ECU tuners, exhaust wrap and in-car video recorders were among the new performance racing products most popular with buyers at the 2008 SEMA Show. SEMA used a new digital tracking method at the 2008 New Products Showcase, allowing buyers to scan product barcodes and receive product details via printout or e-mail.

Who was doing all that scanning? More than 9,400 were retailers, followed by warehouse distributors (3,900), repair/service/installers (3,900) and builders/fabricators (3,500).

There were slightly more than 170 new products entered in the Best New Performance Racing Product category. The following are the top 10 of most interest to buyers.

1: ChaseCam Auto-Record
Using motion-sensing recording, the ChaseCam Auto-Record feature can record an entire weekend of racing or track days without pushing a single button.


2: ChaseCam HD
A high-definition solid state video recorder with the ChaseCam motion-sensing Auto-Record


3: Edge Products Evolution CTS
Digital full-color touch-screen programmer/monitor includes video-in jack to support a backup camera. MileageCoach software helps optimize fuel economy.


4: Heatshield Products [www.heatshieldproducts.com] Lava Wrap
Exhaust wrap with trick carbon-fiber look reportedly offers improved durability, is 25% stronger than fiberglass and withstands 1,200F continuous exposure.


5: Edge Products Evolution CS
Full-color digital in-cab controller and display. Also offers MileageCoach to improve fuel economy.

6: PPE Xcelerator 2001 to 2009
Xcelerator engine computer programmers for 2001-2009 Dodge, Ford, GM diesel trucks reportedly offer increased fuel economy, horsepower and torque.


7: Auto Meter Elite Series Instruments
ESI products feature new digital circuitry, pro control outputs, multi-colored LED illumination, full-face red alert warning and data logger outputs.


8: Wilwood Disc Brakes Compact Combination Master Cylinder Kit
Ultra-compact aluminum short-body for remote or direct-mount installations. Available in six bores for competition racing and aftermarket applications.


9: HP Tuners VCM Suite for Dodge/Ford/GM
Fuel-injection tuning software package with a single piece of hardware that allows for laptop editing of Dodge/Ford/GM PCMs and TCMs.


10: Samco Xtra-Flex
According to SamcoSport, more than 30 percent more flexible than other brands with a smooth-wipe clean outer.

What industry leaders are saying about the SEMA Show: 

"The SEMA Show's rich heritage of automotive performance is the perfect stage to showcase Kicker's newest products to buyers from across the country. Car lovers the world over want to attend the Show and we want them to experience ‘Livin' Loud’ at the Kicker booth.”
—Charlie Schultz, Sr. VP of Sales & Marketing, Kicker/Stillwater Designs
 

“The SEMA Show is a very important piece of Edelbrock’s business plan. It's the single largest show that we choose to attend, providing us with a platform to showcase our new products, network with existing customers and meet new potential customers. We've been very fortunate to interact with a growing global customer base at the SEMA Show, and we're glad to be a part of it."
—Jason W. Snyder, Vice President, Marketing, Edelbrock Corporation

“With the economy and increasing travel, the SEMA Show has become more important than ever for us. It’s the only way we can meet all our customers in one location with all of our newest products. The new payment option makes it easier to maintain cash flow while preparing for the Show. Recessions don’t last forever and already we see signs of recovery. That makes this SEMA Show a ‘must-do’ to capture more sales in 2010”
—Oliver Rathlein, Vice President of Marketing,
Eibach Springs

“We see the SEMA Show as an important event for two reasons. It's a fantastic opportunity to launch new Enkei wheels and gain customer feedback for product planning. But more importantly, we can meet with current U.S. customers, international buyers, prospects, marketing partners and old friends. No other single event offers that combination of opportunities.”
—Brandi Beall, HR and Sales Administrator,
Enkei International


"The SEMA Show has been a great asset for launching new products and programs, renewing business relationships and creating new opportunities. Now more than ever we want to demonstrate our commitment to innovation, our customers and the industry, and we see a tremendous opportunity to accomplish this at the Show."
—Mark Richter, Senior Manager, Dealer Marketing, Falken Tire Corporation

"Participation in the SEMA Show helps us connect with customers and buyers located throughout the world all in one place."
—Jess Hoodenpyle, VP of Sales and Customer Service, Coker Tire Company

"Regardless of economic climate, getting your brand, your products, and your services in front of your core customer base is vital. It’s important to debut new products and meet new customers, but equally important to re-connect with existing customers, remind them that their continued support is appreciated.  

