Here’s a first look at the upcoming Bronco Sport Heritage.

The Bronco Sport Heritage seen in these shots features the Big Bend grille and the rims off the Badlands. Compared to the Bronco Heritage, which receives a unique grille (FORD spelled out) and rims, the Bronco Sport Heritage doesn’t appear to be more than just an appearance package. Expect a unique paint offering, more than likely something similar to the F-150 Heritage.

Sources have also said there will be two versions: the Bronco Sport Heritage and Heritage Limited. Both models are expected to join the lineup, though that doesn’t necessarily mean that both will be positioned above the current range-topping Badlands in the ’23 lineup.

Expect an official debut in the coming months.

Photo credit: Brian Williams, SpiedBilde

  SEMA Ignited, the only official SEMA Show after-party, will be held Friday, November 4, 2022, from 3:00 p.m.–10:00 p.m. in the West Hall parking lot of the Las Vegas Convention Center. Credentialed 2022 SEMA Show attendees can access the event for free with their badge. Enthusiast tickets cab be purchased at www.semaignited.com.

Enthusiasts also have the opportunity to purchase the SEMA Ignited, Friday Experience badge allowing FRIDAY-ONLY access to the 2022 SEMA Show and standing room access to SEMA Ignited. The Friday Experience badge is $70 if purchased before September 30. After the deadline, SEMA Ignited, Friday Experience tickets will cost $100.

Friday Experience badge pick up will be located in the West Hall of the Las Vegas Convention Center in the Friday Experience Registration area. Friday Experience Registration hours are Friday, November 4, between 7:30 a.m.–3:30 p.m. SEMA Show hours on Friday, November 4, are 9:00 a.m.–4:00 p.m.

SEMA Ignited, the only official SEMA Show after-party, will be held Friday, November 4, 2022, from 3:00 p.m.–10:00 p.m. in the West Hall parking lot of the Las Vegas Convention Center.

For SEMA Ignited, “Standing Room Access” tickets are available for $20. These ticket holders are able to meet with exhibiting companies and have a great view of the SEMA Cruise Powered by CTEK, as well as all the drifting performances. You can also reserve your bleacher seat at the event and purchase your “Reserved Seating” ticket for $50. The limited reserved seating tickets allow you the opportunity to visit exhibiting companies, stop at one of the many food trucks for a bite to eat or just grab a drink without the concern of losing your seat.

Important Restrictions: Each person registered for the SEMA Friday Experience must pick up their badge with their purchase confirmation bar code and photo ID. NO EXCEPTIONS. You do not need to qualify to purchase and you MUST be at least 16 years or older to purchase and attend the Show.

For more information about Friday Experience or SEMA Ignited, contact info@semaignited.com.

For additional information on hotels, transportation and event information, visit www.semaignited.com.

  SEMA Showgoers who want to stay close to monorail stations are encouraged to make their hotel reservations while rooms are still available.

With a quick look on the www.SEMAShow.com/travel homepage, Showgoers can see a list of hotels available along with the star rating, rate per night and distance from the Las Vegas Convention Center. Here are six hotels in the SEMA Show block with easy monorail access:

• SAHARA
• Westgate
• Harrah’s/LINQ
• Flamingo
• Bally’s
• MGM Grand

Showgoers booking through the SEMA Show housing partner receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.

Discounted rates will be available for SEMA Showgoers.

When making your hotel reservations through the SEMA Show Travel & Lodging page, you are receiving the most affordable and convenient hotel options through the SEMA Show’s official hotel provider. All negotiated rates include resort fees and will allow you to change or cancel your reservation without any financial penalties.

More information about the SEMA Show, Tuesday–Friday, November 1–4, is available on www.SEMAShow.com.

In partnership with Toyota, the SEMA Garage in Diamond Bar, California, will host a measuring session for the all-new ’23 GR Corolla, September 13–14.

The event will allow SEMA members to test-fit prototypes, 3-D scan, measure and have a close-up experience ahead of the vehicle’s public release.

Four ’23 GR Corolla models will be featured, equipped with:

• 300hp/273 lb.-ft. torque, 1.6L turbocharged G16E-GTS engine.
• Exhaust composed of a three-piece muffler.
• Six-speed manual transmission.
• GR-Four all-wheel-drive drivetrain with user-selectable torque split.
• Reinforced chassis for added stiffness and rigidity.
• Available Torsen limited slip differentials (F/R).
• Standard 8-in. touch-screen display.
• Available eight-speaker, JBL premium sound with subwoofer.
• Standard 18-in. wheels and 235/40R18 tires.
• Automatic high beams.
• Dynamic radar cruise control.
• Toyota Safety Sense 3.0.

Note that this will be an in-person event at the SEMA Garage. In order to comply with state and local health guidelines, this event will require scheduled appointments. Due to high demand, all appointments will be time-limited. Please only register for one attendee per member company, and a follow-up email will be sent to confirm additional attendees.

Click here for event registration details.

