Thu, 03/04/2021 - 08:29

By Fredy Ramirez

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

ARP
Stud Kits for Big Block Chevy
ARP

ARP recently introduced kits designed for use with Dart Pro 20, Ededlbrock Big Victor 12 and Big Victor 12 cylinder heads. Manufacturers from premium steel and heat-treated to 190,000-psi tensile strength, they are ideally suited for any engine combinations. The threads are rolled (not cut) following heat treat and have 10 times better fatigue life than studs made through ordinary methods. They are far superior to factory hardware and can provide additional clamping force with an extra margin of safety.

Website: www.arp-bolts.com

Design Engineering Inc.
Mazda Miata Interior Insulation Kit
Insullation

Design Engineering Inc. has introduced a new Interior Insulation Kit (PN: 050295) for the increasingly popular '90-'05 first (NA) and second (NB) generation Mazda Miata models. The Miata floor kit features DEI’s proven Under Carpet Lite material that insulates the cab from heat and blocks noise for a cool, comfortable ride. As an added level of noise and vibration control, customers are encouraged to install DEI’s Mazda Miata Vibration Damping kit (PN: 50600).

DEI’s Under Carpet Lite material is 1/2-in. thick and engineered using multilayer construction to block heat and absorb engine and road noise. Pre-cut for an easy fit in '90-'05 first (NA) and second (NB) generation Miata models, the material installs quickly on the vehicle floor to provide premium thermal insulation and reduces road and tire noise.

Website: www.designengineering.com
PN: 050295

Snap-on
TRITON-D10 Diagnostic Tool
Snap-on

The new Snap-on TRITON-D10 allows technicians to dig deep into the systems of a vehicle and evaluate performance with comparative data to make accurate and efficient decisions on every complex repair.     

With Fast-Track Intelligent Diagnostics, TRITON-D10 systematically eliminates unnecessary information and provides technicians with only the specific data and resources that they need to make repair decisions on the vehicle under the current circumstances.

Website: www.diagnostics.snapon.com

Go Rhino
Rear Bumper for the JEEP Gladiator JT
Go Rhino

The Go Rhino Trailline family welcomes the new full-width rear bumper for the JEEP Gladiator JT (PN: 273120T). It is compatible with the vehicle’s factory hitch, features a drop step for oversize tires, and allows for installation of two flush-mount lights.

All Trailline bumpers are CNC laser cut and formed 3/16-in. steel, with fully welded and hand-finished seams. The matching front bumper (230121T) is compatible with the Wrangler JK/JL and the Gladiator JT.

Website: www.gorhino.com
PN: 273120T

Wed, 03/03/2021 - 17:09

By SEMA Editors

Platinum status represents SDC manufacturers that have achieved the pinnacle of product data by putting in the extra effort to provide resellers with the most complete data sets available.

JMS
BoostMAX
BoostMAX

The JMS BoostMAX is designed to work with all EcoBoost engines to considerably increase horsepower and torque, up to 50+WHP depending on application. The plug-and-play design are easy to install, connecting to your factory MAP and TIP sensors with an included knob for on-the-fly boost adjustment.

You’ll feel increased throttle response across the entire power band, with no aftermarket OBDII programming required. For the ultimate in power and control, pair with the JMS PedalMAX. BoostMAX units are fully waterproof, backed by a lifetime warranty, and made in the USA.

Website: www.jmschip.com
PN: BX6

Oracle Lighting
Powersports Illuminated LED Wheel Rings
LED Wheel Rings

ORACLE Lighting, a market leader in innovative LED lighting solutions for the automotive aftermarket, has announced its new illuminated LED wheel rings for UTV/ATV/SXS powersports applications.

Designed specifically for the harsh conditions of off-road use, the new illuminated LED wheel rings are an easy and effective way to light up the wheels, underbody and suspension on your UTV, ATV or side-by-side.

Website: www.oraclelights.com
PN: 4250-334

Tuffy Security Products
Under Rear Seat Lockbox
Under Rear Seat Lockbox

Tuffy Security Products manufactures an Under Rear Seat Lockbox for ’15 and newer Ford F-150 Super Crew Crew Cab pickup models.

Its unique design, offering 4,500 cu. in. of storage space, is concealed from view and allows the full width to be utilized for stowing firearms or other long items. Contents can be accessed by flipping either or both of the rear seats up and opening the corresponding box lid.

Champfered corners incorporated into the design make it easy to operate the seat releases and aid ease of access for passengers. The lockbox easily installs with the included mounting hardware, which works in conjunction with the OEM hardware, and does not require any drilling.  

It is manufactured of welded steel with a durable texture powdercoat finish and features Tuffy’s Pry-Guard Locking System and a 10-tumbler double-bitted security lock with build-in weather seals to protect contents of the box.  A weather-resistant lid with built-in lid stop supports the lid when open.  

Website: www.tuffyproducts.com
PN: 316

Wed, 03/03/2021 - 13:04

By Ashley Reyes

Chuck Blum
Chuck Blum.

As the March 19 deadline to submit nominations for the 2021 SEMA Hall of Fame quickly approaches, many Hall of Fame members are reflecting on what the awards and the program mean to not just themselves, but also the industry.

“Some of the younger members in SEMA look at these awards as ho hum and [something that is just] for insiders, but that is not true,” said 1997 SEMA Hall of Fame inductee Chuck Blum. “Someday they will be older members and they will recognize why some individual in their peer group should be recognized.”

Blum, who worked in sales and marketing at Keystone Wheels before serving as SEMA president for 22 years, urges industry members to share their thoughts and recommendations for future SEMA Hall of Fame members. It’s a way to give back, recognize and thank those who have gone the extra mile to make the automotive specialty-equipment industry so great.

SEMA HOF“Those who have been installed into the Hall of Fame worked hard both for their companies and the industry,” Blum continued. “They spent hours of their free time working for the industry in activities such as pouring over new regs that impact us, meeting in peer groups to create strategy on how to deal with them and, at times, making sacrifices for themselves for the benefit for the group as a whole.”

“We know that submitting a nomination can be another task on someone’s to-do list, but we rely on the industry to share their thoughts and experiences as to who deserves to be inducted each year,” added Lindsay Bianco, SEMA senior manager, membership projects. “The SEMA Hall of Fame is not something that is taken lightly, and we strive to and recognize the industry’s best. We can only do this through the help and input from the industry.”

To learn more about the SEMA Hall of Fame or view a list of inductees and their bios, visit www.semahof.com or contact  Bianco at lindsayb@sema.org or 909-978-6692.

Mon, 03/01/2021 - 14:56

SEMA News—March 2021

REQUIRED READING

By Juan Torres

International Appeal

The automotive aftermarket has no boundaries, as evidenced by the thousands of articles that are produced every year by journalists throughout the world. These reporters are constantly on the hunt for the latest automotive trends to report to their readers and often rely on SEMA to learn about new parts and technology in the marketplace. By attending the annual SEMA Show in Las Vegas or following one of SEMA’s programs that help member companies expand into international markets, journalists are able to stay abreast of the latest happenings in the industry. The following are some international publications that keep an eye on SEMA’s efforts.

“TuningMex”
TunMex

Editors at the online publication strive to provide automotive enthusiasts in Mexico with the latest industry news, so they compiled a list of products that were showcased during the week of the SEMA360 online event. Among the parts they highlighted for their readers were new products by Baer, Baxter Performance, Classic Instruments, CTEK, Garrett and NRG.

“Auto Service World”
Auto Service World

Auto Service World covers all sectors of the Canadian automotive aftermarket, including manufacturing and distribution, so it’s only natural that its editors track the aftermarket industry in the United States. When SEMA released its 2020 “Industry Perspectives Report,” editor Allan Janssen informed his readers about some of the key findings and metrics discovered by SEMA.

“Auto Motor and Sport”
ASW

Thomas Harloff informed his readers in Germany about Toyota’s big splash at SEMA360, when the automaker revealed aftermarket variations of the Tacoma and Supra. The Tacoma pickup was modified with products essential for overlanding adventures, and one Supra the OEM displayed was a hand-painted version that was modified for drifting competitions.
 

Heard In The News

“A Ford Transit fully prepared for the raid, offering the comfort and volume of a van and the off-road services of a 4x4. You can find everything at the SEMA Show!”—Generation 4x4 (France)

“A SEMA event wouldn’t be the same without Kaesar Compressors in attendance, and SEMA360 was no exception.”—Collision Repair (Canada), via YouTube

“Did you know that AutoZulia International has served as a judge at the SEMA Show, selecting Top 10 New Products for the automotive market?”—AutoZulia International (Venezuela), via Facebook

“Here is an hour of your life you’ll never get back, where we check out a bunch of hot rods, custom cars and modified cars from SEMA360.”—RetroRidesTV (UK), via YouTube

Mon, 03/01/2021 - 14:48

SEMA News—March 2021

EVENTS

PRI Completes Successful Road Tour

How an Innovative Content-Creation Program Helped Boost an Industry

By Mike Imlay

PRI
From October to December 2020, the PRI Road Tour logged
an estimated 8,600 mi. to showcase businesses of all sizes to
industry followers. The tour was designed as a dynamic
alternative to the annual PRI Trade Show, cancelled for 2020
due to COVID-19.