"Just being at the Show with a creative display, exciting products and a positive attitude sends the message that while business has slowed, we’re still here, we’re still succeeding, and if you stick with us we can help you do the same."
—Mitch "Miles" P. Hubbard, Director of Marketing,
Katzkin Leather

“For almost four decades, the SEMA Show has been our single most important event of the year and it will be even more so this year. As the industry pulls together to get through these difficult days, manufacturers can't afford to be out of sight and out of mind. Far better to be creatively smaller than to not be there at all.”
—Barry Meguiar, President, Meguiar’s
 

"American Beta was attracted to the SEMA Show because of the new Powersports Section. By including motorcycles, ATVs and other outdoor recreation products, Beta immediately wanted to be included. We felt the SEMA Show would be a great place to showcase our 2010 models to not only the avid off-road motorcycle rider, but the car and truck audience as well."
—Tim Pilg, Marketing Manager, Beta Motorcycles

 
"As Bushwacker gears up to attend its 39th SEMA show, we look back on history and review the industry exposure, information and energy that it provides. This show marks the one event where industry insiders and professionals from all disciplines come together to meet and discuss advancements and market issues that affect us all. It provides a valuable platform for seasoned veterans and newcomers alike."
—Kim Ziebell, CMO, Bushwacker

“The SEMA Show provides a great platform for us to meet with current customers and, of course, meet new ones. It helps us grow as a company to see what’s new and improved in our industry and really focus on our goals for the upcoming year. It’s a great way to wrap up the old year and ring in the new.”
—Julie B. Tyson, Marketing Director, Auto Custom Carpets

 "The new Powersports Section at the SEMA Show aligns perfectly with the Kolpin brand and the ATV and UTV accessories industry. This event provides a great opportunity for Kolpin to showcase our expanded product offerings to the powersports and off-road market."
—Sarah Hudzinski, Manager, Marketing Services, Kolpin Powersports
 

“Even with 50-plus years in the industry, B&M and Hurst continue to enjoy the opportunities provided by SEMA to renew old acquaintances, meet new customers, and hob-knob with industry friends and competitors alike. Even in this tough economic climate, the Show is still a must-attend event for companies new and old. The opportunities at the Show are worth every penny.”
—Dan Wu, VP Products/Motorsports/Events, B&M Racing and Performance Products
 

"The SEMA Show has global influence. We feel it is critical to have a presence there. In this tough economy, we know the buyers who make the investment to come to the Show are serious decision-makers. They are there to do business."
—Alva Chang, Vice President, Ace Alloy Wheel/Decorsa Wheels

“We have chosen to exhibit at the SEMA Show because they are expanding in to the two-wheel market and will be catering to dealerships in that market. We are looking forward to the new Powersports and Utility Vehicle Section.”
—Scott Oaks, President, No-Toil Industries

“As a founding member, we have been attending the Show every year since 1967. SEMA has always been a great place for us to connect with our customers, introduce new products, show off project vehicles, and meet new customers from around the world. We have grown our international business over 1000% from contacts made at SEMA and international sales now account for over 20% of our overall sales.”
—Don Sneddon, Advertising Manager, Mickey Thompson Performance Tires

“The SEMA Show is a great place to listen to what our customers want and determine where we need to improve. K&N has been an active participant at SEMA for decades, but 2009 will represent our largest level of participation ever. There is simply no better place for K&N to educate people about our products and marketing programs. It also happens to be one of the best car shows on the planet and an all-around fun week in Las Vegas.”
—Tim Martin, Vice President, K&N Engineering

"The SEMA Show is the industry event. We use it to contact existing dealers and new buyers. It's a great place to introduce new products. We get all the buyers we need to see. It's a win-win for sellers and buyers."
—Chico Kodama, President, Mooneyes USA

“We feel the SEMA Show is to the automotive aftermarket what the Oscars are to Hollywood. We spend all year working on our craft and once a year we get to show it to not just buyers, but industry leaders and the media. If you aren’t there, you aren’t doing anything of note.”
—Rick Johnson, President, Gear Vendors

What industry leaders are saying about the SEMA Show: 

"The SEMA Show's rich heritage of automotive performance is the perfect stage to showcase Kicker's newest products to buyers from across the country. Car lovers the world over want to attend the Show and we want them to experience ‘Livin' Loud’ at the Kicker booth.”
—Charlie Schultz, Sr. VP of Sales & Marketing, Kicker/Stillwater Designs
 

