By SEMA News Editors
The wait is over: the 2025 SEMA Show kicks off today in Las Vegas. Produced by SEMA, the event brings together thousands of automotive innovators from all around the world. Make the most of your SEMA Show experience by viewing the full schedule of events, which includes session times, product unveilings and must-see experiences.
Day 1 Showcases Global and Influential Significance
Leading the first day of the Show is an official ribbon-cutting ceremony attended by key leaders, including SEMA President and CEO Mike Spagnola, National Hot Rod Association (NHRA) President Glen Cromwell, Las Vegas Convention and Visitors Authority (LVCVA) CEO/President Steve Hill, Fédération Internationale de l'Automobile (FIA) President Mohammed Ben Sulayem, First Congressional District of Nevada Rep. Dina Titus, and SEMA Board Chair Melanie White.
"The SEMA Show stands as the global hub for automotive innovation and commerce," said Spagnola. "It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide."
Why the SEMA Show Matters to the Industry
As technology accelerates and consumer preferences shift, the SEMA Show provides clarity and confidence for businesses navigating change. From propulsion diversity--ICE, EV, hydrogen, hybrid, and synthetic fuels--to advanced driver-assistance systems (ADAS) and immersive experiences, the Show reflects an industry innovating for the future.
With consumer spending on aftermarket accessories reaching $52.65 billion in 2024, the Show underscores the strength of a sector that continues to thrive and expand globally.
"Every year, the SEMA Show introduces technologies and ideas that transform the automotive landscape," said SEMA Vice President of Events Tom Gattuso. "From ADAS solutions to alternative propulsion and performance builds, innovation here drives progress across the entire aftermarket."
Innovation & Opportunity
During the SEMA Show week, companies are unveiling new products, forging partnerships and gaining valuable insights into emerging trends. With 2,300 exhibiting brands, including 500 first-time participants, more than 70% of attendees in senior leadership roles, and over 150,000 participants from 140 countries, the Show delivers unmatched access to decision-makers and global markets.
Key business drivers at the 2025 SEMA Show include:
- OEM Engagement: Strong participation from Ford Performance, Honda Racing Corp., Mopar/Stellantis, Nissan and Toyota, signals confidence in the aftermarket's role in future mobility solutions.
- Innovation Pipeline: Thousands of new products debut across the campus, including 2,000+ featured in the New Products Showcase, setting the tone for one of the most innovative product cycles in history.
- FutureTech Studio: A dedicated space featuring hands-on demos, 45+ advanced displays, and 30 vehicles showcasing next-generation technologies.
- ADAS Integration: ADAS takes center stage this year, highlighting the industry's commitment to safety and technology. Exhibitors are featuring solutions that help shops adapt to evolving vehicle platforms and consumer expectations.
- Show-Stopping Builds: From the hundreds of feature vehicles, and the highly anticipated SEMA Battle of the Builders presented by Mothers Polish competition, craftsmanship and creativity remain central to the aftermarket's identity.
- Featured SEMA Show Artist Larry Chen: Chen is the first photographer ever selected as Featured SEMA Show Artist, joining a prestigious roster of creatives who have held the title since the program's inception. Chen's stellar work is woven throughout the Show's visual identity, appearing in signage, marketing materials and exclusive installations that reflect the energy, diversity and craftsmanship of the automotive community. See it for yourself in person or learn more here.
Car Culture Meets Commerce
On Friday, the Show opens its doors to the public, giving enthusiasts a rare opportunity to experience the industry's premier trade event. The day concludes with SEMA Fest, an epic celebration blending car culture with live entertainment. Featuring Queens of the Stone Age, The Black Crowes, and Neon Trees, the event creates a unique opportunity for brands to engage enthusiasts and inspire the next generation of builders and consumers.
Beyond live music, SEMA Fest features thrilling motorsports demos and curated car displays, creating an immersive celebration of performance and culture. The one-day-only event serves as a strategic extension of the Show's mission to connect passion with business.
Live Coverage for a Global Audience via SEMA Live
SEMA is offering a livestream with 31 hours of real-time coverage, giving a global audience access to groundbreaking news, feature car builds, and stories directly from the Show floor. The livestream is available on the SEMA Show Facebook and YouTube pages.
Maximize Your SEMA Show Week With the Schedule
The 2025 SEMA Show Schedule of Events is your guide to all the action. See what's on tap each day, from the show floor to the outdoor demos.
Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.
Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.
For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.
