Business Tools

What Is the SEMA Professional Restylers Organization?

By Ashley Reyes

Within SEMA are nine niche-specific groups where members can connect with others who share common goals, interests and challenges.

While each group addresses the needs and promotes awareness of its particular market, the SEMA Professional Restylers Organization (PRO) is at the forefront of building awareness of the benefits of vehicle accessorization.

In today’s ever-changing market, it is critical that companies involved in vehicle accessorization have a means to address and speak out through a unified voice in issues that influence and impact the restyling industry. PRO is that influential voice.
The council invites all companies active in vehicle accessorization to join the cause and will host a virtual meeting for all current and prospective members who are interested in getting more involved within the council and industry at large.

Taking place virtually on January 27, at 12:00 p.m. (PST), the meeting will provide attendees an opportunity to engage with council leadership on PRO’s initiatives for 2022, get updates on the PRO Cup Challenge and learn about PRO’s New Car Show program—designed to increase consumer engagement within the restyling and aftermarket community at automotive shows.

Register here.