“The SEMA Show is a very important piece of Edelbrock’s business plan. It's the single largest show that we choose to attend, providing us with a platform to showcase our new products, network with existing customers and meet new potential customers. We've been very fortunate to interact with a growing global customer base at the SEMA Show, and we're glad to be a part of it."
—Jason W. Snyder, Vice President, Marketing, Edelbrock Corporation

“With the economy and increasing travel, the SEMA Show has become more important than ever for us. It’s the only way we can meet all our customers in one location with all of our newest products. The new payment option makes it easier to maintain cash flow while preparing for the Show. Recessions don’t last forever and already we see signs of recovery. That makes this SEMA Show a ‘must-do’ to capture more sales in 2010”
—Oliver Rathlein, Vice President of Marketing,
Eibach Springs

“We see the SEMA Show as an important event for two reasons. It's a fantastic opportunity to launch new Enkei wheels and gain customer feedback for product planning. But more importantly, we can meet with current U.S. customers, international buyers, prospects, marketing partners and old friends. No other single event offers that combination of opportunities.”
—Brandi Beall, HR and Sales Administrator,
Enkei International


"The SEMA Show has been a great asset for launching new products and programs, renewing business relationships and creating new opportunities. Now more than ever we want to demonstrate our commitment to innovation, our customers and the industry, and we see a tremendous opportunity to accomplish this at the Show."
—Mark Richter, Senior Manager, Dealer Marketing, Falken Tire Corporation

"Participation in the SEMA Show helps us connect with customers and buyers located throughout the world all in one place."
—Jess Hoodenpyle, VP of Sales and Customer Service, Coker Tire Company

"Regardless of economic climate, getting your brand, your products, and your services in front of your core customer base is vital. It’s important to debut new products and meet new customers, but equally important to re-connect with existing customers, remind them that their continued support is appreciated.  

"Just being at the Show with a creative display, exciting products and a positive attitude sends the message that while business has slowed, we’re still here, we’re still succeeding, and if you stick with us we can help you do the same."
—Mitch "Miles" P. Hubbard, Director of Marketing,
Katzkin Leather

“For almost four decades, the SEMA Show has been our single most important event of the year and it will be even more so this year. As the industry pulls together to get through these difficult days, manufacturers can't afford to be out of sight and out of mind. Far better to be creatively smaller than to not be there at all.”
—Barry Meguiar, President, Meguiar’s
 

"American Beta was attracted to the SEMA Show because of the new Powersports Section. By including motorcycles, ATVs and other outdoor recreation products, Beta immediately wanted to be included. We felt the SEMA Show would be a great place to showcase our 2010 models to not only the avid off-road motorcycle rider, but the car and truck audience as well."
—Tim Pilg, Marketing Manager, Beta Motorcycles

 
"As Bushwacker gears up to attend its 39th SEMA show, we look back on history and review the industry exposure, information and energy that it provides. This show marks the one event where industry insiders and professionals from all disciplines come together to meet and discuss advancements and market issues that affect us all. It provides a valuable platform for seasoned veterans and newcomers alike."
—Kim Ziebell, CMO, Bushwacker

“The SEMA Show provides a great platform for us to meet with current customers and, of course, meet new ones. It helps us grow as a company to see what’s new and improved in our industry and really focus on our goals for the upcoming year. It’s a great way to wrap up the old year and ring in the new.”
—Julie B. Tyson, Marketing Director, Auto Custom Carpets

 "The new Powersports Section at the SEMA Show aligns perfectly with the Kolpin brand and the ATV and UTV accessories industry. This event provides a great opportunity for Kolpin to showcase our expanded product offerings to the powersports and off-road market."
—Sarah Hudzinski, Manager, Marketing Services, Kolpin Powersports
 

“Even with 50-plus years in the industry, B&M and Hurst continue to enjoy the opportunities provided by SEMA to renew old acquaintances, meet new customers, and hob-knob with industry friends and competitors alike. Even in this tough economic climate, the Show is still a must-attend event for companies new and old. The opportunities at the Show are worth every penny.”
—Dan Wu, VP Products/Motorsports/Events, B&M Racing and Performance Products
 

"The SEMA Show has global influence. We feel it is critical to have a presence there. In this tough economy, we know the buyers who make the investment to come to the Show are serious decision-makers. They are there to do business."
—Alva Chang, Vice President, Ace Alloy Wheel/Decorsa Wheels

