SEMA News - July 2009

The service these men and women provide is inestimable, and each of us who has found a career in a SEMA-member company or an associated business owes them a debt of gratitude. On Thursday, July 30–Saturday, August 1, we have a chance to honor that debt by taking part in a full slate of activities known as SEMA Leadership Days, which will culminate in the SEMA Installation Banquet & Gala Fundraiser to be held at the Pasadena Convention Center in Pasadena, California. Beginning with council, Board and executive meetings on Thursday and Friday and extending through a State of the Association address and the annual Internet Symposium on Saturday, we invite you to share in the passion of these leaders by taking part in gatherings that not only provide information critical to conducting business in the current environment, but also will help to renew our industry’s development.

In addition, this year’s Leadership Days include an inaugural SEMA Show ’N Shine, which will be held from 9:00 a.m.–5:00 p.m. on Saturday on the Pasadena Convention Center grounds. The association’s premier car show will feature hundreds of hot rods, customs, classics and exotics. Open to the public, this elaborate gathering of some of the finest examples of our industry’s art and creativity will be presided over by design legend Chip Foose, who will act as Grand Marshall and bring three of his personal vehicles to the party.

Attendees will also have the opportunity to offer up their own good works from 10:00 a.m.–5:00 p.m. at the second annual SEMA Pinewood Drag Race, sponsored by eBay Motors. Competitors of all ages may enter the competition either with their own racing creations or by sponsoring a race car that was built by a child who is being aided by one of the two charities benefitting from the event. Proceeds from the Pinewood Drag Race go to Childhelp, which assists abused and neglected children, and Victory Junction Gang Camp, which provides aid for disabled and chronically ill children. In 2008, nearly $40,000 was raised for the two charities.

At the end of the day on Saturday, a reception from 6:30 p.m.–7:30 p.m. leads into the formal festivities at the Installation Banquet & Gala Fundraiser. One of the highlights of the evening will be the introduction of the three newest members of the SEMA Hall of Fame, but the greatest honors are reserved for the SEMA Board of Directors. We hope that you will join us in paying tribute to the service provided by the outgoing directors, welcoming those being newly installed and thanking those who will give their continuing guidance and wisdom over the next year.

For more information please visit the SEMA Leadership Days and the Installation Banquet & Gala Fundraiser website.

SEMA News - July 2009

The service these men and women provide is inestimable, and each of us who has found a career in a SEMA-member company or an associated business owes them a debt of gratitude. On Thursday, July 30–Saturday, August 1, we have a chance to honor that debt by taking part in a full slate of activities known as SEMA Leadership Days, which will culminate in the SEMA Installation Banquet & Gala Fundraiser to be held at the Pasadena Convention Center in Pasadena, California. Beginning with council, Board and executive meetings on Thursday and Friday and extending through a State of the Association address and the annual Internet Symposium on Saturday, we invite you to share in the passion of these leaders by taking part in gatherings that not only provide information critical to conducting business in the current environment, but also will help to renew our industry’s development.

In addition, this year’s Leadership Days include an inaugural SEMA Show ’N Shine, which will be held from 9:00 a.m.–5:00 p.m. on Saturday on the Pasadena Convention Center grounds. The association’s premier car show will feature hundreds of hot rods, customs, classics and exotics. Open to the public, this elaborate gathering of some of the finest examples of our industry’s art and creativity will be presided over by design legend Chip Foose, who will act as Grand Marshall and bring three of his personal vehicles to the party.

Attendees will also have the opportunity to offer up their own good works from 10:00 a.m.–5:00 p.m. at the second annual SEMA Pinewood Drag Race, sponsored by eBay Motors. Competitors of all ages may enter the competition either with their own racing creations or by sponsoring a race car that was built by a child who is being aided by one of the two charities benefitting from the event. Proceeds from the Pinewood Drag Race go to Childhelp, which assists abused and neglected children, and Victory Junction Gang Camp, which provides aid for disabled and chronically ill children. In 2008, nearly $40,000 was raised for the two charities.

At the end of the day on Saturday, a reception from 6:30 p.m.–7:30 p.m. leads into the formal festivities at the Installation Banquet & Gala Fundraiser. One of the highlights of the evening will be the introduction of the three newest members of the SEMA Hall of Fame, but the greatest honors are reserved for the SEMA Board of Directors. We hope that you will join us in paying tribute to the service provided by the outgoing directors, welcoming those being newly installed and thanking those who will give their continuing guidance and wisdom over the next year.

For more information please visit the SEMA Leadership Days and the Installation Banquet & Gala Fundraiser website.

SEMA News - July 2009

The service these men and women provide is inestimable, and each of us who has found a career in a SEMA-member company or an associated business owes them a debt of gratitude. On Thursday, July 30–Saturday, August 1, we have a chance to honor that debt by taking part in a full slate of activities known as SEMA Leadership Days, which will culminate in the SEMA Installation Banquet & Gala Fundraiser to be held at the Pasadena Convention Center in Pasadena, California. Beginning with council, Board and executive meetings on Thursday and Friday and extending through a State of the Association address and the annual Internet Symposium on Saturday, we invite you to share in the passion of these leaders by taking part in gatherings that not only provide information critical to conducting business in the current environment, but also will help to renew our industry’s development.

In addition, this year’s Leadership Days include an inaugural SEMA Show ’N Shine, which will be held from 9:00 a.m.–5:00 p.m. on Saturday on the Pasadena Convention Center grounds. The association’s premier car show will feature hundreds of hot rods, customs, classics and exotics. Open to the public, this elaborate gathering of some of the finest examples of our industry’s art and creativity will be presided over by design legend Chip Foose, who will act as Grand Marshall and bring three of his personal vehicles to the party.

Attendees will also have the opportunity to offer up their own good works from 10:00 a.m.–5:00 p.m. at the second annual SEMA Pinewood Drag Race, sponsored by eBay Motors. Competitors of all ages may enter the competition either with their own racing creations or by sponsoring a race car that was built by a child who is being aided by one of the two charities benefitting from the event. Proceeds from the Pinewood Drag Race go to Childhelp, which assists abused and neglected children, and Victory Junction Gang Camp, which provides aid for disabled and chronically ill children. In 2008, nearly $40,000 was raised for the two charities.

At the end of the day on Saturday, a reception from 6:30 p.m.–7:30 p.m. leads into the formal festivities at the Installation Banquet & Gala Fundraiser. One of the highlights of the evening will be the introduction of the three newest members of the SEMA Hall of Fame, but the greatest honors are reserved for the SEMA Board of Directors. We hope that you will join us in paying tribute to the service provided by the outgoing directors, welcoming those being newly installed and thanking those who will give their continuing guidance and wisdom over the next year.

For more information please visit the SEMA Leadership Days and the Installation Banquet & Gala Fundraiser website.

SEMA News - July 2009

The service these men and women provide is inestimable, and each of us who has found a career in a SEMA-member company or an associated business owes them a debt of gratitude. On Thursday, July 30–Saturday, August 1, we have a chance to honor that debt by taking part in a full slate of activities known as SEMA Leadership Days, which will culminate in the SEMA Installation Banquet & Gala Fundraiser to be held at the Pasadena Convention Center in Pasadena, California. Beginning with council, Board and executive meetings on Thursday and Friday and extending through a State of the Association address and the annual Internet Symposium on Saturday, we invite you to share in the passion of these leaders by taking part in gatherings that not only provide information critical to conducting business in the current environment, but also will help to renew our industry’s development.

In addition, this year’s Leadership Days include an inaugural SEMA Show ’N Shine, which will be held from 9:00 a.m.–5:00 p.m. on Saturday on the Pasadena Convention Center grounds. The association’s premier car show will feature hundreds of hot rods, customs, classics and exotics. Open to the public, this elaborate gathering of some of the finest examples of our industry’s art and creativity will be presided over by design legend Chip Foose, who will act as Grand Marshall and bring three of his personal vehicles to the party.

