The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.

Retrax PRO XR

The RetraxPRO XR—Retrax’s premium Aluminum Series cover—combines industrial-strength aluminum construction with an incredibly resilient matte finish. The cover is outfitted with a Trax Rail System that works with most T-slot accessories from Yakima, Thule, Rhino Rack, and many more offering endless possibilities. Pairing this unique system with accessories offers double the cargo capacity and also frees up the hitch with the ability to mount bikes, coolers, outdoor gear, and more on top of the bed cover by combining with the t-slot accessories.

www.truckhero.com
PN: 80335

Boostline Connecting Rod for LS Engines

BoostLine connecting rods for LS engines are designed specifically for high-HP, power-adder applications. The patented design and forged steel construction maximize strength and minimize weight, making BoostLine rods ideal for high-cylinder pressure engine builds. After all, the fun only begins at four-digit horsepower, right?

• Patented three-pocket design provides 60% improvement in bending strength and 20% tensional stress reduction compared to common H-beam designs.
• Forged from ultra-strong, 4340 steel.
• Standard-equipped with industry-leading ARP 2000 fasteners.
• In-depth quality control with 25-point CMM inspection done in-house and detailed report provided with every set of rods.

www.racewinningbrands.com
PN: LS6125-927

AutoMeter Gauge Visor, 2-1/16-in., Black

AutoMeter’s visors for 2 1/16-in. gauges are ideal for reducing the effects of glare on the vehicle windscreen from both day and nighttime use. With the matte black finish, these parts are compatible with interior plastic safe paints for custom matching your vehicle’s interior. It is compatible with AutoMeter, STACK, and Spek-Pro 2 1/16-in. gauges.

www.autometer.com
PN: 5324

By SEMA Editors

SEMA Show exhibitors planning to host a special appearance in their booth may submit their Celebrity Appearance Notification form up until Show time. Whether it’s a driver, industry icon, TV personality or famous vehicle, featuring a familiar face or iconic vehicle in your booth provides buyers with an identifiable, visual connection of the company’s target market.

Exhibitors can learn how to get the most out of their 2021 SEMA Show, as well as additional options to reach buyers, by contacting an account rep at sales@sema.org or 909-396-0289.

Information about the 2021 SEMA Show is available on www.SEMAShow.com.

Click here for a complete listing of 2021 SEMA Show deadlines.

By SEMA Editors

The 2021 SEMA Show is about 8 weeks away. Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

Complete Deadlines Checklist - Take advantage of Early-bird rates—order before the deadlines!

The Deadlines Checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.

Budget Checklist – Double check your Show prep.

The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show. 

Upcoming Exhibitor Deadlines – Take advantage of discounts by acting before the deadlines.

• September 10 – Booth Vehicle Application - Exhibitor Search (sema.org)
• September 17 – Sponsorship Artwork/Materials Due to Freeman
• September 23 – Freight–Freeman Warehouse–first day to accept advance freight

• September 23 – Lead Retrieval Rental (Advance Rate)–CompuSystems
• September 30 – Fabric Graphics–Freeman
• October 1 – Target Move-in Date Change Request-Freeman
• October 1 – Internet/Telephone Order (Advance Rate)–Cox Business (LVCC)
• October 1 – Products for Project Vehicle Builders
• October 1 – International Air Freight Arriving at Los Angeles International (LAX) Airport
• October 1 – International Sea Freight Arriving at Long Beach Terminal
• October 8 – EAC – (Exhibitor-Appointed Contractor) Application Form
• October 8 – New Products Entry (Advance Rate)
• October 15 – Meeting/Function Space Reservation
• October 18 – Booth Catering Order Service (Centerplate)
• October 19 – Tents/Canopies—Full Circle Events
• October 22 – Photography Order – Expo Ease
• October 22 – Plant and Floral Order – Expo Ease
• October 22 – Vehicle Detailing (Advance Rate) – Professional Detailers

Click here for a complete listing of 2021 SEMA Show deadlines.

More information on the 2021 SEMA Show is available at www.SEMAShow.com.

  By SEMA Editors

By now, SEMA Show exhibiting companies should have received an email announcing the start of the SEMA Award voting process. As industry experts, SEMA Show exhibitors are encouraged to vote for the vehicles that best showcase their products.

In addition, a new category has been added to the 2021 SEMA Award Program. To recognize a fast-growing segment of the light-truck market, SEMA is adding “Mid-Size Truck of The Year” to the category list, which includes:

• Car of The Year
• Full-Size Truck of the Year
• Mid-Size Truck of The Year
• 4x4/SUV of The Year
• Sport Compact of The Year

Through the SEMA Award, SEMA exhibitors that make the products and accessories for today’s popular models identify the vehicle platforms they believe are best for accessorizing.

The program creates awareness for aftermarket products, and is an example of the ongoing collaboration SEMA has with automakers and aftermarket manufacturers to bring quality products to market. SEMA also helps aftermarket manufacturers with product development through the SEMA Garage, measuring sessions and technology transfer.

The winners will be announced at the 2021 SEMA Show, November 2–5, in Las Vegas.

Exclusive for SEMA Show 2021 participants, Las Vegas hotels are offering unbeatable nightly rates—but only when you book through the SEMA Show hotel block on www.SEMAShow.com.

SEMA Show management has compared rates against other online travel sites and found that you can save an average of 30% each night on the best available retail rates, and you can still accrue hotel loyalty rewards points.