“We have chosen to exhibit at the SEMA Show because they are expanding in to the two-wheel market and will be catering to dealerships in that market. We are looking forward to the new Powersports and Utility Vehicle Section.”
—Scott Oaks, President, No-Toil Industries

“As a founding member, we have been attending the Show every year since 1967. SEMA has always been a great place for us to connect with our customers, introduce new products, show off project vehicles, and meet new customers from around the world. We have grown our international business over 1000% from contacts made at SEMA and international sales now account for over 20% of our overall sales.”
—Don Sneddon, Advertising Manager, Mickey Thompson Performance Tires

“The SEMA Show is a great place to listen to what our customers want and determine where we need to improve. K&N has been an active participant at SEMA for decades, but 2009 will represent our largest level of participation ever. There is simply no better place for K&N to educate people about our products and marketing programs. It also happens to be one of the best car shows on the planet and an all-around fun week in Las Vegas.”
—Tim Martin, Vice President, K&N Engineering

"The SEMA Show is the industry event. We use it to contact existing dealers and new buyers. It's a great place to introduce new products. We get all the buyers we need to see. It's a win-win for sellers and buyers."
—Chico Kodama, President, Mooneyes USA

“We feel the SEMA Show is to the automotive aftermarket what the Oscars are to Hollywood. We spend all year working on our craft and once a year we get to show it to not just buyers, but industry leaders and the media. If you aren’t there, you aren’t doing anything of note.”
—Rick Johnson, President, Gear Vendors

SEMA Member News - July/August 2009

An Interview With the Newest Member of the SEMA Board of Directors

By Brett Kinsfather

Tim Watts

SEMA Member News: When, where and how did you get your start in the specialty-equipment market?

Tim Watts: Growing up, my dad had a bodyshop and taught at a trade school, so I grew up around cars. Family vacations were about car shows, and weekends were spent around the shop working on whatever project we had going. So early on I sort of developed this unending love of anything automotive—anything from off-road to hot rods to racing. When I went away to college, I started working at Superlift on a part-time basis. After college, I had a brief job detour, eventually returning to Superlift and enjoying it ever since.

SMN: What was the first SEMA committee you got involved with?

TW: Before getting involved with any committees, I was first part of the Suspension Task Force. It was helpful in that it introduced me to some great people in my particular niche, and it was also a pretty low-key group. But the first committee that there was any real involvement in was YEN. A little while after becoming a member, I started to express some interest to friends about getting more involved and perhaps taking on some responsibilities, and it was Mandi Woodell who told me to “get off your ass and run for the Select Committee.” So I did and got elected. From that point, it just seems that it has been one open door after another. With SEMA, it seems that if you want be involved and you put forth the effort, doors will open—even to the point of running for the Board.

SMN: Has your time on the SEMA Board proven to be what you expected?

TW: And more—and way more! The Board and SEMA staff do so many things that general membership isn’t aware of. It is really cool to be around at a time when SEMA is investing in so many things, such as legislation, data and education. The other thing that has blown me away is the Board itself. Many of the members were mentors to me, and now I am being treated as one of their peers. That’s not to say I don’t take my fair share of abuse for being the new guy.

I used to have this misconception that the SEMA Board and staff were unapproachable—as if they were kind of focused on their own agenda—but they’re not. All the requests are taken very seriously, looked at and discussed. As I said earlier with data and education, all of that began with requests, which start at a committee level. Now we’re seeing a lot of those requests being fulfilled.

SMN: What are some of the projects you have gotten involved in since being nominated to the Board of Directors?

TW: One that I’m pretty excited about has to do with electronic stability controls (ESC), which is something that is going to be mandated for all vehicles by 2011. So for any suspension-lift company, we’ll have to work with the ESC by validating through a series of tests that everything is working properly in accordance with the ESC. Currently, this can be done, but it requires an extremely expensive test that only utilizes one unique wheel, tire and lift combination. Now multiply that out among all of the possible combinations that a manufacturer can recommend. So what we’re trying to achieve is a cost-effective way for aftermarket suspension, tire and wheel manufacturers to validate the effects of their products on ESC-equipped vehicles by utilizing simulation technology. This project has been really exciting to be a part of because it is vital to the future success of our market niche.

SMN: What advice can you give to people starting out in today’s specialty-equipment market?

TW: Ask questions. Don’t ever be afraid to ask a question. And listen. I was fortunate that I had some really good people around me at a time when I started to travel and really got to know the industry—guys who would take the time to answer my questions, regardless of how trivial or naive they may have been.