Attendees will also have the opportunity to offer up their own good works from 10:00 a.m.–5:00 p.m. at the second annual SEMA Pinewood Drag Race, sponsored by eBay Motors. Competitors of all ages may enter the competition either with their own racing creations or by sponsoring a race car that was built by a child who is being aided by one of the two charities benefitting from the event. Proceeds from the Pinewood Drag Race go to Childhelp, which assists abused and neglected children, and Victory Junction Gang Camp, which provides aid for disabled and chronically ill children. In 2008, nearly $40,000 was raised for the two charities.

At the end of the day on Saturday, a reception from 6:30 p.m.–7:30 p.m. leads into the formal festivities at the Installation Banquet & Gala Fundraiser. One of the highlights of the evening will be the introduction of the three newest members of the SEMA Hall of Fame, but the greatest honors are reserved for the SEMA Board of Directors. We hope that you will join us in paying tribute to the service provided by the outgoing directors, welcoming those being newly installed and thanking those who will give their continuing guidance and wisdom over the next year.

For more information please visit the SEMA Leadership Days and the Installation Banquet & Gala Fundraiser website.

SEMA News - July 2009

SEMA Show organizers are taking extraordinary steps to attract qualified buyers in support of the new Powersports & Utility Vehicles section.

Two-Pronged Promotion Strategy: First, a comprehensive awareness program that includes editorial, advertising and webinars at various trade shows to educate our 52,000-plus qualified SEMA Show buyers on the cross-selling opportunities they can realize with powersports products. Second, the buyer universe is expanding to include new buyers from the strategic powersports marketing partnership.

Built-In Powersports Buyer Interest: At the 2008 SEMA Show, more than 2,500 buyers were registered as powersports buyers. More than 170 SEMA Show exhibitors indicated that they manufacture powersports products, and more than 1,200 attendees expressed interest in their products. For every one of the last four SEMA Shows, more than 250 powersports vehicles were displayed.

Key Powersports Marketing Partnerships: SEMA is about to kick off promotional partnerships with leading business publications in the powersports industry. SEMA will be an official sponsor at industry events and will host industry educational efforts and participate in print, online newsletter and website promotions.

SEMA Attracts Buyers From Key Western States: The SEMA Show’s highest concentration of buyers comes from western states, such as Arizona, California, Nevada and Utah. Industry research ranks these markets among the top markets for powersports.

Multi-Channel Marketing Campaign: More than 400,000 pieces of direct mail will be distributed; print ads will be run multiple times in more than 130 domestic and international publications; and more than 25 banner ads will be posted on industry trade websites. In addition, 50,000-plus targeted voicemails will be broadcast, and promotions will be held at major international trade shows.

Lowest Hotel Room Rates in Six Years: More than 30 Las Vegas hotels have dropped room rates for SEMA Show attendees, with savings of up to 66% and prices starting at just $41.

Go to hotel reservations on the Show's website to make your hotel reservations now.

Discount Airfare with JetBlue: SEMA has teamed up with JetBlue to offer 2009 SEMA Show attendees a 5% discount on the lowest available airfare to Las Vegas when booked online. The promotion is good from any city serviced by JetBlue and will run until the last day of the Show. Valid outbound travel dates are October 28–November 6, with return flights valid November 1–8. To book your flight, visit www.jetblue.com/promo and use promo code SEMA2009.

To buy a booth, go to the registration page, e-mail ConvExx or call 702/450-7662 ext. 120. For more information, visit the SEMA Show website.

Foose Presides Over SEMA Public Car Show

Chip Foose, award-winning automotive designer and fabricator, and host of TLC’s “Overhaulin’,” has been named Grand Marshall of the August 1 SEMA Show ’N’ Shine public car show. The inaugural event will take place inside the newly remodeled Pasadena Convention Center, where more than 200 vehicles will come together to help two worthy children’s charities.

“I was thrilled when Chip Foose graciously agreed to be the Grand Marshall of our inaugural car show and be on hand to share his passion and expertise with his fellow automotive enthusiasts,” said Joel Ayres, chairman of the SEMA Cares Committee. Taking place along with the car show will be the 2nd Annual SEMA Cares Pinewood Drag Race.

Presented by eBay Motors, the derby will feature more than 250 cars in three classes For more information, visit the SEMA Leadership Days homepage.

Register Now for the 2009 SEMA Internet Symposium

The SEMA Internet Symposium will provide participants with proven strategies and best practices from experts in the fields of online marketing, multimedia, business development and eCommerce. Through interactive panel discussions, the sessions will include everything from the current state of the Internet and search-engine optimization to website metrics and protecting intellectual property online. Other tracks include:

• New Data Standards for Electronic Cataloging (ACES and PIES
• Today’s Essential Online Business and Social Media Tools
• Creating Compelling Videos That Sell
• Internet Marketing Planning and Budgeting

For more information and to register vist the SEMA Internet Symposium website.

SEMA Education Institute Offers Top-Notch Business, Sales and Product Training Programs

To continue helping its members maximize business results, SEMA has launched a new state-of-the-art online learning center, the SEMA Education Institute (SEI), that will deliver first-class training and education programs of all types to the specialty-equipment industry.

SEMA partnered with software developers, subject-matter experts and professional educators to build an advanced learning program available 24/7 that focuses on two key areas: product training and professional skills improvement. This program has career-path training opportunities tailored to the counterman all the way through the company owner and president. The first group of training programs, which include an introductory sales training course for retailers, is now available on the SEMA Education Institute website. New programs will be added on a monthly basis and will include webinars, seminars, courses and other services from world-class subject-matter experts and industry leaders.

“We keep a regular pulse on the changing needs of our members and the industry as a whole, and we realize what our industry needs today is access to quality training as well as ongoing sales and marketing assistance, especially given today’s economy,” said Chris Kersting, SEMA’s president and CEO. “The new SEI will offer top-notch training to jobbers, retailers and WDs at a fraction of normal internal development costs. In fact, several of the same programs are offered by Fortune 500 firms for their customers and employees.”

The SEI Learning Center will serve as the platform for delivering this web-based training. This provides all SEMA members one location to access all of their training needs—from introductory classes to advanced product training and instruction. The Learning Center will also house an extensive library of personal skills and professional development courses.

“Ultimately, SEI will serve as a central repository for continued adult education in the aftermarket,” said Bob Price, SEI executive director and specialty-equipment industry veteran. “Travel budgets are being slashed, but there is still a need in this industry for ongoing product training and education. SEI will provide practical and engaging programs that are accessible right from people’s desktops. Our goal at SEI is to help members maximize their business potential and attract and retain quality employees. We’ll do this by providing best-in-class training at all levels of experience and job function.”

Fast Facts

Pete Meier was named the new technical editor of Motor Age magazine, an Advanstar Communications Inc. publication. Previously a contributing editor for the magazine, Meier is an ASE Certified Master Auto Technician, a sponsoring member of the International Automotive Technicians’ Network and a trained vocational instructor. Advanstar Communications, Woodland Hills, CA; 818/593-5000.

Eastern Catalytic appointed Charles Pantano to lead the company’s emissions certification efforts. Before joining Eastern Catalytic, Pantano was an electro-mechanical engineer, and he most recently worked as a product design engineer for Advent Design (Bristol, Pennsylvania). Eastern Catalytic, Langhorne, PA; 215/702-3600.

Daystar Products recently completed a 10,000-sq.-ft. addition to its manufacturing facility in Phoenix, bringing the facility’s total square footage to 40,000. Daystar Products, Phoenix, AZ; 800/595-7659.

All-American off-road racer Rob MacCachren has committed his Rockstar Energy Racing team to compete in the new Traxxas TORC Series. MacCachren will drive his Dave Clark-built Rockstar Energy Ford in the Pro 2WD division in the new short-course series.

Egge Machine Co. Inc. hired Del Austin as its new sales director. Austin has owned both jobber stores and machine shops and is a hands-on enthusiast. Egge Machine Co. Inc., Santa Fe Springs, CA; 800/866-3443.

NVision Inc. plans to expand its Dallas-Fort Worth office in Coppell, Texas, in response to current demand for the company’s 3-D non-contact measurement systems.