This past December, the Performance Racing Industry (PRI) Road Tour wrapped up its ambitious nationwide schedule of visits to racing and performance businesses from Indianapolis to California. With the metrics and reviews now in, it appears that the tour will pay dividends to businesses in the racing category for a long time to come.

Running from October 10 to December 18, 2020, the PRI Road Tour was created as an alternative to the annual PRI Trade Show held in Indianapolis each December. With the pandemic making a live trade event impossible, PRI officials decided the tour could offer the racing community far greater value than a virtual show.

“We decided to take the PRI Trade Show on the road,” explained PRI President Dr. Jamie Meyer. “There are virtual trade shows popping up. They’re safe, but they’re also less effective. Knowing how intimate this community is, we thought the right thing to do was to go see them, go visit their shops, go visit their racetracks—but we had to do it safely.”

The tour offered an innovative way to connect the industry and help suppliers promote their brands, products and services. Organizers scheduled more than 86 stops encompassing industry manufacturers, wholesalers, retailers, race teams, racetracks and related businesses. PRI’s tour contingent included PRI Housing and Travel Manager Michelle Gallegos and a full Driveline Studios content-creation crew headed by Justin Cesler, the studio’s founder. The plan: Capture and share a trove of video, images and exclusive interviews highlighting each company’s newest products, vehicles, races and developments.

The completed content and assets were not only posted on PRI’s website and social-media feeds but also supplied free of charge to the visited companies for their own marketing initiatives. According to Meyer, that reflected PRI’s mission to support the industry and give back to the racing community.

“This was something that we paid for,” he said. “This was no cost to the folks whose facilities we stopped at, and we brought the world’s best content creators right to them so they could tell their story and we could share it.”

After an Indy kickoff, the Road Tour made its way through Chicago, Detroit and Cleveland, followed by stops in North Carolina, South Carolina, Georgia, Tennessee, Texas and California. The project was conducted with the utmost in safety precautions and adhered closely to each state’s COVID-19 health orders and advisories.

PRI
Legendary drag racer Chris “The Greek” Karamesine offered
the PRI audience a rare look into his Chicago shop. Ageless
at 89, he is still competing, building engines and maintaining
race cars.

“We limited [the team] to only critical staff,” Meyer noted. “We did have other employees who joined us, especially in California, but we also limited that so we didn’t overwhelm our guest manufacturers. We followed the state and local guidelines along the way, including daily temperature checks. These guys wore out the hand sanitizer, which was great. We wiped down everything after every stop, every night and every morning.” Because of these precautions and others, no one on the PRI team ever fell ill.

With the latest reviews and metrics still coming in (see sidebar on p. 109), the PRI Road Tour has scored an unmistakable home run.

“The content has been amazing,” Meyer said. “The content and the growth on social media have been phenomenal. We’ll end up with more than 25 million media impressions. It was a massive undertaking, and we had great engagement, great follower growth on all of our social platform forums. One of our videos went viral, really took off. YouTube labeled it as the correct video for the topic—the Godzilla crate engine from Ford Racing.”

According to Gallegos, who was with the production crew every leg of the journey, the PRI Road Tour van racked up more than 8,600 mi. while averaging two stops per day, and some days as many as four. A typical visit involved linking up with a company’s leadership for a run-through of business operations, new products and 2021 business goals, and ultimately a facilities walk-through wherever possible. Those walk-throughs were especially helpful to the production crew in scouting key settings for B-roll.

In addition, the crew set up new-product presentations and full-length interviews with company representatives. That often meant six full-length interviews per day and late nights of postproduction in hotel rooms, editing and uploading digital assets to the PRI Road Tour webpage and social-media platforms

“The goal was to spend a lot of quality time with our PRI exhibitors, attendees and the race community,” Gallegos explained. “It was more about quality and not so much the quantity of visits we could fit into a day. It was about getting to know them, their operations, and meeting all the folks to learn their stories.

“It’s really phenomenal that we could capture peoples’ stories, edit them on the road, and showcase them so quickly. The Driveline Studios team shoots Baja racing and for the industry’s big OEMs. Their work is so well respected, and the quality time they spent on each interview, getting to know the interviewees and subjects, was so appreciated by the companies we visited.”

Among those companies was Eibach, based in Corona, California, which the PRI team visited just before wrapping up in January. A well-known supplier of high-quality springs for all types of racing applications, it shared the experience of many industry companies since the pandemic onset in March 2020.

PRI
The PRI Road Tour also highlighted youth engagement in
racing with a stop to PIT Instruction & Training in Mooresville,
North Carolina, where the PRI crew got to see students
learning pit procedures as well as welding, testing and more.

“It’s obviously been a wild year,” conceded Eibach Sales Manager David Cardey. “Everybody was out of here for a good month—some up to two and three months before some people were coming back. I think we took a little bit of a [sales] hit for basically one month, and it’s been wide open ever since. Business has actually been record-breaking month after month.”

Still, he said, the COVID-19 disruptions continue in the form of staff testing, social distancing in facilities, and supply-chain and materials shortages that can make it tougher to fulfill orders on time. Those challenges made the ability to share new products and company information through the Road Tour all the more important.

“We all love the PRI Show,” Cardey said. “The fact that we are all racers, we love going and talking to the racers and seeing what products are there ourselves. With that not happening this year, PRI reached out, and we were glad to be asked to participate. It was a no-brainer to be a part of it.”

He added that Eibach’s goal for the tour was simply to keep its name out in the industry and demonstrate support for the racing community and the PRI Trade Show when it returns.

PRI
Headquartered in Indianapolis, Chip Ganassi Racing was
among the Road Tour’s first stops in October. The visit
included interviews with officials from the championship
winning team and a firsthand look at its operations.

“We want to be back,” he said. “Obviously, this [tour] is not the same as being there in person with everybody, but we’re hoping that this creates enough buzz with everybody and keeps everybody interested enough that next year gets back to normal.”

Other race-focused companies along the tour route echoed that sentiment.

“I think what the PRI team did with the Road Tour showed an incredible willingness to literally go out of the way for the exhibitors of the [PRI] show,” said Carrie Enders, front-office vice president for RE Suspension in Mooresville, North Carolina. “It took a lot of creative energy to come up with something that has every guy in our shop following along daily on Facebook. It’s a complete win for PRI as far as we’re concerned.”

However, the tour’s biggest beneficiaries may have been the industry’s grassroots racers and brands like Buzze Racing, which was another Mooresville stop.

Eibach
During its final leg of the tour, the PRI Team visited Eibach in
Corona, California, where the videography pros shot several
new-product presentations for the many PRI Road Tour
followers.

“We’re a small shop, and we can’t afford something like this,” said driver Tom Buzze about the digital assets and broad exposure that the PRI crew provided to his team. “We cannot thank them enough, and we could never repay them for what this means to us.”

Comments like Buzze’s were especially gratifying to Gallegos and the production crew.

“Our goal was not just to see the large companies but also to see the small mom-and-pop shops and to be with the racers,” she explained, adding that the racing industry tends to be extremely tight-knit. “Everywhere we went, everyone who followed the journey was so respectful of others in the industry. The community was not only close but also followed each other and cheered them on. It’s the racing world, and it’s competitive, but everybody is also a fan of everybody else’s work too.”

Capturing everyone’s work required a lot of logistical coordination, not to mention equipment—and Cesler’s Driveline Studios crew came fully armed for the challenge.

“For us to come out on the road in a van, we have to have all of the toys,” Cesler said. “We were doing two stops a day, so we were in every type of situation you can be in. Some were well lit, some were not. Some were small, some were big. Some were outside, some were racetracks, some were machining facilities. So we had to build and have every type of equipment we could have. That included a bunch of RED [4K digital cinematic] cameras, a bunch of tripods, a bunch of drones and a bunch of still cameras.”

But the tour mascot ended up being an RC car outfitted with a gimbal and a RED camera. Dubbed “Wall-e” by the team, he achieved a following wherever he went.

“Wall-e is the best,” Cesler said. “He was a fan favorite, for sure. Kind of fun to drive around and get some great shots with. Because of COVID-19, staying safe was our main priority. Sometimes we used Wall-e to get into areas where there were workers and we didn’t want to be in, which was great. Or at the track, like at World of Outlaws, we could get Wall-e into situations that you wouldn’t normally put a person into. He’s the same as a drone but on the ground and powered by four wheels.”

PRI
As it was at CP Carrillo, manufacturing was in full swing at
many PRI Road Tour stops, with performance and racing
suppliers seeing increased demand after an initial April 2020
slowdown. The tour connected followers with the wide array
of brands, products and services found within the industry.

In the end, Cesler said that the tour was personally rewarding for the entire PRI team.

“We’ve seen America,” he said. “We met a lot of great people, saw their hard work, saw their ingenuity. Everyone has had to shift. Everyone has had to do something different. We did something different, and to see everybody do that and put up growth numbers and to be having great years and be preparing for the future, that’s definitely been the highlight for us.”

Some Industry Reactions:

“SRI really enjoyed the opportunity to work with the PRI Road Tour! We were able to showcase some of our performance products and let people see our headquarters in Mooresville, North Carolina. Thanks to everyone at PRI for putting this together!”

