By Ashley Reyes

Worrying about how much money you make or what your job title is may be preventing you from greater success. Instead, Shannon Welch of “Hey Shannon Quick Question” recommends focusing on becoming valuable. If there is value, success will naturally follow.   

Hear about Welch’s career journey and how she’s discovered her value during the SEMA Businesswomen’s Network (SBN) Facebook Live Chat on July 7, at 12:00 p.m. PT. 

Welch will share what she has learned about creating value to attract success and how others can shift their mindset from being busy to being valuable  

Location: SBN Facebook page  

Recent photos of an all-new Ford Bronco prototype reveal a set of orange cables wrapping the frame underneath the front passenger side, which could indicate that its a hybrid. Also, the vehicle was on its way to the Ford Test Laboratory, where the automaker does EPA testing for new powertrain setups.

The roof of the heavily camouflaged prototype could be hiding a roof-mounted camper, or a set of solar panels that may combine with the ProPower onboard generator.

Also worth noting is the snorkel on the passenger-side A-pillar, along with a set of skinny tires and a front fascia with incongruent intakes.

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

BOLT Locks
'21 Ford F-150 Pickups With Center-Cut Key

Owners of the '21 Ford F-150 pickup can now take advantage of the added security and convenience of BOLT Locks. The weatherproof and durable line of BOLT locks for Ford’s recently redesigned light truck are compatible with the model’s center-cut keys and add an extra layer of protection when securing trailers as well as valuable gear. The ease of using the truck’s ignition key in a variety of BOLT Lock applications streamlines vehicle security for F-150 owners, whether using their truck for work, sport or family fun.

BOLT Lock’s patented one-key lock technology eliminates the need for a key ring full of keys to operate each different lock. Once the ignition key is inserted into the BOLT lock cylinder, spring-loaded plate tumblers are moved into alignment, making the cylinder coded to only that key. The cylinder becomes locked when the key is removed for superior defense against tampering or theft.

BOLT’s “Breakthrough One-Key Lock Technology” is available in a 5/8” Receiver Lock (Part 7040474), Coupler Pin Lock (Part 7040481), Padlock (Part 7040469), Cable Lock (Part 7040476), Off Vehicle Coupler Lock (Part 7040477), Locking Recovery Hook (Part 7040482) as well as a separate Lock Cylinder (Part 7039770).

www.boltlock.com

Go Rhino
Suite of Side Steps for New '21 Ford Bronco

Go Rhino is proud to announce the availability of side steps and running boards for the new full-size, 4-door 2021 Ford Bronco SUV, including the popular RB running boards. The aggressive, cab-length design of the RB10 and RB20 boards and choice of finish (textured black powder coat or rugged bedlliner coating) make it Go Rhino’s perennial bestseller.

The Dominator Xtreme series features clean lines, modern styling and punched, galvanized step plates that can be painted for increased customization. The D1 features a single, full-length, drop-down step that allows users to access raised vehicles and provides rocker panel protection. The D2 features two hoop steps to make entry and exit easy. The Dominator Xtreme D6, DS and DSS are sliders with a full-length outer rub rail. The D6 features a 6-inch wide step area for greater stability and grip; the DS has two step plates that can be mounted in different locations; and the DSS is a traditional slider with a single full-length step plate that can be removed for off-roading.

Go Rhino’s classic OE Xtreme and 1000 Series are also available for the Ford Bronco. These include the 4- and 5-inch oval steps and the 5-inch low profile steps in textured black powder coat or polished steel.

www.gorhino.com

Steele Rubber Products
Nissan 300ZX Weatherstripping, Seals, Hood to Cowl and Hood to Radiator Parts

Steele Rubber Products now offers an extended product line for the 1990-96 Nissan 300ZX. This line includes weatherstripping and seals for T-tops, trunks, hood to cowl and hood to radiator parts.

Steele Rubber Products is a family owned business and a well-known name in the automotive restoration industry. For more than 60 years, Steele Rubber has been manufacturing high-quality weatherstripping for classic cars, trucks and hot rods, and they continue to make hard-to-find components for auto enthusiasts.

• Hood to Radiator Seal #70-4524-43
• Hood to Cowl Seal #70-4533-43
• T-top Side Weatherstrip- Coupe Only #70-4525-68
• T-top Main Weatherstrip- Coupe Only #70-4526-68
• T-top Side Weatherstrip- 2+2 Only #70-4527-68
• Trunk Weatherstrip- Coupe Only #70-4528-85
• Trunk Weatherstrip- 2+2 Only #70-4529-85

Features and benefits:

• Designed from factory originals and made specifically for 1990-96 Nissan 300ZX cars.
• Seals are fully molded so they look and fit just like the originals.
• Made from high quality EPDM rubber which has higher ozone and UV resistance and better overall performance than original rubber.
• 100% satisfaction guarantee.

www.steelerubber.com/automotive

Continental
Expanded Analog and CAN Radio Platforms

Continental has expanded its single DIN radio line with advanced radio platforms engineered to deliver exceptional sound quality, style, and functionality.