Hotels That Save You $100 Per Night or More

• ARIA
• Bellagio
• Conrad Las Vegas at Resorts World
• Cosmopolitan of Las Vegas
• Encore
• Excalibur
• Las Vegas Hilton at Resorts World
• MGM Grand
• SpringHill Suites - Las Vegas Convention Center
• The Palazzo at The Venetian
• The Signature at MGM Grand
• The Venetian Resort Las Vegas
• Vdara
• Wynn

Hotels That Save You 50% Per Night or More

• Bellagio
• Encore
• Excalibur
• Luxor
• The Signature at MGM Grand
• Vdara
• Wynn

Anticipation for the SEMA Show is high. People are eager to reconnect with friends, network with new contacts, get back down to business, and be inspired at the world's leading celebration of product ingenuity, vehicle-performance innovations and the passion for automobiles.

The SEMA Show takes place November 2–5, in Las Vegas. Book your hotel through the SEMA Show hotel block at www.SEMAShow.com.

Compiled by SEMA Editors

Wieland Acquires Wrisco Industries

Wrisco Industries, the manufacturer of prefinished aluminum sheets, anodized aluminum, steel coil and related components, has been acquired by Wieland Metal Services, the copper and copper alloy specialist. Wrisco Industries was founded in 1916. The company is headquartered in Palm Beach Gardens, Florida, and operates four distribution centers out of Atlanta, Dallas, Chicago, and Edison, New Jersey. The business will continue to operate under the Wrisco name after its integration into the Wieland Group.

AAM Group Names Sharon Cameron Business Analyst

The AAM Group has named Sharon Cameron as its new business analyst. Cameron, who most recently served as AAM’s product data specialist, will focus on purchasing reports and predictions, product compliance reporting and PRO Rebates tracking. Cameron is the third member of AAM’s vendor relations team, including Vice President of Vendor Relations and Purchasing John DeBalso and Vendor Relations Manager Mark Franchetti. The group conducts regular reviews with distribution members, facilitates member-supplier conversations, holds monthly purchasing calls and evaluates brands to identify growth areas.

NASCAR Names John Ferguson Chief Human Resources Officer

NASCAR has announced that John Ferguson has been hired to lead human resources strategy for the sanctioning body as senior vice president and chief human resources officer. In this role, Ferguson will oversee NASCAR human resources and provide strategic leadership around talent acquisition, employee engagement and culture development. For nearly a decade, Ferguson served in HR roles at Monumental Sports & Entertainment (MSE) in Washington, D.C., and most recently as vice president of People & Culture. Based in the Daytona Beach office in Florida, Ferguson will help develop HR strategies designed to support and engage employees across more than 20 office and race track locations in the U.S. He will also help build a company culture that is empowering, innovative, diverse, inclusive and collaborative, according to NASCAR. Ferguson’s hire comes less than two years since NASCAR completed the merger with International Speedway Corporation.

2022 Keystone BIG Show Dates and Location Announced

Keystone Automotive Operations announced that it is returning to Grapevine, Texas, for the 2022 BIG Show. This annual customer event will be held at the Gaylord Texan Resort and Convention Center, March 25–26, 2022, followed by a virtual event, April 4–9.

Returning to Texas after a successful 2021 BIG Show, the Gaylord Texan Resort and Convention Center will once again host the event, showcasing exhibiter displays, show vehicles and product education. Keeping with its ongoing commitment to support customer growth, Keystone will feature a full suite of innovative digital marketing programs and solutions will be featured throughout the event.

For those unable to attend the 2022 BIG Show, Keystone will expand the show’s reach as they once again present a virtual BIG Show following the live event. This virtual show will be the third successive year of the online event, allowing participants the chance to partake in many of the same offers and promotions as the live event while engaging with presenting suppliers in a safe and convenient virtual format.

For more information, visit keystonebigshow.com.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By SEMA Editors

Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.

The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2021 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2021 SEMA Show only. To be included in the list, complete the form.

Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2021 SEMA Show.

View the Products for Project-Vehicle Builders list.

 By SEMA Editors

The New Product Showcase is the No. 1 reason buyers attend the SEMA Show. In fact, nearly 60% of SEMA Show buyers head to the Show with a list (plan) of the exhibitors they need to connect with. The first stop for most of these buyers will be the SEMA Show New Products Showcase, a modern museum of New Products that are available to customers now, or making their market debut at the Show.  

Exhibitors are encouraged to take advantage of the this opportunity to enter at least one product in the Showcase. Not only does the Showcase provide exhibitors with an additional avenue to reach new buyers away from their booth displays, products that meet the new product criteria may qualify to receive additional benefits, including eligibility for a SEMA Show New Product Award.

The best part: the first product you enter is free!

Enter your new products now!

In addition to the inherent benefits of entering the Showcase, each product will be photographed by SEMA's team of professional photographers, and the images will be featured in SEMA News and at www.SEMAphotos.com. They will also be promoted to the media and available to buyers at the Show.

Entry Fees:

• The first product entered in one category in the New Products Showcase is FREE!
• Additional $75 per product category before October 8.
• After October 8, the cost is $150 per entry.
• No refunds provided after October 8.
• Entries submitted on-site will be accepted on a space availability basis.

For more information on New Products Showcase display guidelines, visit www.semashow.com/esm.

By Jason Catullo

The LVCC's halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.

Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.

For 2021, the Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.

Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.

In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.

For more information on the 2021 SEMA Show, visit www.SEMAShow.com.

By SEMA Editors

SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, email your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the email.

• Access Cover
• Bilstein
• CamLocker
• Dinan Engineering
• EGR
• Focus Auto Design
• Go Fast Bits
• Granatelli Motorsports
• Hotchkis Performance
• Intro-Tech