Kevin Storms, General Manager, SRI Performance

“This is a really great idea. We are so appreciative that [PRI] included us. We have been with PRI since the very beginning, and this is what PRI is all about.”

—Chris Thornton, President, Racing Radios

PRI Road Tour Fast Facts

Tour Dates: October 10–December 18, 2020.

Visit Statistics:

  • 70 tour days in all.
  • 86 tour stops completed.
  • 18 “hand raisers” added to completed visits.
  • Average of two visits per day.
  • Approximately 8,600 mi. traveled.
  • 10 states visited: Indiana, Illinois, Michigan, Ohio, North Carolina, South Carolina, Georgia, Tennessee, Texas and California.

Social Media Metrics:

(October 10–January 7, 2020)

  • 24,144,651 impressions.
  • 17,194,846 unique people reached.
  • 853,221 video views.
  • 474,733 engagements.

PRISee the Entire PRI ROAD Tour

To view all the news, images and videos from the PRI Road Tour shop visits, go to www.performanceracing.com/roadtour.

 

Mon, 03/01/2021 - 14:12

SEMA News—March 2021

RESEARCH

Classic Cars, Modern Markets

New SEMA Research Profiles Vintage Vehicle Owners

By Mike Imlay

Classic Cars
Along with hot rods, the classic and restoration marketplace has
always formed a solid part of the SEMA universe. The new SEMA
Market Research “Classic Cars, Modern Markets” report offers the
latest insights into this category’s consumers and trends. Courtesy:
Shutterstock.com

They don’t make ‘em like they used to. Classic cars and trucks represent a vital aftermarket segment, but understanding marketing opportunities in that space poses unique challenges. To help specialty-equipment businesses get a handle on the category, SEMA Market Research has released a new report focusing on vintage vehicle customers and their customization goals. Entitled “Classic Cars, Modern Markets,” the report contains the latest data on market sizing, consumer demographics, purchasing habits, vehicle usage, and even the shifting definitions of the cars considered to be classics.

“We’re talking about a significant volume of cars still driving around, still being cherished and loved by their owners,” said SEMA Market Research Director Gavin Knapp. “Of course, that means they need to buy parts from our industry. Obviously, classic vehicles are a great platform for accessorization and modification. We estimate that consumers spent almost $1 billion buying accessories and customization parts for older cars in the last year alone.”

Report
Vintage vehicles are a long-term hobby, but almost half of all classic
enthusiasts do their heaviest project work within the first month of
ownership. That tendency is especially pronounced among the
younger demographic.

The research was conducted in the fall of 2020 with a carefully selected sample of classic enthusiasts who participated through an online survey. The sample group was screened to fit SEMA’s target market of vehicle owners aged 16 and older, and the survey has a 95% confidence level.

“This is a topic that we’ve been considering for some time now,” said SEMA Market Research Manager Matthew Kennedy, the project’s lead analyst. “Part of the challenge from our perspective was how to attack it. However, once we did our report on young accessorizers, we realized that we could do studies that are not vehicle-specific but rather look at a constituency.”

Chart
Car owners still make up the bulk of the classic-vehicle audience at
71%. While ‘60s and mid-’70s muscle has traditionally dominated the
segment, late-70’s, ‘80s and even ‘90s vehicles are making inroads.
In recent years, vintage trucks have steadily grown in popularity,
especially among younger enthusiasts. Here, the trend toward
labeling later models as “classic” vehicles is particularly apparent.

This approach allowed the research team to focus on the latest trends in the classic and restoration marketplace as well as the ways newer accessorizers differ from prior generations. The resulting report is designed to help businesses assess market potential, profile target consumers, expand their customer base, determine product development, and hone their marketing and messaging. Kennedy said that it’s an important market to address.

“The Restoration Marketplace and Hot Rod Alley are sizable sections at the SEMA Show,” he said. “There are a lot of businesses that cater specifically to the market for older vehicles. We wanted to give them some high-level research to understand what their customers are doing—even if it’s data backing up what they already know. We also wanted to take a look forward and give some insight into what’s emerging in the space.”

Key Takeaways

According to Kennedy, the research confirms several trends offering new opportunities for vintage and restoration aftermarket businesses.

  • Among enthusiasts, the definition of what constitutes a classic is changing. Once dominated by ’60s and mid-’70s musclecars, the vintage category is now expanding to include late ’70s, ’80s and even ’90s vehicles. There is also a noticeable gravitation toward trucks, especially among younger enthusiasts.
  • Although the classic-customer demographic still skews older, a next-generation enthusiast base is steadily emerging. Regardless of age, practically all vintage enthusiasts view their vehicles as drivers to be enjoyed and shown off on the road.
  • Because most classic vehicles are meant for driving, the popularity of restomods continues to grow, especially among younger accessorizers.
  • Retail automotive chains account for most consumer purchases, but there is untapped opportunity for independents as well.
  • Although consumers in this space mostly research online, they prefer to purchase from retail outlets where they can have meaningful conversations about their vehicles and parts.

“Obviously, this is a sector that our aftermarket industry grew up around,” Knapp said. “We had the people creating the deuces, then the Tri-Five Chevys, then the musclecar era, and that’s what people generally think about. But as we move forward in time, our definition of classics is expanding to some newer cars becoming in vogue or fashionable. We wanted this report to explore all of that.”

“One of the things we found is that ‘classic’ is a very subjective term,” Kennedy added. “The Classic Car Club of America says that it’s anything built between 1915 and 1948. But on the other end, Nationwide says a classic is something at least 20 but no more than 40 years old. Haggerty has pre-’80 or ’96-and-older, depending on the vehicle you’re looking at. From a more practical perspective, something that’s a no-brainer but worth pointing out is that classics are vehicles they’re not making anymore.”

The research found a strong correlation to the cars that enthusiasts found cool in their youth, meaning that the nostalgia factor differs greatly among age groups. Traditional classics and musclecars are perennial favorites, with ’70s and ’80s muscle also growing in status. In addition to pickups, truck enthusiasts are also now gravitating toward Jeeps and Ford Broncos. The list of emerging classics also now embraces Asian and European imports, including older BMWs, Toyotas and Hondas.

Chart
Personal nostalgia is a key driver in the vintage vehicle hobby. The
decades in which a vehicle owner grew up will highly influence what
he or she views as a classic.

Economics and availability also play into hobbyist definitions. Unless it’s a barn find, it’s difficult to get ahold of Tri-Fives or other cherished older vehicles. The sheer expense of traditional classics is also driving enthusiasts toward more modestly priced later models. The money saved can then be spent on returning the vehicle to factory condition or even improving it. In addition, less costly later-model vehicles act as a gateway for younger people who want to take up the hobby.

Ultimately, for a lot of enthusiasts, “classics are a status symbol they want to own,” Kennedy said.

Since a vehicle’s intended purpose determines the products its owner will purchase, the report delves into the various visions that classic enthusiasts hold for their vehicles. Among truck owners, nearly half (48%) envision their vehicles as drivers. Conversely, car owners are more likely to envision their vehicles as restorations at 33% versus 19% for truck owners.

Overall, 28% of respondents said that they utilize their vehicles for pleasure driving, 25% as collector vehicles, and 17% for running errands. A mere 6% said that they enter their vehicles in car shows.

“In all honesty, there’s a big group that just wants a cool car that they can drive around in,” Kennedy noted. “They don’t necessarily have a big plan or vision to make the car perfect in every way, but they like the nostalgia of it. They like the classic look and feel, and they want to have that when they’re cruising the streets.”

Building Their Dream Cars

When it comes to preparing their dream vehicles for the road, this is a group in which a good portion of owners enjoy doing their own project work.

“A big joy for them is the process of getting in there, getting their hands dirty,” Kennedy explained. “It’s a bit more of an enthusiast market than the general population, but there are also folks who aren’t nearly as hardcore about it. Both types of consumers coexist in this market.”

Chart
Owners of pre-’74 vehicles tend toward shops specializing in a
specific part or product. Likely needing less specialization, newer-
vehicle owners more often visit general shops or mechanics. Overall,
65% say they prefer sticking with the same shops or suppliers rather
than shopping around.

Most owners ultimately opt for a mix of DIY jobs and professional work, turning mainly to general garages and mechanics (40%), a specialty part or product shop (28%), or a shop specializing in their vehicle type or vintage (26%). Many also turn to friends or family to get the work done (27%).

In terms of average spends, 40% invest less than $3,000 in their vehicles, 35% between $3,000–$9,999, and 25% spend $10,000 or more.

“When it comes to actually getting the parts, they’re going to a number of different places,” Kennedy said. “Some of those sources are online—particularly when you look at younger owners who grew up as digital natives. They’re going to eBay or a similar marketplace, or they’re buying direct from the manufacturer.”

Still, the majority of purchases in this space remain from brick-and-mortar outlets. Like most aftermarket consumers in general, classic enthusiasts especially like to see and touch products and get personal advice from experienced parts people.

Reaching the Classic Customer

For companies and shops trying to reach the vintage audience, a key strategy is to recognize and focus on the hobby’s social nature.