Continental radios are built for durability and reliability under rugged use and vibration and are designed for easy installation on small and medium trucks, agricultural and construction equipment, off highway vehicles, buses and motorcoaches, recreational vehicles, campers, and trailers.

Continental offers both analog and CAN platforms for 12V and 24V applications. The radios are available with a variety of different feature options, including AM/FM Worldwide RDS-Receiver, DAB tuner, Bluetooth, MP3/WMA playback, CD player, USB, mix audio input, 30-day clock, non-volatile memory for settings and sound presets, ISO 104787 connector, and additional auxiliary inputs.

OE and retrofit applications
For OE and retrofit, the innovative CAN designs offer a systems approach that allows for perfect integration with vehicle controls and other HMI devices via CAN J1939. With display or Black box version, the units allow for use with steering wheel or armrest controls, integration with existing displays, and Bluetooth capability.

Aftermarket replacement or upgrade
The functional design and exceptional sound quality of Continental’s analog models make them an ideal choice for replacement or upgrade in any aftermarket application. The radios are designed with an intuitive interface, along with large buttons and turn keys with grip for ease of use and straightforward access to a sophisticated range of functionality and user features.

Speakers and antennas
Continental offers a wide range of AM/FM antennas for roof or windscreen mounting, along with various lengths of extension cables from 1.5 to 2.8 m and adapters for wide application coverage. Continental’s speaker line is designed to provide excellent and consistently dynamic sound quality with all Continental radios in a wide variety of applications. The speakers are available in 100mm and 130mm diameter sizes and sold as pairs with grilles.

www.continental.com/en

Aeromotive
Low Profile In-Tank Brushless Fuel Pumps

Aeromotive has announced that all Brushless In-Tank Fuel Pumps are now available with an optional 90-degree outlet port for improved clearance of the top hat without restricting fuel flow.

The new 90-degree option is available for every Aeromotive Brushless In-Tank Fuel Pump including the A1000, Eliminator, and Spur Gear 3.5, 5.0, 7.0 or 10.0 pumps. The overall height of the pump with the 90-degree outlet has been reduced by three inches over traditional pumps plumbed with a 90-degree hose fitting, measuring at just 11-1/2 inches in height from the bottom of the cell to the top of the pump outlet port, and eliminates the need for an additional 90-degree hose fitting from the top of the pump (outlet). The 90-dregree outlet fuel pumps are available as a direct drop-in or pre-installed in a 6-, 10-, 15- or 20-gallon Aeromotive fuel cell.

Every Brushless Fuel Pump comes with a remote fuel pump controller with Aeromotive’s True Variable Speed (TVS) technology. The TVS Controller decreases fuel pump speed during low-load, light-throttle periods, reducing current draw and pump cycle rate which results in cooler fuel temperatures and improved fueling system efficiency.

www.aeromotiveInc.com

The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.

FAST
Wireless Air/Fuel Meter kits

New FAST Wireless Air/Fuel Meter kits allow you to measure your engine's air/fuel ratio directly from your smartphone. FAST says that it has revolutionized tuning industry with the most advanced, iOS or Android app-based, wireless air/fuel meters in both dual and single sensor options.

Kit features an under-hood mounted Bluetooth module, connected to oxygen sensors in one or both of your engine’s exhaust outlets, giving you the full story on the state of your engine’s tune. With the dual sensor unit, you can read both wide-band oxygen sensors individually or average them together for super accurate readings of the engine’s true air/fuel ratio.

www.fuelairspark.com
PN: 170302-B

HushMat
'68-'72 Chevrolet Chevelle Complete Kit

HushMat’s '68-'72 Chevrolet Chevelle Complete Kit sound deadening and thermal insulation material is designed to make every type of vehicle cool, quiet and comfortable to drive and enjoy.

HushMat is an easy-to-install, USA-made material that molds, forms and adheres to your vehicle’s surface. No tools, glues and/or special equipment needed to install HushMat. Simply peel and stick.   

HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk. HushMat even provides installation templates to show where each piece is placed. 

www.hushmat.com
PN: 62268P

JMS
BoostMAX

The JMS BoostMAX is designed to work with all EcoBoost engines to considerably increase horsepower and torque, up to 50-plus WHP, depending on application. The plug-and-play design are easy to install, connecting to your factory MAP and TIP sensors with an included knob for on-the-fly boost adjustment.

