Market Snapshot

Top 10 New Performance Racing Products

ECU tuners, exhaust wrap and in-car video recorders were among the new performance racing products most popular with buyers at the 2008 SEMA Show. SEMA used a new digital tracking method at the 2008 New Products Showcase, allowing buyers to scan product barcodes and receive product details via printout or e-mail.

Who was doing all that scanning? More than 9,400 were retailers, followed by warehouse distributors (3,900), repair/service/installers (3,900) and builders/fabricators (3,500).

There were slightly more than 170 new products entered in the Best New Performance Racing Product category. The following are the top 10 of most interest to buyers.

ChaseCam Auto-Record
1: ChaseCam Auto-Record
Using motion-sensing recording, the ChaseCam Auto-Record feature can record an entire weekend of racing or track days without pushing a single button.

ChaseCam HD
2: ChaseCam HD
A high-definition solid state video recorder with the ChaseCam motion-sensing Auto-Record

Edge Products Evolution CTS
3: Edge Products Evolution CTS
Digital full-color touch-screen programmer/monitor includes video-in jack to support a backup camera. MileageCoach software helps optimize fuel economy.

Heatshield Lava Wrap
4: Heatshield Products [] Lava Wrap
Exhaust wrap with trick carbon-fiber look reportedly offers improved durability, is 25% stronger than fiberglass and withstands 1,200F continuous exposure.

Evolution CS
5: Edge Products Evolution CS
Full-color digital in-cab controller and display. Also offers MileageCoach to improve fuel economy.

PPE Xcelerator
6: PPE Xcelerator 2001 to 2009
Xcelerator engine computer programmers for 2001-2009 Dodge, Ford, GM diesel trucks reportedly offer increased fuel economy, horsepower and torque.

Auto Meter Elite Series Instruments
7: Auto Meter Elite Series Instruments
ESI products feature new digital circuitry, pro control outputs, multi-colored LED illumination, full-face red alert warning and data logger outputs.

Wilwood Compact Combination Master Cylinder Kit
8: Wilwood Disc Brakes Compact Combination Master Cylinder Kit
Ultra-compact aluminum short-body for remote or direct-mount installations. Available in six bores for competition racing and aftermarket applications.

HP Tuners VCM Suite
9: HP Tuners VCM Suite for Dodge/Ford/GM
Fuel-injection tuning software package with a single piece of hardware that allows for laptop editing of Dodge/Ford/GM PCMs and TCMs.

Samco Ultra-Flex
10: Samco Xtra-Flex
According to SamcoSport, more than 30 percent more flexible than other brands with a smooth-wipe clean outer.