“The reality is that social and web presences are a big deal in this space,” Kennedy said. “This is also a group where a lot of folks are engaged in the community, getting out to clubs, to cruises, and congregating as an enthusiast community.”

According to Kennedy, when dealing with old-school vehicles and their enthusiasts, it’s absolutely worthwhile for aftermarket businesses to utilize Facebook, Instagram, YouTube and other social media and the web to build relationships, especially with younger hobbyists. Offering project advice and showcasing parts that get the job done are exceptional ways for brands to win over these customers.

Chart
Classic vehicles are more than mere museum pieces. Whether
through pleasure driving or just running errands, vintage-vehicle
owners like to experience and show off their builds on the roads.

Another strategy is to address the increasing number of younger enthusiasts now taking up the hobby.

“Realistically speaking, the ownership base does skew older in the classic segment,” Kennedy explained. “But we also found that people under 45 are definitely an engaged group. There are some who are really passionate—not just about their vehicles but about being part of the classic-vehicle enthusiast community.”

In the end, Kennedy said, these newcomers are a group that the aftermarket can nurture.

“They’re out there buying a car they always wanted and putting in the work to actually make it their own—even more so than older customers in some cases. For a lot of them, it’s their first classic, and it’s their baby. They’re really looking to get right in and start working on that almost immediately.”

Get the Full Report

The “Classic Cars, Modern Markets” report is available for download from
www.sema.org/market-research.

The report was also the subject of a recent SEMA360 education seminar, which can be found at www.sema.org/virtual-education.

Mon, 03/01/2021 - 14:10

SEMA News—March 2021

SEMA DATA CO-OP

By Gigi Ho

SDC Product News

The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.

Advanced Clutch
Air Lift
DuHa

Advanced Clutch Technology

Single-Disc Clutch Kits

Advanced Clutch Technology (ACT) clutch kits are newly manufactured units, not rebuilt from used parts. Many other clutch companies modify the original equipment (OE) parts to produce limited benefits using the OE diaphragm spring.

ACT fully engineers every application and designs and develops entirely new diaphragms and pressure-plate faces. These steps are necessary to achieve vastly improved performance well beyond the restrictions of the OE geometry.

Features up to 28 different pressure-plate and disc combinations for anything from mild street use to full track use. Torque holding capacity increases ranging from 20%–400%. Most meet SFI Spec 1.1.

Information: www.advancedclutch.com

Air Lift Performance

New Threaded-Port Manifold Kits

Description: In an effort to make its best-selling 3H and 3P air-management systems more customizable to builders across the globe, Air Lift Performance has introduced a new threaded-port manifold. With new NPT ports and the option of either a ¼- or a ⅜-in. air line, builders can now create trunk setups so stunning that they rival their vehicles’ stance.

Information: www.airliftperformance.com/product/cat/control-systems/threaded-manifolds

Du-Ha

All-Terrain UTV Storage

The Du-Ha All-Terrain is a storage device made specifically for Polaris Ranger or Bobcat UTVs. It mounts atop the UTV bed to store and protect gear, tools and even firearms. The heavy-duty container is easily accessible from either side, yet does not take up any floor space in the UTV bed. Three latches secure the top, and the sealed lid keeps out moisture and dust. Made of roto-molded polyethylene, it’s ultra-tough.

  • Easily installed and removed with Du-Ha expansion plug connectors.
  • Provides more than 2.3 cu. ft. of storage space.
  • Holds two shotguns or rifles without scopes.
  • Outside dimensions: 55x9.75x10 in.
  • Lifetime warranty and made in the U.S.A.

Information: www.du-ha.com

QRThe SDC is “data central” for the specialty-equipment segment, containing millions of products and vehicle fitments from performance and accessories brands. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data warehouse, complete with comprehensive online tools, and a team of dedicated data and technology experts to assist manufacturers and resellers with product data needs. Learn more at www.semadatacoop.org or scan the QR code with your smartphone camera.

Mon, 03/01/2021 - 13:27

SEMA News—March 2021

INTERNATIONAL

Land of Sisu

Motorsports in Finland

By Linda Spencer

Lena Peres
In 2021, Finland’s Kauhava Dragstrip (located about 250 mi.
northwest of Helsinki) has been added as round three in the 2021 six-
round European Drag Racing Championship. Photo courtesy: Lena
Peres, Speedgroup

Sweden, Norway, Finland, Iceland and Denmark are collectively known as the Nordic region, and its population of approximately 27 million citizens is passionate about all forms of wheeled competition, including rally racing, drag racing, drifting and circuit racing.

A high standard of living provides the locals with ample disposable income, and the positive perception of U.S. racing products provides an excellent export opportunity for U.S. motorsports product suppliers. In addition, the strong English-language skills among the average citizen make it one of the easiest export markets in which to do business.

This first article of a series on motorsports in the Nordic region focuses on Finland. With a population of 5.5 million, Finland is considered the northern gate between the east and west and is home to a disproportionate number motorsports world champions who enjoy strong support from the local enthusiastic fan base.

What makes this country (bordered by Russia, Sweden, the Baltic Sea and the Gulf of Bothnia) a motorsports standout may be the Finnish people. The Finnish term “sisu” literally means “guts” or “intestines,” but it is used to refer to strength of will, determination, perseverance and acting rationally in the face of adversity. It is also often used to explain Finland’s achievements in sports and physical endurance.

Lena Peres
Finland’s Anita Mäkelä is the reigning FIA European Drag Racing
Champion in the Top Fuel category (winning in 2000, 2016, 2018 and
2019). Photo courtesy: Lena Peres, Speedgroup

Below are some of the other factors (combined with sisu) that might lead to Finland’s outsized motorsports successes, as well as highlights of some of the nation’s motorsports achievements.

  • The extensive network of private gravel roads (primarily developed for forestry) provides young people with a first-rate, free and plentiful training ground and challenging terrain that forces mastering control of vehicles. Cars typically slide more easily on gravel than on asphalt, not to mention the bumpiness of the courses. In fact, teenagers often are able to begin driving on these quiet private roads before obtaining their licenses, and the gravel roadways total about 280,000 km (174,000 mi.). Though they exist on a grander scale, they may not be very different in concept from the American rural dirt tracks that provide grassroots training for NASCAR and even drag racing.
  • The long, cold winters help to create excellent drivers who are forced to learn vehicle control on ice-packed roads.
  • Rally racing is enormously popular in Finland, with the Neste Rally annually attracting hundreds of thousands of spectators. The race is famous for its hard-packed gravel jumps and blind crests, creating one of the fastest and most thrilling races in rallying. In fact, Finland has the second highest number of world rally champions on the globe, trailing only France.
  • Racing exists for everyone from amateurs to professionals. Besides karting, which provides organized racing for beginners, one of the most popular and fun events is folk racing, which takes place nearly every weekend all over the country. These grassroots events invite drivers from age 14 and up to participate in inexpensive second-hand cars. Attracting drivers of all ages and levels of experience, the rules limit the amount that may be spent on the competition cars. To keep everyone honest, there is a special rule that any participant can make a bid on any competitor’s car after a race. The owner of the vehicle is required to sell the car, serving as a deterrent to spending any more than the allowed amount on the car (typically under $2,000 USD). The spirit of camaraderie is a special feature of these events, with drivers willing to help each other, especially youngsters driving in their first folk races.
  • Nine Finns have also made their marks in Formula 1, with four world championships and 50 Grand Prix wins among them. Most recently, Finland’s Valtteri Bottas won the 2020 Russian Grand Prix for Mercedes at Sochi. He followed other racers that included Keke Rosberg, who won in 1982, and Mika Häkkinen, who won the 1998 title and successfully defended it the following year. The versatile Kimi Räikkönen, nicknamed “The Iceman,” also saw success in the world rally championship and concurrently competed in NASCAR, driving for Kyle Busch Motorsports in the Camping World Truck Series. AKK Motorsport, the Finnish motorsport’s national governing body, recently launched a study into the possibility of Finland hosting a Grand Prix for the first time. While most rally racers cut their teeth on gravel roads, F1 racers typically start out in the country’s well-developed kart racing organizations.
  • Finland also boasts key wins in the European drag-racing season, which runs from May to September. Finland’s Anita Mäkelä is the reigning FIA European Drag Racing champion in the Top Fuel category (winning in 2000, 2016, 2018 and 2019). In 2019, she was inducted into the British Drag Racing Hall of Fame. In 2021, Finland’s Kauhava dragstrip (located about 250 mi. northwest of Helsinki) was added as round three in the 2021 six-round European Drag Racing Championship, hosting two of the series classes: Top Fuel and Top Modified.
International
Rally racing is enormously popular in Finland with the Neste Rally
annually attracting hundreds of thousands of spectators. On the
world stage, Finland is the second winningest country in terms of the
number of World Rally Champions, trailing only France. Photo
courtesy: Miola75/Shutterstock.com

Next month in our continuing series, we will cover the European Drag Racing Series in more depth.

Join SEMA for its inaugural SEMA Nordic trip in September 2021. Registration opens in March 2021. The SEMA Business Development Program to Stockholm, Sweden, includes trade buyers from throughout the region. The program includes low-cost, turnkey events that bring together SEMA-member manufacturers and buyers from key markets. The price includes hotels, a tabletop display, meals and networking events.