You’ll feel increased throttle response across the entire power band, with no aftermarket OBDII programming required. For the ultimate in power and control, pair with the JMS PedalMAX. BoostMAX units are fully waterproof, backed by a lifetime warranty, and made in the USA.

www.jmschip.com

ZyBar
4 oz. Cast Finish

ZyBar 4 oz. Cast Finish high-temperature, heat-dissipation coating is designed to reduce radiant heat, reduce under hood temperatures, offer outstanding corrosion resistance, provide lasting color stability under the most extreme engine conditions and extend the life of your components.

ZyBar is rated to internal temperatures well in excess of 2000 F. ZyBar is a single component, durable polymer coating that far out performs ceramic paints, wraps and heat tapes. ZyBar is spray-applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhaust, brakes and intakes. ZyBar is a thin .001-.0025 film coating that is either oven cured (2 hours @ 450 F) or air cured (120 hours).  

www.zycoat.com
PN: 13008

By Linda Spencer

The Alibaba Group and the International Anti-Counterfeiting Coalition (IACC) are hosting a complimentary webinar on intellectual property rights protection, June 29. The webinar is designed to introduce small- and medium-sized companies to the basics of design rights and protection, including discussions of available registered and unregistered design rights in the United States, Europe and China as well as related IP rights.

This June 29 workshop will focus on available patent, trademark and copyrights to protect products, product packaging and related collateral. The presentations and moderated panel, followed by a Q&A session, will consider IP enforcement topics such as:

• Practical tips by experienced IP practitioners regarding IP rights in the United States, Europe and China.
• A discussion of offline and online enforcement strategies.
• An introduction to the IACC MarketSafe Program for SMEs.
• A panel discussion of IP rights and example cases, drawing on the real-life experiences of IP experts.

Pre-registeration is required.  

By Ashley Reyes

Register now for the following upcoming webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming live and on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.

Wednesday, June 30 – ADAS Technologies: Making Sense of Simulation, Testing and Calibration
Series: ADAS Webinar Series

As part 2 of the SEMA ADAS webinar series, this webinar features top service providers in the ADAS simulation, testing and calibration spaces. Participants will learn what resources are available in the marketplace to help SEMA members develop and install parts safely while maintaining OEM functionality of the ADAS system.  

Register here.

Wednesday, July 7 – SBN Live Chat Featuring Shannon Welch
Track: Industry Talks

Stop worrying if you are good enough or smart enough, and focus instead on being valuable. Join Shannon Welch during this Facebook Live Chat hosted by the SEMA Businesswomen’s Network, when Welch shares her person career journey that will inspire and motivate others to discover their value. As former communications director at ULTRA4 Racing and founder of “Hey Shannon, Quick Question,” Welch has firsthand experience about the path to success.

Location: SBN Facebook page

Wednesday, July 14 – ADAS Technologies: How to Navigate Product Development
Series: ADAS Webinar Series

Hear about real-world situations and case studies from leading aftermarket manufacturers that have successfully developed and launched products for ADAS-equipped vehicles. Participants will learn the steps companies have taken to understand ADAS and how to design compatible parts and validate the functionality of all OEM features. This is a great opportunity to learn from companies that have firsthand ADAS experience.

Register here.

Newly Added: Wednesday, July 21 – YEN Live Chat featuring Jim Liaw
Track: Industry Talks

Here’s your chance to chat with Jim Liaw, co-founder of Formula DRIFT. During this Live Chat presented by the SEMA Young Executives Network (YEN), you will be able to ask about how the premier United States drifting series came to be, what other motorsports events he’s helped organize, and what he was thinking when the first Formula DRIFT event debuted to a sell-out crowd of 10,000 in 2003—causing traffic jams on the streets outside the track and culture shock to those in the stands. You’ll also be able to find out what he has planned for 2021 and why he supports the RPM Act.

Location: YEN Facebook page  

Newly Added: Thursday, July 22 – How to Keep Productivity at a Maximum
Series: Team Management Series, Powered by SBN
Track: Industry Segments, Powered by SEMA Councils and Networks

Having a long to-do list can feel overwhelming, and oftentimes, it can be a struggle to even know where to start. During this webinar presented by the SEMA Businesswomen’s Network (SBN), managers and supervisors will learn solid tips and habits for increasing productivity throughout the day, how to identify and avoid challenges that impede productivity, and various goal-setting methods for effectively managing time.

Register here.

By Ashley Reyes

The SEMA Wheel & Tire Council (WTC) named David Nieuwstadt as this week’s WTC spotlight volunteer. Nieuwstadt is a business owner at RimTyme Custom Wheels, a rent-to-own concept that offers wheels and tires for trucks and Jeeps, as well as for custom wheels for passenger vehicles.

SEMA: What led you to obtaining a career in the wheel and tire industry?

David Nieuwstadt: A career change led me to a career in the wheel and tire industry.

SEMA: How has being a WTC volunteer or member impacted your professional career?