 Exhibiting at the SEMA Show and entering at least one product in the New Products Showcase puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry. The best part: the first product you enter is free!

The New Products Showcase is considered the No. 1 destination for buyers to discover what’s new at the from the industry's leading manufacturers. For exhibitors, it's an ideal opportunity to grab the attention of buyers with new products, legacy parts and best-sellers. So if a product does not qualify as “new,” exhibitors can enter it as a featured product and still attract more eyeballs to the item. All submissions are also professionally photographed in a mock studio on a white seamless background. The photos are shared and used by media in SEMA Show coverage and are also available to exhibitors to use for marketing purposes.

The New Products Showcase is considered by many media and buyers to be the No. 1 destination to discover what’s new at the SEMA Show.

Entry Fees:

• The first product entered in one category in the New Products Showcase is FREE!
•  Additional $75 per product category before October 7.
•  After October 7, the cost is $150 per entry.
•  No refunds provided after October 7.
•  Entries submitted on-site will be accepted on a space availability basis.

Exhibitors may enter as many products into the Showcase as they would like, and because every exhibitor qualifies to submit one entry at no cost, there is absolutely no reason for an exhibitor not to participate. The free product entry is one example of how exhibiting at the SEMA Show delivers great ROI. SEMA Show organizers offer many programs and services targeted to small businesses. Dedicated account reps are available to help exhibitors navigate the process, and the SEMA Show Exhibitor Summit is a free, two-day workshop designed to teach exhibitors how to get the most out of the SEMA Show.

Enter your new products now!

For more information on New Products Showcase display guidelines, visit www.semashow.com/esm.

  Exhibitors of the 2022 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.

The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2022 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2022 SEMA Show only. To be included in the list, complete the form.

Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2022 SEMA Show.

View the Products for Project-Vehicle Builders list.

  Registration for the 2022 SEMA Show, the premier gathering for the automotive specialty-equipment industry, is now open at www.semashow.com/register.

Taking place November 1–4 at the Las Vegas Convention Center, the 2022 SEMA Show will build upon the positive momentum following last year’s event, which successfully connected the $47.8 billion industry in person in what was the largest automotive trade show in North America since the pandemic shut everything down in 2020.

“The SEMA Show is where industry professionals go to grow existing relationships, create new ones and push their businesses forward,” said Tom Gattuso, SEMA vice president of events. “Exhibitors are eager to showcase their products and services to the tens of thousands of qualified professionals in attendance.”

Anticipation for this year's SEMA Show ramped up in recent weeks as exhibitors selected their booth locations during Priority Space Selection, a weeks-long process that took place May 2–18.

“Enthusiasm for the 2022 Show continues to exceed last year’s, with more than 1 million sq. ft. of exhibitor space already committed for the 2022 SEMA Show and confirmed spaces running 25% above last year,” said Warren Kosikov, SEMA vice president of sales.

Attendees at the 2022 SEMA Show will learn about the latest products, trends and technology in the industry from manufacturers exhibiting throughout the entire Las Vegas Convention Center, including the surrounding parking lots. Educational seminars led by industry experts and networking events that bring market niches together will also be available during the four-day trade event.

“Our industry continues to thrive despite current challenges in the marketplace, and last year’s event proved that the value of conducting business and networking face-to-face can never be replaced,” said Gattuso. “Our mission is to help continue that momentum by providing an unparalleled experience that builds meaningful business relationships.”

Registration for the 2022 SEMA Show is offered in three categories—attendee, exhibitor and media—and everyone must qualify to attend. Attendees are encouraged to register early at www.semashow.com/register so they can secure their credentials and receive updates on breaking news from the 2022 SEMA Show.

Attendees are encouraged to check the floorplan to see where the companies they need to interact with will be located at the 2022 SEMA Show.

For more information about qualifying documents and the 2022 SEMA Show, log on to www.semashow.com.

By SEMA Washington, D.C., Staff

The United States Court of Appeals for the District of Columbia dismissed a lawsuit brought by the Racing Enthusiasts and Suppliers Coalition (RESC) against the U.S. Environmental Protection Agency (EPA) for lack of standing.

The suit, brought by a coalition of racing enthusiasts and aftermarket parts business owners, challenged the 2015 EPA interpretation of the Clean Air Act that motor vehicles designated for street use cannot be converted into dedicated race vehicles. Although the EPA abandoned efforts to make this policy a formal regulation in 2016, the agency still maintains the practice of modifying the emissions system of a motor vehicle for the purpose of converting it for racing is illegal. The Court found that EPA’s 2016 rule did not create a challengeable rule and that RESC had not shown they were injured by the EPA’s rule. The Court did not discuss in any detail nor decide the merits of the case concerning the EPA’s authority under the Clean Air Act to regulate dedicated race vehicles that are converted from street vehicles.

For more information, contact Daniel Ingber at danieli@sema.org.