The automotive aftermarket is a community with a lot of really sharp and intelligent people in it. It’s not an accident that what started out as a backyard business has grown into the aftermarket we love and enjoy today. Ask, listen and learn.

SEMA Member News - July/August 2009

An Interview With the Newest Member of the SEMA Board of Directors

By Brett Kinsfather

Tim Watts

SEMA Member News: When, where and how did you get your start in the specialty-equipment market?

Tim Watts: Growing up, my dad had a bodyshop and taught at a trade school, so I grew up around cars. Family vacations were about car shows, and weekends were spent around the shop working on whatever project we had going. So early on I sort of developed this unending love of anything automotive—anything from off-road to hot rods to racing. When I went away to college, I started working at Superlift on a part-time basis. After college, I had a brief job detour, eventually returning to Superlift and enjoying it ever since.

SMN: What was the first SEMA committee you got involved with?

TW: Before getting involved with any committees, I was first part of the Suspension Task Force. It was helpful in that it introduced me to some great people in my particular niche, and it was also a pretty low-key group. But the first committee that there was any real involvement in was YEN. A little while after becoming a member, I started to express some interest to friends about getting more involved and perhaps taking on some responsibilities, and it was Mandi Woodell who told me to “get off your ass and run for the Select Committee.” So I did and got elected. From that point, it just seems that it has been one open door after another. With SEMA, it seems that if you want be involved and you put forth the effort, doors will open—even to the point of running for the Board.

SMN: Has your time on the SEMA Board proven to be what you expected?

TW: And more—and way more! The Board and SEMA staff do so many things that general membership isn’t aware of. It is really cool to be around at a time when SEMA is investing in so many things, such as legislation, data and education. The other thing that has blown me away is the Board itself. Many of the members were mentors to me, and now I am being treated as one of their peers. That’s not to say I don’t take my fair share of abuse for being the new guy.

I used to have this misconception that the SEMA Board and staff were unapproachable—as if they were kind of focused on their own agenda—but they’re not. All the requests are taken very seriously, looked at and discussed. As I said earlier with data and education, all of that began with requests, which start at a committee level. Now we’re seeing a lot of those requests being fulfilled.

SMN: What are some of the projects you have gotten involved in since being nominated to the Board of Directors?

TW: One that I’m pretty excited about has to do with electronic stability controls (ESC), which is something that is going to be mandated for all vehicles by 2011. So for any suspension-lift company, we’ll have to work with the ESC by validating through a series of tests that everything is working properly in accordance with the ESC. Currently, this can be done, but it requires an extremely expensive test that only utilizes one unique wheel, tire and lift combination. Now multiply that out among all of the possible combinations that a manufacturer can recommend. So what we’re trying to achieve is a cost-effective way for aftermarket suspension, tire and wheel manufacturers to validate the effects of their products on ESC-equipped vehicles by utilizing simulation technology. This project has been really exciting to be a part of because it is vital to the future success of our market niche.

SMN: What advice can you give to people starting out in today’s specialty-equipment market?

TW: Ask questions. Don’t ever be afraid to ask a question. And listen. I was fortunate that I had some really good people around me at a time when I started to travel and really got to know the industry—guys who would take the time to answer my questions, regardless of how trivial or naive they may have been.

The automotive aftermarket is a community with a lot of really sharp and intelligent people in it. It’s not an accident that what started out as a backyard business has grown into the aftermarket we love and enjoy today. Ask, listen and learn.

SEMA Member News - July/August 2009

An Interview With the Newest Member of the SEMA Board of Directors

By Brett Kinsfather

Tim Watts

SEMA Member News: When, where and how did you get your start in the specialty-equipment market?

Tim Watts: Growing up, my dad had a bodyshop and taught at a trade school, so I grew up around cars. Family vacations were about car shows, and weekends were spent around the shop working on whatever project we had going. So early on I sort of developed this unending love of anything automotive—anything from off-road to hot rods to racing. When I went away to college, I started working at Superlift on a part-time basis. After college, I had a brief job detour, eventually returning to Superlift and enjoying it ever since.

SMN: What was the first SEMA committee you got involved with?