DN: The information provided allows me to keep updated on current events and trends enabling me to pursue additional revenue streams.

SEMA: What advice do you have for someone pursuing a career in the wheel and tire segment?

DN: There is amazing growth potential, especially in the rent-to-own industry. Get started with a proven franchise and the sky’s the limit.

SEMA: Where can we find you on a Saturday?

DN: Since our busiest days are the weekend, you will find me at work.  

Fill out a WTC spotlight application to share how you or your company are contributing to the wheel and tire segment of the automotive aftermarket. Selected candidates have the opportunity to be featured on SEMA eNews, social media and WTC member updates.

By Ashley Reyes

The Hot Rod Industry Alliance (HRIA) named BedWood as the council’s latest member spotlight company. In this week’s feature, company Founder and CEO Jeffrey Major shares what inspired him to launch his company—a manufacturer of custom-fit and restoration wood kits for truck beds—and his breakthrough moment.

SEMA: Tell us the story of your shop. How did you start?

Jeffrey Major: Bed Wood and Parts LLC was founded in 2006 out of my desire to create choices, unique as the truck owners themselves, that would meet the personal needs of their build.  

SEMA: What was your breakthrough moment?

JM: My breakthrough moment was when I realized the business potential of a quality product and exceptional customer service in the automotive aftermarket.

SEMA: Tell us about your business now in 2021 and what projects you are working on.

JM: Our business is strong in 2021. Keep checking www.bedwood.com for our new products! They are only getting better.

SEMA: Tell us about a build you are proud of.

JM: We’re proud to support all of our customers builds.

SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket?

JM: Buy the ticket… Take the ride!

By SEMA Editors

The hot-rodding world lost one of its rising young stars, as Craig Morrison, 46, passed away unexpectedly on June 13 due to complications from COVID-19.

Born in Tacoma, Washington, he enthusiastically followed in his father Art’s footsteps as an avid outdoorsman and automotive craftsman. He attended the University of Washington, where he received his degree in business administration.

Following his graduation, Morrison embarked on a series of travels around the world, and on a trip to England, he met the love of his life, Clarey. She emigrated to the United States, married Craig, and they had a son Alexander, who is now 12.

Morrison began working on his first car—a ’40 Ford—before he had a driver’s license. The ’40 was followed by several notable projects, including an ’80 Chevrolet C10 pickup and ’50 Chevy “Farm Truck” that were both featured in prominent automotive enthusiast magazines.

He tried his hand in competition too, driving the Art Morrison Enterprises (AME)-built “Project Super Glass” ’55 Chevy in NHRA Super Gas competition at Division VI events.

After getting some “real-world experience” in the automotive aftermarket, Morrison returned to AME and became involved in many facets of the company business—eventually rising to vice president.

It was Morrison who recognized the need of a true “bolt-on” replacement chassis to provide a contemporary ride, handling and stance for older vehicles, and was the impetus behind the creation of the Morrison GT Sport chassis—which has become an important cornerstone in the restomod movement.

Among his industry accolades were SEMA’s “HRIA Industry Achievement” Award for 2010, as well as the Gran Tourismo “Best In Show” award for the “Project 3G” Corvette he and his dad built for the 2006 SEMA Show.

Above all, Morrison was a “people person” of the highest order. His enthusiasm, sense of humor and genuine caring enabled him to make countless friends the world over.

As of press time, funeral arrangements have not yet been announced.

By SEMA Editors

Now that SEMA Show Priority Space Selection is complete, exhibitors can start planning to take advantage of the Show’s business and marketing opportunities. To get started, exhibitors are going to want to make sure to do the following:

• Register staff
• Book hotel rooms
• Book flights (discounts available)
• Enter a product(s) into the New Products Showcase
• Enter an application to the Feature Vehicle Program

View the online floorplan.

Companies are encouraged to access the Exhibitor Services Manual for early-bird rates on booth services, deadline and budget check lists, shipping information, sponsorship opportunities and much more.

The SEMA Show Exhibitor Manual (ESM) is an online exhibitor resource that contains all of the pertinent information and forms to prepare for a successful SEMA Show experience.

To help companies navigate the ESM efficiently, each section is broken down to the basics. Exhibitors are encouraged to become familiar with the website to understand how the tools available will pay dividends with ease of participation, better visibility with buyers, and more ways to save exhibitors time and money.

Below is an example of what resources and information are included in the ESM. Access the entire ESM at www.SEMAShow.com/esm.

Included in the Exhibitor Service Manual:

• Guidelines & Policies
• Advertising Opportunities
• Public Relations Opportunities
• Sponsorship Brochures
• Meeting Room Applications
• FAQs – Frequently Asked Questions
• Feature Vehicle Information and Applications
• Booth Vehicle Information and Applications

More information about the 2021 SEMA Show is available at www.SEMAShow.com.