The Ohio Technical College was awarded the top prize—$10,000 worth of Chicago Pneumatic tools—in the 2nd annual Tomorrow’s Technician/Chicago Pneumatic competition. Tomorrow’s Technician magazine, produced by Babcox Publications, and Chicago Pneumatic created the contest to recognize top technical colleges with training programs that prepare students for real-world careers. Ohio Technical College, Cleveland, OH; 800/322-7000; Chicago Pneumatic Tools, Charlotte, NC; 800/624-4735.

ASA Tire Systems awarded Superior Tire & Service of Orange, Texas, with $25,000 in funds from the $1 million Tire Dealer Bailout Program during the Texas Tire Dealers Association annual convention in San Antonio in April. The money from ASA Tire Systems will be used to update Superior Tire & Services’s technology infrastructure as it continues to rebuild its business in the post-Ike devastation. ASA Tire Systems, Nashua, NH; 603/889-8700.

Kicker Performance Audio will donate about $1,500 of gear toward the Mustang Makeover Project—a special project of the Mustang Club of America (MCA) in celebration of the 45th anniversary of the Mustang and Drake Automotive Group’s 30th anniversary. MCA club Mustangs of East Texas and the Pay It Forward restoration team will start with a ’66 Ford Mustang convertible project car and $10,000 in parts donated by Drake Automotive Group. The club will finish with a completely restored Mustang that will be displayed in the Drake Automotive Group booth during the 2009 SEMA Show this November and later sold at auction. Proceeds from the sale of the car will benefit the charity selected by the winning MCA club. Mustang Club of America (MCA), Penascola, FL; 850/438-0626.

Dave Schaub, San Francisco Bay-area native and hot-rod enthusiast, will set out on September 8 to drive his ’32 Ford roadster through all the 49 continental states in nine days. He hopes to raise $50,000–$100,000 for the Ronald McDonald House at Stanford. The black ’32 roadster was built by Roy Brizio Street Rods and is wrapped in a vinyl cover by Yak Graphics to carry sponsor logos and signage. For more information, visit www.49in9.com. Roy Brizio Street Rods, San Francisco, CA; 650/952-7637.

Aeromotive Inc. hired Steve Swanson as sales manager. Swanson’s tenure in the industry spans more than 36 years and includes service on the SEMA Board of Directors and as a member of several SEMA councils and committees. Aeromotive, Lenexa, KS; 913/647-7300.

The National Street Rod Association (NSRA) announced that, beginning in 2010, vehicles 30 years old and older will be accepted for participation at every NSRA Event. For additional information, contact NSRA (Memphis) at 901/452-4030 or Jim Rowlett, NSRA marketing director, at 817/581-9915. National Street Rod Association, Memphis, TN; 901/452-4030.

Tire Group International hired Ricardo Villanueva as country manager for its sales office in the Dominican Republic, which the company opened in 2008. Villanueva’s most recent position was vice president of sales for Serit Tires, where he was an integral part of the company’s growth in the Dominican Republic and South American markets.

Currie Enterprises is celebrating its 50th year in business in 2009. To commemorate the event, the company is offering a 21/4-inch, limited-edition, self-adhesive, gold-embossed medallion free with the purchase of any Currie catalog. Currie Enterprises, Anaheim, CA; 714/528-6957.

Pilot Automotive Inc. appointed David Tang vice president of retail sales. Tang was most recently the vice president of sales with Elegant LLC and, prior to that, served as executive vice president of sales and marketing for 3A Racing. Pilot Automotive Inc., City of Industry, CA; 626/937-6988.

Katzkin Leather Inc. and Webasto Product North America have combined their sales organizations. Effective May 1, the newly expanded Katzkin sales team is the single point of contact for both companies’ product lines. Katzkin Leather Inc., Montebello, CA; 323/725-1243; Webasto Product North America, Fenton, MI; 810/593-6000.

As part of its 35th anniversary celebration, Skyjacker Suspensions has expanded its facilities to provide additional warehouse and manufacturing space. Skyjacker Suspensions, West Monroe, LA; 318/388-0816.

Jennifer Tio, president of Chicago-based Maximum Marketing Services Inc., was elected to the Chicago Manufacturing Center board of directors. Tio joined Maximum Marketing Services in 1985 and was named company president in 2006.

Through an exclusive partnership with Advanced Mobil Products (AMP), Exide Technologies will supply lead-acid automotive-starting batteries for the mobile replacement marketplace. The partnership is for five years.

SEMA-member Motorpool.com announced that it has created the world’s first social networking website for classic- and collector-car enthusiasts. Check out the website at www.motorpool.com. Motorpool.com, Birmingham, AL; 205/877-8044.

DuPont announced a five-year extension to its agreement to serve as a major corporate sponsor of the collision repair technology program at Pennsylvania College of Technology. Under the renewed agreement, DuPont will donate liquid coatings and its patented technology color proofing system for instructional use in Pennsylvania College’s collision repair labs. DuPont, Wilmington, DE; 302/992-3190.

SEMA News - July 2009

SEMA Show organizers are taking extraordinary steps to attract qualified buyers in support of the new Powersports & Utility Vehicles section.

Two-Pronged Promotion Strategy: First, a comprehensive awareness program that includes editorial, advertising and webinars at various trade shows to educate our 52,000-plus qualified SEMA Show buyers on the cross-selling opportunities they can realize with powersports products. Second, the buyer universe is expanding to include new buyers from the strategic powersports marketing partnership.

Built-In Powersports Buyer Interest: At the 2008 SEMA Show, more than 2,500 buyers were registered as powersports buyers. More than 170 SEMA Show exhibitors indicated that they manufacture powersports products, and more than 1,200 attendees expressed interest in their products. For every one of the last four SEMA Shows, more than 250 powersports vehicles were displayed.

Key Powersports Marketing Partnerships: SEMA is about to kick off promotional partnerships with leading business publications in the powersports industry. SEMA will be an official sponsor at industry events and will host industry educational efforts and participate in print, online newsletter and website promotions.

SEMA Attracts Buyers From Key Western States: The SEMA Show’s highest concentration of buyers comes from western states, such as Arizona, California, Nevada and Utah. Industry research ranks these markets among the top markets for powersports.

Multi-Channel Marketing Campaign: More than 400,000 pieces of direct mail will be distributed; print ads will be run multiple times in more than 130 domestic and international publications; and more than 25 banner ads will be posted on industry trade websites. In addition, 50,000-plus targeted voicemails will be broadcast, and promotions will be held at major international trade shows.

Lowest Hotel Room Rates in Six Years: More than 30 Las Vegas hotels have dropped room rates for SEMA Show attendees, with savings of up to 66% and prices starting at just $41.

Go to hotel reservations on the Show's website to make your hotel reservations now.

Discount Airfare with JetBlue: SEMA has teamed up with JetBlue to offer 2009 SEMA Show attendees a 5% discount on the lowest available airfare to Las Vegas when booked online. The promotion is good from any city serviced by JetBlue and will run until the last day of the Show. Valid outbound travel dates are October 28–November 6, with return flights valid November 1–8. To book your flight, visit www.jetblue.com/promo and use promo code SEMA2009.

To buy a booth, go to the registration page, e-mail ConvExx or call 702/450-7662 ext. 120. For more information, visit the SEMA Show website.

Foose Presides Over SEMA Public Car Show

Chip Foose, award-winning automotive designer and fabricator, and host of TLC’s “Overhaulin’,” has been named Grand Marshall of the August 1 SEMA Show ’N’ Shine public car show. The inaugural event will take place inside the newly remodeled Pasadena Convention Center, where more than 200 vehicles will come together to help two worthy children’s charities.

“I was thrilled when Chip Foose graciously agreed to be the Grand Marshall of our inaugural car show and be on hand to share his passion and expertise with his fellow automotive enthusiasts,” said Joel Ayres, chairman of the SEMA Cares Committee. Taking place along with the car show will be the 2nd Annual SEMA Cares Pinewood Drag Race.

Presented by eBay Motors, the derby will feature more than 250 cars in three classes For more information, visit the SEMA Leadership Days homepage.

