creators, companies and products that are shaping the future of automotive performance, design and business.

New for 2025, the SEMA Industry Honors took over the BleauLive Theater at the Fontainebleau Las Vegas for an unforgettable night celebrating the people and brands driving the industry forward.

Explore the full roster of 2025 SEMA Show award winners and celebrate the best in aftermarket innovation:

• SEMA Battle of the Builders presented by Mothers Polish Announces 2025 Winner
• SEMA Show Recognizes 2025 New Product Award Winners
• SEMA Announces 2025 Person, Content Creator and Gen-III Innovator of the Year + Robert E. Petersen Lifetime Achievement
• 2025 SEMA Manufacturer of the Year and Channel Partner of the Year Announced
• First-Ever SEMA Show Media's Choice Award Winners Revealed
• '66 Vette by Kuhnhausen Claims SEMA Best Engineered Vehicle Award
• Automotive Concepts Wins PRO Cup Challenge at 2025 SEMA Show
• SEMA Honors California Senators Grove and Cortese as Lawmakers of the Year
• ICYMI: SEMA Announces 2025 Industry Award Recipients at SEMA Show
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The 2025 SEMA Show Awards remind us that behind every product, project, and performance, there's a story of creativity and perseverance. These honorees represent not only where the industry is today, but also where it's headed--and the drive that keeps it moving forward.

Subscribe to SEMA News using the "Stay tuned" widget at the bottom of the webpage for more 2025 SEMA Show coverage, or visit semashow.com.

From the SEMA/PRI Washington, D.C., office

(Left image, from left to right) Scott Bennetts, drag racer; Tierra Hubbard, SEMA/PRI senior manager of state government affairs; Michigan Rep. Brian BeGole; Woody Sloan, owner of Onondaga Dragway; and Tom Deery, PRI ambassador. (Right image) SEMA/PRI gave a presentation to 30-plus race tracks at the Michigan Speedway Promoters Association (MSPA) meeting in Michigan International Speedway.

 

SEMA and PRI are planting the seeds for a busy calendar year ahead protecting the racing community, starting in the key state of Michigan, to generate support for the ever-important "right to race" legislation. 

SEMA/PRI staff and advocates rallied support in Lansing in mid-October for legislation protecting race tracks from nuisance claims, similar to a recent SEMA/PRI-led effort in North Carolina. SEMA/PRI hosted meetings with lawmakers and later convened over 30 race tracks at the Michigan Speedway Promoters Association (MSPA) meeting at Michigan International Speedway as part of our ongoing "right to Race" campaign. 

Maximizing SEMA/PRI's Impact in Michigan

Over the course of three days, SEMA and PRI's Government Affairs team, joined by local race track owners and drivers, met with 14 lawmakers and their staff to build momentum behind proposed nuisance protection legislation. The goal: to safeguard race tracks that have operated lawfully for decades from legal challenges brought by surrounding developments. 

On the final day of the event, SEMA and PRI hosted a presentation for more than 30 race tracks across Michigan. The presentation outlined the legislation, explained its importance, and organized the next steps to strengthen the statewide coalition. The session included a presentation detailing the growing threat of nuisance claims and the urgent need for a unified advocacy effort. 

Effective Messaging to Protect Motorsports

(Left image, left to right) Scott Bennetts, drag racer; Woody Sloan, owner of Onondaga Dragway; Michigan Senator Jim Runestad; Tierra Hubbard, SEMA/PRI senior manager of state government affairs; Tom Deery, PRI ambassador. (Right image, left to right) Scott Bennetts, drag racer; Woody Sloan, owner of Onondaga Dragway; Michigan Rep. Amos O'Neal; Tierra Hubbard, SEMA/PRI senior manager of state government affairs; Tom Deery, PRI ambassador.

 

Lawmakers are expressing appreciation for this SEMA- and PRI-led outreach and have acknowledged the vital role race tracks play in Michigan's economy, culture and communities. 

Lawmakers are listening, race tracks and partners are mobilizing, and momentum is growing. This represents an opportunity to protect the future of racing in Michigan while preserving jobs, investment, tourism, and community tradition. 

SEMA and PRI remain committed to advancing similar legislation across the country to ensure that motorsports facilities, manufacturers, service providers, and related businesses are protected. By securing consistent legal safeguards nationwide, the industry can continue to thrive by preserving jobs, innovation, and the deep-rooted racing culture in Michigan and across America. 

Want to get involved? Help us keep Michigan's race tracks alive and thriving! Contact Tierra Hubbard, Senior Manager of State Government Affairs for SEMA and PRI, at tierrah@sema.org, to learn how you can support advocacy efforts in your state.

 

^{Feed image of Michigan International Speedway courtesy of Shutterstock.}

By SEMA News Editors

 

The SEMA Garage continues to host engaging, hands-on events in partnership with AUTEL. These two-day training sessions focus on advanced driver assistance systems (ADAS) and help participants gain valuable knowledge on fundamentals, calibration techniques and necessary reporting practices. As the number of ADAS-equipped vehicles continues to grow, mastering the proper calibration of these systems is becoming increasingly vital. 

SEMA Garage Detroit will host its next AUTEL ADAS training session on Tuesday, November 18, and Wednesday, November 19, at the facility located at 14655 Jib St., Plymouth, Michigan, 48170.

👉 RSVP for the upcoming session on the Autel website here (simply navigate to the "Detroit" tab under the first event) and keep an eye out for additional sessions later this calendar year.

SEMA Garage Detroit AUTEL ADAS Training Session
Tuesday and Wednesday, November 18-19
14655 Jib St., Plymouth, MI 48170
View on Google Maps.
RSVP here (navigate to "Detroit" tab).

Curious what these sessions entail? Read the recent SEMA News recap story here. For more information, contact academy@autel.com or visit the Autel website here.

 

By SEMA News Editors

 

The SEMA Future Leaders Network (FLN) has named Dane Schwaebe, owner at Retention Rockstar, as the network's newest spotlight member. Retention Rockstar helps automotive e-commerce brands turn first-time buyers into loyal customers through data-driven email marketing. 

Get to know Schwaebe in his interview with SEMA News below.  

SEMA News: What is the best advice you have ever received?  

Dane Schwaebe: Success is relative. Comparison is the thief of joy. These two pieces of advice allow me to focus on my own personal and professional goals, without getting distracted. 

SN: What keeps you in the industry?  

DS: The love of the car.  

SN: Where can you be found on a Saturday?  

DS: Turning wrenches in my garage or creating content at car events. 

SN: How do you prepare for an important meeting?  

DS: I re-review a client's intake form and website and have my service offerings loaded and ready. 

SN: If you could go to lunch with one industry leader, living or dead, who would it be?  

DS: Lee Iacocca. The man had his finger right on the pulse for both the first and second generation Mustang, and then turned around Chrysler. 

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Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates. Curious about SEMA Council and Networking opportunities? Visit here.