TW: Before getting involved with any committees, I was first part of the Suspension Task Force. It was helpful in that it introduced me to some great people in my particular niche, and it was also a pretty low-key group. But the first committee that there was any real involvement in was YEN. A little while after becoming a member, I started to express some interest to friends about getting more involved and perhaps taking on some responsibilities, and it was Mandi Woodell who told me to “get off your ass and run for the Select Committee.” So I did and got elected. From that point, it just seems that it has been one open door after another. With SEMA, it seems that if you want be involved and you put forth the effort, doors will open—even to the point of running for the Board.

SMN: Has your time on the SEMA Board proven to be what you expected?

TW: And more—and way more! The Board and SEMA staff do so many things that general membership isn’t aware of. It is really cool to be around at a time when SEMA is investing in so many things, such as legislation, data and education. The other thing that has blown me away is the Board itself. Many of the members were mentors to me, and now I am being treated as one of their peers. That’s not to say I don’t take my fair share of abuse for being the new guy.

I used to have this misconception that the SEMA Board and staff were unapproachable—as if they were kind of focused on their own agenda—but they’re not. All the requests are taken very seriously, looked at and discussed. As I said earlier with data and education, all of that began with requests, which start at a committee level. Now we’re seeing a lot of those requests being fulfilled.

SMN: What are some of the projects you have gotten involved in since being nominated to the Board of Directors?

TW: One that I’m pretty excited about has to do with electronic stability controls (ESC), which is something that is going to be mandated for all vehicles by 2011. So for any suspension-lift company, we’ll have to work with the ESC by validating through a series of tests that everything is working properly in accordance with the ESC. Currently, this can be done, but it requires an extremely expensive test that only utilizes one unique wheel, tire and lift combination. Now multiply that out among all of the possible combinations that a manufacturer can recommend. So what we’re trying to achieve is a cost-effective way for aftermarket suspension, tire and wheel manufacturers to validate the effects of their products on ESC-equipped vehicles by utilizing simulation technology. This project has been really exciting to be a part of because it is vital to the future success of our market niche.

SMN: What advice can you give to people starting out in today’s specialty-equipment market?

TW: Ask questions. Don’t ever be afraid to ask a question. And listen. I was fortunate that I had some really good people around me at a time when I started to travel and really got to know the industry—guys who would take the time to answer my questions, regardless of how trivial or naive they may have been.

The automotive aftermarket is a community with a lot of really sharp and intelligent people in it. It’s not an accident that what started out as a backyard business has grown into the aftermarket we love and enjoy today. Ask, listen and learn.

SEMA Member News - July/August 2009

An Interview With the Newest Member of the SEMA Board of Directors

By Brett Kinsfather

Tim Watts

SEMA Member News: When, where and how did you get your start in the specialty-equipment market?

Tim Watts: Growing up, my dad had a bodyshop and taught at a trade school, so I grew up around cars. Family vacations were about car shows, and weekends were spent around the shop working on whatever project we had going. So early on I sort of developed this unending love of anything automotive—anything from off-road to hot rods to racing. When I went away to college, I started working at Superlift on a part-time basis. After college, I had a brief job detour, eventually returning to Superlift and enjoying it ever since.

SMN: What was the first SEMA committee you got involved with?

TW: Before getting involved with any committees, I was first part of the Suspension Task Force. It was helpful in that it introduced me to some great people in my particular niche, and it was also a pretty low-key group. But the first committee that there was any real involvement in was YEN. A little while after becoming a member, I started to express some interest to friends about getting more involved and perhaps taking on some responsibilities, and it was Mandi Woodell who told me to “get off your ass and run for the Select Committee.” So I did and got elected. From that point, it just seems that it has been one open door after another. With SEMA, it seems that if you want be involved and you put forth the effort, doors will open—even to the point of running for the Board.

SMN: Has your time on the SEMA Board proven to be what you expected?

TW: And more—and way more! The Board and SEMA staff do so many things that general membership isn’t aware of. It is really cool to be around at a time when SEMA is investing in so many things, such as legislation, data and education. The other thing that has blown me away is the Board itself. Many of the members were mentors to me, and now I am being treated as one of their peers. That’s not to say I don’t take my fair share of abuse for being the new guy.

I used to have this misconception that the SEMA Board and staff were unapproachable—as if they were kind of focused on their own agenda—but they’re not. All the requests are taken very seriously, looked at and discussed. As I said earlier with data and education, all of that began with requests, which start at a committee level. Now we’re seeing a lot of those requests being fulfilled.

SMN: What are some of the projects you have gotten involved in since being nominated to the Board of Directors?