Register Now for the 2009 SEMA Internet Symposium

The SEMA Internet Symposium will provide participants with proven strategies and best practices from experts in the fields of online marketing, multimedia, business development and eCommerce. Through interactive panel discussions, the sessions will include everything from the current state of the Internet and search-engine optimization to website metrics and protecting intellectual property online. Other tracks include:

• New Data Standards for Electronic Cataloging (ACES and PIES
• Today’s Essential Online Business and Social Media Tools
• Creating Compelling Videos That Sell
• Internet Marketing Planning and Budgeting

For more information and to register vist the SEMA Internet Symposium website.

SEMA Education Institute Offers Top-Notch Business, Sales and Product Training Programs

To continue helping its members maximize business results, SEMA has launched a new state-of-the-art online learning center, the SEMA Education Institute (SEI), that will deliver first-class training and education programs of all types to the specialty-equipment industry.

SEMA partnered with software developers, subject-matter experts and professional educators to build an advanced learning program available 24/7 that focuses on two key areas: product training and professional skills improvement. This program has career-path training opportunities tailored to the counterman all the way through the company owner and president. The first group of training programs, which include an introductory sales training course for retailers, is now available on the SEMA Education Institute website. New programs will be added on a monthly basis and will include webinars, seminars, courses and other services from world-class subject-matter experts and industry leaders.

“We keep a regular pulse on the changing needs of our members and the industry as a whole, and we realize what our industry needs today is access to quality training as well as ongoing sales and marketing assistance, especially given today’s economy,” said Chris Kersting, SEMA’s president and CEO. “The new SEI will offer top-notch training to jobbers, retailers and WDs at a fraction of normal internal development costs. In fact, several of the same programs are offered by Fortune 500 firms for their customers and employees.”

The SEI Learning Center will serve as the platform for delivering this web-based training. This provides all SEMA members one location to access all of their training needs—from introductory classes to advanced product training and instruction. The Learning Center will also house an extensive library of personal skills and professional development courses.

“Ultimately, SEI will serve as a central repository for continued adult education in the aftermarket,” said Bob Price, SEI executive director and specialty-equipment industry veteran. “Travel budgets are being slashed, but there is still a need in this industry for ongoing product training and education. SEI will provide practical and engaging programs that are accessible right from people’s desktops. Our goal at SEI is to help members maximize their business potential and attract and retain quality employees. We’ll do this by providing best-in-class training at all levels of experience and job function.”

Fast Facts

Pete Meier was named the new technical editor of Motor Age magazine, an Advanstar Communications Inc. publication. Previously a contributing editor for the magazine, Meier is an ASE Certified Master Auto Technician, a sponsoring member of the International Automotive Technicians’ Network and a trained vocational instructor. Advanstar Communications, Woodland Hills, CA; 818/593-5000.

Eastern Catalytic appointed Charles Pantano to lead the company’s emissions certification efforts. Before joining Eastern Catalytic, Pantano was an electro-mechanical engineer, and he most recently worked as a product design engineer for Advent Design (Bristol, Pennsylvania). Eastern Catalytic, Langhorne, PA; 215/702-3600.

Daystar Products recently completed a 10,000-sq.-ft. addition to its manufacturing facility in Phoenix, bringing the facility’s total square footage to 40,000. Daystar Products, Phoenix, AZ; 800/595-7659.

All-American off-road racer Rob MacCachren has committed his Rockstar Energy Racing team to compete in the new Traxxas TORC Series. MacCachren will drive his Dave Clark-built Rockstar Energy Ford in the Pro 2WD division in the new short-course series.

Egge Machine Co. Inc. hired Del Austin as its new sales director. Austin has owned both jobber stores and machine shops and is a hands-on enthusiast. Egge Machine Co. Inc., Santa Fe Springs, CA; 800/866-3443.

NVision Inc. plans to expand its Dallas-Fort Worth office in Coppell, Texas, in response to current demand for the company’s 3-D non-contact measurement systems.

The Ohio Technical College was awarded the top prize—$10,000 worth of Chicago Pneumatic tools—in the 2nd annual Tomorrow’s Technician/Chicago Pneumatic competition. Tomorrow’s Technician magazine, produced by Babcox Publications, and Chicago Pneumatic created the contest to recognize top technical colleges with training programs that prepare students for real-world careers. Ohio Technical College, Cleveland, OH; 800/322-7000; Chicago Pneumatic Tools, Charlotte, NC; 800/624-4735.

ASA Tire Systems awarded Superior Tire & Service of Orange, Texas, with $25,000 in funds from the $1 million Tire Dealer Bailout Program during the Texas Tire Dealers Association annual convention in San Antonio in April. The money from ASA Tire Systems will be used to update Superior Tire & Services’s technology infrastructure as it continues to rebuild its business in the post-Ike devastation. ASA Tire Systems, Nashua, NH; 603/889-8700.

Kicker Performance Audio will donate about $1,500 of gear toward the Mustang Makeover Project—a special project of the Mustang Club of America (MCA) in celebration of the 45th anniversary of the Mustang and Drake Automotive Group’s 30th anniversary. MCA club Mustangs of East Texas and the Pay It Forward restoration team will start with a ’66 Ford Mustang convertible project car and $10,000 in parts donated by Drake Automotive Group. The club will finish with a completely restored Mustang that will be displayed in the Drake Automotive Group booth during the 2009 SEMA Show this November and later sold at auction. Proceeds from the sale of the car will benefit the charity selected by the winning MCA club. Mustang Club of America (MCA), Penascola, FL; 850/438-0626.

Dave Schaub, San Francisco Bay-area native and hot-rod enthusiast, will set out on September 8 to drive his ’32 Ford roadster through all the 49 continental states in nine days. He hopes to raise $50,000–$100,000 for the Ronald McDonald House at Stanford. The black ’32 roadster was built by Roy Brizio Street Rods and is wrapped in a vinyl cover by Yak Graphics to carry sponsor logos and signage. For more information, visit www.49in9.com. Roy Brizio Street Rods, San Francisco, CA; 650/952-7637.

Aeromotive Inc. hired Steve Swanson as sales manager. Swanson’s tenure in the industry spans more than 36 years and includes service on the SEMA Board of Directors and as a member of several SEMA councils and committees. Aeromotive, Lenexa, KS; 913/647-7300.

The National Street Rod Association (NSRA) announced that, beginning in 2010, vehicles 30 years old and older will be accepted for participation at every NSRA Event. For additional information, contact NSRA (Memphis) at 901/452-4030 or Jim Rowlett, NSRA marketing director, at 817/581-9915. National Street Rod Association, Memphis, TN; 901/452-4030.

Tire Group International hired Ricardo Villanueva as country manager for its sales office in the Dominican Republic, which the company opened in 2008. Villanueva’s most recent position was vice president of sales for Serit Tires, where he was an integral part of the company’s growth in the Dominican Republic and South American markets.

Currie Enterprises is celebrating its 50th year in business in 2009. To commemorate the event, the company is offering a 21/4-inch, limited-edition, self-adhesive, gold-embossed medallion free with the purchase of any Currie catalog. Currie Enterprises, Anaheim, CA; 714/528-6957.

Pilot Automotive Inc. appointed David Tang vice president of retail sales. Tang was most recently the vice president of sales with Elegant LLC and, prior to that, served as executive vice president of sales and marketing for 3A Racing. Pilot Automotive Inc., City of Industry, CA; 626/937-6988.

Katzkin Leather Inc. and Webasto Product North America have combined their sales organizations. Effective May 1, the newly expanded Katzkin sales team is the single point of contact for both companies’ product lines. Katzkin Leather Inc., Montebello, CA; 323/725-1243; Webasto Product North America, Fenton, MI; 810/593-6000.

As part of its 35th anniversary celebration, Skyjacker Suspensions has expanded its facilities to provide additional warehouse and manufacturing space. Skyjacker Suspensions, West Monroe, LA; 318/388-0816.