QR2021 SEMA Nordic Trip

For more information on the 2021 SEMA Nordic trip, visit www.sema.org/nordic or contact Linda Spencer at lindas@sema.org.

Mon, 03/01/2021 - 12:44

EVENTS

Compiled by SEMA News Editors

2020 Battle of the Builders

12 Finalists, One Overall Winner at SEMA’s Annual Celebration of the Builder’s Art

Since its inception in 2014, the SEMA Show’s annual Battle of the Builders (BOTB) has become one of the most anticipated events of SEMA Show week. While the cancellation of the 2020 Show in Las Vegas seemed to put the event on hold for a year, there was still plenty of industry interest in holding a BOTB-type event, even if done remotely.

Battle of the Builders Group

Enter the SEMA360 Builder Showcase, an online exhibit created last November to provide a forum for builders and customizers to display their latest works during the week of SEMA’s first-ever virtual trade show. Despite being set up on short notice, the showcase attracted more than 300 entries from around the world. From those, SEMA staff and a panel of industry experts narrowed the field to a list of Top 40 vehicles that would be invited to participate in an online version of BOTB.

After careful review, those 40 were winnowed down to 12 finalists in four categories (Hot Rod, Truck/Off-Road, Sport Compact and Young Guns). The finalists’ vehicles were transported to a location in Los Angeles during SEMA360 week for “peer review” (the builders also act as judges at BOTB, evaluating each others’ work), with an overall winner being announced on the last day of the Show.

The competition was featured in a nationwide BOTB TV special that premiered on A+E Networks’ FYI and HISTORY’s DRIVE Block on February 7 at 9:00 a.m. EST. For the latest broadcast information, visit www.sema.org/botb.

What follows is a review of the one-of-a-kind creations that made the journey to Southern California for the event.

CAPTION: Competing at the 2020 Battle of the Builders were (from left) Cody Medeisis, Todd Budde, Kyle Kuhnhausen, Randy Borcherding, Austin Phipps, Chip Foose, Andy Leach, Brad DeBerti, Josh Croll, Eli DeWitt, Brady Ranweiler and Mark Giambalvo.

For more information about the 2020 Battle of the Builders competition, visit www.sema.org/botb.

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Randy BorcherdingInteriorBuilder: Randy Borcherding

Paint House, Cypress, Texas
Vehicle: ’71 Ford Ranchero
Category: Truck/Off-Road

“Our building style is the Pro Touring look, with modern electronics, modern engines, modern brakes and an aggressive stance, yet the classic musclecar/hot-rod shape is still left intact,” Randy Borcherding explained.

The Truck category winner at 2019 BOTB, Borcherding came to SEMA360 with this eye-catching Ranchero. It’s not a common vehicle, he admitted, but it stands out in any crowd. The first thing you notice is the flawless application of custom-mixed Dark Maroondy Pearl two-stage PPG base coat/clear coat that adorns the bodywork. It’s complemented by a matte charcoal-gray strip across the hood that incorporates a factory scoop.

GrilleThe Torino GT-style front end includes a custom billet grille that hides the headlights, and the front bumper has been meticulously shortened, narrowed and tucked. Rear bodywork includes custom bed moldings that were formed out of high-end resin, with chromed inserts all hand-fabricated from chrome-plated brass. Also in the rear are a narrowed and tucked rear bumper, a fold-down rear tailgate, a power tonneau cover, and custom acrylic taillight lenses over LED light strips.

“We wanted to make it cleaner and a little tighter without ruining the factory look,” Borcherding said.

’71 Ford RancheroBeneath the hood is a throwback engine—a balanced and blueprinted 351 Cleveland V8 that was bored to displace 408 ci. While it’s the same engine that would’ve come in the truck originally, Borcherding noted, it’s been upgraded with fuel injection and also sports a custom dual air intake and a performance cam.

The filters have been mounted under the fenders to reduce clutter in the engine bay and optimize air flow. The stock Ranchero suspension was replaced with a Mustang II coil-over front setup and four-link in the rear. The Ranchero rolls on Schott Accelerator concave wheels and Michelin tires, and Wilwood disc brakes reside at all four corners.

Inside, an all-custom Stitch By Stitch gray leather interior features custom seats and a fitted headliner, and it’s accented with handmade brass moldings that combine a classic look with a luxurious contemporary feel. Also inside the cab are a narrowed ’71 Mustang dash, a full set of Dakota Digital gauges, a Lokar shifter, a hidden Alpine audio system, and GT 40-style switch gear.


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Andy LeachEngineBuilder: Andy Leach

Cal Automotive Creations, Bennington, Nebraska
Vehicle: ’71 Plymouth Barracuda
Category: Hot Rod

“I never went to school for any of this—just trial and error, with lots of error,” Andy Leach admitted of his building background. But only 10 years after forming his own customization company, he’s now building some of the baddest cars on the planet, of which this frame-up ’71 Barracuda is a shining example.

Powering the third-generation pony car is a 707hp Hellcat crate engine tied to a Bowler T56 six-speed transmission. The Hellcat is a huge engine, so the engine bay abounds in custom bodywork that was undertaken to accommodate it.

The hood was extensively modified, and all underhood bracing was made from scratch to clear the supercharger. The front wheel arches, bumper and valance were meticulously resculpted to tighten gaps and provide smoother styling lines. The front coil-over suspension was built from scratch to compensate for changes in geometry and front/rear weight distribution, and a custom coil-over/four-link setup locates a Dana rearend in back. All of those changes were made with one thing in mind, Leach said: “Functionality. That’s what we do.”

’71 Plymouth Barracuda

The Plymouth rolls on 18x8 and 20x10 one-off Evod wheels that provide a timeless look, and they’re complemented by a set of Baer brakes. The Plymouth’s rear wheel openings were reshaped to clear extra-wide 295/20R tires, and the rear end, as with the front, was largely cobbled from scratch, with an all-custom rear bumper and valance and machined exhaust tips. The stock grille was completely modified; the taillights were reworked for improved fitment; and the rockers were dropped to mimic the factory look.

“We really wanted to keep the interior ’71 ’Cuda,” Leach said. The noticeable addition of a color-coordinated rollcage blends nicely with the machine-trimmed dash, door panels and custom Glide-frame seats, and all of the window trim was reshaped. The door tops and handles have all been machined, and the custom center console evokes the look of a vintage ’70s musclecar while being a one-off design.

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Todd Budde'93 Mazda RX-7Builder: Todd Budde

FabFitters, La Vernia, Texas
Vehicle: ’93 Mazda RX-7 FDS3
Category: Sport Compact

The son of a Super Modified racer, Todd Budde was exposed to exotic, high-performance rides from childhood.

“My father was always interested in unique builds,” he said, and that interest in time led the son to this unique all-wheel-drive RX-7 that, in Budde’s estimation, took some 7,000 man-hours to turn into the creation you see here. (“It started its life as a totaled car, and I’m a one-man shop,” he explained.)

Starting under the hood, the original powerplant was swapped out in favor of a high-performance billet 26B four-rotor engine manufactured by Billet Pro in Australia. Twin Garrett G42-1200 turbos provide aspiration and boost, and the 6-in. exhaust, engine piping and intercooler were all hand built. The entire exhaust system was removed and sent to PTP Turbo Blankets for 3-D scanning. When completed, the exhaust came back with a custom set of blankets installed to keep heat output to a minimum.

RX-7 InteriorRX-7Backing the engine is a Corvette C5-style torque-tube transmission that engages a Lamborghini Gallardo transaxle, which was relocated to the back of the car. Custom front and rear subframes accommodate Corvette C7 control arms, uprights and a DSC adaptive-shock system. Electronic power steering comes courtesy of a Toyota Yaris, and the 19-in. Vossen wheels are stopped by a set of Wilwood disc brakes.

Front and rear hand-formed bodywork incorporates multiple OE design cues while aspiring to resemble an all-steel wide-body kit. Immediately noticeable is the front end from a ’70s Series 1 RX-3, and the grille was updated and modernized with LED projector headlights. The fenders and side panels use elements of RX-7, RX-3, BMW M3 and Volkswagen Beetle sheetmetal. In the rear, Evo-R taillights feature the same sequential turn-signal pattern as a Lamborghini.

Carbon-fiber trim abounds inside and out, adorning the mirrors, side skirts and interior panels to give the Mazda a JDM theme. A gated shifter sourced from an Audi R8 delivers gear changes, and a digital dash from AEM houses a complement of gauges.

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Eli DeWitt’67 Pontiac Le MansBuilder: Eli DeWitt

Solon, Iowa
Vehicle: ’67 Pontiac Le Mans
Category: Young Guns

According to Eli DeWitt, this build originated in 2010 when he went searching for a lost cat in his neighborhood. During the search, he came upon a ’67 Le Mans that was parked in a neighbor’s garage, apparently unused for some 10 years. The car appeared to be in decent shape overall but needed a lot of “rust work.” Upon purchasing the ride, DeWitt embarked upon a 1,000-hour frame-off restoration.