TW: One that I’m pretty excited about has to do with electronic stability controls (ESC), which is something that is going to be mandated for all vehicles by 2011. So for any suspension-lift company, we’ll have to work with the ESC by validating through a series of tests that everything is working properly in accordance with the ESC. Currently, this can be done, but it requires an extremely expensive test that only utilizes one unique wheel, tire and lift combination. Now multiply that out among all of the possible combinations that a manufacturer can recommend. So what we’re trying to achieve is a cost-effective way for aftermarket suspension, tire and wheel manufacturers to validate the effects of their products on ESC-equipped vehicles by utilizing simulation technology. This project has been really exciting to be a part of because it is vital to the future success of our market niche.

SMN: What advice can you give to people starting out in today’s specialty-equipment market?

TW: Ask questions. Don’t ever be afraid to ask a question. And listen. I was fortunate that I had some really good people around me at a time when I started to travel and really got to know the industry—guys who would take the time to answer my questions, regardless of how trivial or naive they may have been.

The automotive aftermarket is a community with a lot of really sharp and intelligent people in it. It’s not an accident that what started out as a backyard business has grown into the aftermarket we love and enjoy today. Ask, listen and learn.

SEMA Member News - July/August 2009

An Interview With the Newest Member of the SEMA Board of Directors

By Brett Kinsfather

Tim Watts

SEMA Member News: When, where and how did you get your start in the specialty-equipment market?

Tim Watts: Growing up, my dad had a bodyshop and taught at a trade school, so I grew up around cars. Family vacations were about car shows, and weekends were spent around the shop working on whatever project we had going. So early on I sort of developed this unending love of anything automotive—anything from off-road to hot rods to racing. When I went away to college, I started working at Superlift on a part-time basis. After college, I had a brief job detour, eventually returning to Superlift and enjoying it ever since.

SMN: What was the first SEMA committee you got involved with?

TW: Before getting involved with any committees, I was first part of the Suspension Task Force. It was helpful in that it introduced me to some great people in my particular niche, and it was also a pretty low-key group. But the first committee that there was any real involvement in was YEN. A little while after becoming a member, I started to express some interest to friends about getting more involved and perhaps taking on some responsibilities, and it was Mandi Woodell who told me to “get off your ass and run for the Select Committee.” So I did and got elected. From that point, it just seems that it has been one open door after another. With SEMA, it seems that if you want be involved and you put forth the effort, doors will open—even to the point of running for the Board.

SMN: Has your time on the SEMA Board proven to be what you expected?

TW: And more—and way more! The Board and SEMA staff do so many things that general membership isn’t aware of. It is really cool to be around at a time when SEMA is investing in so many things, such as legislation, data and education. The other thing that has blown me away is the Board itself. Many of the members were mentors to me, and now I am being treated as one of their peers. That’s not to say I don’t take my fair share of abuse for being the new guy.

I used to have this misconception that the SEMA Board and staff were unapproachable—as if they were kind of focused on their own agenda—but they’re not. All the requests are taken very seriously, looked at and discussed. As I said earlier with data and education, all of that began with requests, which start at a committee level. Now we’re seeing a lot of those requests being fulfilled.

SMN: What are some of the projects you have gotten involved in since being nominated to the Board of Directors?

TW: One that I’m pretty excited about has to do with electronic stability controls (ESC), which is something that is going to be mandated for all vehicles by 2011. So for any suspension-lift company, we’ll have to work with the ESC by validating through a series of tests that everything is working properly in accordance with the ESC. Currently, this can be done, but it requires an extremely expensive test that only utilizes one unique wheel, tire and lift combination. Now multiply that out among all of the possible combinations that a manufacturer can recommend. So what we’re trying to achieve is a cost-effective way for aftermarket suspension, tire and wheel manufacturers to validate the effects of their products on ESC-equipped vehicles by utilizing simulation technology. This project has been really exciting to be a part of because it is vital to the future success of our market niche.

SMN: What advice can you give to people starting out in today’s specialty-equipment market?

TW: Ask questions. Don’t ever be afraid to ask a question. And listen. I was fortunate that I had some really good people around me at a time when I started to travel and really got to know the industry—guys who would take the time to answer my questions, regardless of how trivial or naive they may have been.

The automotive aftermarket is a community with a lot of really sharp and intelligent people in it. It’s not an accident that what started out as a backyard business has grown into the aftermarket we love and enjoy today. Ask, listen and learn.