Jennifer Tio, president of Chicago-based Maximum Marketing Services Inc., was elected to the Chicago Manufacturing Center board of directors. Tio joined Maximum Marketing Services in 1985 and was named company president in 2006.

Through an exclusive partnership with Advanced Mobil Products (AMP), Exide Technologies will supply lead-acid automotive-starting batteries for the mobile replacement marketplace. The partnership is for five years.

SEMA-member Motorpool.com announced that it has created the world’s first social networking website for classic- and collector-car enthusiasts. Check out the website at www.motorpool.com. Motorpool.com, Birmingham, AL; 205/877-8044.

DuPont announced a five-year extension to its agreement to serve as a major corporate sponsor of the collision repair technology program at Pennsylvania College of Technology. Under the renewed agreement, DuPont will donate liquid coatings and its patented technology color proofing system for instructional use in Pennsylvania College’s collision repair labs. DuPont, Wilmington, DE; 302/992-3190.

SEMA News - July 2009

SEMA Show organizers are taking extraordinary steps to attract qualified buyers in support of the new Powersports & Utility Vehicles section.

Two-Pronged Promotion Strategy: First, a comprehensive awareness program that includes editorial, advertising and webinars at various trade shows to educate our 52,000-plus qualified SEMA Show buyers on the cross-selling opportunities they can realize with powersports products. Second, the buyer universe is expanding to include new buyers from the strategic powersports marketing partnership.

Built-In Powersports Buyer Interest: At the 2008 SEMA Show, more than 2,500 buyers were registered as powersports buyers. More than 170 SEMA Show exhibitors indicated that they manufacture powersports products, and more than 1,200 attendees expressed interest in their products. For every one of the last four SEMA Shows, more than 250 powersports vehicles were displayed.

Key Powersports Marketing Partnerships: SEMA is about to kick off promotional partnerships with leading business publications in the powersports industry. SEMA will be an official sponsor at industry events and will host industry educational efforts and participate in print, online newsletter and website promotions.

SEMA Attracts Buyers From Key Western States: The SEMA Show’s highest concentration of buyers comes from western states, such as Arizona, California, Nevada and Utah. Industry research ranks these markets among the top markets for powersports.

Multi-Channel Marketing Campaign: More than 400,000 pieces of direct mail will be distributed; print ads will be run multiple times in more than 130 domestic and international publications; and more than 25 banner ads will be posted on industry trade websites. In addition, 50,000-plus targeted voicemails will be broadcast, and promotions will be held at major international trade shows.

Lowest Hotel Room Rates in Six Years: More than 30 Las Vegas hotels have dropped room rates for SEMA Show attendees, with savings of up to 66% and prices starting at just $41.

Go to hotel reservations on the Show's website to make your hotel reservations now.

Discount Airfare with JetBlue: SEMA has teamed up with JetBlue to offer 2009 SEMA Show attendees a 5% discount on the lowest available airfare to Las Vegas when booked online. The promotion is good from any city serviced by JetBlue and will run until the last day of the Show. Valid outbound travel dates are October 28–November 6, with return flights valid November 1–8. To book your flight, visit www.jetblue.com/promo and use promo code SEMA2009.

To buy a booth, go to the registration page, e-mail ConvExx or call 702/450-7662 ext. 120. For more information, visit the SEMA Show website.

Foose Presides Over SEMA Public Car Show

Chip Foose, award-winning automotive designer and fabricator, and host of TLC’s “Overhaulin’,” has been named Grand Marshall of the August 1 SEMA Show ’N’ Shine public car show. The inaugural event will take place inside the newly remodeled Pasadena Convention Center, where more than 200 vehicles will come together to help two worthy children’s charities.

“I was thrilled when Chip Foose graciously agreed to be the Grand Marshall of our inaugural car show and be on hand to share his passion and expertise with his fellow automotive enthusiasts,” said Joel Ayres, chairman of the SEMA Cares Committee. Taking place along with the car show will be the 2nd Annual SEMA Cares Pinewood Drag Race.

Presented by eBay Motors, the derby will feature more than 250 cars in three classes For more information, visit the SEMA Leadership Days homepage.

Register Now for the 2009 SEMA Internet Symposium

The SEMA Internet Symposium will provide participants with proven strategies and best practices from experts in the fields of online marketing, multimedia, business development and eCommerce. Through interactive panel discussions, the sessions will include everything from the current state of the Internet and search-engine optimization to website metrics and protecting intellectual property online. Other tracks include:

• New Data Standards for Electronic Cataloging (ACES and PIES
• Today’s Essential Online Business and Social Media Tools
• Creating Compelling Videos That Sell
• Internet Marketing Planning and Budgeting

For more information and to register vist the SEMA Internet Symposium website.

SEMA Education Institute Offers Top-Notch Business, Sales and Product Training Programs

To continue helping its members maximize business results, SEMA has launched a new state-of-the-art online learning center, the SEMA Education Institute (SEI), that will deliver first-class training and education programs of all types to the specialty-equipment industry.

SEMA partnered with software developers, subject-matter experts and professional educators to build an advanced learning program available 24/7 that focuses on two key areas: product training and professional skills improvement. This program has career-path training opportunities tailored to the counterman all the way through the company owner and president. The first group of training programs, which include an introductory sales training course for retailers, is now available on the SEMA Education Institute website. New programs will be added on a monthly basis and will include webinars, seminars, courses and other services from world-class subject-matter experts and industry leaders.

“We keep a regular pulse on the changing needs of our members and the industry as a whole, and we realize what our industry needs today is access to quality training as well as ongoing sales and marketing assistance, especially given today’s economy,” said Chris Kersting, SEMA’s president and CEO. “The new SEI will offer top-notch training to jobbers, retailers and WDs at a fraction of normal internal development costs. In fact, several of the same programs are offered by Fortune 500 firms for their customers and employees.”

The SEI Learning Center will serve as the platform for delivering this web-based training. This provides all SEMA members one location to access all of their training needs—from introductory classes to advanced product training and instruction. The Learning Center will also house an extensive library of personal skills and professional development courses.

“Ultimately, SEI will serve as a central repository for continued adult education in the aftermarket,” said Bob Price, SEI executive director and specialty-equipment industry veteran. “Travel budgets are being slashed, but there is still a need in this industry for ongoing product training and education. SEI will provide practical and engaging programs that are accessible right from people’s desktops. Our goal at SEI is to help members maximize their business potential and attract and retain quality employees. We’ll do this by providing best-in-class training at all levels of experience and job function.”

Fast Facts

Pete Meier was named the new technical editor of Motor Age magazine, an Advanstar Communications Inc. publication. Previously a contributing editor for the magazine, Meier is an ASE Certified Master Auto Technician, a sponsoring member of the International Automotive Technicians’ Network and a trained vocational instructor. Advanstar Communications, Woodland Hills, CA; 818/593-5000.

Eastern Catalytic appointed Charles Pantano to lead the company’s emissions certification efforts. Before joining Eastern Catalytic, Pantano was an electro-mechanical engineer, and he most recently worked as a product design engineer for Advent Design (Bristol, Pennsylvania). Eastern Catalytic, Langhorne, PA; 215/702-3600.

Daystar Products recently completed a 10,000-sq.-ft. addition to its manufacturing facility in Phoenix, bringing the facility’s total square footage to 40,000. Daystar Products, Phoenix, AZ; 800/595-7659.

All-American off-road racer Rob MacCachren has committed his Rockstar Energy Racing team to compete in the new Traxxas TORC Series. MacCachren will drive his Dave Clark-built Rockstar Energy Ford in the Pro 2WD division in the new short-course series.

Egge Machine Co. Inc. hired Del Austin as its new sales director. Austin has owned both jobber stores and machine shops and is a hands-on enthusiast. Egge Machine Co. Inc., Santa Fe Springs, CA; 800/866-3443.

NVision Inc. plans to expand its Dallas-Fort Worth office in Coppell, Texas, in response to current demand for the company’s 3-D non-contact measurement systems.