By SEMA Washington, D.C., Staff

The SEMA Board of Directors appointed industry veteran Wade Kawasaki to serve as the first executive director of SEMA’s and PRI’s respective political action committees (PAC). In this new volunteer role, Kawasaki will oversee each PAC’s Board of Directors and fundraising efforts, reporting to the SEMA Board of Directors.

By law, SEMA and PRI may not use its funds to contribute to federal political candidates. However, each organization’s PAC allows its members to contribute personal funds, which are used to help elect lawmakers who support its positions and initiatives.

“The specialty automotive aftermarket and racing industries are facing an uncertain future due to unparalleled government threats,” said SEMA Board Chairman James Lawrence. “SEMA and PRI believe clean air can co-exist with the automotive performance hobby and racing. Unfortunately, government bureaucrats want to restrict grassroots racing, make it burdensome to comply with emissions laws, and ban internal-combustion engines. We need to be prepared to defend the millions of automotive enthusiasts out there, and the best way to do that is through PACs that help elect lawmakers who value our hobby and the $50+ billion industry.”

Prior to his appointment as executive director of SEMA’s and PRI’s PACs, Kawasaki served as the president and CEO of Legendary Companies, overseeing 12 brands and operating six companies, including Coker Tire. He previously served multiple terms on SEMA’s Board of Directors, including as its chairman from 2017–2019, and was inducted into the SEMA Hall of Fame in 2013.

“Advocating on behalf of the aftermarket industry is at the very core of what SEMA does,” said SEMA CEO Mike Spagnola. “I’ve known Wade for more than 20 years. I’m thrilled to have somebody of his caliber helping to take SEMA’s PAC to the next level.”

“A strong PRI PAC is the best way to ensure racing’s future is free from government overreach. We have to have the means to fight back,” said PRI President Dr. Jamie Meyer. “I look forward to working with Wade to grow PRI’s influence in Washington.”

For more information, contact Samantha Large at samanthal@sema.org.

The 2022 SEMA Show Education program will feature more than 70 seminars designed to inspire personal and professional development. Led by industry- and subject-matter experts, the program offers a customizable lineup of sessions and workshops that confront industry challenges, capitalize on emerging trends, highlight and reinforce business best practices, enhance leadership skills and much more.

One of the newest components of the 2022 Show Education program are four sessions focused on the Diversity, Equity and Inclusion (DEI) in the workplace. The first DEI session, "Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace," takes place Tuesday, November 1, and will presented by James Pogue, Ph.D., President and CEO of JP Enterprises.

In addition to the DEI sessions, three new tracks have been added: “Inside the Shop,” “Enthusiast” and “Keynote.” The “Inside the Shop” series will motivate aspiring builders and technicians as they hear from leading customizers sharing their experiences crafting off-road machines, hot rods, musclecars and detailed restorations.

The new “Enthusiast” track, scheduled for Friday, November 4, from 8:00 a.m.–9:00 a.m., will feature industry personalities and celebrities providing insight on building cars, ideas for obtaining sponsorships and the importance of protecting the automotive aftermarket from overregulation. One of the five sessions, “Celebrity Insights,” moderated by African American Racers Association Cofounder Chris Harris, will give attendees a glimpse into the lives of some of their favorite celebrities, legends and luminaries.  

The “Keynote” track will feature the new “Main Stage Experience,” where some of the industry’s iconic figures and leaders will bring their unique perspectives on ways to strengthen business strategies. The Main Stage promises to be an immersive, informative and entertaining experience. The first presentation is scheduled for 10:00 a.m.–10:45 a.m., Tuesday, November 1, the opening day of the 2022 SEMA Show.

Building on the success the 2021 Show's education program, the “Leadership Essentials” track, presented by Dale Carnegie, returns to the Show offering six courses spread out over three days. The courses, which can be taken as a whole or individually, feature trainers from Dale Carnegie providing the institution’s acclaimed leadership, communications and sales program that improve both individual and business performance.

“The SEMA Show has a lot to offer, from seeing new products and vehicle builds, meeting with manufacturers, learning from experts and developing meaningful relationships that you can only get from an in-person event,” said Tom Gattuso, SEMA vice president of events. “We encourage Showgoers to take advantage of all the elements of the SEMA Show so that they get the greatest ROI.”

With a wide array of seminars and workshops, the education offerings at the Show provide something for everyone. The 14 tracks available are:

• Aftermarket Updates & Future Trends
• Business Management
• Digital Marketing
• Electric Vehicles
• Enthusiast
• I-Car Collision Repair Training
• Inside the Shop
• International Roundtables
• Keynote
• Leadership Essentials (presented by Dale Carnegie)
• Legislative and Regulatory
• SCRS Repairer Driven Education
• Tire Industry Association
• Vehicle Technology

All sessions are held in meeting rooms at the Las Vegas Convention Center, making it easy and convenient for attendees to schedule seminars between meetings with exhibitors. Registrants can sign up for the education program while applying for SEMA Show credentials at www.SEMAShow.com/register.

For a review of the 2022 SEMA Show Education Program, visit www.SEMAshow.com/education.