After the bodywork was cleaned up with the bumpers shaved, the gaps tightened, and a coat of Axalta Mosaic Victory Red applied, more than 100 hours were spent on wet sanding and buffing to achieve the desired finish. The remaining chrome and stainless-steel pieces were stripped and refinished in PDC Chrysler pewter grey pearl to match the finish on the U.S. Mag Rambler wheels.

’67 Pontiac Le Mans InteriorLe Mans EngineOverall, the bodywork was in good shape for a garage find. Only sections of the front flooring and lower rear quarter-panels were in need of replacing, and the GTO-style hood is the only aftermarket body piece.

Under the hood, a 400 V8 sourced from a ’74 Bonneville was bored to displace 408 ci. The engine received a total makeover, with only the block and crank remaining of the original pieces. Further power upgrades came in the form of a Quick Fuel Technology 650-cfm Black Diamond carburetor, an upgraded cam and a custom-bent exhaust. A Frostbite Radiator keeps everything running cool, and a local shop custom-bent the one-off exhaust system, which also includes Quick Time Performance electric exhaust cutouts.

The engine is backed by a four-speed manual transmission, and the car rolls on a suspension that’s lowered 2 in. in front with Speedway drop swindles and 11/4 in. in back with drop springs. A QA1 dual adjustable coil-over front suspension with SSBC disc brakes locates the frontend, and Nitto NT555 ultra-high-performance tires provide on-road grip.

Inside the Pontiac, everything is as it appeared on the showroom floor in 1967, save the headliner and carpeting.

“It was in such good shape, I wanted to keep it that way,” DeWitt explained.

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Brad DeBerti'20 Toyota Tacmoa InteriorBuilder: Brad DeBerti

DeBerti Products, Mooresville, North Carolina
Vehicle: ’20 Toyota Tacoma
Category: Truck/Off-Road

Built to combine the design of an Indy Car and the design of hot rod into one vehicle, this Tacoma was completely built from the ground up in only 90 days, Brad DeBerti said. At this point, the doors and roof are the sole remaining OE components.

Built for all kinds of racing, the truck rides on a custom tube chassis sourced from Tekk Consulting and features bodywork from Advanced Fiberglass Concepts, including the fenders, roof scoop, rear diffuser, front splitter and side skirts that were all machined out of high-density foam. The fuel cell and radiator were moved rearward in the truck to better enable 50/50 front-to-rear weight distribution, and TRD provided technical assistance to improve aerodynamics.

Under the hood is a race-winning TRD NASCAR Cup-series naturally aspirated truck engine displacing 420 ci and generating 900 hp. A set of handmade Gibson headers feeds into a TRD-designed tri-Y exhaust.

Toyota TacomaTacoma SideThe engine is backed by a six-speed sequential transmission that sends power to the rear via a QA1 carbon-fiber driveshaft to a QA1-damped RTS Winters quick-change rearend that’s rated to stand up to 2,000 hp. The center-lock (single-lug) Forgeline wheels are enveloped by BFGoodrich tires and halted by Alcon brakes. The truck is additionally equipped with nitrogen-actuated air jacks that can lift the entire vehicle 5 in. Up front, a 74-degree custom steering angle enables extreme drifting maneuvers when working in tandem with the DeBerti-designed in-cab hand brake.

As with most vehicles built exclusively for racing, the Toyota’s interior is relatively simple and unadorned, though carbon fiber is used extensively for greater weight reduction. A custom-machined aluminum dash houses a host of AEM electronics and a Switch Pros power panel along with a Safecraft fire extinguisher. A trio of Sparco racing seats and harnesses (yes, the truck’s a three-seater) keep the driver and passengers secure in the cab.

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Kyle KuhnhausenInteriorBuilder: Kyle Kuhnhausen

Kuhnhausen Metal Concepts, Creswell, Oregon
Vehicle: ’64 Chevrolet Corvette
Category: Hot Rod

“It’s not too flashy, so you can appreciate the craftsmanship and the traditional needs on a hot rod,” Kyle Kuhnhausen said of his C2 Corvette. “But at the same time, it will draw you in and, hopefully, drop your jaw to the floor.”

“Ballistic Beige” certainly retains much of the original interior and exterior aesthetics (it still retains the OE side pipes), but pop the hood and this ’Vette is transformed into the modern age—specifically via an Art Morrison Builder Series chassis that cradles a GM Performance LT4 equipped with builder-machined ARP bolts and offering 650 hp and 650 lb.-ft.

’64 Chevrolet CorvetteKeeping the engine cool is a C7-inspired, horizontally mounted C&R cooling package incorporating a custom supercharger heat exchanger and radiator that are topped with a custom shroud with a titanium exhaust pipe and dual 11-in. brushless SPAL fans. Many components were relocated to optimize front-/rear-weight distribution or to create a clutter-free engine bay. The oil cooler was relocated to the rear to free up space underhood, and the supercharger assembly also houses a power-steering reservoir.

’64 Chevrolet Corvette EngineThe engine is mated to a 4L75E transmission that’s cooled by a modified 10-row oil-to-water cooling unit that’s mounted behind the radiator. The gearbox transfers power to a Strange S60 IRS differential using a QA1 carbon-fiber driveshaft. JRI double-adjustable coil-overs augment the suspension, and a set of 14-in. Wilwood brakes halt the 295/19 front and 345/19 rear Michelin tires that ride on Forgeline LS3 three-piece rims.

The inside retains much of its original look. The Sparco steering wheel uses the stock horn button, but Kuhnhausen said that the interior also contains lots of cool James Bond bits. A complement of Dakota Digital HDX gauges now monitor underhood functions; a Lokar shifter engages the 4L75; and a Sparco steering wheel gets a power assist courtesy of a Woodward Race Rack.

Outside, subtle touches abound. The front bumpers were sectioned 1 in. over stock and tucked in 11/2 in. on the sides, helping to enhance air flow to the radiator. Prismatic Powders provided powdercoating, and Axalta paint and Cerakote ceramic coating keep the exterior looking like new.

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Austin Phipps'68 Camaro RS InteriorBuilder: Austin Phipps

Phipps Built, Hermiston, Oregon
Vehicle: ’68 Chevrolet Camaro RS
Category: Young Guns

Most builders start to pursue their passion at a relatively early age. Then again, there are builders like Austin Phipps, who purchased this Camaro at age 13. It attracted his attention, he said, “due to the hideaway headlights of the Rally Sport, and I knew then that it was going to be the first car I was going to build.” Eight years later, it’s the sharp-looking tourer you see here.

The fun starts under the hood with a 400-plus-hp 383 Gen I small-block stuffed with all kinds of internals and bolt-ons from BluePrint Engines, including aluminum cylinder heads, a cast-steel crank, rods and pistons, and a roller camshaft. A Holley Sniper EFI system provides aspiration, and Hooker Super Comp headers and MagnaFlow Super 44 exhaust handle the spent gases.

’68 Chevrolet Camaro RS’68 Chevrolet Camaro RSThe engine is mated to a 700-R4 transmission that sends power to a narrowed Dutchman Motorsports 10-in. rearend equipped with an Eaton Detroit Locker. An AccuAir suspension kit is plumbed into the chassis, and the rear features an owner-built triangulated four-link. Rushforth Rated X smoked-titanium wheels and Nexen tires keep the Chevy rolling, and a set of CPP disc brakes brings it to a halt.

Inside, all upholstery was handled by Phipps and his father Robert, and TMI provided the Porsche-red vinyl interior kit that features low-back front seats as well as the door, kick and quarter-panels. Auto Meter carbon-fiber gauges monitor underhood functions, and Classic Industries OER parts combine old-school aesthetics with digital technology. A Nardi woodgrain steering wheel lends another classic touch, and a modified B&M shifter handles gear changes.

Outside, Ringbrothers door handles and Eddie Motorsport hood hinges and door vents add further styling cues, and the bodywork was covered in an application of PPG DBC formula Switchblade Silver paint with red accents—a timeless design, in Phipps’ words.

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Josh Croll’04 Subaru WRX STIBuilder: Josh Croll

Croll’s Customs, Slatington, Pennsylvania
Vehicle: ’04 Subaru WRX STI
Category: Sport Compact

“The part of this car that stands out the most is that it looks like a hot rod even though it’s a sport compact,” Josh Croll said of his right-hand-drive conversion. Hot rod or not, one thing’s certain: This STI stands out in a crowd of capable builds.

Start with the custom paint scheme. It’s a builder-applied PPG Deltron custom fuchsia mix that was laid down after the entire body was flat-sanded using 800-grit before being hand-buffed. On top of that lay five layers of PPG VC5700 clear coat, which Croll estimates required some 3 gal. to cover the sheetmetal.

’04 Subaru WRX STI’04 Subaru WRX STIThe rest of the exterior conveys an aggressive, muscular look, thanks to a molded-in wide-body kit from APR Performance that integrates the wide-body fenders with the OE front fenders and sheetmetal hood to maintain the OEM metal gaps. In the rear, an APR carbon spoiler enhances aerodynamics and adds a racy styling note.

“Even though it’s kind of wild with the wide-body kit, it still has the stock STI look to it,” Croll noted.