The Ohio Technical College was awarded the top prize—$10,000 worth of Chicago Pneumatic tools—in the 2nd annual Tomorrow’s Technician/Chicago Pneumatic competition. Tomorrow’s Technician magazine, produced by Babcox Publications, and Chicago Pneumatic created the contest to recognize top technical colleges with training programs that prepare students for real-world careers. Ohio Technical College, Cleveland, OH; 800/322-7000; Chicago Pneumatic Tools, Charlotte, NC; 800/624-4735.

ASA Tire Systems awarded Superior Tire & Service of Orange, Texas, with $25,000 in funds from the $1 million Tire Dealer Bailout Program during the Texas Tire Dealers Association annual convention in San Antonio in April. The money from ASA Tire Systems will be used to update Superior Tire & Services’s technology infrastructure as it continues to rebuild its business in the post-Ike devastation. ASA Tire Systems, Nashua, NH; 603/889-8700.

Kicker Performance Audio will donate about $1,500 of gear toward the Mustang Makeover Project—a special project of the Mustang Club of America (MCA) in celebration of the 45th anniversary of the Mustang and Drake Automotive Group’s 30th anniversary. MCA club Mustangs of East Texas and the Pay It Forward restoration team will start with a ’66 Ford Mustang convertible project car and $10,000 in parts donated by Drake Automotive Group. The club will finish with a completely restored Mustang that will be displayed in the Drake Automotive Group booth during the 2009 SEMA Show this November and later sold at auction. Proceeds from the sale of the car will benefit the charity selected by the winning MCA club. Mustang Club of America (MCA), Penascola, FL; 850/438-0626.

Dave Schaub, San Francisco Bay-area native and hot-rod enthusiast, will set out on September 8 to drive his ’32 Ford roadster through all the 49 continental states in nine days. He hopes to raise $50,000–$100,000 for the Ronald McDonald House at Stanford. The black ’32 roadster was built by Roy Brizio Street Rods and is wrapped in a vinyl cover by Yak Graphics to carry sponsor logos and signage. For more information, visit www.49in9.com. Roy Brizio Street Rods, San Francisco, CA; 650/952-7637.

Aeromotive Inc. hired Steve Swanson as sales manager. Swanson’s tenure in the industry spans more than 36 years and includes service on the SEMA Board of Directors and as a member of several SEMA councils and committees. Aeromotive, Lenexa, KS; 913/647-7300.

The National Street Rod Association (NSRA) announced that, beginning in 2010, vehicles 30 years old and older will be accepted for participation at every NSRA Event. For additional information, contact NSRA (Memphis) at 901/452-4030 or Jim Rowlett, NSRA marketing director, at 817/581-9915. National Street Rod Association, Memphis, TN; 901/452-4030.

Tire Group International hired Ricardo Villanueva as country manager for its sales office in the Dominican Republic, which the company opened in 2008. Villanueva’s most recent position was vice president of sales for Serit Tires, where he was an integral part of the company’s growth in the Dominican Republic and South American markets.

Currie Enterprises is celebrating its 50th year in business in 2009. To commemorate the event, the company is offering a 21/4-inch, limited-edition, self-adhesive, gold-embossed medallion free with the purchase of any Currie catalog. Currie Enterprises, Anaheim, CA; 714/528-6957.

Pilot Automotive Inc. appointed David Tang vice president of retail sales. Tang was most recently the vice president of sales with Elegant LLC and, prior to that, served as executive vice president of sales and marketing for 3A Racing. Pilot Automotive Inc., City of Industry, CA; 626/937-6988.

Katzkin Leather Inc. and Webasto Product North America have combined their sales organizations. Effective May 1, the newly expanded Katzkin sales team is the single point of contact for both companies’ product lines. Katzkin Leather Inc., Montebello, CA; 323/725-1243; Webasto Product North America, Fenton, MI; 810/593-6000.

As part of its 35th anniversary celebration, Skyjacker Suspensions has expanded its facilities to provide additional warehouse and manufacturing space. Skyjacker Suspensions, West Monroe, LA; 318/388-0816.

Jennifer Tio, president of Chicago-based Maximum Marketing Services Inc., was elected to the Chicago Manufacturing Center board of directors. Tio joined Maximum Marketing Services in 1985 and was named company president in 2006.

Through an exclusive partnership with Advanced Mobil Products (AMP), Exide Technologies will supply lead-acid automotive-starting batteries for the mobile replacement marketplace. The partnership is for five years.

SEMA-member Motorpool.com announced that it has created the world’s first social networking website for classic- and collector-car enthusiasts. Check out the website at www.motorpool.com. Motorpool.com, Birmingham, AL; 205/877-8044.

DuPont announced a five-year extension to its agreement to serve as a major corporate sponsor of the collision repair technology program at Pennsylvania College of Technology. Under the renewed agreement, DuPont will donate liquid coatings and its patented technology color proofing system for instructional use in Pennsylvania College’s collision repair labs. DuPont, Wilmington, DE; 302/992-3190.

SEMA News - July 2009
EVENTS

By Annie Kang

Four New Incentives to Help Exhibitors at the 2009 SEMA Show

Exhibitors at the 2009 SEMA Show will receive valuable rewards and have access to first-time offers that will help ensure a lifetime return on their investment.

SEMA is heading into the 2009 SEMA Show—to be held November 3–6, 2009, at the Las Vegas Convention Center—with unprecedented new programs aimed at ensuring that exhibitors receive the maximum return on their investment. These first-time incentives include guaranteed leads, bonus seniority points for booth space selection, all-new discounted booth packages and an incredible financing plan.

“Exhibitors continue to tell us how valuable it is for them to be at the SEMA Show,” said Peter MacGillivray, SEMA vice president of communications and events. “These promotions help make it more affordable and give companies peace of mind in knowing that they’ll continue to get the best value and return on their investment at the SEMA Show.” For complete details on all of the latest programs, visit www.SEMAShow.com or contact ConvExx Show Management at sema-exhibit@convexx.com or 702/450-7662 ext. 120.

		Show organizers have introduced a Leads Guaranteed Program that will ensure all exhibiting manufacturers/importers and exclusive distributors receive a unique and personalized report by October 1, 2009, of at least 1,000 preregistered buyers.
		Exhibitors with five or more years of seniority points may choose to extend their payments for as much as 12 months. The promotion is one of several new programs designed to make it more affordable for companies to participate in the event.
		Exhibitors will be awarded a bonus seniority point that will be applied when determining booth space selection.

Financing Option With Extended Payment Plan

SEMA Show organizers are offering qualified exhibitors a unique and radical payment plan option to ease cash-flow concerns. For the first time in SEMA Show history, exhibitors with five or more years of seniority points may choose to extend their payments into the next calendar year. The promotion is one of several new programs designed to make it more affordable for companies to participate in the event.

“The SEMA Show is the largest gathering of automotive aftermarket companies in the United States,” said MacGillivray. “Based on early registration numbers, we’re confident that the 2009 event will continue to be the best place for the industry to do business and stay connected with this market.”

The financing option was developed to assist long-standing SEMA Show exhibitors that will be participating at the 2009 event. In previous years, SEMA Show exhibitors were required to pay in full months before the Show. The financing option includes a low processing fee and has exhibitors submitting final payment as late as mid-May 2010.

“These exhibitors are the reason why the SEMA Show has been such a success,” added MacGillivray. “They are the innovators who define our market. We’re here to help them in any way possible.”

Guaranteed Leads Program

SEMA Show organizers have announced a Leads Guaranteed Program designed to reassure exhibitors that the 2009 event is on track to deliver high-quality buyers. The guarantee provides all exhibiting manufacturers/importers and exclusive distributors a unique and personalized report by October 1, 2009, of at least 1,000 preregistered buyers.

The list will be prioritized by relevance so that exhibitors can see who the best matches are and will include the tools necessary to reach out and communicate with the buyers at least one month before the SEMA Show takes place.

“We know that exhibitors’ biggest concern is connecting with quality buyers,” said MacGillivray. “The Leads Guaranteed

Program is more than just an assurance that buyers will be at the Show. It’s a valuable tool that will help exhibitors identify the most relevant buyers and easily connect them with one another, and it provides a new opportunity to win business.”