SEMA News - July 2009

The service these men and women provide is inestimable, and each of us who has found a career in a SEMA-member company or an associated business owes them a debt of gratitude. On Thursday, July 30–Saturday, August 1, we have a chance to honor that debt by taking part in a full slate of activities known as SEMA Leadership Days, which will culminate in the SEMA Installation Banquet & Gala Fundraiser to be held at the Pasadena Convention Center in Pasadena, California. Beginning with council, Board and executive meetings on Thursday and Friday and extending through a State of the Association address and the annual Internet Symposium on Saturday, we invite you to share in the passion of these leaders by taking part in gatherings that not only provide information critical to conducting business in the current environment, but also will help to renew our industry’s development.

In addition, this year’s Leadership Days include an inaugural SEMA Show ’N Shine, which will be held from 9:00 a.m.–5:00 p.m. on Saturday on the Pasadena Convention Center grounds. The association’s premier car show will feature hundreds of hot rods, customs, classics and exotics. Open to the public, this elaborate gathering of some of the finest examples of our industry’s art and creativity will be presided over by design legend Chip Foose, who will act as Grand Marshall and bring three of his personal vehicles to the party.

Attendees will also have the opportunity to offer up their own good works from 10:00 a.m.–5:00 p.m. at the second annual SEMA Pinewood Drag Race, sponsored by eBay Motors. Competitors of all ages may enter the competition either with their own racing creations or by sponsoring a race car that was built by a child who is being aided by one of the two charities benefitting from the event. Proceeds from the Pinewood Drag Race go to Childhelp, which assists abused and neglected children, and Victory Junction Gang Camp, which provides aid for disabled and chronically ill children. In 2008, nearly $40,000 was raised for the two charities.

At the end of the day on Saturday, a reception from 6:30 p.m.–7:30 p.m. leads into the formal festivities at the Installation Banquet & Gala Fundraiser. One of the highlights of the evening will be the introduction of the three newest members of the SEMA Hall of Fame, but the greatest honors are reserved for the SEMA Board of Directors. We hope that you will join us in paying tribute to the service provided by the outgoing directors, welcoming those being newly installed and thanking those who will give their continuing guidance and wisdom over the next year.

For more information please visit the SEMA Leadership Days and the Installation Banquet & Gala Fundraiser website.

SEMA News - July 2009

The service these men and women provide is inestimable, and each of us who has found a career in a SEMA-member company or an associated business owes them a debt of gratitude. On Thursday, July 30–Saturday, August 1, we have a chance to honor that debt by taking part in a full slate of activities known as SEMA Leadership Days, which will culminate in the SEMA Installation Banquet & Gala Fundraiser to be held at the Pasadena Convention Center in Pasadena, California. Beginning with council, Board and executive meetings on Thursday and Friday and extending through a State of the Association address and the annual Internet Symposium on Saturday, we invite you to share in the passion of these leaders by taking part in gatherings that not only provide information critical to conducting business in the current environment, but also will help to renew our industry’s development.

In addition, this year’s Leadership Days include an inaugural SEMA Show ’N Shine, which will be held from 9:00 a.m.–5:00 p.m. on Saturday on the Pasadena Convention Center grounds. The association’s premier car show will feature hundreds of hot rods, customs, classics and exotics. Open to the public, this elaborate gathering of some of the finest examples of our industry’s art and creativity will be presided over by design legend Chip Foose, who will act as Grand Marshall and bring three of his personal vehicles to the party.

Attendees will also have the opportunity to offer up their own good works from 10:00 a.m.–5:00 p.m. at the second annual SEMA Pinewood Drag Race, sponsored by eBay Motors. Competitors of all ages may enter the competition either with their own racing creations or by sponsoring a race car that was built by a child who is being aided by one of the two charities benefitting from the event. Proceeds from the Pinewood Drag Race go to Childhelp, which assists abused and neglected children, and Victory Junction Gang Camp, which provides aid for disabled and chronically ill children. In 2008, nearly $40,000 was raised for the two charities.

At the end of the day on Saturday, a reception from 6:30 p.m.–7:30 p.m. leads into the formal festivities at the Installation Banquet & Gala Fundraiser. One of the highlights of the evening will be the introduction of the three newest members of the SEMA Hall of Fame, but the greatest honors are reserved for the SEMA Board of Directors. We hope that you will join us in paying tribute to the service provided by the outgoing directors, welcoming those being newly installed and thanking those who will give their continuing guidance and wisdom over the next year.

For more information please visit the SEMA Leadership Days and the Installation Banquet & Gala Fundraiser website.