Under the hood, the engine bay has been completely shaved and coated in matching paint. The headlight buckets were modified to accommodate an IAG Magnum short-block engine with built heads, an IAG clear timing cover and a pink HKS timing belt to match the paint scheme. A Cosworth intake feeds 2,000cc injectors, and a CSF radiator keeps the engine cool. All told, the flex-fuel engine assembly produces close to an estimated 700 hp, which spin a set of Falken tires mounted on CCW rims.

Inside is an Alcantara gray interior featuring the original carpet, Sparco seats with etched-in logos, a Rallytech carbon-fiber rear seat delete, GT-spec chassis, and a one-of-a-kind carved aluminum rollcage. Reverse-hung Wilwood pedals control clutching and braking, and a full complement of Pro Sport gauges monitor engine functions.

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Mark Giambalvo'65 C10Builder: Mark Giambalvo

Creative Rod & Kustom, Womelsdorf, Pennsylvania
Vehicle: ’65 Chevrolet C10
Category: Truck/Off-Road

The 2020 Truck category winner, Mark Giambalvo’s C10 started as a previous owner’s abandoned 20-year-old project rig, which Giambalvo then rehabbed and rebuilt into the finished creation you see today. The goal, he said, was to blend a Pro Street flavor with more modern influences.

Scarcely a body panel hasn’t seen some modification on the truck. The top was chopped 2 in., and an all-new hood was sectioned and equipped with ’55 Chevy hood hinges. The body was narrowed 5 in., and the doors were given the suicide treatment.

'65 C10 EngineThe one-piece front end features custom inner fender panels, and the grille has been recessed 1 in. into the truck. In the rear is a fully molded bed with a molded-shut tailgate. The bumpers were sourced from a ’69 Camaro, and the custom acrylic windshield was fabricated by A&M Hot Rod Glass. The body is covered in PPG 2019 Candy Red Tri-Coat with clear matte accents applied to afford a more modern look.

The project began with a stock chassis, which was boxed and outfitted with custom crossmembers. An Art Morrison front section was grafted in later, as was a rear section fabricated from 2x4 box tubing.

Between the framerails resides a Dart 572 Chevy big-block topped with a Kinsler injection system that’s been painted matte gray to match the finish on the Cerakoted Schott wheels. Exhaust is handled by custom exit pipes that have been frenched into the bedsides. A TCI six-speed transmission sends power to a 9-in. rearend, which turns a set of Mickey Thompson tires. The truck rides on a ladder-bar suspension and is halted by 14-in. Wilwood brakes.

Inside the Chevy is an all-custom leather interior from Bux Customs and a ’60 Chevy dash that has been treated to a host of Classic Instruments gauges.

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Builder: Cody Medeisis

Modern Carriage Werks, Bridgeview, Illinois
Vehicle: ’68 Chevrolet Camaro
Category: Young Guns

Cody MedeisisCamaro“One of the things I like about this car is that you can drive it anywhere—not only to the racetrack but to any car show—and compete very well with it,” Cody Medeisis said of his ’68 Camaro, which took eight months to build on nothing but nights and weekends. Wherever it goes, it’s a worthy Young Guns category winner for 2020.

Starting under the hood, the Camaro is equipped with a 388ci LS engine that’s been outfitted with a Callies crankshaft, BoostLine connecting rods, JE pistons, Frankenstein Monster Series heads, Holley EFI, a Vortech V-7 YSi-B supercharger and a custom stainless-steel exhaust equipped with MagnaFlow mufflers and Granatelli Motorsports exhaust cutouts.

Aeromotive components enhance fuel flow; Cometic gaskets keep the heads properly seated; Derale cooling products help keep temperatures under control; and an Optima battery provides spark. The engine produces an estimated 900 hp. Because it’s intended to compete at Hot Rod Drag Week, it’s built to finish a 1,000-mi. race.

IniteriorEngineBehind the engine, a FTI Pro Series Powerglide transmission transfers power to a modified 9-in. rearend. Mickey Thompson tires and wheels are braked by Wilwood discs, and the rear ladder-bar suspension was replaced with old-school leaf springs in order to conform to the race-class specifications in which the car often competes.

The most labor-intensive part of the eight-month frame-up build, Medeisis said, was the paint and bodywork, all of which was designed and applied by the builder. The body was sandblasted down to bare metal, and then a custom paint scheme—a pink base with red candy on top—was meticulously applied along with ’68-inspired striping that was ghosted in red candy.

All of it was then blocked and hand buffed so that it looks like a mirror. Medeisis estimated that he spent at least 400 hours on the paint and body alone.

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Builder: Chip Foose

Foose Design, Huntington Beach, California
Vehicle: ’74 Jaguar E-Type Roadster
Category: Sport Compact

FooseJaguarMaster builder Chip Foose summed up his BOTB goals: “I have a customer who has spent a lot of money for me to build a nice car for him. If we win Battle of the Builders, then I did my job.”

The 2020 Sport Compact category winner, this E-type continues the Foose tradition of impeccable build quality while maintaining a keen eye on aesthetics, taking out the heavy-handed details and creating a more tailored car, Foose said.

The vehicle started life as a ’74 E-Type, but only the hood center section, grille surround, front cowl and floor remain of the unmodified stock parts. Up front, the bumper guards were deleted, and hand-formed one-off bumpers were made to a smoother styling line. The grille work is all custom, as are the headlight lenses and moldings. The hood scoop was extended rearward to better complement the rake of the windshield. The hood louvers were reversed to create a smoother styling line, and the front and rear badging is courtesy of a Jaguar 120.

Jaguar InteriorJaguar EngineThe rear bodywork was equally extensive, with all of the sheetmetal aft of the doors composed of custom components. The rear deck lid was lengthened and narrowed, and the custom rear quarters were blistered out an additional 21/2 in. on each side to accommodate a wider-than-stock wheel and tire combination.

The taillights, moldings, bumpers and trim were all hand fabricated. The rocker panels were extended 2 in. downward for an improved look, and Curtis Speed side mirrors were fitted to hand-made mirror stems. When assembly was complete, the bodywork was treated to custom Glasurit Palm Copper paint.

Under the hood rests an LS3 crate engine that’s backed by a 4L60E transmission. A custom ram-air intake was hand fabricated, as were the radiator and condenser. A one-off MagnaFlow dual system handles the exhaust. The suspension design was kept stock, though it was narrowed 4 in. in front and 6 in. in the rear to clear wider tires and wheels. Custom Foose-designed faux spoke “billet wire” wheels provide a measure of exterior dazzle while retaining a classic look.

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The Winner: SEMA360 Battle of the Builders Champion

Builder: Brady Ranweiler

Show Cars Automotive, New Ulm, Minnesota
Vehicle: ’63 Chevrolet Custom Wagon
Category: Hot Rod

Brady RanweilerRanweiler and Wagon“It’s a huge honor to be a part of this,” Brady Ranweiler said of participating in the BOTB finals, and his fellow builders honored him, along with his co-builders—his father Bradley and brother Cory—with the top prize at this year’s competition. Originally a four-door ’63 Chevy wagon, the custom two-door conversion is the first wagon ever to win the overall title at Battle of the Builders. Photos don’t do this vehicle justice, as the Chevy utilizes more than 300 one-off components.

Start with the fully unitized front end, where the front outer fenders are melded into the firewall and the lower inner fenders are likewise integrated into the floor. The one-off front bumper is a slide-in unit that uses no brackets or bolts to secure. The roof was lowered roughly 3 in., and the angle of the A-pillars was altered 7 degrees and moved forward. Aft of the A-pillars is a single piece of 17-ft. sheetmetal featuring custom hand-built B- and C-pillars—and, of course, losing the rear passenger doors to create a two-door wagon. The glasswork is likewise all custom, courtesy of A&M Hot Rod Glass.

Custom WagonThe customizer’s touch can be seen all across the rear of the Chevy as well. The rear windshield molding took 70 hours of bending to fit to the bodywork. The drip moldings were cut out of brass on a precision wood router table and then custom mandrel bent. The rear gate, like the hood, is a power unit, and the far-left taillight is set up to rotate 180 degrees out of position under power to reveal the fuel filler door.

A peek under the hood reveals a clean presentation, with all fasteners and wiring save the plug wires hidden from view. For instance, lines for the one-off cooling fans are embedded inside two of the fins and routed through the fan shroud. All told, more than 100 custom parts are used in the engine bay. The uncluttered look continues throughout the undercarriage, where all noticeable fasteners have been replaced by custom-machined bolts that have been hidden from view.

For all its many refinements, the wagon has plenty of brute power on tap. Resting between the rails of an Art Morrison chassis is an old-school, cast-iron 409 V8 bored .100 over and equipped with a 502 crank and rods. Now displacing 509 ci, the Hillborn-
injected engine produces close to 650 hp. It’s backed by a TCI transmission and kept cool by an all-custom cooling system. Power is transferred to a set of Pirelli tires wrapped around Evod wheels, and 14-in. Wilwood brakes bring the wagon to a stop.

The Chevy’s interior is highlighted by custom tanned Italian oxblood leather from M&M Auto Interiors. As with the exterior, many small touches are seamlessly integrated into the design, including the seat frames with stainless trim that were sourced from a ’59 Cadillac Eldorado.