The buyers list will also be personalized for each exhibitor. Exhibitors that do not have at least 1,000 matches will be eligible to withdraw from the SEMA Show without any financial penalties.

		The Leads Guaranteed Program provides all exhibiting manufacturers/importers and exclusive distributors a unique and personalized report by October 1, 2009, of at least 1,000 preregistered buyers.
		For the first time in SEMA Show’s history, exhibitors with five or more years of seniority points may choose to extend their payments into the next calendar year.
		SEMA has worked closely with Freeman to develop new turnkey exhibit packages that are discounted 30% off the company’s advance retail prices.

Bonus Seniority Points for Booth Space Selection

For the first time in the SEMA Show’s 43-year history, organizers are awarding more than one seniority point to exhibitors for participating in the 2009 event. Seniority points are used to determine the order in which exhibitors select their booth space within the 2 million-sq.-ft. Las Vegas Convention Center. Exhibitors are typically given one seniority point per year, and space is selected beginning with companies that have the highest seniority. All exhibitors will be given two seniority points for exhibiting at the upcoming 2009 SEMA Show.

“We value our exhibitors and appreciate the confidence that they have displayed by participating in the SEMA Show,” said Gary Vigil, SEMA director of trade shows. “The additional seniority point is a special bonus to demonstrate our appreciation. As these companies invest in their future and continue to grow their businesses, the additional seniority point will be valuable in developing their overall strategic marketing plan and in selecting exhibit space at future SEMA Shows.”

As in previous years, exhibitors will be able to reserve booth space up until the event takes place in November. Companies that reserved their booth space by the May deadline were able to participate in the Priority Booth Selection Process. Space will continue to be assigned after the drawing on a first-come, first-serve basis.

Discounted Booth Packages

Exhibitors of the 2009 SEMA Show will also be able to save more than 30% off booth services by selecting one of several newly created discount booth packages. The turn-key packages, which include booth panels, electricity, furniture, carpet, drayage, labor and more, include variations of the services requested most and offer exhibitors the flexibility to select from a range of panel and carpet colors.

“The discount booth packages are examples of how we are helping exhibitors get the most out of their investment,” said Vigil.

SEMA worked closely with Freeman to develop the packages.

“We encourage exhibitors to take advantage of this offer,” added MacGillivray, noting that it will also eliminate the possibility of any last-minute expenses and allow exhibitors to focus on other important aspects of the SEMA Show.

“The SEMA Show is the largest gathering of automotive specialty-equipment businesses in the United States,” noted MacGillivray. “This is the time and the place that exhibitors should focus on connecting with the industry, and these packages will help when many of our members need it most.”

MacGillivray encouraged exhibitors to take advantage of the tools and resources that connect exhibitors with buyers. An online matchmaking program launched Monday, June 15, to make communication easy, and the new Leads Guaranteed Program will highlight the best matches for exhibitors.

These valuable incentives have already attracted more than 1,200 companies that will be exhibiting at the SEMA Show, guaranteeing not only success for exhibitors, but also a virtual playground for buyers.

“Based on the preliminary numbers, we are extremely pleased with the outlook for the upcoming SEMA Show,” said MacGillivray.

Click here to view a complete list of booth packages, and select the option that best meets your needs.

SEMA News - July 2009
EVENTS

By Annie Kang

Four New Incentives to Help Exhibitors at the 2009 SEMA Show

Exhibitors at the 2009 SEMA Show will receive valuable rewards and have access to first-time offers that will help ensure a lifetime return on their investment.

SEMA is heading into the 2009 SEMA Show—to be held November 3–6, 2009, at the Las Vegas Convention Center—with unprecedented new programs aimed at ensuring that exhibitors receive the maximum return on their investment. These first-time incentives include guaranteed leads, bonus seniority points for booth space selection, all-new discounted booth packages and an incredible financing plan.

“Exhibitors continue to tell us how valuable it is for them to be at the SEMA Show,” said Peter MacGillivray, SEMA vice president of communications and events. “These promotions help make it more affordable and give companies peace of mind in knowing that they’ll continue to get the best value and return on their investment at the SEMA Show.” For complete details on all of the latest programs, visit www.SEMAShow.com or contact ConvExx Show Management at sema-exhibit@convexx.com or 702/450-7662 ext. 120.

		Show organizers have introduced a Leads Guaranteed Program that will ensure all exhibiting manufacturers/importers and exclusive distributors receive a unique and personalized report by October 1, 2009, of at least 1,000 preregistered buyers.
		Exhibitors with five or more years of seniority points may choose to extend their payments for as much as 12 months. The promotion is one of several new programs designed to make it more affordable for companies to participate in the event.
		Exhibitors will be awarded a bonus seniority point that will be applied when determining booth space selection.

Financing Option With Extended Payment Plan

SEMA Show organizers are offering qualified exhibitors a unique and radical payment plan option to ease cash-flow concerns. For the first time in SEMA Show history, exhibitors with five or more years of seniority points may choose to extend their payments into the next calendar year. The promotion is one of several new programs designed to make it more affordable for companies to participate in the event.

“The SEMA Show is the largest gathering of automotive aftermarket companies in the United States,” said MacGillivray. “Based on early registration numbers, we’re confident that the 2009 event will continue to be the best place for the industry to do business and stay connected with this market.”

The financing option was developed to assist long-standing SEMA Show exhibitors that will be participating at the 2009 event. In previous years, SEMA Show exhibitors were required to pay in full months before the Show. The financing option includes a low processing fee and has exhibitors submitting final payment as late as mid-May 2010.

“These exhibitors are the reason why the SEMA Show has been such a success,” added MacGillivray. “They are the innovators who define our market. We’re here to help them in any way possible.”

Guaranteed Leads Program

SEMA Show organizers have announced a Leads Guaranteed Program designed to reassure exhibitors that the 2009 event is on track to deliver high-quality buyers. The guarantee provides all exhibiting manufacturers/importers and exclusive distributors a unique and personalized report by October 1, 2009, of at least 1,000 preregistered buyers.

The list will be prioritized by relevance so that exhibitors can see who the best matches are and will include the tools necessary to reach out and communicate with the buyers at least one month before the SEMA Show takes place.

“We know that exhibitors’ biggest concern is connecting with quality buyers,” said MacGillivray. “The Leads Guaranteed

Program is more than just an assurance that buyers will be at the Show. It’s a valuable tool that will help exhibitors identify the most relevant buyers and easily connect them with one another, and it provides a new opportunity to win business.”

The buyers list will also be personalized for each exhibitor. Exhibitors that do not have at least 1,000 matches will be eligible to withdraw from the SEMA Show without any financial penalties.

		The Leads Guaranteed Program provides all exhibiting manufacturers/importers and exclusive distributors a unique and personalized report by October 1, 2009, of at least 1,000 preregistered buyers.
		For the first time in SEMA Show’s history, exhibitors with five or more years of seniority points may choose to extend their payments into the next calendar year.
		SEMA has worked closely with Freeman to develop new turnkey exhibit packages that are discounted 30% off the company’s advance retail prices.

Bonus Seniority Points for Booth Space Selection

For the first time in the SEMA Show’s 43-year history, organizers are awarding more than one seniority point to exhibitors for participating in the 2009 event. Seniority points are used to determine the order in which exhibitors select their booth space within the 2 million-sq.-ft. Las Vegas Convention Center. Exhibitors are typically given one seniority point per year, and space is selected beginning with companies that have the highest seniority. All exhibitors will be given two seniority points for exhibiting at the upcoming 2009 SEMA Show.

“We value our exhibitors and appreciate the confidence that they have displayed by participating in the SEMA Show,” said Gary Vigil, SEMA director of trade shows. “The additional seniority point is a special bonus to demonstrate our appreciation. As these companies invest in their future and continue to grow their businesses, the additional seniority point will be valuable in developing their overall strategic marketing plan and in selecting exhibit space at future SEMA Shows.”

As in previous years, exhibitors will be able to reserve booth space up until the event takes place in November. Companies that reserved their booth space by the May deadline were able to participate in the Priority Booth Selection Process. Space will continue to be assigned after the drawing on a first-come, first-serve basis.

