By SEMA News Editors
The 2025 SEMA Show gets underway today with a full day packed with special events, stunning product and vehicle reveals, exciting announcements and more.
The day kicks into high gear bright and early with the annual Kickoff Breakfast. The sold-out event is scheduled for today, November 4, from 7:00 a.m. to 8:45 a.m. PST at the Westgate Las Vegas Resort & Casino Ballroom, welcoming hundreds of exhibitors and attendees from around the world to officially launch the aftermarket's premier event.
The event will open with a Q&A hosted by SEMA President and CEO Mike Spagnola and Fédération Internationale de l'Automobile (FIA) President Mohammed Ben Sulayem. They will discuss a range of topics, including the new partnership between SEMA and FIA to advance mobility and safety policy in the United States and abroad, and how the collaboration strengthens both organizations’ roles in global and United States policy while giving members access to research, advocacy and new opportunities.
The program continues with an exclusive fireside chat featuring comedian and car collector Jay Leno and Stellantis Head of American Brands, North America Marketing and Retail Strategy and RAM Brand CEO Tim Kuniskis. They will share insights on the evolving landscape of automotive design, ingenuity, and car culture in a lively discussion.
The breakfast will also feature Hoonigan Industries co-founder Brian Scotto presenting a sneak peek of the latest Gymkhana film and giving attendees an exclusive first look at the high-octane automotive action.
Can't-Miss Educational Opportunities
The Kickoff Breakfast isn't the only event scheduled for the SEMA Show's opening day. SEMA Education hosts a full slate of seminars, workshops and panels, and will be located in a new, more central location in the recently renovated Las Vegas Convention Center North Hall.
The fully reimagined lineup of free, expert-led training sessions will bring value and insight to the thousands of industry professionals in attendance at the world's leading automotive trade show.
Additionally, partner-led training sessions, both free and fee-based, from the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA) and Society of Collision Repair Specialists (SCRS) will broaden the range of specialized courses offered at the 2025 SEMA Show:
- I-CAR will host courses on MIG welding, safety protocols for working on electric vehicles with high-voltage systems and modifying or repairing cars with ADAS functionalities.
- TIA will offer sessions that can help tire retailers protect themselves from liability, navigate the current employment market and retain talent.
- SCRS will show attendees how to put their business on a path of maximum efficiency, gain an online presence and identify incoming trends and technologies.
You can view the full education schedule at semshow.com/education.
Showgoer Tools to Improve Your SEMA Show Experience
One of many valuable tools offered for 2025 SEMA Show exhibitors and attendees alike is the SEMA Show App, a must-have for anyone attempting to maximize their time at the aftermarket's premier industry event.
Now available for download from the Apple App Store and Google Play Store, the SEMA Show app puts all the information you need for a successful week at the 2025 SEMA Show directly at your fingertips, including schedules, maps, exhibitor lists and more.
With the SEMA Show App, you can explore hundreds of featured vehicles by scanning QR codes for build details, exhibitor info and product lists; navigate the Las Vegas Convention Center with turn-by-turn, offline directions; and keep an organized, personalized schedule of education sessions, demos and reveals. The app also complements the New Products Showcase, letting you preview innovations, scan and save favorites and locate exhibitors on the Show floor.
Beyond navigation and scheduling, the app allows you to search for exhibitors by name, product or Show section; discover celebrity appearances and expert-led sessions; and stay up to date with live SEMA social feeds. You can even find the best transportation options, from hotel shuttles to the Vegas Loop.
Beyond the SEMA Show app, attendees have access to a robust suite of online tools and resources designed to help plan their time at the event. Nearly everything found within the SEMA Show mobile app, including exhibitor listings, education schedules, event updates and more, is also available at SEMAShow.com.
Need to find a specific exhibitor? Just want to browse the SEMA Show layout? See the full SEMA Show Floorplan here.
The website serves as the central hub for all Show information, offering comprehensive details on the Registration Resource Center, travel, registration, celebrity appearances and how to purchase tickets to special events. Whether users are finalizing logistics before arriving in Las Vegas or navigating the Show floor on-site, SEMAShow.com provides a reliable, easy-to-access companion throughout the week.
Bessie, SEMA's AI-Powered Chatbot
And say hello to Bessie, SEMA's AI-powered chatbot that helps attendees make the most of their Show experience. Available 24/7, Bessie complements SEMAShow.com, the SEMA Show mobile app, and all on-site signage to provide quick, accurate answers to frequently asked questions. Chatting with Bessie is easy—simply text 833-338-3101, download the SEMA Show mobile app, visit SEMAShow.com, or scan any of the QR codes located throughout the Las Vegas Convention Center campus to access Show information anytime, anywhere.
Become a SEMA Member and Enjoy Exclusive Perks at the SEMA Show
SEMA Business Members get access to an exclusive perk at the SEMA Show: a designated space to connect, refuel and recharge while on the SEMA Show floor, all week long.
Located in North Hall, Room N251, and West Hall, booth #50027, the exclusive SEMA Member Lounges provide business members with a quiet space to connect with industry leaders, gain access to internet and printer services and charge devices, all while enjoying a complimentary cup of coffee. Members can also skip the lunch lines and head over to any of the Member Lounges to grab food for purchase.
The SEMA Members Lounge also offers a convenient location to conduct meetings in a private space.
Visit "Member Central" located outside Members Lounge N251 to get started or explore more at sema.org/membership-business.
Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.
Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.
For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.