 

Mon, 03/01/2021 - 12:11

SEMA News—March 2021

LEGISLATIVE AND TECHNICAL AFFAIRS

Law and Order

By Stuart Gosswein

FEDERAL UPDATE

Route 66
Commemorating Route 66: The U.S. Senate and House of
Representatives approved a SEMA-supported bill to create a
commission to recommend ways to commemorate Route 66’s 100th
anniversary. The first all-paved U.S. highway was completed in 1926.
The 15-person commission will include representatives from the
states through which the highway ran: Illinois, Missouri, Kansas,
Oklahoma, Texas, New Mexico, Arizona and California. The
commission may recommend the production of various written
materials, films and documentaries, education programs, artistic
works, commemorative memorabilia and celebrations to
commemorate Route 66’s storied history. The bill was signed into law
on December 23, 2020.

COVID-19 Relief Bill: Following months of debate, the U.S. Congress agreed to a nearly $900 billion coronavirus stimulus plan. The law was enacted in December and reopened the Paycheck Protection Program to provide loans for companies with 300 or fewer employees, including second loans for businesses that had suffered a 25% or more loss of revenue during the pandemic. The loans are forgiven if certain requirements are met, and amounts spent on the business expenses are deductible. The stimulus plan makes it easier for businesses to file a one-page forgiveness application for loans of $150,000 or less. The law extends the $300 weekly federal supplement unemployment insurance until mid-March and provides relief funds for childcare, education, farmers, airlines and vaccine development, among other provisions. The plan includes a second round of direct $600 payments for individuals. The law renews the employee retention tax credit for businesses that keep workers on their payrolls and extends several expiring tax credits including the seven-year recovery period for motorsports entertainment complexes through December 31, 2025. The law does not include a SEMA-supported temporary federal liability shield against COVID-
related lawsuits or funding for state and local governments.

Automated Driving Systems: The National Highway Traffic Safety Administration (NHTSA) issued an advanced proposed rule to begin creating a framework for regulatory oversight of Automated Driving Systems (ADS). The agency is seeking public comment on ADS safety issues. The framework is intended to define, assess and manage ADS performance safety issues while providing flexibility for continued design innovation. NHTSA identified four core ADS functions:

  • Sensing: The ability of the automated vehicle (AV) to receive information from its environment.
  • Perception: The ability of the AV to interpret the information received through sensors.
  • Planning: The ability of the AV to establish and navigate a route to its destination.
  • Control: The ability of the AV to execute the driving functions necessary to carry out the driving plan.

Although wide-scale deployment of AVs may be several years away, the technology is being actively developed and tested—from cameras, radar and LIDAR to global-position satellite data, vehicle-to-vehicle communications and vehicle-to-everything devices. The technology is being included in new crash-avoidance safety systems such as automated braking and lane-departure warnings. NHTSA noted that it is premature for the agency to consider issuing safety standards or other performance standards for ADS competency.

NHTSA Test Procedures: NHTSA invited the public to identify any test procedures under the Federal Motor Vehicle Safety Standards (FMVSS) that should be modified or repealed. Most of the FMVSS governs the entire motor vehicle, from braking systems and tire-pressure monitoring systems to crash-worthiness standards (roof crush, side impact, air bags, etc.). Some standards cover equipment such as tires, brake hoses and fluids, and glazing materials. NHTSA uses the FMVSS test procedures to confirm that a vehicle or item of equipment complies with a particular standard. Companies self-certify compliance and, if asked, the agency expects them to have a reasonable basis for reaching that conclusion. A manufacturer may select an appropriate way to evaluate the product, including actual testing, computer simulation, engineering analyses or other means. Questions on whether FMVSS tests are still valid might include: Do the tests require equipment that is obsolete or no longer available at a reasonable cost? Are there any test procedures that do not accurately reflect real-world scenarios? Has industry developed better and/or more cost-effective tests?

Michigan
Michigan—Military Vehicles: The Michigan legislature passed
SEMA-supported legislation to allow for the titling and registration of
historic military-surplus vehicles. Currently, such vehicles cannot be
titled or registered for use on highways in the state. The bill awaits
approval or veto by Governor Gretchen Whitmer.

STATE UPDATE

California and Washington—Copper Brakes: Beginning January 1, 2021, the states of California and Washington prohibited the sale of automotive brakes containing more than 5% copper. The ban on excessive copper stems from a pair of 2010 laws designed to limit the amount of the chemical in waterways. By 2025, brakes must contain less that 0.5% copper. Copper is used as a friction material in brake pads, as it effectively dissipates heat and allows for smooth braking. However, each time a vehicle’s brakes are applied, copper dust is released that eventually makes its way into waterways, where it is toxic to marine life. In 2015, brake manufacturers, automakers and the U.S. Environmental Protection Agency (EPA) signed a memorandum of understanding agreeing to adopt California’s and Washington’s standards and to phase out the use of copper brake pads.

New Jersey—License Plates: The New Jersey legislature introduced a pair of SEMA-supported bills permitting the state’s Motor Vehicle Commission to issue a newly created classic license plate to be available for display on all vehicles. It will resemble the license plates issued between 1979 and 1991. The bills currently await consideration in the Assembly Transportation and Independent Authorities Committee and Senate Transportation Committee.

EPA Issues New Policy on Tampering and Defeat Devices

The EPA released a new EPA Tampering Policy (November 23, 2020), which replaces Mobile Source Enforcement Memorandum 1A (June 25, 1974). The policy addresses civil enforcement of the Clean Air Act’s prohibitions on tampering and aftermarket defeat devices.

The updated policy emphasizes Memo 1A’s guidance that the EPA does not take enforcement action if the party engaging in the conduct has a documented “reasonable basis” to conclude that the part, component or part installation will not adversely affect emissions. SEMA generally welcomes the revised policy, as it will now allow SEMA members to undertake emissions testing and maintain the test data to document a “reasonable basis” for demonstrating that the part does not take a vehicle out of emissions compliance. The test data can be raised as a defense to EPA enforcement, except in California, which is separately governed by the California Air Resources Board (CARB) through its Executive Order (EO) program.

SEMA is seeking further clarification from EPA on how the policy will be applied to certain types of parts and required test data. The new policy identifies systems that monitor, process or reduce emissions such as onboard diagnostics, electronic control units (ECUs), and exhaust gas recirculation, noting that a product that changes these systems might be an illegal defeat device. Under both the previous EPA Memo 1A and the new policy, products that have been successfully tested pursuant to the CARB EO program, including modified ECUs, are treated by EPA as legal for sale.

The policy includes six categories illustrating what the EPA views to be a reasonable basis. Paraphrased here, they are:

  • Reasonable Basis A: The part is identical to the EPA-certified configuration [replacement parts].
  • Reasonable Basis B: The equipment is a replacement after-treatment system that is as effective as the vehicle’s or engine’s original system and is durable enough to last for a period of time equal to at least half of the vehicle’s or engine’s useful life as defined in EPA regulations [example: replacement catalytic converters].
  • Reasonable Basis C: Addition of a new after-treatment system to decrease emissions [examples: diesel particulate filters and oxidation catalysts].
  • Reasonable Basis D: Aftermarket modification parts where emissions testing demonstrates no adverse effect on emissions [example: specialty add-on equipment].
  • Reasonable Basis E: Aftermarket part certified or approved by EPA.
  • Reasonable Basis F: Aftermarket part exempted by CARB.

Of these six, D is the expression of the common industry practice of conducting testing on an aftermarket part to determine the emissions impact of the part. While not a mandate, the policy suggests using the services of a third-party test facility (such as SEMA Garage). The policy provides guidance on demonstrating a reasonable basis, including:

  • Testing may be performed by an independent test facility or by the aftermarket parts manufacturer, but the test data documenting a reasonable basis should be gathered in advance of sales or product installation.
  • In-use testing protocols and accelerated aging techniques should employ procedures recognized by the EPA and consistent with good engineering judgment. OEM deterioration factors used for EPA certification may be employed.
  • The product should be tested on a “worst case” vehicle or another scenario for which the product is intended to be installed.

The policy makes clear that emissions testing requirements and prohibitions on tampering and defeat devices apply for the entire life of vehicles, engines and equipment and continue to apply regardless of whether the regulatory “useful life” or warranty period has ended.

The policy does not address the issue of EPA-certified motor vehicles that are converted into a vehicle used solely for motorsports competition nor the related aftermarket parts sold exclusively for the track. SEMA is seeking clarification to verify that such parts are exempt from the emissions compliance and testing requirements.

SEMA had urged the EPA to update its tampering policy and believes the new document provides a reasonable new pathway for companies to demonstrate compliant products.

The EPA is continuing to reevaluate its 1986 policy on catalytic converters. The agency published a request for information on potential costs and air-quality benefits of withdrawing or changing the 1986 catalyst policy; the current state of the market of replacement catalysts, including the cost, volume of sales, frequency of installation, the age and mileage of vehicles on which replacement catalysts are installed; to what extent catalyst replacement is needed due to failure of the original catalyst or other reason, including theft; and the effectiveness of replacement catalysts at treating air pollution.