Discounted Booth Packages

Exhibitors of the 2009 SEMA Show will also be able to save more than 30% off booth services by selecting one of several newly created discount booth packages. The turn-key packages, which include booth panels, electricity, furniture, carpet, drayage, labor and more, include variations of the services requested most and offer exhibitors the flexibility to select from a range of panel and carpet colors.

“The discount booth packages are examples of how we are helping exhibitors get the most out of their investment,” said Vigil.

SEMA worked closely with Freeman to develop the packages.

“We encourage exhibitors to take advantage of this offer,” added MacGillivray, noting that it will also eliminate the possibility of any last-minute expenses and allow exhibitors to focus on other important aspects of the SEMA Show.

“The SEMA Show is the largest gathering of automotive specialty-equipment businesses in the United States,” noted MacGillivray. “This is the time and the place that exhibitors should focus on connecting with the industry, and these packages will help when many of our members need it most.”

MacGillivray encouraged exhibitors to take advantage of the tools and resources that connect exhibitors with buyers. An online matchmaking program launched Monday, June 15, to make communication easy, and the new Leads Guaranteed Program will highlight the best matches for exhibitors.

These valuable incentives have already attracted more than 1,200 companies that will be exhibiting at the SEMA Show, guaranteeing not only success for exhibitors, but also a virtual playground for buyers.

“Based on the preliminary numbers, we are extremely pleased with the outlook for the upcoming SEMA Show,” said MacGillivray.

Click here to view a complete list of booth packages, and select the option that best meets your needs.

SEMA News - July 2009
EVENTS

By Annie Kang

Four New Incentives to Help Exhibitors at the 2009 SEMA Show

Exhibitors at the 2009 SEMA Show will receive valuable rewards and have access to first-time offers that will help ensure a lifetime return on their investment.

SEMA is heading into the 2009 SEMA Show—to be held November 3–6, 2009, at the Las Vegas Convention Center—with unprecedented new programs aimed at ensuring that exhibitors receive the maximum return on their investment. These first-time incentives include guaranteed leads, bonus seniority points for booth space selection, all-new discounted booth packages and an incredible financing plan.

“Exhibitors continue to tell us how valuable it is for them to be at the SEMA Show,” said Peter MacGillivray, SEMA vice president of communications and events. “These promotions help make it more affordable and give companies peace of mind in knowing that they’ll continue to get the best value and return on their investment at the SEMA Show.” For complete details on all of the latest programs, visit www.SEMAShow.com or contact ConvExx Show Management at sema-exhibit@convexx.com or 702/450-7662 ext. 120.

		Show organizers have introduced a Leads Guaranteed Program that will ensure all exhibiting manufacturers/importers and exclusive distributors receive a unique and personalized report by October 1, 2009, of at least 1,000 preregistered buyers.
		Exhibitors with five or more years of seniority points may choose to extend their payments for as much as 12 months. The promotion is one of several new programs designed to make it more affordable for companies to participate in the event.
		Exhibitors will be awarded a bonus seniority point that will be applied when determining booth space selection.

Financing Option With Extended Payment Plan

SEMA Show organizers are offering qualified exhibitors a unique and radical payment plan option to ease cash-flow concerns. For the first time in SEMA Show history, exhibitors with five or more years of seniority points may choose to extend their payments into the next calendar year. The promotion is one of several new programs designed to make it more affordable for companies to participate in the event.

“The SEMA Show is the largest gathering of automotive aftermarket companies in the United States,” said MacGillivray. “Based on early registration numbers, we’re confident that the 2009 event will continue to be the best place for the industry to do business and stay connected with this market.”

The financing option was developed to assist long-standing SEMA Show exhibitors that will be participating at the 2009 event. In previous years, SEMA Show exhibitors were required to pay in full months before the Show. The financing option includes a low processing fee and has exhibitors submitting final payment as late as mid-May 2010.

“These exhibitors are the reason why the SEMA Show has been such a success,” added MacGillivray. “They are the innovators who define our market. We’re here to help them in any way possible.”

Guaranteed Leads Program

SEMA Show organizers have announced a Leads Guaranteed Program designed to reassure exhibitors that the 2009 event is on track to deliver high-quality buyers. The guarantee provides all exhibiting manufacturers/importers and exclusive distributors a unique and personalized report by October 1, 2009, of at least 1,000 preregistered buyers.

The list will be prioritized by relevance so that exhibitors can see who the best matches are and will include the tools necessary to reach out and communicate with the buyers at least one month before the SEMA Show takes place.

“We know that exhibitors’ biggest concern is connecting with quality buyers,” said MacGillivray. “The Leads Guaranteed

Program is more than just an assurance that buyers will be at the Show. It’s a valuable tool that will help exhibitors identify the most relevant buyers and easily connect them with one another, and it provides a new opportunity to win business.”

The buyers list will also be personalized for each exhibitor. Exhibitors that do not have at least 1,000 matches will be eligible to withdraw from the SEMA Show without any financial penalties.

		The Leads Guaranteed Program provides all exhibiting manufacturers/importers and exclusive distributors a unique and personalized report by October 1, 2009, of at least 1,000 preregistered buyers.
		For the first time in SEMA Show’s history, exhibitors with five or more years of seniority points may choose to extend their payments into the next calendar year.
		SEMA has worked closely with Freeman to develop new turnkey exhibit packages that are discounted 30% off the company’s advance retail prices.

Bonus Seniority Points for Booth Space Selection

For the first time in the SEMA Show’s 43-year history, organizers are awarding more than one seniority point to exhibitors for participating in the 2009 event. Seniority points are used to determine the order in which exhibitors select their booth space within the 2 million-sq.-ft. Las Vegas Convention Center. Exhibitors are typically given one seniority point per year, and space is selected beginning with companies that have the highest seniority. All exhibitors will be given two seniority points for exhibiting at the upcoming 2009 SEMA Show.

“We value our exhibitors and appreciate the confidence that they have displayed by participating in the SEMA Show,” said Gary Vigil, SEMA director of trade shows. “The additional seniority point is a special bonus to demonstrate our appreciation. As these companies invest in their future and continue to grow their businesses, the additional seniority point will be valuable in developing their overall strategic marketing plan and in selecting exhibit space at future SEMA Shows.”

As in previous years, exhibitors will be able to reserve booth space up until the event takes place in November. Companies that reserved their booth space by the May deadline were able to participate in the Priority Booth Selection Process. Space will continue to be assigned after the drawing on a first-come, first-serve basis.

Discounted Booth Packages

Exhibitors of the 2009 SEMA Show will also be able to save more than 30% off booth services by selecting one of several newly created discount booth packages. The turn-key packages, which include booth panels, electricity, furniture, carpet, drayage, labor and more, include variations of the services requested most and offer exhibitors the flexibility to select from a range of panel and carpet colors.

“The discount booth packages are examples of how we are helping exhibitors get the most out of their investment,” said Vigil.

SEMA worked closely with Freeman to develop the packages.

“We encourage exhibitors to take advantage of this offer,” added MacGillivray, noting that it will also eliminate the possibility of any last-minute expenses and allow exhibitors to focus on other important aspects of the SEMA Show.

“The SEMA Show is the largest gathering of automotive specialty-equipment businesses in the United States,” noted MacGillivray. “This is the time and the place that exhibitors should focus on connecting with the industry, and these packages will help when many of our members need it most.”

MacGillivray encouraged exhibitors to take advantage of the tools and resources that connect exhibitors with buyers. An online matchmaking program launched Monday, June 15, to make communication easy, and the new Leads Guaranteed Program will highlight the best matches for exhibitors.

These valuable incentives have already attracted more than 1,200 companies that will be exhibiting at the SEMA Show, guaranteeing not only success for exhibitors, but also a virtual playground for buyers.

“Based on the preliminary numbers, we are extremely pleased with the outlook for the upcoming SEMA Show,” said MacGillivray.

Click here to view a complete list of booth packages, and select the option that best meets your needs.